Lifestyle

Bulleit Gets The Neon Treatment

Recently Bulleit teamed up neon artist Lisa Schulte and illustrator Brendan Donnelly to create a vibrant, custom neon billboard which will be displayed in Grand Central Market in LA. Each section of the billboard that flanks Bulleit’s iconic logo was inspired by LA’s culture bringing to life the Californian lifestyle until mid-November.

To further celebrate the heritage of neon art, Bulleit will support the Museum of Neon Art (MONA) by funding its most recent charity restoration effort to place the historic Dale’s Cocktail neon sign on public display at the museum. For every adult 21 years and older who includes #FrontierWorks in their social media posts, Bulleit will make a monetary donation to restore the iconic neon sign from Alameda, Calif. The damaged sign was recovered from a dive bar that was open in the 1940s-1980s and was a popular hangout for sailors during the war years.

Cubs Kris Bryant Has Some Unique Cleats For A Great Cause

For MLB’s Players Weekend, Kris Bryant will be unveiling three different pairs of customized cleats that shine a light on spinal cord injury research and the three cities that gave him wings – Las Vegas, San Diego and Chicago.

Three acclaimed Chicago street artists customized Bryant’s Adidas Energy Boost Icon 3’s, inspired by a “wings” thematic.  See attached for photos of all three pairs, courtesy www.win.gs/KBcleats. The inside sole of the cleats also has a special touch – a Wings for Life Foundation mark – in honor of an organization dedicated to finding a cure for spinal cord injury (SCI).

As background, Bryant is friends with Cory Hahn, a former All-American high school baseball player who was paralyzed sliding into 2nd base in 2011 while a freshman at ASU.  As you know, SCI also touched former Dodgers and Hall of Fame legend Roy Campanella, who fractured the fifth and sixth cervical vertebrae and compressed the spinal cord in a car accident in 1958.

Here are the street artists involved in the project.  More info on their inspiration and approach to each pair can be found at www.win.gs/KBcleats.

About Wings for Life

Millions of people are currently dependent on a wheelchair after having sustained a spinal cord injury. Every year, at least 250,000 people sustain a spinal cord injury, followed by paralysis.  To date, the Wings for Life Foundation has funded 170 spinal cord research projects involving almost 500 scientists across 15 countries. Learn more at www.wingsforlife.com.

Whiskey And Bourbons That Should Be In Your Bar

Next month in September marks the 10th anniversary of National Bourbon Heritage Month, which was passed by the U.S. Senate in 2007 to honor America’s native spirit. The month-long holiday celebrates the history, cultural heritage and legacy that the bourbon industry contributes to the United States.

If you are traveling in the Kentucky area you can visit Stitzel-Weller in Louisville, which has been home to many of the industry’s iconic brands, including Blade and Bow, Bulleit and I.W. Harper. As one of the stops on the Kentucky Bourbon Trail, guests can learn more about the history of bourbon and taste our incredible whiskey portfolio while they visit.

Blade and Bow Kentucky Straight Bourbon Whiskey

Blade and Bow Kentucky Straight Bourbon Whiskey pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery, often recognized as “The Cathedral of Bourbon.” The solera aging process preserves some of the last remaining bourbon produced at Stitzel-Weller before it shut its doors in 1992. This luxurious award-winning spirit is great for any whiskey enthusiast who truly appreciates a fine glass of bourbon.

Suggested Retail Price: $49.99

Bulleit Barrel Strength

Bulleit Barrel Strength is an ongoing annual limited release and gives whiskey fans the opportunity to taste the classic Bulleit Bourbon straight out of the barrel, uncut and non-chill filtered. Originally available only in Kentucky, the new offering has expanded to eight additional markets this year. 2017 has been a hallmark year for Bulleit, which celebrated its 30th anniversary this year with the ribbon cutting ceremony for the Bulleit Distilling Co., its brand new state-of-the-art distillery in Shelbyville, Ky.

Suggested Retail Price: $59.99

I.W. Harper Old Fashioned

• 1.3 oz. I.W. Harper Kentucky Straight Bourbon Whiskey

• Spoon of Brown Sugar

• Dash of Angostura Orange Bitters

• 2 Dashes Aromatic Bitters

• House-made Cherries

• Garnish with Orange Twist

Instructions: In an Old Fashioned glass, muddle bitters and brown sugar. Add bourbon and ice, then stir with a bar spoon. Garnish with cherries and orange twist.

