On August 25th you will be able to raise a glass to celebrate National Whisky Sour Day. Did you know that over a century ago, the Whiskey Sour originated as one of the simplest cocktails, with variations of whiskey, lemon juice, and sweetened with sugar? The mix lost attention after the prohibition era, but it re-surged with the heightened interest in craft cocktails. Thanks to whiskey’s newfound status and the use of fresh ingredients, the Whiskey Sour has made a strong comeback.
To celebrate the revival of the classic Whiskey Sour, we have a couple of great recipes below.
1.3 oz. George Dickel No.12 Whisky
1.5 oz. lemon juice
0.75 oz. simple syrup
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a lemon wedge or cherry.
Jeff’s Redneck Sour
1 oz. fresh lemon sour
0.5 oz. fresh grapefruit juice
2 dashes grapefruit bitters
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a grapefruit half wheel.
The Harvest Sour
1 oz. Crown Royal Northern Harvest Rye
.5 oz. lemon juice
.5 oz. simple syrup
1 Dash Pimento Bitters
1 Egg White
Grated Nutmeg (optional)
Combine ingredients in a shaker with ice. Shake well and strain into a chilled coupe glass. Grate nutmeg for garnish (optional).
Have you been watching the summer games in Rio? Golf fans are excited that golf is returning to the Games for the first time in 112 years. To celebrate Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport – showing their support for Team USA.
To do so, Michelob ULTRA today debuted a unique video below with a comedic tone featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the animated play-by-play.
In the video Michelob ULTRA enlisted Nilson César, a famous Brazillian soccer announcer to narrate the spot in a way that only he could – conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.
This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and Champions Tour, while simultaneously paying homage to the well-known excitement that host country Brazil has for the beautiful game of soccer.
To get in on the fun, Michelob ULTRA is inviting fans 21 years old and older to share their best golf shot for a chance to receive their own soccer-inspired video as a parody of the ad. Share your best swings at @MichelobULTRA with the hashtag #ULTRAgolf on Facebook, Twitter and Instagram.
Two Hip-Hop stars were hanging out in Harlem in New York for the Reebok Classic. They were there checking out the games at the famed Rucker Park for the Entertainment Basketball Classic to launch the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year.
Cam’ron was on site to support the Question Mid EBC, which was inspired by Allen Iverson’s first appearance at Rucker Park in 1996. Jadakiss was supporting the new Question Mid A5 sneaker, which was inspired by the original Answer V sneaker in 2001 where Jadakiss starred in the now famous Reebok commercial in 2001 when he rapped alongside Allen Iverson. Jahlil Beats as well as Sway Calloway were also on-site to support the Question Mid launches.
Cam’ron and Jadakiss met with a heated throng of fans on site and watched the All-Star EBC game from the sidelines where one team wore the Question Mid A5 and the other wore the EBC style for a true head-to-head matchup.
The Question Mid EBC launches today at retailers nationwide and the Question Mid A5 will launch next Friday, August 15th.
Like many basketball legends starting out in their careers, Allen Iverson visited the legendary Rucker Park in Harlem, New York City to play an exhibition game. A week before being selected as the #1 pick in the 1996 NBA Draft, Iverson went to Rucker Park on a hot summer night in June 18th, 1996 for the Entertainer’s Basketball Classic (EBC) and brought his electrifying mastery of the court to life to a crowd of fans that overflowed the park. Largely credited with introducing his version of street ball to the larger basketball community, Iverson wowed everyone with his bombastic, unapologetic style of play that he would hone throughout his career.
To commemorate Iverson’s historic appearance at Rucker Park, Reebok Classic teamed up with the EBC program’s founder Greg Marius for the Reebok Question Mid EBC. The style pays homage to the color scheme that Iverson wore that evening, with an upper made of jersey mesh, gold suede and navy leather. The words “Standing Room Only” replaces the Question logo at the collar of each shoe, referencing the packed fans that night at Rucker Park.
