JJ Watt And Reebok Debut The JJ II

Football season will be here before you know it. So it is no surprise that J.J. Watt is getting ready for the new season. Reebok and J.J. Watt announced the release of the JJ II, the latest training shoe forged between the global fitness leader and superstar athlete. The JJ II follows the success of their first collaboration in 2016 and is specifically engineered to meet the intense training needs of the hardest working athlete in the game.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with features of this cutting-edge training shoe including:

Unmatched Traction - Graded lug pattern for a strong, responsive grip

Ultimate Security - Webbed lacing system provides surefooted support.

Uncommon Cushion - Liquidfoam technology provides security and comfort.

Relentless Ventilation - Lenoweave upper provides ultimate breathability.

“What I love about the JJ II is that it’s so versatile in the weight room,” said J.J. Watt. “You can do any type of workout with it, but then you can also right after the gym, go out and wear it on the streets. It’s the best performance shoe I’ve ever worn.”

The first colorway of the JJ II, the Focus Pack, is inspired by Watt’s unbreakable focus on the field and in the gym. The black and white color variants are representative of Watt’s no-nonsense attitude: he focuses on workouts that are simple and effective, not necessarily flashy and elaborate.

A Reebok athlete since 2015, J.J. Watt has continued to grow and develop into one of the most dominant defensive forces in the game, relaying that energy into a partnership that inspires fans everywhere with dedication and work ethic on and off the field.

The shoe will be available from the 14th July on, Reebok FitHubs and other retailers nationwide for $99. In addition to the JJ II, Reebok has also released a new apparel line specifically designed by Watt. For more information visit

Game Of Thrones And Ommegang Release 2 Pack Beer Collection

Next weekend it is about to get real. For Game of Thrones fans you know exactly what I am talking about. It may be the start of summer, but Game of Thrones fans from throughout the realm are preparing for winter when the hit HBO series returns July 16. And while those fans will still be sipping Bend the Knee Golden Ale throughout Season 7, Brewery Ommegang and HBO Global Licensing are proud to announce that a brand new beer in their successful partnership, available this fall, will confirm once and for all that, finally, Winter is Here! An 8.3% AVB Belgian-style double white ale with the fearsome Night King emblazoned on the label, Winter is Here will be available in 750ml single bottles, on draft, and also paired alongside previously released Fire and Blood Red Ale in a collectible gift pack complete with a commemorative glass. Suggested retail price is $11.99 for the individual bottles and $23.99 for the gift pack, both of which will be on shelves in late October.

“For six seasons, Game of Thrones fans like ourselves have watched as the great houses of Westeros battled amongst themselves, all the while knowing that the only battle that really mattered – the great war – was yet to come,” says Doug Campbell, Brewery Ommegang’s President. “In this next season, we celebrate the long-awaited arrival of winter with a beer fit for consumption north of The Wall. Winter is Here is a fortifying and delicious double white, brewed with sea salt and white pepper, sure to keep you warm in winter, no matter how long it lasts.”

Game of Thrones fans have been waiting for winter since the very first episode of the series debuted,” says Josh Goodstadt, Vice President of Global Licensing at HBO. “Now, thanks to this latest Game of Thronesbeer, they’ll have the perfect brew to sip throughout the cold months that lie ahead. We can’t wait for fans to get their first taste of Winter is Here!”

Winter is Here is brewed with pilsner malt, white wheat malt, and soft red wheat flakes, hopped with Saaz hops, and spiced with white pepper, sea salt, coriander and sweet orange peel. Brewery Ommegang’s house yeast is used in primary and secondary fermentation. This double white ale pours a hazy pale straw color with a stark white head. Aromas of banana, clove, and pronounced peppery phenols lead, and the flavor is slightly sweet malt, subtly balanced by hints of sea salt. Despite a full mouthfeel and healthy ABV, it still manages to drink quite lightly. The finish gradually builds in a warming crescendo of peppery spice.

Fire and Blood was the third beer in the collaborative series, originally released in spring of 2014. It’s brewed with pilsner, spelt, rye, and other specialty malts, hopped with Styrian Golding and German Tettnang hops, and spiced with ancho chilies for additional complexity. The hue is deep, dark red with a persistent, creamy, off-white head. The aromas of ripe fruit, raisins, slight spice and malt mix nicely with a slight floral, spicy hop character. The flavor of sweet malt gives way to faint dryness and is balanced by spicy rye and hop flavors with underlying raisin and prune notes. The finish offers balanced malt and spicy characteristics from hops and rye. Fire and Blood is 6.8% ABV, and the label art features one of the original three labels, a fiery image of Daenerys Targaryen’s dragon, Drogon.

