Cars

The Bronco Is Back In The Saddle

Hinting at upcoming Bronco production model, Ford’sBronco R race prototype debuts in the desert to celebrate 50th anniversary of Rod Hall’s historic Baja 1000 win, an overall victory in a 4×4 that’s never been duplicated in 50 yearsIt was built for this, its engine roaring through the heat of the Mojave and its racing tires spraying desert sand. As the last grain settled, the vehicle that is all at once a tribute and a test and a tease, came in to focus.

It was no mirage. Bronco–in the form of a race-inspired Bronco R prototype–is back.As a tribute, it was appropriately parked along side the Bronco that Rod Hall and Larry Minor famously drove to an overall win 50 years ago at the 1969 Baja 1000–a victory that no other 4×4 has replicated. Featuring a race livery inspired by Hall’s winning vehicle, Bronco R passes the torch to off-road racer Shelby Hall, Rod’s granddaughter, who will drive it for portions of this year’s prestigious race in honor of her late grandfather.

As a test, the Bronco R will head back to the Baja Peninsula later this month to take on the near 1,000-mile grueling off-road course and challenge the production Bronco’s powertrain and architecture. And as a tease, the Bronco R–developed by Ford Performance in collaboration with builder Geiser Bros Design and Development and Baja 1000 Trophy Truck champion Cameron Steele–drops heritage-inspired design and proportion hints of what enthusiasts can expect to see when the future Bronco makes its world premiere next spring “Bronco’s win at Baja in 1969 was epic, something that even after 50 years has not been repeated,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Rugged endurance racing is such a big part of Bronco heritage. The Baja 1000 gives us not only the perfect setting to honor Rod Hall’s win, it also provides an authentic test bed to demonstrate our upcoming Bronco’s desert racing capability and durability

Get To Know Your Car Better

Not sure if you knew but today is “National Name Your Car Day.” Did you know that 40 percent of drivers claim to name their vehicles? In honor of the annual holiday, Capital One commissioned a survey on behalf of the GM BuyPower Card revealing a variety of fun ways car owners emotionally connect with their vehicle, including:

  • Gender Reveal: 74% of drivers say their car has a gender, with 53%  identifying it as female
  • Heavens to Betsy: Compared to the 2018 Capital One survey, for the second year in a row, Betsy was the most popular car name
  • From the Red Carpet: The greatest inspiration for car names is from a TV or Movie character (19%) or a friend or family member (13%)
  • Female Influence: Women are more likely to name their car than men (56 to 44%)

The survey also highlights many interesting car-buying practices for Americans, most notably their tendency to plan ahead for this big purchase. The GM BuyPower Card already allows cardmembers to accumulate 5% Earnings on their first $5,000 in purchases every year, with 2% unlimited Earnings on purchases after that towards the purchase of a new GM vehicle. Capital One and GM also recently announced that cardmembers can now use their Earnings to get statement credits up to $250 for qualifying purchases on most OnStar and Connected Services plans, SiriusXM subscriptions, customer-paid Certified Service, and parts and accessories purchased at authorized GM dealerships.

Ford Sheds Some Light On Electric Vehicles

Ford recently conducted a global consumer survey across Europe, China and the US to learn more about what people actually think about electric vehicles, their capabilities and the barriers to purchasing. What they found was an outdated perception of the category and what owning/using an EV is actually like.

Some key findings:

  • More than 90 percent of Americans and Europeans don’t believe electric vehicles can accelerate quickly
  • 42 percent of Americans think electric vehicles still require gas to run
  • 80 percent of Americans would not pick an electric vehicle for all-wheel drive or extreme weather
  • More than two-thirds of Americans (67 percent) and Europeans (68 percent) don’t believe that electric vehicles are capable enough in terms of towing and hauling

Ford Celebrates The 50th Anniversary Of The Moon Landing

With the 50th Anniversary of the moon landing on July 20th let’s take a look how Ford played a part in the Apollo 11 mission.

Ford Aerospace and Communications Corporation built and maintained Mission Control (now Johnson Space) Center, providing all the equipment used in the Apollo mission and the transmission of Neil Armstrong’s voice back to Houston and out to the rest of the world.