There are certain fashion trends that are a headscratcher. You look at the latest trends and wonder who would wear that. Still there are fashion trends that stand the test of time. So with that notion I.W. Harper has long been immersed in style. Following the brand’s return to the U.S. last year after more than 30 years abroad, I.W. Harper has renewed their love of fashion. They teamed up with their friends at Goorin Bros. to create a hat spotlighting our iconic Bowing Man on the interior, complete with a whiskey colored hat band.
Inspired by I.W. Harper’s stylish roots and dapper present, The Harper will launch this Holiday season and be available at Goorin Bros. locations nationwide and at www.Goorin.com. So for those of you who are 21 years of age or older why not pick up a bottle of I.W. Harper Whiskey and get a stylish hat from the Goorin Bros.
The NFL regular season is almost here. We got preseason football just around the corner. To celebrate Bud Light – the Official Beer of the NFL – is once again helping devout fans showcase their team pride by introducing all-new custom cans for its 27 NFL team partners.
The cans – which are on shelves now and will be available throughout the 2016-17 NFL season – are draped in each team’s colors, feature its logo and will be brought to life in each market through localized, signature sayings that every team’s fans will recognize and embrace.
The cans are part of Bud Light’s “Beer With Your Team On It” campaign, which will celebrate NFL fandom and passion for Bud Light throughout the season.
Earlier this summer Kendrick Lamar’s kicks from Reebok sold out immediately. Now following the black and white campaign earlier this month, Reebok Classic is launching the final installment in the photography series with acclaimed director Nabil and Grammy Award winning artist Kendrick Lamar.
Reinvigorated in color, the new shots bring to life the previous B&W campaign, and feature Kendrick in his new Classic Leather Perfect Split pack, which reflects the split sides to Kendrick’s personality across a distinctive men’s and women’s design.
In respect to the authenticity and originality of both Reebok Classic and Kendrick Lamar, globally acclaimed director Nabil shot the campaign entirely on vintage camera equipment to celebrate creative art forms in their most real, original and unique formats. A series of beautifully candid and nostalgic portraits capture Kendrick at his most raw and characterful, in a range of poses that are natural to him and reflect the different sides of his personality.
The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, as the silhouette’s understated white and stone base is updated with contrasting color blocked accents, alongside ‘split’ rubber outsole combing retro GUM with contemporary ICE.
The Classic Leather “Perfect Split” is available now for $74.99 at retailers including Reebok.com, Champs and Footaction.
You might have recently ordered a Moscow Mule. You have seen them being showcased in bars and clubs, but did you know that this cocktail is 75 years old? Now more than ever you will see cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, SMIRNOFF vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years of America’s first vodka cocktail.
In the late 1930s, John G. Martin was the president of an American alcohol company, Heublein, which owned the rights to SMIRNOFF vodka. One historic day seventy-five years ago, in 1941, Martin sat at the bar of The Cock’n Bull, an iconic pub on Hollywood’s Sunset Strip, with owner Jack Morgan. At a time when brown spirits were king, Martin was struggling to market his newly acquired vodka to American palates. Morgan, too, had a dilemma: few people cared for or even knew about his ginger beer. Martin and Morgan made cocktail history when they created a solution to sell both products by combining SMIRNOFF™ No. 21 vodka with Cock’n Bull Ginger Beer and a spritz of lime in a copper mug. This was the world’s first Moscow Mule.
Following the creation of the cocktail at The Cock’n Bull, Martin travelled to bars around the United States encouraging bartenders to make a Moscow Mule, giving each of them an instant photograph of themselves with the final creation. Martin took a copy of the instant photograph on to the next bar, encouraging other bartenders to make the cocktail and eventually sparking a frenzy for the Moscow Mule across the country.
To kick off the celebration of this milestone anniversary, SMIRNOFF hosted a series of immersive dinners at the 14th Annual Tales of the Cocktail, one of America’s premier spirits festivals that highlighted the Moscow Mule during an annual cocktail competition. Throughout the evening, invited guests of legal drinking age were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant modelled on the historic meeting between John G. Martin and Jack Morgan. Guests responsibly sampled original Moscow Mules, made with SMIRNOFF No. 21 vodka and Cock’n Bull Ginger Beer.
