Lexus

This Lexus is HOT

Lexus just announced a new custom Lexus. It is the Sriracha IS. This takes custom to a whole new level. With all the foodie finishes a hot sauce lover needs such as a custom paint job with chili-like flecks, a Sriracha-injected steering wheel, temperature settings that go from cool to Sriracha, bottle cap green accents on the spindle grille, seat stitching and mood lighting, and a trunk stocked with Sriracha. 43 bottles to be exact.

Check out the video below!

Lexus Goes Pin High At The U.S. Open

Are you making plans to go to the U.S. Open? Well if you are Lexus is making it a lot more fun for you. Lexus has been the official vehicle for the U.S. Open for the last decade. This year they are teeing up for a great week in Oakmont. Some on-site interactive activities include: a chance to win a two-year lease of the new 2016 RX SUV on a golf simulator game, photos with the U.S. Open Championship trophy, an exclusive autograph sessions with Lexus golfers Jason Day, Billy Horschel and Peter Jacobsen and a Johnny Miller tribute wall from the Lexus golfer’s iconic 1973 Open win at Oakmont.

Lexus will also be providing 100 VIP parking spaces for Lexus drivers daily and over 300 courtesy vehicles for players and USGA staff throughout the weekend.

Golf’s most anticipated event is here. Lexus returns as the official vehicle of the U.S. Open Championship in partnership with the United States Golf Association (USGA) for the 10th consecutive year. In addition to providing new on-site interactive experiences for golf fans, Lexus will also provide over 300 courtesy vehicles to players and USGA staff throughout the Championship. Bringing together the world’s greatest players to compete in golf’s ultimate test, the Championship takes place June 16–19 at the renowned Oakmont Country Club in Oakmont, Pennsylvania, for a record ninth time.

Along with a display of the all-new 2018 LC 500 grand touring coupe and the 2016 LX 570 luxury utility vehicle, Lexus will provide interactive activities for visitors in the Lexus Performance Drive Pavilion at the U.S. Open’s Spectator Square. A golf simulator lets fans take a virtual swing to hit a hole-in-one on Oakmont’s signature Par 3 hole for the chance to win a two-year lease of the new 2016 RX 350 luxury utility vehicle. In addition, a dedicated tribute wall for Lexus golf ambassador Johnny Miller will feature memorabilia, photography and quotes from his iconic, record-breaking 1973 U.S. Open win at Oakmont Country Club. Other activities include co-branded merchandise giveaways, photo opportunities with the U.S. Open Championship Trophy and exclusive autograph sessions with Lexus golfers including Jason Day, Billy Horschel, Peter Jacobsen and Mark O’Meara. Lexus purchase certificates will be accessible through various activities, and 100 preferred parking spots will be available daily exclusively for Lexus drivers on a first come, first served basis.

For more information on the full line of vehicles, go to Lexus.com. Follow the conversation on social media at #LexusGolf.

Lexus “Elevates” Your Virtual Reality With Samsung Gear

Lexus just made going to YouTube a whole lot better. I just checked out their latest video called “Lexus Elevate.” It is a fantastic video that gives you a 360-degree film experience as they used the Samsung Gear VR + Samsung Galaxy S6. They look to tell the story of why pro cyclist Christian Vande Velde loves the sport.

In this video Lexus shows us that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Lexus Elevate” is the next step in virtual reality. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. Advertising agency of record Team One and production studio UNIT9 helped develop the filmmaking techniques and produce the film.

Plus for all you cycling fans out there who are going to the U.S. Pro Cycling Challenge in Colorado can experience the film using Samsung Gear VR from August 17–23, 2015 at the Lexus Finish Festivals. For more info click here!