Cocktails That Don’t Need That Much Labor

The summer is winding down. Still we can celebrate this Labor Day Weekend! Whether you’re at the beach, hanging by the pool, or at a BBQ with family, here are a few ‘labor-less’ cocktails that are festive and delicious without any of the hassle.

These cocktails – made with Smirnoff No. 21, Smirnoff Red White & Berry and Smirnoff Sourced Watermelon – are the perfect addition to your weekend festivities.

The Tropical Melon Bliss is made with Smirnoff Sourced Watermelon, a new product that’s gluten-free, made with no high fructose corny syrup and contains just 87 calories!

Patriotic Vodka Lemonade Spritzer (courtesy of Karly Gomez, A Simple Pantry)

Single serving:

•       1 ½ oz. SMIRNOFF Red, White & Berry

•       3 oz. black cherry seltzer

•       4 oz. lemonade

In a tall glass filled with ice, add the vodka, followed by the seltzer and lemonade. Garnish with fresh fruit in patriotic colors.

Tropical Melon Bliss

•       1.5 oz. SMIRNOFF SOURCED Watermelon

•       1 oz. coconut water

•       1 oz. pomegranate juice

•       ½ oz. lemon juice

•       ¾ oz. simple syrup

Combine ingredients and serve over ice.

Garnish with watermelon wedge.

Sunrise Over Moscow Mule

(courtesy of Jay and Leah from The Gastronom)

Cocktail:

1.5 oz Smirnoff No. 21 vodka

2 oz Fresh squeezed orange juice

.5 oz fresh squeezed lime juice

4 oz ginger beer

Fill copper mug with crushed ice. Add vodka, orange juice and lime juice into the mug. Stir and top with ginger beer. Garnish with candied ginger.

Ice pops:

1.5 oz Smirnoff No. 21 vodka

2 oz Fresh squeezed orange juice

.5 oz fresh squeezed lime juice

4 oz ginger beer

Add all ingredients into a bowl and whisk to mix completely. Pour mixture into ice pop molds and place into freezer. After about 90 minutes, insert sticks into the molds. Allow ice pops to freeze overnight.

Remove The Gronk Smell With Tide

Everyone loves New England Patriots tight end, Rob Gronkowski, but not the way he smells after a game. When you are done working out or playing hoops outside on a sunny day you won’t be smelling great either. Gronk teams up with Tide to launch the brand’s newest product, Tide Sport PODS.

In the new videos, Gronkowski embodies an amateur girl athlete’s sport smell – pigtails and all – to show that amateur athletes can stink just as much as professional athletes and to encourage kids everywhere to give it their all out on the field, no matter how much sweat it takes, because Tide Sport PODS will take the odor out of any athlete’s gear! With the launch of Tide Sport PODS, athletes everywhere now have the power to experience what it means to have clean athletic-wear that is smell and stain-free. Tide Sport PODS clean, brighten and fight the toughest stains and odors to make even the sweatiest of athlete’s game-ready day in and day out!

Taking A Road Trip SportsCrate

This month I received my third Boston Red Sox Sports Crate. The theme was a road trip or round tripper. The summer season is almost ending and people are taking one last road trip before we go into the fall.

Some people are lucky enough to go see their favorite team play in another ballpark. These road trips are a great way to see the country and create memories with family and friends. I feel that SportsCrate nailed this theme with all of the goodies that were in the crate.

First and foremost if you are driving to your destination that a lot hotter than what you are used to then the sun shade will come in hand. Not only do you get to protect your car from turning into an oven, but you get to rep your team while keeping things cool!

The next item is a really sick shirt. It is the “Hit the Road” shirt that has the Red Sox logo in front of the state of Massachusetts. Love the design, colors and feel to the shirt. This is a must need for when you go on the road to see the Sox play. Well done SportsCrate….well done!

What do you need when you are taking a trip? How about money, an ID and credit cards. Now you can show love to your team by using the Red Sox wallet. Not only can you store the above mentioned items, but you can hold your tickets to the game in there as well.