For 150 years, the SMIRNOFF brand has been enjoyed by legal drinking age consumers around the world, but it wasn’t until the Moscow Mule was created that vodka became a popular spirit in the United States. The mixability of SMIRNOFF vodka and its quality have inspired other vodka varieties across the globe and served as the basis for popularizing some of the world’s most famous cocktails.
No matter when or where you craft an original Moscow Mule to commemorate this tremendous milestone, please remember to always enjoy it in a copper mug and drink responsibly.
Lincoln is back, baby. Once a shining leader in the American luxury car space, Lincoln hit some hard times a few years back. U.S. sales fell to a 32-year low in 2013, but the brand bounced back in a big way.
The introduction of the MKC crossover propelled a 16 percent year-over-year sales increase in 2014, making it the fastest-growing luxury brand in the U.S. that year. This upward domestic sales trend continued last year, and with six months of sales figures in the books for 2016, the positive trend continues for the luxury-focused company that was founded in 1917 and has been a subsidiary of Ford since 1922.
A big part of the brand’s resurgence can be attributed to a renewed focus on “The Lincoln Way.” I learned more about this approach when I met up with Andrew Frick, Director of Sales and Service Operations this past week at the new Lincoln Experience Center located inside Fashion Island in Newport Beach (139 Newport Center Dr, Newport Beach, CA 92660).
Frick is a tall, affable dude who’s quick to smile and has a sense of humor that’s as clever as Lincoln’s new brand messaging. The gist of “The Lincoln Way,” as Frick described it, is creating a “warm, human, personally crafted” experience for car owners. The words rolled off his tongue quite effortlessly and he revisited this central approach frequently when describing the new Lincoln Experience Center.
Officially launching this weekend, the Lincoln Experience Center is a comfortable, 5,200 sq. ft. space that provides visitors with immersive, tactile opportunities to explore the Lincoln Way.
“Our brand is in a better place than the perception of the brand locally,” Frick said. The purpose of the new space is to change that perception. Situating the space in an area with high foot traffic with a local demographic receptive to luxury car buying also helps.
Visitors can pop in and get a break from shopping by chilling (or working with Wi-Fi) in the lounge with a complimentary beverage. Tablets and a large, interactive Technology Wall are available so that guests can learn more about new Lincoln models and explore features and options. Cycling through colors, environments, wheel variations, roof options, interior color tones, back seat views, etc. in real time is a great way to expose more people to the brand’s offerings. An app is in the works as well and will likely be released in this fall.
Guests can also take in different design inspirations, schedule a test drive (or a more extended “date night” 24-48 hour weekend test drive) and visit the Revel Audio room to get a first-hand feel for the sound system’s capabilities. As Frick mentioned, “we sell a lot of vehicles because of the sound system,” and the audio room at the Lincoln Experience Center helps explain why. Visitors can also inquire about guaranteed pickup and delivery services (available for owners of new 2017 model-year Lincolns), leasing and finance options or even Skype directly with dealerships.
“We do believe we are going to sell vehicles through this experience,” Frick said, “and we’ve already started to do so.”
Frick went on to explain that “the plan is to learn from this environment” with the goal of opening similar spaces up in the near future. These types of environments also allow the brand to “do business on clients’ terms in ways that are important to them,” according to Frick.
The Lincoln Experience Center will also be used to host events in an effort, as Frick put it, to “engage the local community and support local businesses.” Visitors can reserve spots for events that will feature everything from musicians, artists and jewelers to chefs, sommeliers and cheese mongers. This program to deliver culture and luxury outside of the vehicle is part of Lincoln’s plan to reassert itself in the luxury car space in a way that’s more “warm, human and personally crafted” than a trip to your local Lincoln dealership.
