Have you ever wondered if you could beat a Super Bowl Champion Coach in a game of football? Maybe your chances are slim to none in real life, but what about electric football. I am talking about the old school game where the little guys shake and shimmy all over the field. You think you could? Well in the latest Bud Light Up For Whatever TV spot.
The video features an NFL fan who is randomly challenged to a game of “electric football” in a bar by none other than Jimmy Johnson. Yes, Sean is indeed a random fan (not an actor) and he had no idea that Jimmy was going to walk into the bar and challenge him to vibrating football while other patrons cheer along.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen.
The Capital One Mascot Challenge continues to celebrate the unsung heroes of college football—the mascots! Each mascot to make the Capital One All-America Mascot team receives $5,000 for its school’s mascot program, and the Capital One National Mascot of the year receives an additional $15,000. The rules are simple; the mascot with the most fan votes wins!
To help sort this all out and talk about college football I had the pleasure of talking with Phil Steele. Phil is a fantastic and detailed sportswriter and analyst who focuses exclusively on college and professional football. Steele is also been called a highly respected prognosticator within the sports media.
His company, Phil Steele Publications, produces the annual preseason magazine Phil Steele’s College Football Preview, which he personally writes in almost its entirety. The first edition was published in 1995.
CLICK HERE to listen to my interview with Phil. You will find not only does he take college football seriously, but also the Capital One Mascot Challenge.
To vote for your favorite mascot CLICK HERE for the Capital One Mascot Challenge website.
Do you ever hear that little voice in your stomach? It yells at you when you feel hungry. You may have seen this voice that lives inside the bellies of soccer star, Clint Dempsey, all-star cornerback, Richard Sherman, and professional snowboarder, Louie Vito.
It’s all part of the Oberto’s campaign “You get out what you put in,” which implores active Americans to get the most out of their workout, their sport and their lives by eating All Natural Oberto Beef Jerky, with no artificial ingredients or preservatives. Which probably explains why they’re the official beef jerky of Tough Mudder. In fact, as part of the Tough Mudder sponsorship, if you purchase a package of Oberto Beef Jerky, you’ll get $10 off registration for an event.
This week I was invited to go back to school. Now some might cringe to think about going back to school, but this was a very cool campus. It was Nike’s Hyperschool. The curriculum was taught by Nike’s finest tech guys and gals. There was even a surprise guest, who shared his thoughts on why he loves playing in Nike gear. It was Atlanta Falcons running back, Steven Jackson. Here is a fun fact. Did you know that Steven was an intern at Nike? Well believe it or not he was.
And like Steven Jackson many athletes not only wear Nike sneakers, but the clothing from Nike. The technology and research that goes into Nike’s sneakers and clothing is tremendous. Parker Mangum is the Product Lead for Nike Pro Combat. I spoke with him about the development of the clothing and how they talk with athletes to improve their gear. Usually it is about a two to three year process from the initial talks to the finished product.
The Hyperschool went over a few items from their Nike Pro Hyperstrong, Nike Pro Combat Baselayer, and Hyperwarm Flex lines.
Over the past two years, Nike partnered with Stats, Inc. for an unprecedented analysis and look inside football’s significant uptick in pace and contact across all levels of the game. Using a proprietary database, historical play frequencies and balance charts were created to help analyze how the game is changing. In addition, countless hours of game film were used to quantify and specify contact – both in frequency and location.
Stats, Inc looked at a cross section of NCAA teams over the course of the 2012 and 2013 seasons, as well as six areas of an athlete’s body: shoulder, chest, hip, knee, thigh and back.
Over the years athletes have said that they want lightweight padding that isn’t distracting – without sacrificing speed or performance. Pads have gone from “big and bulky” to “fast and flexible,” just like the athletes. Originally launched in 2009, Nike Pro Combat Hyperstrong is ergonomically designed to provide sport-specific protection to athletes without restricting flexibility or speed. Today, Nike has re-engineered its Nike Pro Combat HyperStrong collection to be stronger, more breathable, and 30 percent lighter than before. Hyperstrong is designed to integrate seamlessly into the football uniform as a lightweight extension of the body.
Here is a breakdown of some their products.
•The Nike Pro Combat Hyperwarm Flex Tight is engineered for warmth and moisture-wicking. Dri-FIT pods are strategically placed for zoned warmth where you need it most. Breathability-variant mesh areas provide strategic ventilation for optimal thermoregulation. Seamless knit construction adds mobility and flexibility while also eliminating distraction in cold-weather conditions.
