Lifestyle

This Bud And Dream Is For You

This summer be on the lookout for a new ad from Budweiser. The celebratory spot is an ode to fans everywhere as real photos show how Budweiser drinkers across the country enjoy an ice-cold ‘America’ in front of some of the most iconic of U.S. backdrops. The video was created to not only showcase the people Budweiser brews for but the country every drop of Budweiser in the U.S. is brewed in – ‘America!’

The video aims to empower those bold enough to pursue their dreams with toasting voice-over noting: “This Bud’s for the dream and the people bold enough to pursue it.”

Finally, making an appearance in the spot is ACM Male Vocalist of the Year, Thomas Rhett. Budweiser’s history with the artist first began in 2016 and will continue through 2017, with the beer brand sponsoring his nationwide tour. Rhett will also be appearing at several country music festivals this summer as part of the Budweiser Country Club fan experience.

Be So Fresh And So Clean This Fathers Day

What are you looking to pick your dad for this Father’s Day? If you need some ideas you should check out Duke Cannon Bundle Sets. There are a few sets to choose from and your dad with thank you for getting him MAN soap!!!

NEW! – The World of Tanks Ammo Can Set:

Duke Cannon and World of Tanks have joined forces to construct the perfect gift set for Dads who enjoy gaming or blowing shit up in their free time. The World of Tanks Ammo Can Gift Set is a limited-edition set that breathes Post-War era. This bad-ass offering includes a Big Ass Tank Soap, Heavy Duty Hand Soap, Cold Shower Cooling Field Towels, and Working Man’s Face Wash all bundled up in a heavy duty ammunition can. To top things off, this gift set comes equipped with World of Tanks in-game currency, including a card that can be redeemed for $15 for new or existing users. Whether you’re out in the real world or cyber world, we’ve got you covered right here.

The Shower Beer Sack:

Make pops reminisce to the times when guys at the bar didn’t care about hops or the ABV in their beer. Duke Cannon’s Big Ass Beer Soap is made with Old Milwaukee beer as a key ingredient, but that doesn’t mean you’ll smell like your local bar when leaving the shower. Duke Cannon’s Big Ass Beer Soap gives off a robust sandalwood scent that provides that ‘just showered smell’ versus that ‘just left the bar smell.’ Additional items included in this gift set include Cold Shower Cooling Cubes, Superior Grade Shaving Cream, Superior Grade Hair Wash, and Cannon Balm Tactical Lip Protectant that is delivered in a custom Duke Cannon burlap sack.

The Apocalypse Survival Kit:

No matter what you’re going up against, the Apocalypse Survival Kit carries the essentials to make sure that you survive your own rendition of The Revenant or an intense session of yard work. Things can get heated out there, so we’ve thrown in the Cold Shower Cooling Field Towels and a Cannon Balm 140 Lip Balm, which withstands heat up to 140 degrees. Additional items include, Bloody Knuckle Hand Repair Balm, Tactical Soap On A Rope Scrubbing Pouch, and a free bonus Big American Bar Soap (Productivity) to ensure freshness throughout. Like all Duke Cannon products, these items are made in the U.S.A.

The American Soap and Hatchet Set:

This kit provides men all the supplies they need for a productive day. From a survival hatchet to split wood or ward off a bear attack, two Big Ass Bricks of Soap, Tactical Soap on a Rope, Heavy Duty Hand Soap, Bloody knuckles Hand Repair Balm, Cannon Balm Tactical Lip Protectant and a steel bottle opener to crack a cold one after a hard day’s work. All Duke Cannon items and the survival hatchet are made in the U.S.A. The kit comes packaged in an old military ammo can completing one of the most kick-ass gifts any dad can receive this summer.

Reebok Classic Teams Up With Rae Sremmurd

Reebok Classic announces global rap superstars, Rae Sremmurd, as the brand’s freshest faces, spearheading Reebok’s new “Classic Leather” campaign for the iconic Classic Leather sneaker.  Joining Reebok’s impressive roster of partners including Gigi Hadid, Teyana Taylor and Future, the hit makers will support the Reebok brand in sharing its message of fearless style, nonconformity and self-expression on a long-term basis.

Since hitting the airwaves in 2014, Rae Sremmurd have built a reputation for their rebellious and bold attitudes. Known for their fun and fearless style choices from the stage to the red carpet, brothers Swae Lee and Slim Jxmmi have undoubtedly become influential tastemakers in music, fashion and popular culture

Since 1983, the Reebok Classic Leather sneaker has defied classification as a shoe that can be worn in any environment, and championed self-expression across many styles, genres and personalities. The “Classic Leather” campaign will celebrate this nonconformist spirit and serve as a rallying cry for people who go against the cultural grain with a shoe that continues to defy conventions after all these years.

“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.

Launching this month, the “Classic Leather” campaign will incorporate brazen photography of all the various iterations of trendsetters and style pioneers that wear the Classic Leather across print, digital, out-of-home, in-store and online, as well as a Classic Leather Truck activation that mimics the Classic Leather’s chameleon-like ability to fit within various cultures.