This month’s crate is highlighted by the one and only Mookie Betts. You get an action figure and a Topps trading card. Glad to see SportsCrate is giving the nod to Betts. He is one of my favorite current Sox player.

As you can see SportCrate keeps stepping up to the plate with all of these goodies in each crate. If you are a fan of the teams that are available through SportsCrate you should start up a subscription.

With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate is now the Exclusive Licensed Subscription Box of MLB. The new division of Loot Crate, Sports Crate will launch with 10 teams initially, providing fans of the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals and Texas Rangers with exclusive apparel, collectibles, experiences and more every month.

The monthly subscription service will feature exclusive team-focused products and possible VIP one-of-a-kind experiences.

Mobil 1 Brings NASCAR & An NBA Legend Together

Last week in NYC there was a cool event that brought the world of NASCAR face to face with an NBA legend. There was a fan-friendly event called “Mobil 1 Annual Protection: The Drive” to support the company’s latest synthetic motor oil offering.

Mobil 1 Annual Protection is a groundbreaking synthetic motor oil from ExxonMobil that was launched in March 2017 and offers consumers the convenience of driving one full year – or up to 20,000 miles, whichever comes first – between oil changes.

Basketball and motorsports fans joined Stewart-Haas Racing’s Kevin Harvick and Basketball Hall of Famer Dikembe Mutombo at a pop-up basketball court where they were given the opportunity to put their shooting skills to the test in a series of challenges to win Mobil 1 Annual Protection prizes and rewards.

One lucky fan was given the once-in-a-lifetime opportunity to ride with 2014 Monster Energy NASCAR Cup Series champion Harvick in a Mobil 1 Annual Protection car, with Mutombo joining as a fellow passenger.

“Now that I’ve driven Dikembe around the streets of New York, I think it’s only fair that he gives me some one-on-one lessons on the court,” said Harvick. “‘The Drive’ showed off Mobil 1 Annual Protection motor oil, a great new product from ExxonMobil that allows drivers to go one full year without changing their motor oil.”

“The Drive” is not the first time Mutombo and Harvick have teamed up this year, with both appearing in the Mobil 1 Annual Protection motor oil nationwide advertising campaign as miniature-sized roommates living in an engine. Mutombo also got his first taste of NASCAR at the Kobalt 500 NASCAR Cup Series race at Las Vegas Motor Speedway in March, where he joined Harvick and the No. 4 Stewart-Haas Racing team on pit road.

“It’s been great to be back in New York City, hanging out with fans on the basketball court, then driving around Manhattan with Kevin and our lucky fan,” said Mutombo. “I hope that all those who came to ‘The Drive’ had fun and, most importantly, remember, ‘One year, one oil change!’”

“There was no better way to continue celebrating the launch of Mobil 1 Annual Protection motor oil than teaming up with two of our greatest partners: NASCAR and the NBA,” said Kai Decker, global sponsorship manager at ExxonMobil. “‘The Drive’ was a great way for us to engage fans and deliver the benefits of Mobil 1 Annual Protection motor oil in a fun and unique way.”

Football Is Back And So Are The Bud Light NFL Cans

It is only the preseason, but we are excited that football is back. Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging.  This season, America’s favorite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favorite team. In total, there will be 28 new designs to celebrate 28 NFL teams across the country and a special 36-pack with all 32 NFL teams represented.  The updated looks are already on shelves in certain markets and will be available nationwide later this month.

This year’s unique team can and aluminum bottle design prominently features each team logo as well as a catch phrase or rallying cry for each NFL franchise. Additionally, each can will feature Snapcodes that when consumers take a photo of them using Snapchat, it will unlock a chance to win Super Bowl LII tickets, an interactive Bud Bowl-style game and team-specific Snapchat filters.

“NFL team packaging has become something fans look for from Bud Light year after year,” said Anna Rogers, Director of NFL Partnerships and Strategy, Anheuser-Busch. “We are proud to continue that tradition and give fans another way to support their favorite teams while enjoying NFL football with their friends. We are also very excited to roll out NFL packaging on aluminum bottles for the first time in addition to cans.”

In addition to the team-specific packaging, Bud Light will be introducing new television advertising throughout the NFL season, as part of its ongoing Famous Among Friends campaign that celebrates the fun times made while building friendships over sports and beer.  The first commercial spot is slated to run during the season-opening game on September 7.

