Michelob Debuts Ultra 95 To Help Keep Your Fitness Goals

Michelob Ultra is now teaming up with Alexa from Amazon to help up keep on track with your fitness goals. They have worked with some of the best fitness experts in the business to bring you quick workouts that you can do on your schedule from the convenience of your home. It’s your very own personal trainer in your living room, ready to go whenever you are!

All you have to do is say, “Alexa, open ULTRA 95.” Then Alexa will guide you through your workout choices. Depending on your fitness level and your goals, you can choose from a series of 12 short workouts ranging from Strength and Conditioning exercises, to Yoga and other Mobility exercises.

Use Michelob ULTRA 95 to:
• Choose a Strength, Conditioning or Mobility workout
• Get instructions on how to do different exercises
• Burn 95 calories with each of these short and effective workouts

With Ultra 95, you won’t have to let your schedule or the weather outside stand in the way of your fitness goals. It’s just one more way in which Michelob ULTRA is helping you go the extra mile every day! Since its inception in 2002, Michelob ULTRA has been proud to not only deliver a 95 calorie, 2.6 carbs superior light beer; but also celebrate the active and balanced lifestyles of its drinkers—from everyday fitness and training, to sports competitions.

You must be over the age of 21 to use this skill. Before launching ULTRA 95, use your Alexa companion app to simply add your name, email and date of birth.

Reebok Teams Up With Freebandz For A New Version Of The Zoku Runner

Tomorrow you will be able to pick up a shoe that rapper Future says, “The Zoku Runner is about evolution, moving forwards…that’s what I look to do creatively.”

Reebok Classic will launch the latest evolution of the Zoku Runner through the launch of the Reebok Classic Zoku Runner x Freebandz, representing the first collaboration for this new sneaker style. Reebok Classic’s new contemporary silhouette, the Zoku Runner first debuted on March 2nd in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ultraknit technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The Zoku Runner also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.

The Reebok Classic Zoku Runner x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ultraknit upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.

The Reebok Classic Zoku Runner x Freebandz sneaker retails for $115 USD is available at and select retailers worldwide tomorrow.

Bulleit Opens Up A New Distillery

For those of you like me who enjoy Bulleit Bourborn you know the great whiskey that comes that company. Back in 1987, the Bulleit Distilling Co. was founded by a young entrepreneur who quit his job as a lawyer to pursue his true passion – creating quality bourbon. Now after millions of cases of whiskey later, the Bulleit brand is proud to celebrate its 30th anniversary with the official ribbon cutting event for the opening of its new distillery in Shelbyville, Ky. Governor Matt Bevin and a number of other elected officials and dignitaries joined Bulleit Distilling Co. Founder Tom Bulleit for the festivities and tours of the new distillery.

“We’re so proud to open the Bulleit Distilling Co. here in Shelbyville,” said Tom Bulleit. “Seeing this distillery come to life has been a truly surreal experience that couldn’t have been achieved without the tireless work of so many men and women. We can’t wait to share the delicious whiskey that will be produced here for centuries to come.”

Under the supervision of Vice President of Distilling, Pauline Rooney, the distillery employs approximately 30 people for the whiskey distillation and maturation processes. While the distillery is opening at the previously announced capacity of 1.8 million proof gallons annually it was built as a modular distillery and expansion opportunities are being explored.

“Today marks a huge achievement for Tom Bulleit and everyone at Diageo, as we open an amazing facility that will further establish the legacy of Bulleit here in Kentucky,” said Deirdre Mahlan, President of Diageo North America. “We look forward to continuing to watch the brand grow as we become part of the Shelbyville community.”

The distillery, which has already begun producing Bulleit Bourbon represents the latest technology in warehousing and distillation, including enhancements that help conserve and reuse resources, resulting in improved efficiency and less impact on the environment. The 300-acre campus includes four barrel houses (each capable of holding 55,000 barrels), a 52-foot still that was crafted by Vendome Copper and Brass Works in Louisville and the first industrial solar array in Shelby County, which will collect enough energy to run all on-site mobile equipment.

Diageo’s initial investment in building the distillery is $115 million for the Shelbyville site. Combined with the $18 million investment that was made to open the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Bulleit has contributed more than $130 million to Kentucky’s economy since 2014.

As they celebrate the opening of the Bulleit Distilling Co., they hope fans of the brand will join them in raising a glass responsibly, of course.

Using The Luck Of The Irish To Find The Perfect Boilermaker

This is second attempt with Bulleit Bourbon to find a beer that will make the perfect Boilermaker. This time I needed to find something that would pair well with the Bulleit Rye. Before I tell you which beer I chose let me educate you on how the Boilermaker came to be.

