Crown Royal Unveils The Wall Of Gratitude

As part of a near decade-long support for military service members, Crown Royal has honored servicemen and women at Indianapolis Motor Speedway for the last two years. In support of The Crown Royal Purple Bag Project, the brand’s largest generosity commitment to-date, yesterday morning they unveiled the new Crown Royal Wall of Gratitude, a structure honoring more than 50,000 military members and their service to our country, alongside 2016 Indy 500 winner Alexander Rossi and the Crown Royal Director of Whisky Engagement, Stephen Wilson.

“I think the Wall of Gratitude is such a perfect name for what is behind us because without the men and women who have fought for this country and made the ultimate sacrifice to give us the opportunity to follow our dreams and do what we love is really astounding. This is such a wonderful memory to see how far its come since our first press conference in Long Beach when myself, Marco and Michael put our first gold plaques on the temporary wall, and to see what it is now in this beautiful setting is really something I’m proud to be a part of.” – Alexander Rossi

Over the past two years, racing fans across the nation submitted more than 50,000 military heroes for the Crown Royal Wall of Gratitude. Since then, the brand has been working with Indianapolis Motor Speedway to create a new home for this year’s Wall of Gratitude where consumers 21+ can visit and find the military member’s name they submitted.

Crown Royal, The Official Whisky Sponsor of the Indy 500, will also have a consumer activation space during Armed Forces Weekend where consumers 21+ can:

·         Help Crown Royal Fill the Wall – Consumers can visit the Crown Royal Wall of Gratitude and share additional names of military service members, past and present, who they’d like to honor and help to fill the remaining spaces.

·         Pack a Purple Bag – The Crown Royal Purple Bag Project will have a bag packing station in the fan midway where attendees can pack iconic Crown Royal purple bags with essentials to be shipped overseas to men and women currently serving in our armed forces. All bags packed will be counted towards Crown Royal’s goal of 1 million bags by 2020.

Summer Is Here And So Is Smirnoff

It’s time for warm weather, beach trips and plenty of fun in the sun – which means its pool float season! Step aside swan floats, Smirnoff Seltzerand FUNBOY teamed up with muralist Jason Woodside to bring you the must-have float of this pool party season, and it’s even more colorful and epic than you could imagine.

The new, first-of-its-kind hydroplane float (structure created by FUNBOY with art by Jason Woodside) uses colors directly from Smirnoff Seltzer’s full line of products, including the brand-new flavors Pina Colada, Pink Apple Rosé, White Peach Rosé and Strawberry Rosé. You can now purchase the Smirnoff Seltzer x FUNBOY hydroplane float HERE for $99.

The float design falls in-line with Jason’s style of work as vivid colors and contrasting geometric patterns and shapes collide to create a playful yet cohesive design. Jason’s large scale, exterior works can be found in cities around the world including Sydney, Madrid, London, Paris, Los Angeles and New York.

The net profits from float sales will support Smirnoff Seltzer’s new Fun Fund, which will literally fund fun for some lucky consumers (21+) throughout the summer. Smirnoff Seltzer will be rolling out more details on how to enter on the brand Instagram page (@SmirnoffUS).

Budweiser Celebrates Moms, The MLB & The NBA Draft

May is jam packed with all sorts of good stuff. One major event is Mother’s Day. The MLB and Budweiser teamed up to showcase moms. Budweiser has always championed iconic moments in American culture. So this Mother’s Day, we’re honoring the legends behind the legends, Moms. With the help of some of MLB’s biggest stars, Budweiser is inspiring America to #CallYourMom with four new videos that will air this Sunday on Mother’s Day.

Budweiser’s new videos feature Matt Carpenter of the St. Louis Cardinals, Willson Contreras of the Chicago Cubs, Khris Davis of the Oakland Athletics, and Luis Severino of the New York Yankees calling their moms after a career-defining moment. We know the role mothers play in the careers of some of MLB’s greatest athletes, and want to inspire the nation with a glimpse behind the curtain of that heartfelt call between an MLB legend and his mother.

As an official sponsor of the MLB, Budweiser purchased a full commercial break during a nationally televised game to remind fans to #CallYourMom. The 90-second tv spot will include New York Yankees player Luis Severino’s 30-second video and a 60-second ticker that reminds fans to #CallYourMom during the break.

And to continuing with the sports theme as the official beer sponsor of the New York Knicks, Budweiser will launch the Budweiser Draught Lottery – Free Bud for New Yorkers, With the Bounce of a Ball.

As part of the Budweiser Draught Lottery, the brand will hold a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser this Tuesday, May 14 – the same day as the highly-anticipated NBA Draft Lottery.


  • Budweiser created five Draught Lottery Machines (image attached and below) that will be placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery on May 14 at 8:30 PM ET.
  • On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick.

