Sports

MTN DEW And Dale Jr Team Up For A Cool Looking Ride

Some cool news coming from the racing world. To celebrate America’s favorite summer holidays, Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. for his final racing season to celebrate America and introduce a new flavor that is sure to be the go-to drink for any summer gathering: DEW-S-A.

To celebrate DEW fans’ flavor-mixing experiments on social media, DEW-S-A was created from a combination of three fan favorite flavors: Code Red, White Out and Voltage to make it a red, white and blue summer across America. What better way to promote this new product than with an infomercial starring “pitchman” Dale Jr.– and a fully functioning 1800 call-in number – 1-877-DEWSA-88 – for fans to purchase the product!

Coming up this weekend at Kansas Speedway on May 13, there will be a special Mtn Dew DEW-S-A paintout on Earnhardt’s No. 88 Chevrolet SS. Red, white and blue in-store displays across the country will feature the same bold star-spangled graphics, but will be easier for fans to see than the paintout on Earnhardt’s Hendrick Motorsports car as it zooms by at nearly 200 mph.

Budweiser Salutes Derek Jeter

Many Yankee fans are looking to go Sunday’s game in the Bronx as the Yankees retire Derek Jeter’s number. To celebrate and honor one of America’s most beloved baseball players, Budweiser, the official beer of MLB, created a tribute video in advance of Sunday’s ceremony to raise a cold one to Jeter’s iconic number.

The emotive video, titled “This Bud’s For 2,”portrays how New York City is forever changed because of Jeter’s commitment to the game, the city and its fans. The 2-minute long video takes baseball fans and New Yorkers alike on a journey to experience what the city would look like with the number two missing from iconic landmarks and back drops (think the clock on the Flatiron building, the 2 train, 2nd Avenue, etc.).

After Jeter watched the Bud video, he noted: “I’m honored MLB and Budweiser chose to celebrate my jersey retirement this way, and I’m really looking forward to being back at Yankee Stadium this weekend.”

Things Are Heating Up In The Dew NBA 3X

Sure the NBA Playoffs are still going on, but we all need more basketball in our life. Thankfully the NBA and Mountain Dew will tip off the second iteration of Dew NBA 3X – a national elite 3×3 basketball competition tour – on Saturday, May 13 in Chicago.  This year’s basketball competition tour will feature some of FIBA’s top 100 globally ranked players and make stops in six NBA markets throughout the summer – with the winning teams from each city qualifying for the 2018 USA Basketball 3×3 National Tournament.

The tour builds on the growing excitement for the 3×3 platform, which will soon be evaluated for inclusion in the next Summer Olympics.

Following Chicago, Dew NBA 3X will visit Miami (June), New York City (June), Washington D.C. (July), San Francisco (Aug.) and finally, Los Angeles (Sept.), where local market winners will compete in the tour’s championship rounds.

Jack Daniels Looks To Help Get An NBA Team In Lynchburg

While the NBA playoffs are going on some cities and towns hope and dream for an NBA franchise to settle in their town. Two requirements of hosting a successful sports franchise are room for an arena and a wildly passionate fan base. And the people of Lynchburg, Tennessee, home of Jack Daniel’s, believe they have those things and more. So they’d like to ask the NBA to bring a team to their great city. Or, town, rather.

In “Lynchburg Lights” – a new spot from Jack Daniel’s, Lynchburg puts that request to the NBA. Sure, Lynchburg only has 572 residents, but what they lack in size they make up for in heart. And while its residents admit their collective basketball skills could use some work, Lynchburg knows through and through what it takes to build and grow a franchise. Just look at what they’ve done with Jack Daniel’s.

The video highlights the unassuming town, workers at the distillery rolling a barrel of their prized product, and the actual residents of Lynchburg politely making their point to the NBA. The voiceover tees up Lynchburg’s dream to have their very own NBA team as a way to bring a little excitement to their corner of the world. A scale model of a basketball arena appears, and television sportscaster and former NBA all-star Bill Walton makes a cameo, clearly shocked by the idea. After all, Jack Daniel’s is the most exciting thing about Lynchburg, TN. For now.

Hennessy Helps Honor Serena Williams And More At Jesse Owens Gala

In case you missed it New York City was the host city to many great athletes last night. It was a who’s who of sports including the likes of Victor Cruz, Brandon Marshall, and more, attended the 2017 Jesse Owens International Athlete Trophy Gala in New York City, an annual recognition of sports legends who exemplify the ideals embodied by Olympian and humanitarian Jesse Owens: integrity, perseverance and service.

The prestigious celebration honored tennis legend Serena Williams and posthumously awarded Muhammad Ali for their achievements in sports and continuing the ideals of Jesse Owens himself.