One of the bigest things I took away from my visit to the Lincoln Experience Center and my conversation with Frick is that most luxury car owners don’t really want to get into the specs of a high performance, luxury vehicle. Horsepower, torque – not so important. The actual driving experience and the specifics of the luxury options available — like the curated Lincoln Black Label Collection or the Revel Audio sound system or the new Perfect Position Seats – these are the things that luxury car buyers in the America really care about.
“It’s not about what the car can do,” Frick said, “it’s about what the car can do for you.”
If you’re curious about the Lincoln Way, the 2017 Lincoln Continental Concept or just you want to find out more about different Lincoln models and options as you sip a free glass of champagne, go check out the space (139 Newport Center Dr, Newport Beach, CA 92660).
When it comes to Michael Jordan and his signature sneakers everyone stops to look at the latest edition of the most popular shoe line. Last night Jordan Brand showcased the new Air Jordan XXXI in Las Vegas. Defiance is at the heart of Michael Jordan’s success. Throughout his career, the champion faced hurdles — injury, repeated defeat, illness — and continuously soared above them to realize the unexpected. Along the way, he redefined basketball’s relationship to style, the sport’s connection to youth counter-culture and the game’s creative potential.
When Jordan’s footwear arrived during his rookie season, it shared with the world some of its namesake’s tradition-breaking bravado. A black and red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. “Around this time, if you knew anything about Nike…Nike stood on this kind of rebel behavior,” recalls Jordan Brand VP Howard “H” White, in reference to the runners and tennis players connected to the Swoosh. “This Jordan, that color of the Air Jordan I, kind of galvanized that universal scope.”
The Air Jordan I set the tone for Jordan’s future, and his eponymous brand, transcending the court and finding favor across a broad spectrum of society, even with, as White reminds, skateboarders. “You just can’t make those stories up,” he says. “If somebody said, ‘Hey, here it is: Take the pen, take the pencil and draw it up just the way you want it,’ you probably couldn’t have drawn that up the way it came out.”
The Air Jordan XXXI represents a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style: lightweight support for the world’s highest-flying athletes, including Russell Westbrook, and rich material details that exude an off-court sensibility.
The shoe’s first-of-its-kind Flyweave and leather upper incorporates a number of iconic Jordan elements, reintroducing the original Air Jordan “Wings” logo and a subtle Swoosh — not seen on a Jordan shoe since the Air Jordan I and the first time it has appeared alongside a Jumpman logo. And in its launch colorway the Air Jordan XXXI pays homage to the “banned” story.
Informed by Jordan himself, the Air Jordan XXXI also follows on a tradition of low-profile cushioning. “He needed to feel closer to the floor — that was his thing,” recalls White of the origin of Jordan’s desire for low-to-the-ground sole units. As such, the Air Jordan XXXI features FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support. “We really wanted to focus on propulsion in the forefoot, so when you’re coming down you’re engaging the FlightSpeed with the Zoom Air bag,” notes Kuerbis.
The Air Jordan XXXI “Banned” will be available globally September 3 in select retail stores and on Jordan.com. Stay tuned to @Jumpman23 on Instagram and Twitter for more information on the Air Jordan XXXI.
Did you all see the Republic National Convention? Some loved it and some didn’t know what was going on. Yet there is no question that the upcoming election has generated opinions across the spectrum, from ongoing policy discussions to international affairs to which candidate is the optimal choice to lead this country – and with more than 75.4 million in the US alone, Millennials have replaced Boomers as America’s most populous and arguably most influential generation.
Ranging from 21-34, some of our country’s most important technological, creative, and economical advancements can be directly attributed to the Millennial age group, yet the opportunity to hold the nation’s highest political office is being withheld from the very people who are changing the face of the nation and the world.
Today, Captain Morgan has launched a petition for Article II, Section I of the United States Constitution to be changed, which restricts those under the age of 35 from becoming president.
As part of the campaign, the Captain Morgan brand has teamed up with a crew of influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer, Thinkful’s Dan Friedman, and more – to support the cause.
To join the movement, adults 21+ are encouraged to visit UNDER35POTUS.com in order to sign the petition. If 100,000 signatures have been acquired by August 12, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response.