Sports

Verizon Kicking Off The New NFL Season The Right Way

The year’s NFL season starts today. Verizon partnered with Eagles legend and Hall of Famer Brian Dawkins and Eagles legend Randall Cunningham to promote Verizon Up, the brand’s rewards program. Yesterday, Brian Dawkins surprised football fans with tickets at the Verizon store in Philadelphia. He also joined Verizon Up members as they “climbed up” the street poles in the Verizon store. Today, some lucky Verizon Up members had the opportunity to play flag football with Eagles legend Randall Cunningham.

Tiki Barber Talks On Upcoming NFL Season, His Time In The League And The Best Trash Talkers

Tiki Barber made a name for himself in the NFL playing for the New York Giants. He made it the Pro Bowl three times as a running back during his ten year career with the Giants. His success on the field made him be part of the 10,000 rushing yards club as well as being inducted to the New York Giants Ring of Honor.

Thanks to Powerade I was able to chat with Tiki about this upcoming NFL season, who had the best trash talk during his playing days and the evolution of the running back.

Plus we got to chat about these hilarious new cards called Sympathy Cards. Powerade Sympathy Cards will be a high-quality greeting card with artistic drawings of athletes, highlight various iconic sports moments with witty apologies to competitors.

Fans will have the ability to choose their own physical card and recipient, customize it and delivered in the mail via sorry.POWERADE.com. The promotion runs through the end of September.

There will be a variety of ten cards across three sports and will have both male and female athletes, that can be sent digitally or through the mail. These cards are legit. Make sure you get one sent out today!

Follow Tiki on Twitter at @TikiBarber and go to sorry.powerade.com/ to send out a card to friends.

Click HERE to listen to my interview with Tiki!

From Dilly Dilly To Philly Philly Bud Light Honors The Eagles

Bud Light looks to honor the Eagles. Earlier this week Bud Light revealed its limited edition “Philly Special”-themed Super Bowl LII commemorative pack that will hit stores Aug. 16, when the Eagles head to Foxboro for a preseason rematch with the Patriots.

According to a press release, there are only 20,418 packs available — and that was done on purpose. The Eagles beat the Patriots in Super Bowl LII on Feb. 4, 2018, or 2/4/18.

Each pack will cost $29.99 and will include a 25 oz. Bud Light aluminum bottle and two glasses with the “Philly Special” play on it. A select number of packs will allow fans a chance to receive tickets for the Eagles’ season-opener Sept. 6 against Atlanta.

Check out Eagles offensive tackle Lane Johnson and teammate Brandon Brooks unboxing their very own commemorative pack on Twitter HERE.

The Alliance Of American Football Has Found Its Starter

G-III Sports announced a multi-year partnership with The Alliance of American Football, a professional football league debuting February 9, 2019, bringing iconic sports brand Starter, owned by Iconix Brand Group, back to the football field. Starter, through G-III Sports, will be the official on-field apparel and game day uniform supplier for all eight Alliance teams.

“This is the right opportunity for Starter to make its return to the football field,” said Carl Banks, president of G-III Sports, a Division of the G-III Apparel Group. “Our partnership with The Alliance is built on a shared commitment to the game, players and fans.”

He added, “In 1985, while playing for the New York Football Giants, I was signed as a brand ambassador for Starter. That experience served as a crash course in learning about the connection between sports, culture and fashion. It has been an incredible journey, and I’m proud to take this next step. From the field, to the sidelines, to the stands, I look forward to introducing Starter to a new generation of players and fans while delivering on what people with affinity for the brand have come to expect.”

A premium athletic brand established in 1971, Starter pioneered the merger of sports clothing with popular culture by forging partnerships with the major pro football, basketball, baseball, hockey and college leagues.

“We’re proud to bring Starter, an iconic brand with over 45 years of rich sports heritage, back to the football field,” said Charlie Ebersol, co-founder and CEO, The Alliance. “A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country. Starter has long been associated with your favorite sports teams, whether through the classic Starter Jacket or throwback uniforms of stars like Alliance executives Troy Polamalu and Hines Ward. We look forward to taking our first snap with the instantly-recognizable Starter logo emblazoned on our jerseys as well as on our sidelines.”

Budweiser Puts The Spotlight On John Starks As NBA Draft Premieres Tonight

Just in time for tonight’s NBA Draft, Budweiser released a new spot called “The Undrafted”, featuring former New York Knicks star John Starks. The film tells the story of John’s path as an undrafted player in the NBA, in celebration of those who refuse to give up on making their dreams a reality — inside and outside of the NBA.

As we start another year for the NBA, Budweiser wants to both raise a toast to those players who will hear their name called on Draft Day tonight as well as the players, like John, who refuse to give up on making their dreams a reality. This film was created as a tribute to them and their hard work.

John Starks, New York Knicks Legend, “I never had the opportunity to hear my name called on Draft Day,” said John Starks, former New York Knicks star. “I carried that chip on my shoulder every single day, determined to work harder as I made a name for myself in the league. I’m glad I can share my story with Budweiser, reminding the next generation of players that their careers will not be defined by their draft positions; the journey is just beginning.”

Budweiser Honors The Vegas Golden Knights Improbable Season

Budweiser raises a glass to those who have raised the bar. Just two years ago, the Vegas Golden Knights were just an idea and, understandably, very little was expected of the team in its inaugural season. While the Knights didn’t end the season with the Cup, the team rewrote NHL history and became the first expansion team to reach the Stanley Cup Final in 50 years.

We wanted to share a new Budweiser video celebrating the Golden Knights’ incredible season called “500 to 1: This Bud’s For Vegas.” The video walks viewers through the team’s improbable journey and path to the Cup. The spot is set to “Shot At the Night” by the Killers, reinforcing its connection to Las Vegas.

