Sports

Bud Light Will Bring The Beer For The Super Bowl Parade

This weekend we saw four teams dominate their opponents in the NFL playoffs games. As the Saints, Rams, Chiefs and Patriots get ready for their next game Bud Light just announced some news! They went to Twitter to say that they’ll be bringing enough beer for the whole city of whichever team wins this year’s Super Bowl. Bud Light made history with the Eagles last year with the biggest Super Bowl celebration ever, and as the Official Beer of the NFL, they’re making a promise to be right there alongside fans when their team wins this year’s Super Bowl.

Who do you think will win this year’s Super Bowl?

Shaq And Jay Versace Take A Trip Down Memory Lane Thanks To Reebok Classics

Reebok Classic dropped a sweet new film that sees the legendary Shaquille O’Neal take Reebok partner Jay Versace on the ultimate tour of his Florida home to celebrate the re-release of the 90s original, the Aztrek.

In the film, the OG brand partner and Jay kick things off in Shaq’s ‘Accolade Room,’ where the sports icon and YouTube sensation talk through some of Shaq’s career defining moments. The duo’s conversation touches on a range of subject matters, merging personal ambitions and success with style in the pursuit of personal expression.

Reebok Classic fiercely believes that personal ambitions are set by the individual and exist without limitation, mirrored by Shaq who embodied this philosophy in the 90s, and still represents this. Known for his love of 90s style apparel and footwear, it was only natural for Jay to quiz Shaq on the sartorially daring decade. Together, Jay and Shaq champion Reebok’s retro history through a contemporary lens, demonstrating how bold ambitions from the 90s live on today.

Throughout the video, Shaq and Jay are styled in the Aztrek, a heritage silhouette that embodies the spirt of the decade. With its chunky sole and vibrant paneling, the runner became a symbol of those pushing style boundaries and challenging the sartorial norms. With its unparalleled heritage that remains a constant source of inspiration for the modern style outlier, Reebok remains at the forefront of contemporary style.

The Aztrek’s trailblazing design, engineering, and color patterns changed the game for running sneakers, going on to forge a legendary reputation at Reebok. It’s style zeitgeist remains at the forefront of what Reebok Classic stands for today, seeking to inspire individuals to take a different path.

Verizon Kicking Off The New NFL Season The Right Way

The year’s NFL season starts today. Verizon partnered with Eagles legend and Hall of Famer Brian Dawkins and Eagles legend Randall Cunningham to promote Verizon Up, the brand’s rewards program. Yesterday, Brian Dawkins surprised football fans with tickets at the Verizon store in Philadelphia. He also joined Verizon Up members as they “climbed up” the street poles in the Verizon store. Today, some lucky Verizon Up members had the opportunity to play flag football with Eagles legend Randall Cunningham.

Tiki Barber Talks On Upcoming NFL Season, His Time In The League And The Best Trash Talkers

Tiki Barber made a name for himself in the NFL playing for the New York Giants. He made it the Pro Bowl three times as a running back during his ten year career with the Giants. His success on the field made him be part of the 10,000 rushing yards club as well as being inducted to the New York Giants Ring of Honor.

Thanks to Powerade I was able to chat with Tiki about this upcoming NFL season, who had the best trash talk during his playing days and the evolution of the running back.

Plus we got to chat about these hilarious new cards called Sympathy Cards. Powerade Sympathy Cards will be a high-quality greeting card with artistic drawings of athletes, highlight various iconic sports moments with witty apologies to competitors.

Fans will have the ability to choose their own physical card and recipient, customize it and delivered in the mail via sorry.POWERADE.com. The promotion runs through the end of September.

There will be a variety of ten cards across three sports and will have both male and female athletes, that can be sent digitally or through the mail. These cards are legit. Make sure you get one sent out today!

Follow Tiki on Twitter at @TikiBarber and go to sorry.powerade.com/ to send out a card to friends.

Click HERE to listen to my interview with Tiki!

From Dilly Dilly To Philly Philly Bud Light Honors The Eagles

Bud Light looks to honor the Eagles. Earlier this week Bud Light revealed its limited edition “Philly Special”-themed Super Bowl LII commemorative pack that will hit stores Aug. 16, when the Eagles head to Foxboro for a preseason rematch with the Patriots.

According to a press release, there are only 20,418 packs available — and that was done on purpose. The Eagles beat the Patriots in Super Bowl LII on Feb. 4, 2018, or 2/4/18.

Each pack will cost $29.99 and will include a 25 oz. Bud Light aluminum bottle and two glasses with the “Philly Special” play on it. A select number of packs will allow fans a chance to receive tickets for the Eagles’ season-opener Sept. 6 against Atlanta.

Check out Eagles offensive tackle Lane Johnson and teammate Brandon Brooks unboxing their very own commemorative pack on Twitter HERE.

The Alliance Of American Football Has Found Its Starter

G-III Sports announced a multi-year partnership with The Alliance of American Football, a professional football league debuting February 9, 2019, bringing iconic sports brand Starter, owned by Iconix Brand Group, back to the football field. Starter, through G-III Sports, will be the official on-field apparel and game day uniform supplier for all eight Alliance teams.