Bud Light’s continuation of the NFL team can tradition sets the tone for another exciting NFL season and adds another element to the brand’s rich history as the official beer sponsor of the NFL. To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

Sip On An Eclipse Themed Cocktail Next Monday

While everyone is looking around for eclipse glasses you can read this article for some delicious cocktails to celebrate next Monday’s eclipse.  On August 21 America will experience its first coast-to-coast total solar eclipse of the sun since 1918 when the moon casts it’s shadow on the sun creating a spectacular yet fleeting phenomenon as the sun goes dark, temperatures drop, and light dims to an eerie blue/grey hue.

To celebrate one of the biggest astronomical events of the decade, 99-years in the making, Belvedere Vodka is inviting astro-enthusiasts to grab their solar filter sunglasses (safety first! ha) and raise toast with some eclipse-ready cocktails.

BELVEDERE SEASIDE MARTINI – A nod to the coast-to-coast path of totality.

Ingredients: 2 oz. Belvedere Vodka; 1 oz. Dry Vermouth; 2 dashes Addition Garlic Bitters; 1 dash Napa Valley Sea Salt Bitters. 1 dash Napa Valley Sea Salt Bitters.

Method:  Build ingredients in a pint glass, fill with ice and stir for just over 1 minute. Strain into a chilled martini glass and garnish with a speared pickled garlic.

BELVEDERE BLUE VELVET – Set a mood indigo as the light moves to night.

Ingredients:  1.5 oz. Belvedere Vodka; .75 oz.; Fresh Lemon Juice.33 oz.; Orgeat .25 oz. Creme de Violette

Method: Add all ingredients to a shaker with ice. Shake and strain into a coupe glass. Garnish with a lemon wheel and a sprig of dried lavender.

BELVEDERE OLD FASHIONED – Remix an American classic as the eclipse stretches from sea to shining sea.

Ingredients:  2 oz. Belvedere Unfiltered; White Sugar Cube; Soda Water Angostura Bitters

Method: Add a white sugar cube and splash of soda water to a rocks glass and muddle. Add 2 dashes of Angostura bitters and the Belvedere Unfiltered directly to the rocks glass. Add ice (block ice cubes of 1.5 x 1.5 recommended) and stir until chilled. Garnish with a finger-length lemon and orange peel.

Drones Now Have A Racing League

It was only a matter of time, but now drones have a league of their own.  DR1 Racing, the premiere international drone racing organization, today announced the title sponsors and locations for the upcoming 2017 season airing on Eurosport and Fox Sports internationally. DHL, the global market leader in logistics, has committed itself to become a founding partner in DR1 and the title sponsor of the Champions Series. In addition to DHL, Mountain Dew is returning for a second year as the presenting sponsor, culminating in a new name for the series: DR1 Racing presents the DHL Champions Series fueled by Mountain Dew. As sponsors of DR1’s race circuit, both brands will leverage their motor racing heritage to bring authentic drone racing to a rapidly growing worldwide audience.

DR1 Racing presents the DHL Champions Series fueled by Mountain Dew will be broadcast and streamed in over 100 countries this October and November, in partnership with Eurosport, Fox Sports Asia and Twitch.TV, as well as an upcoming partner in North America, showcasing DR1 racing to the largest audience ever for the sport of drone racing.

The racing series consists of five teams competing in six races in epic outdoor locations around the world, including: the iconic Trona Pinnacles and The Mojave Bone Yard in California, a three-dimensional skyscraper race in Bonn, Germany, Ireland’s historic Bunowen Castle and Spike Island, and concluding with the championship at the scenic Marine Drive on the beautiful Isle of Man.

Joining DHL and Mountain Dew as sponsors of the Champions Series is the Air Hogs brand, makers of the official Air Hogs DR1 Micro Race Drone and Air Hogs DR1 FPV Race Drone, and the US ARMY who will be sponsoring DR1’s Twitch.TV show, “DR1 Drone Tech,” leading into the airing of the series.

For more information on DR1 Racing’s DHL Championship Series Presented by Mountain Dew, DR1, and drone racing, please see their website at www.DR1racing.tv