If you are tired of the same old soap you have been using we have some good news. There is a new company out there with some fantastic products. BILT, a new line of men’s bar soaps and body washes that offers a unique blend of STYLE and SUBSTANCE at accessible price points, are now available at 1,500 Walmart stores across the country. The new Minneapolis-based start-up is poised to meet men’s grooming needs as they continue to seek better skin care options by offering six unique scents inspired by exotic locations from around the world.

To help launch the brand, BILT has earned the endorsement of Steve Harvey, one of the hardest working men in business and entertainment, and whose personal values of style and substance forge a powerful connection with the brand.

“I’ve long believed that confidence is the foundation of a man’s success, but it’s hard to be confident when you’re not looking or smelling great. That’s why I love using BILT,” says unabashed gentleman and entertainer, Steve Harvey. “Their products are made with premium ingredients and they smell amazing. So good in fact, my wife won’t let me us anything else.”

BILT STYLE starts with the unique masculine scents inspired by aspirational global locations. “Havana Bay” blends the subtle essences of citrus and cigar that is evocative of exotic Cuban nightlife. “Prohibition” was inspired by the speakeasies of the roaring ‘20s, blending leather and oak barrel fragrances for a mature scent that is unlike anything found among mainstream brands. The unique scents, combined with bold, colorful packaging, helps BILT stand apart in a sea of boring products that over promise and under deliver.

“BILT believes STYLE without SUBSTANCE is hollow, so BILT products are made with premium ingredients that men need for clean, healthy skin,” said Ryan O’Connell, President, BILT Brand.  “The hefty 8 oz. bar soaps and generous 16 oz. body washes are formulated with natural vegetable bases, shea butter for moisture, and Vitamin E for antioxidant protection. BILT is also defined by what it doesn’t offer: all BILT products are free of parabens, sulfates, and gluten, and products are never tested on animals.”

For more about BILT products visit www.Biltbrand.com or head to www.facebook.com/biltbrand.

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