AC Milan and adidas today unveiled the club’s away kit and special edition logo for the 2014-15 season. AC Milan coach Filippo Inzaghi and players – including Mattia De Sciglio and Jérémy Ménez – revealed the new jersey to fans at the adidas Sport Performance Store in SoHo. The Rossoneri will debut the kit on-field tomorrow, July 24 at BMO Field in Toronto when the team takes on Olympiacos in the Guinness International Champions Cup.
The white away jersey with horizontal stripes features traditional red and black details on the round collar, sleeves and on the bottom hems. The colors of the Italian flag are embedded on the back. A new logo celebrates Casa Milan, the club’s new headquarters. The white shorts with red stripes feature the official AC Milan logo.
The 2014-15 AC Milan home, away, and third kits feature lightweight adizero technology that helps increase breathability, freedom of movement and comfort.
The red and black striped home jersey features St. George’s Cross, the emblem of the City of Milan, to celebrate the club’s long tradition. The Cross was featured on the club’s first kit and was used until the 1940s.
The official AC Milan logo is featured on the third kit, which comes in green and yellow as a tribute to Brazil, the host nation of the 2014 FIFA World Cup. Player names and numbers on each of the new kits are written in Milay type, the club’s new official font.
With summer in full swing, people around the country are celebrating with Corona Extra while relaxing at the beach, enjoying a BBQ, or watching a great fight. Once again, the iconic brand that has become synonymous with summer is tapping into consumers’ passion for boxing through the Corona Extra Boxing program and partnership with Golden Boy Promotions.
Following a successful limited edition release last year, Corona Extra will once again introduce specially-wrapped 18-packs of bottles featuring the image, stats and signature of six Golden Boy boxers including: Danny Garcia, Marcos Maidana, Adrien Broner, Paulie Malignaggi, Daniel Ponce de Leon and Leo Santa Cruz. Each champion selected has a multicultural appeal and is a favorite of boxing and Corona Extra fans.
The limited edition bottles will be available beginning August 15, leading up to the rematch fight between Floyd “Money” Mayweather and Marcos “El Chino” Maidana on Saturday, September 13 at the MGM Grand Garden Arena in Las Vegas.
The fight coincides with Mexican Independence Day on September 16th. In addition, the brand will launch a National Sweepstakes on August 2 providing fans the opportunity to win a trip for two to the Mayweather vs. Maidana fight.
New for this year, visitors to the Corona Extra Boxing site can vote for which fighters will appear on the Corona Extra 2015 Limited Edition Boxing bottles.
The top 120 high school basketball players in the United States were invited to showcase their skills at the 2014 Reebok Classic Breakout Camp at Philadelphia University in Philadelphia, PA on July 8th – 11th.
On opening day of the camp, Reebok hosted a special “Reebok Classic Rap” roundtable discussion on one of the basketball courts.
The roundtable discussion was moderated by Sway Calloway and featured an exclusive panel including NBA legends Shaquille O’Neal, Shawn Kemp and Dominique Wilkins along with current players Isaiah Thomas and Gerald Green. Rounding out the group were friends of the Reebok brand including Jadakiss, DJ Drama, and Lil Duval.
The group discusses their personal challenges and triumphs along with offering inspiration and motivation to the group of players.
ExxonMobil is giving fans a chance to choose the helmet design that Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS, will wear for the Pure Michigan 400 NASCAR Sprint Cup Series race on Aug. 17, 2014. The lucky winner will get to keep the newly designed helmet after the race.
Fans can visit the Mobil 1 Facebook page now through July 25, 2014 to view and vote for their favorites from five designs created by Stewart-Haas Racing. Participants will be allowed to cast one vote per day, and each vote will be an entry for a chance to win a chance to attend the Pure Michigan 400 with a friend.
“For many drivers, our helmet is something we take a lot of pride in,” said Stewart. “I have a helmet collection of my own, so I’m helping give fans a chance to start their own collection. I know my fans have good taste and I can’t wait to see what design they pick.”
The winning helmet design will be unveiled on the Facebook page on Mon., July 28, and the lucky sweepstakes winner will be announced soon after.
Helmet designs and styles have a storied history in the sport. The first helmets used by NASCAR drivers were of a design called a Cromwell, which basically looked like a hardhat attached over the ears and under the chin with a leather strap. Today, drivers’ helmets are brightly painted to promote sponsors, teams and special events – and resemble vibrant works of art.
For more information about Race to the Helmet, visit Facebook.com/Mobil1 or Mobil1.us.
Tom Cleverley is a highly-rated young midfielder who has made giant strides towards establishing himself as a regular for both club and country. The Basingstoke-born youngster rose through Manchester United’s youth system to become interim Reserves captain, and was nominated for the prestigious Denzil Haroun Reserve Player of the Year award in 2007/08.
Manchester United has announced that its 2014 Tour, presented by Aon, will take place in the United States. The team will visit a number of destinations in the country as they look to prepare for the 2014/15 season. This will be the team’s first visit to North America following two successful back-to-back tours in 2010 and 2011.