NFL athlete and humanitarian Victor Cruz presented Ms. Williams with the Jesse Owens Athlete Trophy, given to the world’s best athlete as voted by a group of sports writers and experts from all over the world. Iconic filmmaker Spike Lee had the honor of presenting Muhammad Ali’s family with the Jesse Owens Global Peace Award in recognition of the boxing legend’s commitment to peace and justice outside the ring.

Crown Royal Gives Military Vet A Game To Remember

One of the reasons I like to support Crown Royal is that they take time to honor the men and women who have served or are currently serving in the United States military. To kick of National Military Appreciation Month, a Cleveland Military veteran was honored as part of Heroes Night thanks to Crown Royal last night. Officer Darron Lewis was treated to a VIP experience including watching the pre-game shoot around from the bench, receiving a signed jersey, meeting former Cleveland Star, Campy Russell, and enjoying specialty Crown Royal cocktails.

Officer Lewis lost part of his leg and shattered every bone in the other after he was struck with an IED while serving in Afghanistan in 2012. Lewis underwent extensive rehab and now resides in Cleveland and periodically practices with the Cleveland Wheelchair Cavaliers. His guest for the night was his brother who also serves in the United States military and recently returned from Japan.

DEW Helps You Taste The Thrill Of Victory

We are still have a lot of NBA Playoffs ahead of us. The games have been great and so is the soundtrack of these games.  Joey BadA$$, in collaboration with Mtn Dew, has just released the music video for the single “Victory,” a motivational track that features lyrical nods to basketball.  The video is set to celebrate this year’s NBA postseason and features premier current Team DEW NBA Stars such as Russell Westbrook, Devin Booker, CJ McCollum, Myles Turner and Emmanuel Mudiay.

The ‘Victory’ music video was shot during a live performance from Joey Bada$$ during All-Star 2017 at DEW’s Courtside HQ Event in New Orleans. The collaboration is the first project from the DEWxNBA Courtside Project, a unique collaboration by Mtn Dew that brings together NBA players and trendsetters across style, art and music.

The hit song, which currently appears as the background track on TNT’s NBA playoff telecasts first dropped in February for NBA All-Star.

Future NFL Stars Have To Look Good On Draft Day

Tonight will be one of their biggest nights for some of the young men who are looking to go from playing college football to the making a name for themselves in the NFL. Yesterday afternoon seven top NFL prospects and their families relaxed at the Procter & Gamble VIP Style Lounge in Philadelphia for some pampering and rejuvenation ahead of tonight’s draft. Mitch Trubisky, Jonathan Allen, Malik Hooker, Deshaun Watson, John Ross, DeShone Kizer, and Jamal Adams were treated to shaves, haircuts, shampoos, trims, and hair styling to ensure they look their best for tonight. They talked about what they’re wearing tonight in addition to their workout routines, grooming techniques and how they’re feeling leading into one of the biggest nights of their lives.

NFL Films Looks To The Military For Help With The Draft

This Thursday we get to see which players will be drafted by our favorite NFL team. NFL Films wanted to include some men and women in the military to ask for their assistance getting ready for the NFL Draft. Earlier this month in advance of the NFL Draft, military analysts from Joint Base McGuire-Dix-Lakehurst were given a special off-site mission – use their analytical skills and become NFL Draft analysts during a visit to NFL Films in Mount Laurel, NJ.

As part of its “Salute to Service” program, USAA hosted these military members from the Army, Navy, and Air Force for a day of football analysis. NFL broadcasters Ron Jaworski and Sal Paolantonio (former US Navy) joined this special NFL Draft mission, as did NFL Films’ Greg Cosell.

Watch the “draft analysis” unfold, as these military members partake in a surprise strategy session that they’ll never forget.

The experience was hosted by USAA, the Official Military Appreciation Sponsor of the NFL, as part of its commitment to authentically honor military through “Salute to Service.”

The Bright Lights Of The NBA

NBA fans are loving the Playoffs as they are in full swing. Those team that are still fighting the NBA Title are in the limelight and enjoying the spotlight. Speaking of those lights you might want to check out NBA Bright Lights – exclusively available on the go90 app.

Looking at the players and performances that took place on the biggest stage, the NBA Bright Lights series will highlight moments when the lights were brightest, and the stars shined. NBA Bright Lights will allow fans to relive the most memorable moments and performances in NBA Playoff and Finals history, that transformed some the greatest players in the game into legends and global icons for basketball.

Episodes run between 1:30 and 2 minutes, and are released every Monday, Wednesday, and Friday now through leading up to the NBA Finals.