Budweiser Is Proud To Be Brewed In America

We all know that Budweiser has been an American classic, so it comes as no surprise as they officially started launching a new brewery-market inspired bottles and cans as the latest and final evolution of Budweiser’s 2017 summer packaging lineup. In celebration of Budweiser proudly brewing across America for over 140 years, the brand will swap its namesake on bottles and cans with each of the 11 states where the classic lager is proudly brewed. The new state packaging aims to raise a cold one to the local communities and employees who help to brew Budweiser.

The brewery markets featured on-pack include California (home to two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia

To add to the celebration, Budweiser is also opening its doors for special “Open Houses” at all 12 of its breweries to the neighboring communities throughout the summer. These events will feature local food, music, entertainment and even appearances by the famed Budweiser Clydesdales. For more information on the brewery Open Houses, please visit

Cool Down This Summer With Belvedere Vodka

One way to beat the summer heat is by chilling at the pool. While you are at said pool you might want to create some of these fantastic tasting and very chill cocktails from Belvedere. Each cocktail has its own signature taste to it and will make that summer heat and humidity go away!



1 oz Belvedere Vodka

1 oz Dry Vermouth

3 Lemon Slices

2 Lime Slices

Fever Tree Sparkling Water

Fever Tree Tonic Water

Method: Combine all ingredients in a wine glass over ice. Top with equal parts of sparkling water and tonic water. Garnish with a lemon and lime slice.



1.5 oz Belvedere Vodka

.5 oz St-Germain

.5 oz Fresh Squeezed Lime Juice

Pinch of Sea Salt

3 Cucumber Slices

Method: Add all ingrediets to a shaker with ice and shake vigorously  Pour contents of shaker into a rocks glass and top with additional fresh ice.



1 oz Belvedere Vodka

1 oz Lillet Blanc

.75 oz Fresh Grapefruit Juice

.5 oz Simple Syrup

1.5 oz Soda Water

Method: Add Belvedere Vodka, Lillet Blanc, lemon juice and simple syrup to a shaker without ice and shake. Strain into a highball glass, add ice and top with soda water. Garnish with a grapefruit wedge and rosemary spring.

The Zoku Runner Is Perfect For The Summer

I recently tested out the Zoku Runner from Reebok. For a week I swapped out my current gym and exercise sneakers for the Zoku Runner. As soon as I slipped them on I was pleasantly surprised with a sneaker that felt really soft give a lot of support while working working out.

Before looking at the shoe, lets get into the shoe’s background. Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the Zoku Runner fuses the brand’s rich heritage with advanced design and directional style. Paying homage to the Zoku Japanese translation – to be continued or to be part of a tribe – the Zoku Runner s a direct descendant of the original Classic, celebrating the brand’s Vector through a modernized and updated silhouette.

A product of evolution, the weaves Reebok’s past into its future, with the brand’s synonymous crosscheck at its core. Created by Reebok’s founders in 1980, the crosscheck brand mark was inspired by a flock of birds and symbolizes momentum and movement, reflecting the idea of continuous evolution. The Zoku Runner reinterprets the symbol in a molded TPU cage for a modern look, playing with translucency and prints to show the versatility of this iconic design. Crafted out of Reebok’s newest upper and most superior digital knitting technology, ULTRAKNIT, the Zoku Runner allows a sock like feel and a fashionable look, as its breathability and ultra-light feel delivers extreme comfort while reducing material waste.

In regards to working out I ran outside on either a blacktop surface or short cut grass. On both surfaces the Zoku Runner gave be a combination of support and flexibility. I love that ULTRANIT technology in that especially running outside in the summer months.

While at the gym when I was lifting weights or doing cardio indoors I felt the exact same support as I did when I was outside. The sole of the shoe give a lot of stability. I wasn’t sliding around the gym floor no matter what part of my body I was working out in.

Outside of the gym I wore the sneakers out when hanging with family and friends. This is the Swiss Army knife of shoes. You can use them to either chill with friends or work up a sweat while exercising. The Zoku Runner by Reebok is a high quality shoe that won’t break the bank and is a perfect show for the spring and summer months. For more on the Zoku Runner go to the Reebok website HERE.

Adam Driver And Budweiser Help Out An Army Veteran And His Family

If you are looking to find a heartwarming story this week then you don’t need to look any further. In the lead up to July 4th, actor and veteran Adam Driver is taking a moment to honor the courage and sacrifice of the men and women of America’s armed forces.

Adam, a former member of the Marine Corps, recently teamed up with Budweiser and the Folds of Honor Foundation to deliver a life changing surprise to a military family. The scholarship will help this family’s daughter pursue her dream of becoming a nurse through an educational scholarship.

Adam’s journey to the family’s hometown of Brodheadsville, PA was all captured in a commemorative and emotional video, documenting this special moment.

This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years with Folds of Honor. Last month in advance of the Memorial Day weekend, Budweiser raised $1 Million for Folds of Honor from the proceeds of every Budweiser America bottle and can sold – culminating in a total of $12 Million donated to Folds of Honor since the start of the partnership in 2011.