Rose All Day This Summer

Looking for a new drink to try out? With summer right around the corner, it’s time to stop and smell the Rosé! Rosé is peaking, from canned rosé wine to the Rosé Mansion in New York City. Now Rosé vodka is trending with more expressions coming on the market this year, joining Three Olives Rosé who started the craze.

Since summertime is meant to be a time of relaxation and simplicity, the Three Olives Rosé Vodka Spritz is an easy-to-make spritz that can be concocted in seconds, allowing you to be Instagram-ready to show off your colorful drink, all while looking extremely trendy in the process.

Rosé Spritz


  • 1 Part Three Olives Rosé Vodka
  • 1 Part Soda Water


  • Pour vodka into a glass with ice, top with club soda
  • Garnish with grapefruit twist

Frosé Vosé


  • 12 parts of Three Olives Rosé Vodka
  • 18 parts of Frozen Pink Lemonade Concentrate (thawed, not diluted)


  • Combine ingredients in a pitcher
  • Pour ingredients into a blender and add up to 12 cups of ice, blend until all ingredients are fully incorporated
  • Serve in a wine glass (or hurricane glass) and garnish with a lemon wheel

*Replace ice with Frozen Strawberries for an even more decadent frozen delight!

*Batch serves 12

Thomas Rhett and Crown Royal Honor Mother’s of Military Servicemen and Women

Crown Royal teamed up with Country singer, Thomas Rhett to surprise moms of men and women in the military. This Mother’s Day, Crown Royal is honoring the selflessness, generosity and dedication of Mothers Of Military (M.O.M.) servicemen and women with custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military’s insignia, ribbons and medals.

To show Crown Royal’s unwavering gratitude for their service and support of America’s bravest men and women, the whisky brand teamed up with country music superstar Thomas Rhett ahead of Mother’s Day to surprise four M.O.M.s with an experience of a lifetime. These M.O.Ms thought they were heading to Florida to meet Thomas Rhett, pack care packages for active duty service members overseas as part of the Crown Royal Purple Bag Project, and discuss what it means to raise a military member and be a M.O.M. Little did they know that Crown Royal and Thomas Rhett had bigger plans in store…

Click HERE to watch Crown Royal and Thomas Rhett reunite M.O.Ms with their active duty sons and daughters in a heartwarming clip!

“There’s no one more generous than moms, especially the moms of those who serve our country and today I get to give those moms a surprise they’ll never forget. “We got to fly out four mothers of military and get to hear from them as a source of what it is like to be a mother of someone who is serving. We got audio messages from their sons and daughters.” Thomas Rhett said.

Smirnoff Is Creating Some New Flavors For The Summer

Just in time for the summer, the makers of the world’s No. 1 vodka are launching Smirnoff Zero Sugar Infusions, perfect for those who want to have a sugar-free cocktail option without sacrificing taste! Available nationwide starting this month, Smirnoff Zero Sugar Infusions come in three delicious mouth-watering flavors:

Cucumber & Lime, Watermelon & Mint and Strawberry & Rose.

Whether brunching with your besties or hosting a backyard gathering of friends and family, Smirnoff Zero Sugar Infusions are guaranteed to bring the flavor and fun to any daytime party or occasion!

Infused with the natural flavors, Smirnoff Zero Sugar Infusions are 72 calories per serving, gluten-free and made with no artificial flavors and colors. Smirnoff Zero Sugar Infusions retails at a suggested retail price of $11.99 for a 750mL bottle, staying true to the brand value of offering great quality products at an affordable price.

Strawberry-Rose Cocktail

Serves One


  • 2 oz. Smirnoff Strawberry-Rose Zero Sugar Infusions
  • 2 oz.  Brewed hibiscus tea
  • 1 oz.  Passionfruit sparkling water

Directions: Fill an old fashioned tumbler with ice. In a cocktail stirring glass, combine the Smirnoff Strawberry-Rose Zero Sugar Infusion, hibiscus tea and sparkling water. Stir well and pour over ice. Serve immediately.

Mint Summer Splash

Serves One


  • 2 oz. Smirnoff Watermelon-Mint Zero Sugar Infusions
  • 2 oz. Watermelon sparkling water
  • 1 oz. bottled watermelon juice
  • 1 oz. club soda
  • Mint leaves for garnish

Directions: Fill a tall cocktail glass with ice. In a cocktail stirring glass, combine the Smirnoff Watermelon-Mint Zero Sugar Infusion, watermelon sparkling water, watermelon juice, and club soda. Stir well. Pour over ice. Garnish with mint leaves.