•The Nike Pro Combat Hyperwarm Dri-Fit Max Shield Fitted Mock keeps out rain and wind through a stretch-woven overlay in the chest and sleeves. Dri-Fit Max fabric wicks sweat for comfort in the cold. Mesh back pods increase airflow to keep you cool.
•The Nike Pro Combat Hyperwarm Dri-Fit Max Mock implements a Dri-FIT Max twill interior to accelerate the pull of moisture away from the skin’s surface, keeping the body dry and eliminating the chilling effect. Side mesh gussets allow for extra breathability and full range of motion, while lightweight jersey panels help reduce bulk and lock in warmth.
•The Nike Pro Combat Hyperstrong 3.0 Compression 4-Pad Top and ¾ Pant is part of Nike’s sport-specific range that includes strategically placed padding for impact protection. With newly-designed, ultra-flexible 7mm DeTech foam padding at the shoulders and ribs, it provides maximum protection and less bulk than its predecessor. Dri-FIT fabric wicks away sweat as four-way stretch material provides enhanced range of motion and optimal breathability when the action heats up.
•The Nike Pro Combat Hypercool Fitted Sleeveless 3.0 Top features open-mesh zones for ventilation and Dri-Fit fabric to help keep athletes dry and comfortable. Warp-knit material in the back creates tear-resistant durability.
•The Nike Pro Combat Recovery Hypertight is designed to be worn during active recovery, in between competition. The graduated compressive design strategically targets different zones of the leg at different pressures to reduce muscle swelling — firmest at the ankle where swelling can be the most severe. Foot stirrups are integrated for a secure fit. Dri-FIT material assists in keeping athletes warm and dry.
Nike designers, researchers and developers start with athlete insights in order to determine their needs. From there, they unlock these athlete insights in the Nike Explore Team Sport Research Lab by looking at athlete performance data. These insights help inform next steps in apparel innovation such as materials testing, fit and flexibility analysis, and more, in order to help designers create the best apparel to protect and prepare athletes for any condition.
To that end, Nike Pro Combat baselayer apparel keeps the body regulated for inclement weather through thermoregulation, breathability and a body-contoured streamlined fit. Nike Pro Combat Hyperwarm and Hypercool apparel provide an optimal fit with added mesh in high-heat zones for ventilation and comfort.
To dive a little deeper and better understand extreme weather conditions, Nike took a look at the traditional NFL “strength of schedule” from a very different perspective – the weather.
Although every team will face their share of formidable contenders this season, athletes will also compete with their external environment – extreme cold and heat, snow, rain and wind. As such, if extreme weather is considered, it requires a different level of protection and preparation – both in training and when it comes to baselayer. To that end, Nike explored the previous 10 years of Farmer’s Almanac weather data as well as the 2014 temperature predictions for every NFL game and team this season.
Leading into the 2014-2015 NFL season, it was predicted that the Oakland Raiders would have the toughest strength of schedule, while the Indianapolis Colts were perceived to have the easiest. But when looking at the schedule only through the lens of “predicted weather and temperature” it’s a very different story. The Green Bay Packers have the most extreme cold weather predictions, Seattle Seahawks have the mildest schedule, and the Miami Dolphins have the hottest.
On Sunday, Bud Light, the official beer sponsor of the NFL, kicked off its NFL ad campaign for the season with a new Up For Whatever creative spot. The video features a Buccaneers fan who gets his house “Buccaneer’d” by NFL legend Warren Sapp wearing a parrot on his shoulder while facilitating a backyard cannon firing as beautiful pirate maidens cheer.
And remember, if you’re holding a Bud Light in your hand while watching a NFL game this season, it means you’re #UpForWhatever – and anything can happen!
Online sports betting is huge in every part of the world and it’s still growing, with sportsbooks now offering betting lines on all major league sports in the States, Europe and beyond.
NFL Football is by far the most popular sport to bet on, with the volume of betting on the Super Bowl setting records, year after year. It may seem straight forward, but understanding betting lines and choosing the smartest wagers to make can be a daunting task for the rookie sports bettor. Here’s some basics that’ll get you up to speed.
Understanding the Point Spread
The most fundamental thing to understand when betting on the NFL is the point spread. The point spread is a betting line that represents the number of points a team will win or lose by, with sports bettors wagering on whether a team will win, or lose, by more or less than the established line.
For example, let’s say the Oakland Raiders are visiting the Denver Broncos, and the Broncos are favored to win by 7.5 points.
