Sports

Captain Morgan Finds A First Mate In The MLS

Continuing what has already been a huge summer for soccer, Captain Morgan announces that it’s signed with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. The Captain’s message to soccer fans is clear: there’s more fun to be had. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in just a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).

The rum brand also becomes an official sponsor of the following clubs: Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. With Captain Morgan as a fellow supporter, fans of these five teams can expect even more fun during the season. Additionally, fans of legal drinking age will soon be able to purchase custom labeled bottles of Captain Morgan Original Spiced Rum featuring official team colors and crests to be enjoyed responsibly with their fellow supporters.

“From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “Our goal is to reward that dedicated fanbase, and the crews that get together to support their clubs each and every week, with the fun only Captain can bring because we know there is more fun to be had. We’ll kick off the fun later this month when we’re on the ground at All-Star Week in Orlando, and we can’t wait to see the fan fervor firsthand.”

“We are pleased to welcome Captain Morgan to our roster of partners,” said Carter Ladd, Major League Soccer SVP of Business Development. “Captain Morgan believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. We look forward to working with Captain Morgan to authentically engage fans in fun and innovative ways for many years to come.”

Budweiser Will Keep On Supporting The National Women’s Soccer League

As the official beer of the U.S. Women’s National Team Budweiser is making a pledge to continue supporting women’s soccer – not just every four years, but on a year-round basis.

Women’s soccer is never bigger than during the World Cup, with sponsors clamoring to support the stars of the game. But when these women get home, they play for half-empty stadiums and hardly any sponsors. Budweiser wants to change that. That’s why this year, the end of the World Cup marks a new beginning – Budweiser is proud to become the first-ever beer sponsor of National Women’s Soccer League.

Budweiser’s multi-year partnership with the NWSL is designed to support the players, the fans and the sport. The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser’s commitment won’t stop at the end of the NWSL season. An innovative off-season program will give NWSL players immersive training in the business side of sports from Budweiser executives.

In celebration of the partnership, Budweiser released an anthem video titled – “We Won’t Stop Watching” – that aims to inspire fans and brands to support the sport when the stars come home. The film features soccer legend, Brandi Chastain speaking over real scenes of U.S. Women’s National Team stars competing in empty American stadiums. Debuting moments before the World Cup Final yesterday, the film asks a provocative question: “The world will watch them play today. Who will watch them play tomorrow?” Chastain’s voiceover goes on to celebrate the stars and supporters of women’s soccer while announcing that Budweiser won’t stop supporting the sport when the World Cup ends.

Want Travis Kelce In Your Wedding Party?

Last week the NFL announced the winner of the first experience –“Tickets for 100 Years” – awarding super fan Gregory Hampton season tickets to Giants games for 100 years on stage at the NFL Draft. Shortly after, the NFL has announced the next #NFL100 Experience of a Lifetime— ‘Travis Kelce in your wedding party.”

“Travis Kelce in Your Wedding Party” will give one lucky couple a chance to “draft” the fun Kansas Chiefs City tight end to join their wedding party this summer. Fans can see how Kelce is “preparing” for the big day here. The contest closes on May 3 – we’d love your help getting word out and helping Kelce be MVP of someone’s wedding soon! To enter the contest CLICK HERE!

This Bud Is For Dwyane Wade

Today, Budweiser is unveiling a tribute film, “This Bud’s for 3,” honoring Dwyane Wade’s upcoming retirement, celebrating not only his incredible athletic achievements but most importantly his impact and legacy off the court.

The film takes Dwyane’s season-long jersey swap ritual to the next level as he comes face-to-face with some of the fans he’s impacted the most throughout his career – each ready with their own “jersey” to swap with him.

“Throughout the year, I’ve had the opportunity to reflect on my basketball career and thank so many teammates, coaches and mentors who have impacted me on the court. Thanks to Budweiser for reminding me that my connection to people is bigger than basketball. While my basketball career is coming to a close in the coming days, my relationship with my fans will only continue to grow.” said Dwyane Wade

To watch the video: CLICK HERE!

To The Winner Goes The Spoils With Rings And Bourbon

Atlanta United FC has been continuing their celebrations on the heels of the MLS Cup Championship victory and preparing for their next regular season match on Sunday. After practice, the team was recognized in a special ring ceremony where President Darren Eales presented their championship rings and gifted custom engraved bottles of Bulleit Bourbon to the entire squad.

The award-winning frontier whiskey was engraved with the Atlanta United logo and personalized with the players’ name, number and position to recognize their contribution to the team’s MLS Cup victory. TeammatesMichael Parkhurst, Josef Martínez, Brad Guzan and Héctor Villalbawere among the players and staff who were recognized for the winning season.