Drink Like Hellboy

To all my fellow comic book geeks you need to check out some cool….or should I say some hot new whiskey. Based off of the Hellboy comic book series comes the first ever whiskey based on Mike Mignola’s legendary Hellboy comic book character. It is from XXX Distillery LLC and Prestige Imports LLC. Hellboy Hell Water Cinnamon Whiskey is a craft distilled, small batch, naturally flavored cinnamon whiskey retailing for $19.99 for a 750ml bottle. The 66.6 proof Hellboy Hell Water Cinnamon Whiskey  is available nationally and can be ordered at www.hellboyhellwater.com.

“It’s appropriate that Hellboy Hell Water Cinnamon Whiskey was made in the Smokey Mountains,” said Dark Horse Comics Publisher Mike Richardson. “At 66.6 proof, Hellboy Hell Water packs a punch worthy of Mike Mignola’s iconic creation.”

Hellboy Hell Water is micro-distilled, hand bottled and styled in the old traditional process of making Southern Corn Whiskey. Old fashioned corn whiskey uses only the finest corn, natural ingredients, spring water, glassware and craftsmanship.

“We’re very excited about the success and potential of our hand crafted whiskeys, especially that of Hellboy Hell Water Cinnamon Whiskey,” said Teddy Jones, XXX Distillery, Sevierville, Tennessee. “At XXX Distillery of Tennessee, we take great pains to ensure the quality and taste of our products are second to none. If you put Hellboy Hell Water Cinnamon Whiskey up against any other, there’s no comparison. It’s the finest cinnamon whiskey on the market, period.”

Since Mike Mignola’s Hellboy first hit the stands in 1994, it has become a cultural sensation, racking up a dozen Eisner Awards and inspiring numerous spinoffs, from a novel line, to video games, to animated films and live action feature films. Hellboy has also inspired a draft ale, a wine and now Hellboy Hell Water Cinnamon Whiskey.

Budweiser Salutes The Military This Memorial Day

When you go out this Memorial Day weekend getting items for you BBQ make sure you pick up some Budweiser. Just in time for Memorial Day, Budweiser is revealing its goal of raising $1 Million for Folds of Honor –a non-profit organization that helps raise funds and provide educational scholarships to families of fallen and disabled soldiers – via America packaging sold this week.

Budweiser is extending its lineup of patriotic packaging this summer to feature America bottles and cans along with the introduction of new military-inspired Camouflage aluminums, both dedicated to the men and women of our Armed Forces.

Since 2011, Budweiser has donated a total of $11 million to Folds of Honor and this summer Budweiser is hoping to increase that figure by another $1 million. For every Budweiser America bottle and can sold this week in the lead-up to Memorial Day (May 22-29), a portion of the proceeds, up to $1 million, will benefit the non-profit organization.

The Shaq Attaq Is Back

Reebok is adding some modern touches on a classic. The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill. To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern.

The Shaq Attaq Modern was designed to be closer to the current trend of contemporary basketball sneakers. The leather is replaced with a woven mesh upper, which helps to reduce the overall weight of the shoe while keeping the structure of the original in place. The collar features a foam compound with net mesh overlay to provide padding around the ankles, along with custom Pump technology for an adjustable fit. Minimal stitching gives way to hot melt throughout while also providing dimension through the use of technical lightweight synthetics on the upper.

Featured in an allover yellow spark color with sublimated black stripe down the middle, the Shaq Attaq Modern colorway was inspired by one of Shaq’s many nicknames. Shaq visited Reebok Headquarters in Canton, MA recently to test out the shoes on court via a pick-up basketball game.

Get Some Red, White And Blue In Your Cocktails For Memorial Day

The Memorial Day holiday is coming up soon! Do you have any plans? If so make sure that you get the Smirnoff Red, White & Berry that is back by popular demand to help celebrate freedom and bring everyone together under one party. Whether you’re looking for a patriotic group punch or some red, white and blue-themed cocktails.

Watching your calories now that summer has arrived? Look no further! Smirnoff Spiked Sparkling Seltzer is the beverage of choice for you. This bad boy comes in at just 90 calories – the lowest spiked seltzer on the market so it’s the perfect ready-to-drink beverage to enjoy now that swimsuit season has arrived.

Spiked Triple Berry Basil Lemonade (serves 8) courtesy of Megan Marlowe, Strawberry Blondie Kitchen

Ingredients:

1.5 cups SMIRNOFF Red, White & Berry

8 cups lemonade

1 cup basil syrup

4 berry lemonade ice cup

Directions: In a pitcher combine lemonade, vodka and basil syrup. Stir to combine. To serve, place 4 ice cubes into a high ball glass and top with lemonade cocktail.