The King of Beers proudly raises a glass to those who have raised the bar and celebrates a team that defied the odds all season, proudly supported by its city.

The Watt Brothers Give Some Real Talk About Their Sibling Rivalry

Reebok brand ambassadors JJ, TJ and Derek Watt , who helped launch the all-new Reebok Hydrorush in December, recently hashed out their rivalries on and off the field in a Reebok exclusive featuring the truth about Sibling Rivalry.

Reebok conducted a survey among men and women who have siblings and played sports in high school, in an effort to expose the truth about siblings as one of the most competitive breeds. The results were clear—sibling rivalry is very real.

With more than half of those surveyed admitting their sibling is the person they are the most competitive with and over 80% of siblings would rather be ghosted than lose to their sibling, it’s no surprise that the Watt brothers share the same sentiment.

Verizon Looks To Throw Sports Fan An Alley-Oop

If you have Verizon and love the NBA you are in for a treat. Verizon and the NBA recently announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content – from live out-of-market games via NBA League Pass to highlights, fantasy basketball, original programming and more – on Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media brands.

As part of the partnership, beginning with NBA All-Star 2018 in Los Angeles, the NBA and Verizon will unveil a series of innovative collaborations leveraging Verizon’s leading 5G network and technology designed to deliver premium NBA content and unique fan experiences.

In addition, the NBA and Verizon will work together on enhanced global Yahoo Fantasy experiences, including a new, simplified Official NBA Fantasy format, flexible entry for fans to start their fantasy season at any time, and customized fantasy highlight packages.

Partnership highlights include:

·         Access to purchase NBA League Pass in the U.S. – the league’s out-of-market live game service co-managed by the NBA and Turner Sports – on Yahoo Sports and other Verizon media platforms

·         New daily show highlighting NBA action, storylines and commentary available exclusively on Yahoo Sports and across Verizon’s media platforms

·         Development of augmented reality and other new forms of content leveraging Verizon’s leading network technology in partnership with the NBA

·         Original sports and lifestyle programming utilizing the league’s vast archive of NBA footage across Yahoo Sports and Verizon’s media platforms

·         Verizon’s “It’s on Us” program, which now makes up to eight NBA League Pass games available to registered users, at no cost to the consumer, to preview the League Pass subscription offering.

Check Out How The Watt Brothers Motivate Each Other As They Train Together

Some cool news coming out of Reebok recently. They announced the launch of the Reebok Hydrorush, the newest men’s functional training shoe from the global fitness leader. Put to the test by one of the most athletic families in sports, the Watt brothers, the Reebok Hydrorush is built from the ground up to withstand the tough workouts of even the highest performing professional athletes.

The Reebok Hydrorush helps enable athletes of any level to attack their workout with the same unyielding drive as the Watt Brothers. With maximum foot security and a full rubber outsole for workouts on all surfaces, the shoe provides everything needed to achieve peak training performance.

Defined by a constant commitment to redefining their own boundaries, J.J., Derek and T.J. Watt rely on the Hydrorush in training to help improve performance on the field. Now, athletes nationwide can join the Watts in their relentless pursuit of greatness with Reebok’s latest release.

Additional technology and comfort benefits of the Hydrorush include:

• Unmatched Responsiveness: Dual density liquid foam technology cushions during high impact movements

• Versatile Traction: Full rubber outsole for workouts on all surfaces

• Dependable Security: Midfoot stability supports quick cuts and changing direction

Reebok ambassador Derek Watt says, “Every time I step on the field, film room, or hit the gym, I try to give it my full effort and leave everything out there. The Hydrorush is the perfect shoe to train in because I can do any workout – from speed drills to lifting and agility – all in one shoe.  The Hydrorush adds tremendous value to my training and allows me to perform at my best both on and off the field.”

“What I’ve learned from my brothers is that what you see on the field is the result of the intense training off of it. As a rookie this year, I’ve had to train harder than I ever had to before, and the Hydrorush is the perfect shoe for me to do this.  It is breathable, lightweight, and a style that I can wear both in and out of the gym,” adds Reebok ambassador TJ Watt.

On the development of the Reebok Hydrorush, Tal Short, Project Manager, said: “We know our customers need to have a shoe that can adapt to their training as and when they need it. We developed the Hydrorush to attack and withstand any level of training, whether it’s professional athletes training to enhance their game or high schoolers striving to make varsity. At an affordable price point of $80, the Hydrorush is an accessible and essential tool for any athlete or individual who’s looking to take their performance to the next level.”

The Hydrorush is now available for purchase at Reebok.com for $80. For more information visit www.reebok.com/watt

JJ Watt Honors His Roots In Latest Reebok Shoe Pack

Have you heard about the latest news from Reebok and J.J. Watt? Today, they announced their newest collaboration of one of the hottest releases of the summer, the JJ II Everyday Strength Pack.

JJ II “Everyday Strength” Pack honors JJ’s football history and strength of will over the years, never forgetting where he started by featuring his high school’s color scheme. JJ notoriously became one of the best players in the NFL through his diligent training from an early age.  The pack focuses on JJ’s continuous dedication to training and his passion to instill his same values in hard working young athletes.

As the season progresses and J.J.’s support for his team moves from the field to the sidelines, there is no more important time to showcase J.J.’s physical and mental strength that has made him who he is – one of the most fearsome and strongest players in the league.

“No matter where this wild journey takes me, Pewaukee will always be home.” says J.J. of his Everyday Strength Pack.

The JJ II Everyday Strength Pack is available today on Reebok.com for $99.