Adam Driver said, “I feel very privileged to be a part of the work that Folds of Honor and Budweiser are doing in their support of our military community and highlighting the importance of the family surrounding them.”

Garth Brooks To Open Up The Concert Venue At Mercedes-Benz Stadium

The new Mercedes-Benz Stadium is opening it’s concert venue with one of the biggest names in Country Music. The stadium is bringing Garth Brooks to Atlanta on Thursday, October 12, 2017, for a special concert that will also feature Trisha Yearwood.  The show will be the inaugural concert at Mercedes-Benz Stadium, giving fans the first chance to experience the world-class stadium in a full-stage entertainment format.

“Two of Arthur Blank’s goals for Mercedes-Benz Stadium were to create premiere home venues for the Atlanta Falcons and Atlanta United FC, and to attract the best in sports and entertainment to Atlanta,” says Steve Cannon, chief executive officer of AMB Group. “We’ve succeeded in securing the premiere sporting events in America and now have the top-selling solo artist of the 20th century, Garth Brooks, coming to Atlanta to showcase the stadium as an elite music venue. We could not be more pleased to have Garth set this milestone in the stadium.”

Tickets will go on sale Friday, June 30, at 10 a.m. eastern time and may be purchased by visiting or by calling 800-745-3000. To learn more about the show, visit

“I’m thrilled to be back in Atlanta and honored to play the first concert in Mercedes-Benz Stadium,” says Brooks. “I’ve visited the stadium twice in the last month and all I can say is – the fans are going to love it; it’s truly one-of-a-kind.  We’re going to create a special experience the fans will never forget and I can’t wait to light that place up this fall!”

Some MAJOR News Coming From Reebok Classic

For my fellow sneakerheads you know of the store MAJOR. This store has been looking after the sneaker needs of America’s capital city since the store opened in 2006. A metropolitan hub with a rich historical foundation, Washington D.C. is peppered with monuments that are visual reminders of the sacrifices that have shaped the nation.

Inspired by the presence of this resilient spirit – and their love of gritty 90s hip hop styling – MAJOR has collaborated with Reebok to produce the ‘Street Fitness’ Ex-O-Fit.

Launched in 1983, the Ex-O-Fit was one of the first fitness shoes to transition from the gym to the street. Originally produced in Reebok’s signature white ‘garment’ leather, the ‘Street Fitness’ Ex-O-Fit is now cloaked in battle-ready ballistic nylon with a sublimated ‘6-Day Desert’ camouflage print. Custom footbeds display another camo-inspired collage, while abrasion-resistant ‘gum’ rubber and black EVA foam blend seamlessly into the mid-cut silhouette, ensuring things stay comfortable throughout the most grueling urbanmaneuvers. The left and right shoes are also alternately branded with ‘Major’ and ‘Reebok’ logos, lending an asymmetrical edge to the ensemble.

Combining combat chic with athletic aesthetics, Reebok and MAJOR have reminded us all that fitness is essential! The MAJOR x Reebok Ex-O-Fit ‘Street Fitness’ will be released June 24 at MAJOR for $110 /  € 119.95 and will then be available from Reebok Certified Network retailers worldwide on June 30.

Reebok Classic Adds Machine Gun Kelly Into The Mix

Reebok Classic has added another very cool spokesperson into the mix. They are now working with Machine Gun Kelly as one of the newest faces of the brand.

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.  Hailing from Cleveland, OH, Machine Gun Kelly has become a staple in pop culture as a musician, producer and actor, having appeared in three feature length films in 2016.  Renowned for his rebellious and counter culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.

Announcing the new partnership to his fans over his social channels today, Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker.  Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes.  As the face of the new campaign, Machine Gun Kelly will be sporting these stylish sneakers on his extensive summer tour throughout Europe and the United States this year.

Commenting on the new partnership, Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.  It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

For more information on the Club C sneaker click here for Reebok’s website.

Drink Smarter This Holiday Season

We all love the fantastic parts of summer. There are BBQs, fireworks, beach parties, and camping outdoors. Fourth of July is one of the biggest celebrations of summer. At just 90 calories and zero sugar, Smirnoff Spiked Sparkling Seltzer is a must for your cooler this Independence Day.

Fourth of July indulgences include hotdogs, cheeseburgers, sweet frozen drinks and more. Did you know the average 6 oz. serving of pina colada has 360 calories? And the average hot dog has 260 calories?

Smirnoff Spiked Sparkling Seltzer is the lowest calorie hard seltzer currently on shelves. Not only will you not feel post-drink guilt, but these drinks, available in Orange Mango, Cranberry Lime and Watermelon, are tasty and infused with natural fruit flavors.

So this summer make sure that you #DrinkSmarter and raise a can of this bubbly when celebrating America’s birthday or any other summer event you are enjoying this season.