Red, White & Blue Boozy Slush (serves 4) courtesy of Taylor Bradford, Pink Heels Pink Truck)

Ingredients:

Blue Slush Layer:

2 cups ice

2 oz. Blue Curacao

1 cup homemade lemonade

White Slush Layer:

2 cups ice

2 oz. SMIRNOFF Red, White & Berry vodka

1 cup homemade lemonade

Red Slush Layer:

1 ¼ cups strawberries, quartered

2 oz. SMIRNOFF Red, White & Berry vodka

¼ cup of homemade lemonade

Directions: Blend each layer separately until smooth. Store in freezer until ready to build your cocktail. Pour each layer into a highball glass and serve immediately.

Strawberry Moscow Mule Float courtesy of Megan Marlowe, Strawberry Blondie Kitchen

Ingredients:

1.5 oz Smirnoff vodka

1 lime

4 ounces ginger beer

Ice

Scoop of strawberry sorbet

Directions: Into the bottom of a copper mug, add vodka, lime juice and ice.  Top with ginger beer and a scoop of sorbet.

Smirnoff Spiked Sparkling Seltzer

Grab and Enjoy

Only 90 calories (one of the lowest on the market), 1g carbs, zero sugar, no artificial sweeteners and offers a 4.5% alcohol by volume (ABV).

SMIRNOFF Believes That Love Wins

SMIRNOFF vodka recently announced that they are starting up a new campaign that is centered around love. They are proud to officially announce the launch of its new limited edition “Love Wins” bottle packaging, which celebrates love in all its forms.

Each “Love Wins” SMIRNOFF No. 21 bottle features different images of real love and real people – between these images and the differing rainbow aesthetics, no two bottles are identical. For every limited-edition SMIRNOFF No. 21 “Love Wins” bottle made the brand will donate $1, with a minimum of $260,000, to the Human Rights Campaign (HRC).

Since celebrating love is more fun when everyone is included, SMIRNOFF is asking couples over the age of 25 to submit their photos to a microsite for the opportunity to be featured on the next bottle pack design in 2018. For every eligible photo submitted between May 23 and September 30, SMIRNOFF will donate an additional $1 per photo to the HRC (up to $10,000).

Inside the iridescent rainbow aesthetic of the SMIRNOFF “Love Wins” limited edition bottles, is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, and the most awarded vodka in the world.

IndyCar Drivers And Crown Royal Honor Military Members At Indianapolis Motor Speedway

Crown Royal goes to great lengths to honor and support the military. This week was just another display of that gratitude. This weekend, thousands of fans will flock to the Racing Capital of the World to watch their favorite drivers qualify for the 101st running of the Indianapolis 500 during Crown Royal Armed Forces Weekend. And starting this year, those fans will have the opportunity to permanently cement the names of their military heroes at the track in recognition of their generous sacrifice.

Inspired by the iconic Yard of Bricks marking the track’s finish line, Crown Royal and Indianapolis Motor Speedway (IMS) have erected a brick Wall of Gratitude to display the names of military members past and present. Located in the infield at New Myers Drive and 6th Street (next to the Crown Royal tent), fans 21+ can submit names to be engraved on gold plates permanently affixed to the brick wall as a small token of appreciation for their selfless service. And throughout the weekend, Crown Royal will be randomly surprising select nominators with VIP race experiences and tickets.

Race-goers can also stop by the Crown Royal tent to assemble care packages for troops overseas, interact with custom photo booths that facilitate local charity donations and sample various whiskies. The full schedule for submissions to the Wall of Gratitude is below:

·         Friday, May 19 through Sunday, May 21: 11 a.m.-5 p.m.

·         Indianapolis 500 Race Weekend

·         Friday, May 26: 10 a.m.-4 p.m.

·         Saturday, May 27: 9 a.m.-1 p.m.

·         Sunday, May 28: 7 a.m.-12 p.m.

“Serving one’s country is, without a doubt, among the most generous things a person can do,” said Jim Ruane, Director of Crown Royal. “We look forward to seeing the Wall of Gratitude filled to the top with names of servicemen and women as we toast to their honor during Crown Royal Armed Forces Weekend and the Indy 500 – rooted in remembrance and celebration of our nation’s heroes.”

Building upon the legacy of Crown Royal’s “Your Hero’s Name Here” program, 2017 marks the sixth straight year the whisky maker has partnered with IMS to recognize the most generous among us – the true kings and queens of their communities – in one-of-a-kind ways.

“This is a fitting and unique way to honor our military heroes during the Month of May at the Racing Capital of the World,” said IMS President J. Douglas Boles. “Crown Royal’s Wall of Gratitude and the chance it provides to celebrate our military members and veterans will be a highlight for many fans visiting the track.”

Crown Royal’s “Live Generously and Life Will Treat You Royally” campaign aims to inspire generosity in all of its many forms, building upon the brand’s longstanding history of celebrating military heroes – from giving veterans the royal treatment at pro sporting events, to helping a blinded soldier see his hometown in a novel way, to year-round collection of care packages for deployed troops.

Crown Royal asks that all race fans honor generously, but drink in moderation.