Ford also provided technical and engineering support personnel during the construction and ongoing operations.  The system designs were updated for each mission, some of which required as many as two million wiring changes. The work by Ford Aerospace and the Mission Control staff was even more complex as many of the elements had never been tried before.

Some other notable details about Mission Control include:

  • More than 1,500 different items of telemetry data – from the astronaut’s health to the results of test to flight data – flowed into the center simultaneously.
  • The Mission Control Center housed the largest assembly of television switching equipment in the world.
  • More than 60 thousand miles of wiring were laid and maintained to continue operations.
  • Five IBM 360/75 mainframe computers sent data to more than 1,300 indicator switches to be monitored by mission flight controllers.

Ford Teams Up With Amazon

Ford announced the availability of Key by Amazon for Ford vehicles as the first service-to-vehicle delivered to the car through Ford’s connected vehicle services.  This will allow eligible Ford and Lincoln owners to have their Amazon Prime packages delivered directly to their cars. It’s a convenient, secure way to ensure packages are delivered, and the first of many service-to-car solutions that Ford owners will be able to access through Ford’s connected vehicle services.

Ford and Lincoln customers with select modem-enabled vehicles can use their Amazon Prime accounts to schedule package deliveries to their cars in 50 US markets. Customers simply need to download the Key by Amazon app from the Apple or Google app stores, and follow the steps for their eligible Ford or Lincoln vehicle.

In a Medium blog post [insert link] announcing today’s news, Lorin Kennedy, FordPass Ecosystem Business Leader, Ford Motor Company, details how Ford’s connected services will enable other businesses, like Mobile car wash service Rub a Dub, to integrate their offerings with Ford and Lincoln connected vehicles in order to improve convenience for Ford customers.

Walmart Teams Up With Ford With New Delivery System

Ford announced that it is partnering with Walmart in Miami-Dade County to explore how self-driving vehicles can deliver everyday goods such as groceries, adding to Ford’s efforts to expand affordable access to transportation and goods delivery.

Postmates is already a partner of both Ford and Walmart, the companies are working together to utilize Postmates’ Delivery as a Service, to quickly set up a program that explores how Ford’s self-driving vehicles can complement Walmart’s existing delivery offerings.  Together, Ford and Walmart will gather data about customer preferences and the best way to connect people with the goods they need. Already, Ford is collaborating with national and local Miami businesses to understand how it can improve goods delivery through the use of self-driving vehicles, working to transport tacos, pizza, floral arrangements and dry cleaning.

Ford Goes To Washington To Test Out Autonomous Vehicles

Ford is working with Washington D.C. as the look to expand its self-driving business to our nation’s capital. This is the second city Ford is expanding its self-driving business to and is working closely with the city to ensure Ford properly serves all residents. Ford is also collaborating with the DC Infrastructure Academy to train District residents for vehicle operator and vehicle technician positions.

Additionally, Ford will continue its work with its partner Argo AI, to map all 8 Wards of the District and gather important data that will help improve how the vehicles move around. Over the next year, the fleet will grow as we expand areas of testing, including within the city’s downtown core. Also, to manage the fleet of vehicles on the ground, Ford has established an autonomous vehicle operations terminal in Ward 5.

Ford Unveils Their Fastest Police Vehicle in America

A sport utility from Ford is the best-selling cop car in America, and now it is the best accelerating and fastest police vehicle in America, according to preliminary test data from the Michigan State Police.

This year, Ford bested all entries, including V8-equipped sedans, with its EcoBoost®-powered all-wheel-drive version of the all-new 2020 Police Interceptor Utility, posting fastest 0-60 mph and 0-100 mph times, as well as fastest lap and fastest average lap.

The standard hybrid 2020 Police Interceptor Utility also beat all competitive SUV entries, including V8-equipped models, with the fastest 0-100 mph, fastest lap and fastest average lap – making good on Ford’s promise to deliver a hybrid Police Interceptor that outperforms today’s 3.7-liter V6 model with all-wheel drive.

Stephen Tyler, police brand marketing manager for Ford, says America’s law enforcement agencies previously have had to choose either fuel efficiency or all-out performance, but the new vehicle offers both. “The all-new 2020 Police Interceptor Utility offers significant potential fuel savings with no trade-offs in safety, passenger or cargo space – on top of bringing improved performance,” he said.