“This is the right opportunity for Starter to make its return to the football field,” said Carl Banks, president of G-III Sports, a Division of the G-III Apparel Group. “Our partnership with The Alliance is built on a shared commitment to the game, players and fans.”

He added, “In 1985, while playing for the New York Football Giants, I was signed as a brand ambassador for Starter. That experience served as a crash course in learning about the connection between sports, culture and fashion. It has been an incredible journey, and I’m proud to take this next step. From the field, to the sidelines, to the stands, I look forward to introducing Starter to a new generation of players and fans while delivering on what people with affinity for the brand have come to expect.”

A premium athletic brand established in 1971, Starter pioneered the merger of sports clothing with popular culture by forging partnerships with the major pro football, basketball, baseball, hockey and college leagues.

“We’re proud to bring Starter, an iconic brand with over 45 years of rich sports heritage, back to the football field,” said Charlie Ebersol, co-founder and CEO, The Alliance. “A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country. Starter has long been associated with your favorite sports teams, whether through the classic Starter Jacket or throwback uniforms of stars like Alliance executives Troy Polamalu and Hines Ward. We look forward to taking our first snap with the instantly-recognizable Starter logo emblazoned on our jerseys as well as on our sidelines.”

Budweiser Puts The Spotlight On John Starks As NBA Draft Premieres Tonight

Just in time for tonight’s NBA Draft, Budweiser released a new spot called “The Undrafted”, featuring former New York Knicks star John Starks. The film tells the story of John’s path as an undrafted player in the NBA, in celebration of those who refuse to give up on making their dreams a reality — inside and outside of the NBA.

As we start another year for the NBA, Budweiser wants to both raise a toast to those players who will hear their name called on Draft Day tonight as well as the players, like John, who refuse to give up on making their dreams a reality. This film was created as a tribute to them and their hard work.

John Starks, New York Knicks Legend, “I never had the opportunity to hear my name called on Draft Day,” said John Starks, former New York Knicks star. “I carried that chip on my shoulder every single day, determined to work harder as I made a name for myself in the league. I’m glad I can share my story with Budweiser, reminding the next generation of players that their careers will not be defined by their draft positions; the journey is just beginning.”

Budweiser Honors The Vegas Golden Knights Improbable Season

Budweiser raises a glass to those who have raised the bar. Just two years ago, the Vegas Golden Knights were just an idea and, understandably, very little was expected of the team in its inaugural season. While the Knights didn’t end the season with the Cup, the team rewrote NHL history and became the first expansion team to reach the Stanley Cup Final in 50 years.

We wanted to share a new Budweiser video celebrating the Golden Knights’ incredible season called “500 to 1: This Bud’s For Vegas.” The video walks viewers through the team’s improbable journey and path to the Cup. The spot is set to “Shot At the Night” by the Killers, reinforcing its connection to Las Vegas.

The King of Beers proudly raises a glass to those who have raised the bar and celebrates a team that defied the odds all season, proudly supported by its city.

The Watt Brothers Give Some Real Talk About Their Sibling Rivalry

Reebok brand ambassadors JJ, TJ and Derek Watt , who helped launch the all-new Reebok Hydrorush in December, recently hashed out their rivalries on and off the field in a Reebok exclusive featuring the truth about Sibling Rivalry.

Reebok conducted a survey among men and women who have siblings and played sports in high school, in an effort to expose the truth about siblings as one of the most competitive breeds. The results were clear—sibling rivalry is very real.

With more than half of those surveyed admitting their sibling is the person they are the most competitive with and over 80% of siblings would rather be ghosted than lose to their sibling, it’s no surprise that the Watt brothers share the same sentiment.

Verizon Looks To Throw Sports Fan An Alley-Oop

If you have Verizon and love the NBA you are in for a treat. Verizon and the NBA recently announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content – from live out-of-market games via NBA League Pass to highlights, fantasy basketball, original programming and more – on Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media brands.

As part of the partnership, beginning with NBA All-Star 2018 in Los Angeles, the NBA and Verizon will unveil a series of innovative collaborations leveraging Verizon’s leading 5G network and technology designed to deliver premium NBA content and unique fan experiences.

In addition, the NBA and Verizon will work together on enhanced global Yahoo Fantasy experiences, including a new, simplified Official NBA Fantasy format, flexible entry for fans to start their fantasy season at any time, and customized fantasy highlight packages.

Partnership highlights include:

·         Access to purchase NBA League Pass in the U.S. – the league’s out-of-market live game service co-managed by the NBA and Turner Sports – on Yahoo Sports and other Verizon media platforms

·         New daily show highlighting NBA action, storylines and commentary available exclusively on Yahoo Sports and across Verizon’s media platforms

·         Development of augmented reality and other new forms of content leveraging Verizon’s leading network technology in partnership with the NBA

·         Original sports and lifestyle programming utilizing the league’s vast archive of NBA footage across Yahoo Sports and Verizon’s media platforms

·         Verizon’s “It’s on Us” program, which now makes up to eight NBA League Pass games available to registered users, at no cost to the consumer, to preview the League Pass subscription offering.