WWE COO Triple H accepts Pittsburgh Steelers quarterback Ben Roethlisberger’s “Ice Bucket Challenge.” Who will Triple H challenge to do the same in an effort to create awareness for ALS?
Open Call is a first-of-its-kind project for content creators of all genres – including music, art, style and action sports. Balli’s project “Authenticity is Everything,” earned the grand prize of a $250,000 production grant and mentorship with Robert Rodriguez, acclaimed filmmaker and founder of El Rey Network, and Roberto Orci, co-creator and executive producer of “Matador,” a new original action series currently airing on Rodriguez’s new English-language cable channel.
Hundreds of video submissions from across the country were received from March 12 to April 25 and were narrowed down to nine finalists, all of whom received $10,000 production grants to create content for Mountain Dew. The finalists presented their work at an exclusive screening event where Balli’s submission was chosen by panelists including Simon Lowden, chief marketing officer, PepsiCo Americas Beverages, Barry Rosen, creative director, Direct Focus, and Steve Berra, co-founder and co-owner of The Berrics.
“I am so grateful to have been selected as the first ever, Green Label Studios: Open Call winner,” said Balli. “To be recognized by such a prestigious panel of judges and to get the opportunity to be mentored by Robert Rodriguez and Roberto Orci is a dream come true – this whole experience has fueled my passion for content creation and I can’t wait to get back at it.”
Balli will use his grant money to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media, and the brand will continue to maintain relationships with each of the finalists for potential Mountain Dew and Green-Label.com content in the future. The hub covers the voices and stories of today’s youth culture, providing an outlet for young people to showcase their creativity.
adidas and Funny or Die have actor Christopher Mintz-Plasse go on a quest to discover the best World Cup party. Filmed on location in Rio de Janeiro, and featuring cameos from adidas stars and legends including Fernando Hierro, Juan Mata, Cafu and Patrick Vieira, Mintz-Plasse is a roving reporter searching for a party with hilarious results.
Along the way, Mintz-Plasse joins Fernando Hierro for the adidas miCoach Smart Ball Power Challenge, receives soccer tips from Juan Mata and trains with the Flamengo youth team, before talking Brazil and Argentina with Cafu. Feeling disappointed with not being able to find any parties, it is left to French legend Patrick Vieira to explain that the World Cup and going to a match is the biggest party of them all.
Hendrick Motorsports has a strong lineup of drivers. NASCAR fans know that a few of their drivers are six-time champion Jimmie Johnson, four-time champion Jeff Gordon, 2014 Daytona 500 winner and 11-time NASCAR’s most popular driver Dale Earnhardt Jr. and 16-time race winner Kasey Kahne.
Most recently, Hendrick Motorsports organized a campus wide fan event and sought out die-hard fans of each of our four drivers. Hendrick Motorsports asked those fans to participate in a small video and would get a signed hat for their participation.
At the end of the photo shoot their favorite drivers would appear in a photo without them knowing.
Watch the video to see their reactions!
With NBA Draft coming up, NCAA Player of the Year and noted sharpshooter Doug McDermott partnered with M&M’S Peanut to play an epic game of H-O-R-S-E … against 99 other people.
It’s Doug just dominating the field by doing epic trick shots – half court, no look, blindfolded at one point. Very cool moments – might make for a fun piece heading into Draft Week, especially as there’s tons of speculation where in the First Round Doug will go.
M&M’S Peanut cares about quality peanuts, and only 1 in 100 peanuts will become an M&M’S Peanut. So to help illustrate how quality matters when picking ingredients, M&M’s pitted 1 future pro basketball sharpshooter (Doug McDermott) against 99 regular folks in games of H-O-R-S-E. Naturally, Doug dominated the field with some wild trick shots – proving how important it is to choose the very best 1 in 100, like M&M’S does with its peanuts
$tandard ©reative threw Pizza a 125th Birthday Party and ordered delivery from every pizzeria in NY. It was a great idea from Matt Capucilli! All made possible by Shock Top Brewing Co., who sponsored the project.
Pizza was created on June 11, 1889 by hero genius Raffaele Esposito. We celebrated Pizza’s 125th birthday at our studio by ordering delivery from every pizzeria in New York.
To celebrate the launch of Stride Sour Patch Gum, Stride took over a convenience store for three days to give customers a mad sour, mad sweet experience. Here is what happened next.
The latest and final episode of the Reebok Classic “The Retro Shop” features a true all-star lineup of Shaq, Kemp, Lil’ Duval, French Montana and the one-and-only Allen Iverson. Watch as a heated discussion blows up at The Shop over old school vs. new school fashion. Some things never go out of style.
Lightning Struck every time Shawn Kemp stepped on the court. His larger than life persona set a new pace for basketball, and his groundbreaking athleticism inspired a shoe just as bold: The Kamikaze I. Shawn Kemp and the Kamikaze I, A Cut Above Since 1994.
Reebok Classic will bring back very limited pairs of the Kamikaze I OG black/red on Friday, March 14th at key retailers Foot Locker, Finish Line, Champs, Jimmy Jazz, DTLR, Shiekh, and Reebok.com for $115.
Check out the hilarious commercial below. Like to see Iverson poke a bit of fun at himself.
VTech Doorbell Answering System is a 2-in-1 technology designed for maximum convenience. The video doorbell of the audio/video VTech cordless answering system is combined with a phone system and a digital camera. This duo technology also gives you added security in your home. The digital answering system comes with caller ID, a call waiting function and the ability to expand to up to 10 handsets and two cameras.
Room for a whole flock of chickens, Terry Crews, a grand piano and the Muppets, but no room for boring. Sing along and see the all-new Toyota Highlander in the roomiest Big Game Ad of all time!
In 1957, when Toyota first came to America, Elvis was king of rock n’ roll, big cars with tailfins were “in” and postage stamps were just 3 cents. After a poor start with a car called the “Toyopet,” Toyota came back strong in 1965 with the popular 90-horsepower Corona sedan.
Then there was the Corolla, Camry, Toyota trucks, the Lexus luxury brand, Scion, and the world’s first gas/electric hybrid Prius…a car we built for the 21st century. Along the way, we’ve learned a lot and enjoyed the support of American consumers who have embraced the quality, dependability and reliability of our vehicles.
Today, Toyota is one of the top-selling brands in America and we are committed to continuous improvement in everything we do, along with breakthrough products for the future. We’re proud to share some highlights of our 50 years of progress and history here.