The Ford Mustang Reaches A Milestone

Ford is celebrating the production of its 10 millionth Mustang – America’s best-selling sports car of the last 50 years and the world’s best-selling sports car three years straight.

The 10 millionth Ford Mustang is a high-tech, 460 horsepower 2019 Wimbledon White GT V8 six-speed manual convertible equipped with the latest driver assist technology and built at

Ford’s Flat Rock Assembly Plant in Michigan. The first serialized Mustang (VIN 001) produced in 1964 was the same color and model with a three-speed automatic transmission and 164 horsepower V8.

Mustang is the heart and soul of this company and a favorite around the world,” said Jim Farley, president of global markets, Ford Motor Company. “I get the same thrill seeing a Mustang roll down a street in Detroit, London or Beijing that I felt when I bought my first car – a 1966 Mustang coupe that I drove across the country as a teenager. Mustang is a smile-maker in any language.”

Ford is celebrating the milestone with employee celebrations at its Dearborn headquarters and its Flat Rock Assembly Plant, including flyovers from three WWII-era P-51 Mustang fighter planes and Mustangs produced for more than five decades parading from Dearborn to Flat Rock, where the Mustang currently is manufactured.

During its 54-year production history, Mustang also was built in San Jose, Calif., Metuchen, N.J., and the original Mustang production facility in Dearborn, Mich.

Lexus Is The Ultimate Caddy For The US Open

Lexus, the official vehicle of the championship for the 12th consecutive year - is providing a range of amazing onsite opportunities inside the Lexus Performance Experience, including:
  • Exclusive autograph sessions with Lexus golfers Jason Day, Peter Jacobsen and Johnny Miller
  • A chance to win a two-year lease on a 2018 RX 350L with a simulated hole-in-one challenge
  • VR experiences allowing fans to drive a sporty RC F around a famous racetrack
Golf’s most celebrated weekend is back, returning with official vehicle Lexus. The 118th U.S. Open Championship takes place June 14-17, 2018 at prestigious Shinnecock Hills Golf Club in Southampton, N.Y. for the fifth time in its significant history.

“The U.S. Open is one of golf’s most exciting majors,” said Greg Kitzens, general manager, Lexus marketing. “Our longstanding partnership with the USGA and its championships allows us to provide our customers and fans with premium experiences at the U.S. Open, connecting with them in a unique way.”

The Lexus Performance Experience, located near the main entrance in Fan Central, provides fun, interactive activities for all attendees throughout the weekend. With the “Lexus VR Experience,” fans have the opportunity to be virtually transported into the seat of a Lexus RC F 467-horsepower sports car while a world champion racecar driver aggressively speeds them around a racetrack. Attendees are also invited to try their skill with the Lexus Hole-in-One Challenge. The fan that sinks the ball in this simulated replica of the famous 7th hole at Shinnecock Hills will win a two-year lease on a 2018 RX 350L – the automaker’s best-selling SUV, the vehicle that created a category and now provides even more space with a third row. Additional activities include the “Putt Like a Pro” simulation, photo opportunities with the U.S. Open Trophy, and autograph sessions with Lexus Golf Ambassadors Jason Day, Patrick Cantlay and Charles Howell III, among others.

Over the course of the Championship, Lexus will provide almost 350 courtesy vehicles to players and officials. Several Lexus vehicles will be displayed throughout the grounds, including the all-new 2019 ES and UX near the course and the 2018 LS 500 F SPORT and LC 500 Inspiration Series in the Lexus Performance Experience.

Lexus is the first and only automotive partner in USGA history, serving as the official vehicle of the USGA and its championships, including the U.S. Open, U.S. Women’s Open, U.S. Senior Open, U.S. Senior Women’s Open and U.S. Amateur Championship. Lexus also partners with an impressive team of professional players and golf legends. Current Lexus Golf Ambassadors include Jason Day, Patrick Cantlay, Charles Howell III, Wesley Bryan, Jamie Sadlowski, Lydia Ko, Annika Sörenstam, Natalie Gulbis, Johnny Miller, Peter Jacobsen, Mark O’Meara, and Mark Pfeil. Leading up to the Championship, a luxurious Lexus LX transported the U.S. Open Trophy in style during a 61-day tour throughout the tri- state area.
For more information on the full line of vehicles, visit Lexus.com. Follow the conversation on social media at #LexusGolf.