Most of you know that a Boilermaker is created when you combine a cold beer with a shot of whiskey. There are few theories on when the Boilermaker was created. Some say that Boilermaker came to be in the 1800s when blue collar workers headed to the bar after a long shift and it is believed that the drink was named after the workers who built and maintained steam locomotives during that same time period.

Another idea is that the first Boilermaker was created when Richard Trevitchick and his friends celebrated after his steam powered vehicle made its first successful climb up his village’s steepest hill on Christmas Eve in 1801.

No matter how the Boilermaker came to be the popularity of the Boilermaker is making a comeback. So with that notion Bulleit is asking for my help and yours as long as you are 21 years old or older to find the beer that when paired with any variety of Bulleit Bourbon will create the best Boilermaker.

Since we are a few days away from St. Patrick’s Day I thought that it would be very appropriate if I use the a beer from the Guinness line. Recently Guinness came out with a Milk Stout. The stout has a roasted malt taste that is offset by a cream-like sweetness flavor to it. The aroma has hints of chocolate and coffee. I was curious to see how it would pair with the Bulleit Rye. It did not disappoint.

Just like the last month I enjoyed this version of the Boilermaker with the Bulleit Rye. The mixture was a good blend of beer and bourbon. I could see myself making this a St. Patrick’s Day tradition. I would say that this one had a score of 8.0 out of ten. So far between the two I gave this combination a slightly higher score that my first attempt.

What beer would you choose to go with a Bulleit variety? Below is the recipe you can use. Let me know which beer you used with Bulleit. I’m always looking for some good suggestions.


1 oz. Bulleit (Bourbon, Rye or 10-Year-Old)

6 oz. Beer

Hilhaven Lodge Gets The Hollywood Treatment

Last week Hilhaven Lodge partner and famed Hollywood director Brett Ratner was in attendance, introducing the brand to its fifth market with a nice speech. Throughout the evening, guests enjoyed three The Hilhaven Lodge cocktails – The Hilhaven Lodge Old Fashioned, Highball and Smash – as well as guided tastings led by National Whiskey Educator Doug Kragel.

If you are a fan of Hilhaven Lodge you should definitely check out these cocktails.

The Hilhaven Lodge Old Fashioned

1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey

Sugar Cube

3 Dashes of Angostura Bitters

Orange Peel

The Hilhaven Lodge Highball

1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey

Sparkling water

Lime wedge

The Hilhaven Lodge Smash

1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey

.75 oz. of Simple Syrup

.25 oz. of Lemon Juice

3 Lemon Wedges

5-6 Mint Leaves

Club Soda

Reebok Releases Two New Kicks

Earlier this week Reebok announced two very cool product collabs, including the wider release of the recent collab with the rapper Curren$y, the Reebok Classic x Jet Life Club C 85, as well as the launch of the Reebok Classic x Mita Workout Low Clean.

Reebok Classic x Jet Life Club C 85:

Originally launched during an intimate Curren$y performance at Sneaker Politics in New Orleans for the recent annual basketball festivities, the Reebok Classic x Jet Life Club C 85 will be available for a wider release on starting today.

Reebok Classic x Jet Life Club C 85 is inspired by the legacy Curren$y has built, both in and out of studio. The shoe features several design elements special to him, including both “Jet Life” branding at the heel and “Andretti OG” logo on the insole, a premium hairy green suede upper with GUM bottom, and a hidden stash pocket behind the tongue label.

Reebok Classic x Mita Sneakers Workout Low Clean:

The second announcement release today features a collab with Reebok Classic and Tokyo’s mita sneakers to update its classic cross-trainer with a military-inspired vibe, called the Reebok Classic x Mita Sneakers Workout Low Clean. The new collab splices two Reebok models together, flaunting ‘Coyote Brown’ suede and rugged canvas lifted directly from the Reebok Hyper Velocity boot combat boot, with grab-handle heel tabs that add an extra layer of military-spec fashion influence, and is capped off with dual-branded insoles that display mita sneakers’ famous chain-link fence.

The new Reebok Classic x Mita Sneakers Workout Low Clean is the first official partnership in Reebok Classics’ “Year of Fitness” campaign that will run throughout 2017.

The Reebok x Mita Sneakers Workout Low Clean is $119.99 and will be released on Saturday, March 11th at mita sneakers and additional Reebok retailers worldwide.

Sleep Is Power

Some say sleep is overrated. Others, like 17 year Navy SEAL Andy Stumpf will disagree. He as teamed up with Tempur-Pedic by going to extremes to demonstrate the power of life-changing sleep.