Cucumber-Lime Agua Fresca

Serves One


  • Coarse sugar
  • 2 oz. Smirnoff Cucumber-Lime Zero Sugar Infusions
  • 1-2 cucumber ribbons
  • 1 oz. cucumber puree
  • 1 oz. fresh lime juice
  • 1 oz. bottled mineral water
  • 1 Lime wheel
  • Fresh mint sprig

Directions: Rim an old fashioned glass or tall cocktail glass with coarse sugar. Line the glass with cucumber ribbons and fill with ice. In a cocktail stirring glass, combine the Smirnoff Cucumber-Lime Zero Sugar Infusion, cucumber puree, lime juice and mineral water. Pour over ice. Garnish with cucumber ribbons, lime wheels and mint sprigs

When Life Gives You Lemons

Much like Bud Light Lime and Bud Light Orange, Bud Light Lemon Tea is brewed with real lemon peels and aged over real tea leaves for a subtly sweet twist on America’s favorite light lager.  Bud Light’s citrus peels line is a favorite for summer time and we are excited to bring you the news of Bud Light Lemon Tea in time for the warm days ahead! Lemon Tea is a summer seasonal offering and will only and will only be on shelves until September, so make sure to stock up this summer.  Bud Light Lemon Tea will also include a comprehensive on-pack ingredients label following the transparency movement started by Bud Light mother brand, Bud Light Lime and Bud Light Orange earlier this year.

Bulleit Had A Lot Of Surprises At The Tribeca Film Festival

It looks like Bulleit pulled out all the stops at this year’s Tribeca Film Festival. When it comes to reunions, Saturday’s 25 Year In Living Color Celebration at Tribeca Film Festival with the Bulleit 3D Printed Frontier Experience was all sorts of vibrant! With appearances by David Alan Grier, Tommy Davidson, guest DJ Shawn Wayans made for a special evening.

The cast and crew enjoyed delicious 3D printed cocktails served over a truly incredible architectural feat – a 3D printed cocktail bar composed of 7,000+ individually printed pieces.

Then top actors Ben Stiller, Maya Erskine, Jack Quaid, Beck Bennett and more celebrate PLUS ONE’s premiere screening at the Bulleit 3D Printed Frontier Lounge at the 18th annual Tribeca Film Festival.

Hennessy Has Your Cinco De Mayo Cocktails

Inspired by Hennessy’s partnership with Mexican boxer Canelo Alvarez and centered on the theme of pushing the limits of potential (or “Never stop. Never settle.”), the world’s best-selling Cognac celebrates another year of the ongoing partnership with Golden Boy Promotions – Hennessy supports Canelo’s quest to become the world’s best boxer, highlighting him as an inspiration to others as he fights his way to the top.

So this weekend as you watch the fight on May 4th and celebrate Cinco De  Mayo here are two cocktails you can enjoy responsibly with friends.


  • 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
  • 3 oz Pineapple Juice
  • Jalapeño Slice
  • Garnish: Pineapple Wedge & Basil Leaf
  • Glass: Rocks Glass

Method: Shake all ingredients in a shaker and serve over ice with a Basil Leaf garnish.


  • 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
  • 2 ½ oz pineapple juice
  • 2 ½ oz soda water
  • Garnish: Pineapple wedge, or Lemon wedge
  • Glass: Highball

Method: Pour Hennessy and juice into a Collins glass with ice, top with soda water and garnish with a pineapple wedge.

Enjoy These Delicious Spring Cocktails from Smirnoff Ice

With the weather getting warmer, there’s no better time to freshen up your go to cocktails with something new! Whether you’re enjoying the warm weather and a Smirnoff Ice Raspberry Peach Bellini Pop during a picnic or sipping on some chilled Smirnoff Seltzer Raspberry Rosé Frosé on a rooftop with you will be refreshed this season.

Check out the recipes below.

Raspberry Peach Bellini Pops (Serves 10) – .527 oz alcohol per pop

  • 6 ounces Smirnoff Ice Raspberry
  • 8 ounces fresh peach puree
  • 5 ounces Champagne
  • 8 ounces fresh raspberry puree

Directions: Mix peach puree with champagne and pour into the bottom of 8 ice pop molds.  Freeze until solid. Mix raspberry puree with Smirnoff Ice Raspberry and pour on top of the peach layer.  Freeze until solid. Could also make multiple layers.

Raspberry Rosé Frosé (serves 2)

  • 2 cans (24 ounces) Smirnoff Spiked Sparkling Seltzer Raspberry Rosé
  • 12 oz frozen raspberries
  • 1/4 – 1/2 cup (taste test along the way) granulated sugar
  • .5 oz lemon juice
  • Lemon peel and slice for garnish

Directions: Place all ingredients into a blender and blend until smooth. Pour into wine glasses and garnish with lemon peel.