This will be represented by a betting line that looks like this:
Oakland Raiders +7.5
Denver Broncos -7.5
The + symbol in the Raiders betting line indicates that they are 7.5-point underdogs and would be a winning bet if they win the game outright or lose by less than eight points. And conversely, the – symbol in the Broncos’ line indicates they are 7.5-point favorites, which means they must win the game by eight points or more to “cover the spread:” and win the bet.
Understanding the Moneyline
Another fundamental line to understand in football betting is the moneyline. With a moneyline bet, a team must simply win the game outright for the bet to win. Winners will be paid off according to the posted moneyline odds. For example, let’s say that 49ers, as the home team, is the moneyline favorite in a matchup against the Seahawks.
That betting line that could look something like this:
Seattle Seahawks +130
San Francisco 49ers -125
As longshots, a $100 bet on the Seahawks would win $130, while the 49ers are moneyline favorites, meaning it would require a $125 bet on San Francisco to win $100.
Understanding the Total
The third key element of an NFL betting line is the total, which predicts the total number of points that will be scored by both teams in the game. Total betting lines will look something like this:
The point total in the example above is set at 51.5. You can bet that the total points in the game will finish OVER or UNDER 51.5, with moneyline odds accompanying each option.
In the above example, to win $100 by betting on the OVER requires a wager of $110 while a $130 bet on the UNDER is required to win $100.
It’s pretty easy to find explore different online sportsbook options by visting a site like www.bettingsports.com. Check out different site options and tinker with different bet types before actually making a wager.
Once you get the basics down, you can add a layer of complexity to your NFL bets by combining multiple single bets into a parlay wager, or manipulating point spreads using teaser bets.
Big, skilled, tough on the ice, and nearly indestructible, Howe dominated both the sport and the record books like no one has before or since. Over an incredible six decades, the Hall of Famer had so many accomplishments that he set the record for the most records by any athlete ever in any sport.
I had the chance to read Mr. Howe’s autobiography before its release date. Whether you followed his career or are looking for an intriguing read than this book should be on your to buy list. “Mr. Hockey: My Life” does follow the traditional autobiography theme. It starts from his early childhood and follows his career into the sport where he set numerous records.
Howe writes about the violence in hockey, his salary issues with the Red Wings, and the toll hockey took on his body. You get to see Gordie’s love for hockey, how he discovered it, and the countless hours he spent honing his craft. Howe even speaks on famous players like Bobby Orr and Wayne Gretzky in which he passed the torch too in the NHL.
Gordie doesn’t just talk hockey. I loved hearing his take in his family. You can see that his family meant so much to him. His wife, Colleen has some of her letters to him in the book. His sons Mark and Marty even played with him in the NHL, which was one Howe’s best moments in his career.
“I’ve often thought that some of the happiest years of my career came in Houston when I had the chance to play with my sons Mark and Marty. I wasn’t the player I was during the glory years in Detroit, but how many fathers get the chance to play professional with their kids? It’s what kept me going into my fifties.”
Right there alone just goes to show how fantastic the man was. This book is an addictive read and it was hard for me to put down. You will definitely enjoy this memoir for a hockey legend.
Even some hockey greats shared their thoughts on Mr. Howe.
“The greatest is Gordie—he’s my man.”—Bobby Orr
“The greatest one of all . . . still the greatest in my mind and in everybody else’s mind.”—Wayne Gretzky
A challenge has been made. Are you ready to accept it? James Harden is ready to take on YOU, The Internet, in a game of HORSE. Get a ball, grab your phone and find a hoop. It’s GAME ON, October 1st. Visit HorseWithHarden.com for more details. #HorseWithHarden
Reebok Classic delivers a sneak peek of the kicks Isaiah Thomas will be rocking for a cause when he steps back on the court this October. A perennial favorite among players both on and off court, the Kamikaze II Mid will be dialed up with hits of pink on its distinctive zigzag design in support of Breast Cancer Awareness month.
Limited pairs of the pink/grey Kamikaze II will hit stores on Friday, October 3rd at Finish Line, Jimmy Jazz, Champs, Eastbay, DTLR, Shoe City, Reebok.com for $110 for Men’s Adult sizing. Grade school sizes will retail at $85 and Pre-school sizing will retail for $50.
A portion of the proceeds for every pair sold will be donated to the Avon Breast Cancer Crusade. Reebok is proud to be national sponsor of the Avon Walk For Breast Cancer and will donate a minimum of $300,000 through pink ribbon product sales to support access to care and to help find a cure for breast cancer.