Out of the 6,000+ skydives Stumpf has achieved throughout his career, he has never attempted to land on a queen size mattress in the middle of the drop zone from 13,000 feet in the air…until now. Performing at that level requires a unique focus that’s only possible with consistent, restful sleep.

When faced with that challenge from Tempur-Pedic to help raise awareness for the power of sleep, Stumpf gladly accepted and managed to precisely hit the target’s bullseye in a tandem skydive stunt. As a result, Tempur-Pedic – as part of its ongoing commitment to supporting our nation’s heroes – pledged to donate 500 mattresses to a military organization to help special ops fighters get great sleep.

Leading up to Daylight Saving Time and throughout 2017, Tempur-Pedic is shining light on the positive effects that great sleep can have on everyday life by showcasing stories of extraordinary people who have harnessed the power of life-changing sleep. Andy’s remarkable story is featured in Tempur-Pedic’s “This Sleep Is Power” ad campaign.

Reebok Releases The Pump Supreme Jacquard Tape

There is a new Reebok Pump sneaker to hit stores this year. The Reebok Pump Supreme Jacquard Tape is the last unisex iteration of the Reebok Pump Supreme, where contemporary running meets high end style.

Originally introduced in partnership with Vetements, the silhouette is quickly gaining attention in fashion circles for its clean look and innovative style that features a forward-thinking slip-on upper and iconic Reebok Pump technology.  The latest iteration – the Pump Supreme Jacquard Tape – gives a nod to the past while remaining firmly planted in the present. Referencing details from Reebok’s signature piece from the 90’s, the tracksuit, the “Jacquard Tape” pack features Reebok-branded tape down the middle of the silhouette, combined with tracksuit inspired mesh.

Reebok’s distinguished Pump technology is exposed on the tongue, adjusting the shape of the upper to deliver a customized fit. The re-engineered fit sleeve brings the Pump technology closer to foot, enhancing the feel.

The Pump Supreme Jacquard Tape is available now in unisex sizing for $180 on

Bulleit Bourbon Gets Local Artists To Showcase Fantastic Tattoo Art

Bulliet Bourbon is bringing some cool artwork to Los Angeles. Now the city of L.A. will have a little more ink following the introduction of a new tattoo art installation at 3921 W Sunset Blvd. & Hyperion Ave. to kick off the Bulleit Frontier Works project. This is the first piece in a series of projects Bulleit will commission to celebrate and unite the thriving creative collaborator community in Los Angeles and beyond.

The tattoo, which features Bulleit Frontier Whiskey’s iconic label alongside dozens of LA-inspired tattoo designs, was crafted by 24 tattoo artists who are locals of the Los Angeles area. The artists who contributed are people who have made a serious impact on the LA tattoo community, including Kim Saigh, Charles Belñavis, Henry Lewis, Shawn Barber and Jason Schroder. Each artist was given a section of the installation’s canvas to design and as a result every illustration carefully portrays Los Angeles in a way that is unique and personal to each artist. The tattooists selected to be part of this collaboration have collectively been in the industry for more than 100 years and have drawn thousands of tattoos that have adorned the people who roam the streets of Los Angeles and cross the globe.

The Bulleit Frontier Works sign, located in the Silverlake neighborhood, is an incredible mix of design and artistic ability that took the tattooists more than 90 hours to design and create. Flanking Bulleit’s bourbon logo are more than 24 separate etchings that were inspired by the Los Angeles vibe including favorite local food trucks, views of the LA skyline, depictions of the beach scene and tributes to the Los Angeles movie industry.

Guinness Needs Your Help This St. Patrick’s Day

We are now in the month of March. People are looking forward to celebrate St. Patrick’s Day. Guinness is making that famous holiday even better. The Guinness brand is synonymous with this holiday, and now more than ever, it’s up to us to help start great conversations, and to show that St. Patrick’s Day can bring out the best in all of us.

It’s no secret that each pint of Guinness stout, when enjoyed slowly, leaves behind a foam mustache after the first sip. This year, the ‘Stache will be the brewer’s overarching symbol for building the bonds between us, encouraging all of us to come together, no matter our backgrounds, beliefs or political leanings. In that spirit, from now through March 19, 2017, adult beer lovers can share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media. For each photo tagging @GuinnessUS and using #StacheForCharity, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities.

“Let’s face it, now’s as good a time as any to raise a pint,” said Guinness Brand Director Emma Giles. “We need to reconnect with what can bring us together as family, friends, coworkers, Americans, and most basically, human beings. St. Patrick’s Day is almost here and few, if any, holidays are as unifying or as celebratory.”

To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.

Whether you’re having a Guinness Draught and getting your ‘Stache, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink sensibly.