Bud Light Will Bring The Beer For The Super Bowl Parade

This weekend we saw four teams dominate their opponents in the NFL playoffs games. As the Saints, Rams, Chiefs and Patriots get ready for their next game Bud Light just announced some news! They went to Twitter to say that they’ll be bringing enough beer for the whole city of whichever team wins this year’s Super Bowl. Bud Light made history with the Eagles last year with the biggest Super Bowl celebration ever, and as the Official Beer of the NFL, they’re making a promise to be right there alongside fans when their team wins this year’s Super Bowl.

Who do you think will win this year’s Super Bowl?

Shaq And Jay Versace Take A Trip Down Memory Lane Thanks To Reebok Classics

Reebok Classic dropped a sweet new film that sees the legendary Shaquille O’Neal take Reebok partner Jay Versace on the ultimate tour of his Florida home to celebrate the re-release of the 90s original, the Aztrek.

In the film, the OG brand partner and Jay kick things off in Shaq’s ‘Accolade Room,’ where the sports icon and YouTube sensation talk through some of Shaq’s career defining moments. The duo’s conversation touches on a range of subject matters, merging personal ambitions and success with style in the pursuit of personal expression.

Reebok Classic fiercely believes that personal ambitions are set by the individual and exist without limitation, mirrored by Shaq who embodied this philosophy in the 90s, and still represents this. Known for his love of 90s style apparel and footwear, it was only natural for Jay to quiz Shaq on the sartorially daring decade. Together, Jay and Shaq champion Reebok’s retro history through a contemporary lens, demonstrating how bold ambitions from the 90s live on today.

Throughout the video, Shaq and Jay are styled in the Aztrek, a heritage silhouette that embodies the spirt of the decade. With its chunky sole and vibrant paneling, the runner became a symbol of those pushing style boundaries and challenging the sartorial norms. With its unparalleled heritage that remains a constant source of inspiration for the modern style outlier, Reebok remains at the forefront of contemporary style.

The Aztrek’s trailblazing design, engineering, and color patterns changed the game for running sneakers, going on to forge a legendary reputation at Reebok. It’s style zeitgeist remains at the forefront of what Reebok Classic stands for today, seeking to inspire individuals to take a different path.

Verizon Kicking Off The New NFL Season The Right Way

The year’s NFL season starts today. Verizon partnered with Eagles legend and Hall of Famer Brian Dawkins and Eagles legend Randall Cunningham to promote Verizon Up, the brand’s rewards program. Yesterday, Brian Dawkins surprised football fans with tickets at the Verizon store in Philadelphia. He also joined Verizon Up members as they “climbed up” the street poles in the Verizon store. Today, some lucky Verizon Up members had the opportunity to play flag football with Eagles legend Randall Cunningham.

Tiki Barber Talks On Upcoming NFL Season, His Time In The League And The Best Trash Talkers

Tiki Barber made a name for himself in the NFL playing for the New York Giants. He made it the Pro Bowl three times as a running back during his ten year career with the Giants. His success on the field made him be part of the 10,000 rushing yards club as well as being inducted to the New York Giants Ring of Honor.

Thanks to Powerade I was able to chat with Tiki about this upcoming NFL season, who had the best trash talk during his playing days and the evolution of the running back.

Plus we got to chat about these hilarious new cards called Sympathy Cards. Powerade Sympathy Cards will be a high-quality greeting card with artistic drawings of athletes, highlight various iconic sports moments with witty apologies to competitors.

Fans will have the ability to choose their own physical card and recipient, customize it and delivered in the mail via sorry.POWERADE.com. The promotion runs through the end of September.

There will be a variety of ten cards across three sports and will have both male and female athletes, that can be sent digitally or through the mail. These cards are legit. Make sure you get one sent out today!

Follow Tiki on Twitter at @TikiBarber and go to sorry.powerade.com/ to send out a card to friends.

Click HERE to listen to my interview with Tiki!

From Dilly Dilly To Philly Philly Bud Light Honors The Eagles

Bud Light looks to honor the Eagles. Earlier this week Bud Light revealed its limited edition “Philly Special”-themed Super Bowl LII commemorative pack that will hit stores Aug. 16, when the Eagles head to Foxboro for a preseason rematch with the Patriots.

According to a press release, there are only 20,418 packs available — and that was done on purpose. The Eagles beat the Patriots in Super Bowl LII on Feb. 4, 2018, or 2/4/18.

Each pack will cost $29.99 and will include a 25 oz. Bud Light aluminum bottle and two glasses with the “Philly Special” play on it. A select number of packs will allow fans a chance to receive tickets for the Eagles’ season-opener Sept. 6 against Atlanta.

Check out Eagles offensive tackle Lane Johnson and teammate Brandon Brooks unboxing their very own commemorative pack on Twitter HERE.