Manchester United Group Managing Director, Richard Arnold, said: “I’m delighted to announce that the team will be returning to the USA for our 2014 Tour, presented by Aon. “Since the Club’s last visit in 2011, the appeal of football in America has grown rapidly. NBC reported that this season’s Barclays Premier League opening weekend saw the average viewership rise by 78% from the 2012/13 season*, with Manchester United’s match against Swansea being the most-watched game.”
I was able to chat with Tom about football, his team’s tour in the United States, and which players he looked up to while he was growing up. To listen to the interview click here. You can purchase tickets to the games here in the states HERE!
Last night Captain Morgan played host to a bunch of celebs and athletes at the Epic Nightclub in Minneapolis. It was part the many festivities going on this week’s MLB All-Star Game. On hand were fantastic athletes like Olympic medalist Jennie Finch, 2014 Baseball Hall of Fame Inductee Frank Thomas and NFL tight end Jermichael Finley.
The guests had a great time trying out some Captain Morgan White Rum cocktails. There were some celebrity guests too in attendance. Bravo Talk Show Host Andy Cohen was there and rapper B.o.B. performed.
Make sure you look out for the new Derek Jeter ad from Jordan Brand tomorrow during the MLB All-Star Game. In the spot, a number of notable individuals tip their hat to the Captain: Rudy Giuliani, Jay-Z, John Lackey, Joe Torre, Mariano Rivera, Andy Pettite, rapper Action Bronson, skater Eric Kosten, Spike Lee, Jeanie Buss and Phil Jackson, Maya Moore, Carmelo Anthony, Tiger Woods and Billy Crystal.
Derek Jeter was the first Jordan Brand-endorsed baseball athlete when he was signed in 1999. Other than Michel Jordan, Jeter is the brand’s longest-tenured athlete. With 12 signature cleats, Jeter has the most signature shoes of any Jordan Brand athlete other than Jordan.
On the eve of the 2014 FIFA World Cup Final, David Beckham predicted Argentina as the winners during the last episode of adidas’ live streamed “The Dugout” series.
Hosted by KICKTV’s Jimmy Conrad and Layla Anna-Lee and streamed live from adidas World Cup headquarters in Rio, the final live featured Beckham giving his thoughts on this year’s tournament, discussing the most exciting players and detailing his storied history in adidas’ Predator cleats, which celebrates its 20th anniversary next week with a new launch.
The Reebok Classic Breakout tipped off at Philadelphia University yesterday on Wednesday, July 10th as over one hundred of the best high school basketball athletes were given the opportunity to play in front of hundreds of Division I college coaches during the NCAA live period.
The Reebok Classic Breakout is unique in that it is the only live period camp that gives any player the opportunity to earn an invitation purely through his performance at the eleven Reebok Classic Open Runs that took place across the country throughout the spring. These players now get the chance to let their game make their name as they compete against some of the more established players that are already ranked in the top 100 and are future All-Americans.
This year Reebok hosted a special Classic Rap roundtable on one of the basketball courts. On hand were Sway Calloway (from MTV and “Sway in the Morning” fame) who moderated an exclusive panel featuring NBA legends Shaquille O’Neal (in the Shaq Attaq IV), Shawn Kemp (in the Kamikaze II Low), and Dominique Wilkins (in the Twilight Zone Pump), along with current players Isaiah Thomas (in the Kamikaze II Low) and Gerald Green (in the Blast). Rounding out the group were friends of the Reebok brand including Jadakiss (in the Question Mid), DJ Drama (in the Blast) and Lil Duval (in the GL 6000).
In front of a large crowd, the group discussed the importance of having events like the Reebok Breakout Camp to help nurture and support the next generation of basketball players and how essential it is to have drive, commitment and resolve to persevere in their passion for the game. The NBA legends and current players also recounted their personal histories and challenges coming up in the industry and offered tips and guidance to the high school athletes on site.
Reebok also took the opportunity to showcase the Shaq Attaq IV model seen on the feet of Shaq and Sway at the event. Originally released in 1994, the Shaq Attaq IV was seen on the feet of dominant big man Shaquille O’Neal during the 1994-1995 season in which he won a scoring title, and appeared in the All-Star Game in Phoenix as well as NBA Finals against Houston. A game changer on the court, the Shaq Attaq IV also made history as the first basketball shoe to ever feature Insta Pump technology.
Twenty years after its initial release, limited pairs of the black/white/blue Shaq Attaq IV are set to hit shelves on Friday, July 25th at key retailers Jimmy Jazz, Shiekh, Villa, Shoe City and Eblens for $140
adidas announces today its newest workout training device, FIT SMART, part of the miCoach platform.
FIT SMART measures heart rate, calories, pace, distance and stride rate, all from the user’s wrist. The device provides feedback to athletes of all levels by helping those set goals and encouraging them to commit to long-term fitness regimens. FIT SMART stores up to 10 hours of workout data and syncs via the miCoach Train and Run app on iOS and Android devices, which allows for customized settings and free training plans suited to each athlete.
FIT SMART will retail for $199 when it goes on sale in late August, exclusively in the U.S. at Best Buy locations and BestBuy.com, with availability to follow a few weeks later at adidas.com, adidas Sport Performance stores and other leading retailers.