Lexus just announced a new custom Lexus. It is the Sriracha IS. This takes custom to a whole new level. With all the foodie finishes a hot sauce lover needs such as a custom paint job with chili-like flecks, a Sriracha-injected steering wheel, temperature settings that go from cool to Sriracha, bottle cap green accents on the spindle grille, seat stitching and mood lighting, and a trunk stocked with Sriracha. 43 bottles to be exact.
Check out the video below!
Are you making plans to go to the U.S. Open? Well if you are Lexus is making it a lot more fun for you. Lexus has been the official vehicle for the U.S. Open for the last decade. This year they are teeing up for a great week in Oakmont. Some on-site interactive activities include: a chance to win a two-year lease of the new 2016 RX SUV on a golf simulator game, photos with the U.S. Open Championship trophy, an exclusive autograph sessions with Lexus golfers Jason Day, Billy Horschel and Peter Jacobsen and a Johnny Miller tribute wall from the Lexus golfer’s iconic 1973 Open win at Oakmont.
Lexus will also be providing 100 VIP parking spaces for Lexus drivers daily and over 300 courtesy vehicles for players and USGA staff throughout the weekend.
Golf’s most anticipated event is here. Lexus returns as the official vehicle of the U.S. Open Championship in partnership with the United States Golf Association (USGA) for the 10th consecutive year. In addition to providing new on-site interactive experiences for golf fans, Lexus will also provide over 300 courtesy vehicles to players and USGA staff throughout the Championship. Bringing together the world’s greatest players to compete in golf’s ultimate test, the Championship takes place June 16–19 at the renowned Oakmont Country Club in Oakmont, Pennsylvania, for a record ninth time.
Along with a display of the all-new 2018 LC 500 grand touring coupe and the 2016 LX 570 luxury utility vehicle, Lexus will provide interactive activities for visitors in the Lexus Performance Drive Pavilion at the U.S. Open’s Spectator Square. A golf simulator lets fans take a virtual swing to hit a hole-in-one on Oakmont’s signature Par 3 hole for the chance to win a two-year lease of the new 2016 RX 350 luxury utility vehicle. In addition, a dedicated tribute wall for Lexus golf ambassador Johnny Miller will feature memorabilia, photography and quotes from his iconic, record-breaking 1973 U.S. Open win at Oakmont Country Club. Other activities include co-branded merchandise giveaways, photo opportunities with the U.S. Open Championship Trophy and exclusive autograph sessions with Lexus golfers including Jason Day, Billy Horschel, Peter Jacobsen and Mark O’Meara. Lexus purchase certificates will be accessible through various activities, and 100 preferred parking spots will be available daily exclusively for Lexus drivers on a first come, first served basis.
For more information on the full line of vehicles, go to Lexus.com. Follow the conversation on social media at #LexusGolf.
Every year Lexus goes above and beyond with pushing the envelope when it comes innovation. Their latest is a game changer. There will probably never ever be something like it ever again. Lexus just recently announced their V-LCRO Technology. And the world will never be the same.
This tech puts man and machine together in a way that no one ever thought of before. Using carbon fiber to create a lightweight chassis to the special alloys employed in their engines, they work tirelessly to improve our vehicles’ performance. So with that they presented the next advancement in man-machine interface: the Lexus V-LCRO Performance Driving Seat for the Lexus RC F and GS F.
There is a ton of tech terms that I don’t even understand so I am just going to say watch the video below and prepare to be amazed.
There are March Madness brackets and then there are March Madness brackets. Lexus is teaming up with Yahoo Sports so you can win a Lexus GS F-inspired luxury vacation. Just fill out on at the Yahoo Sports’ Tourney Pick’em site. It centers around the all-new 2016 Lexus GS F, the brand’s most powerful performance sedan that goes from 0-60 in 4.5 seconds.
With the GS F The Bracket, it is not about who wins the game, it’s about how fast they play. Just go to www.GSFTheBracket.com. Each round, select which matchup will reach a combined 60 points the fastest. If you guess correctly and you could win a GS F-inspired luxury vacation. Don’t worry about busting your bracket after the first round. Lexus’ bracket can be played until the finals.
It seems that were are a ton of cop shows out there. Colin Quinn feels the same way. The Saturday Night Live alum recently debuted Season 2 of his popular mock docuseries Cop Show on L/Studio, the Lexus-owned digital content channel. Season 2 features guest stars Chris Rock, Jerry Seinfeld, Steve Buscemi, Seth Meyers, Irina Shayk, Jim Norton, Steve Guttenberg and many others.
“Cop Show has gone to a new level this time. A level not thought about since Dante’s literary masterpiece,” said Colin Quinn. “Cop Show is to the cops what The Godfather is to the mafia. Most shows get so caught up in trying to entertain, they forget what they’re really supposed to be doing.”
Following the success of season 1, L/Studio picked up the comedic Web series for two more seasons, a 16-episode order that demonstrates the platform’s commitment to support passion projects and deliver creative entertainment. Watch the second season, and catch up on season 1, here: http://www.lstudio.com/.
The 2016 North American International Auto Show has been creating a buzz of excitement with the recent cars that were revealed for the first time. Lexus is no stranger to having people flock to their presentations. When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.
The past five years have seen Lexus evolve rapidly with the creation of the luxury brand’s globally-focused organization, Lexus International. Exciting new models involving elevated levels of emotional styling and dynamic driving characteristics such as NX, RC, and IS have also helped Lexus’ brand shift with consumers. Akio Toyoda has been at the center of the Lexus global expansion, personally driving a heightened level of collaboration among design, engineering and marketing teams to help build a luxury brand better suited to meet the needs of the next generation of consumers.
“The LC 500 has been an important product for Lexus and me personally,” said Akio Toyoda, Chief Branding Officer and Master Driver for Lexus. “A few years ago, we decided to guide the future of the brand with products that had more passion and distinction in the luxury market. This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brand’s emotional direction and will grow the Lexus luxury appeal globally.”
Beyond its styling and impactful performance, the new LC 500 serves as a symbol of the achievement that can result from heightened collaboration between design and engineering groups and their commitment to help overcome each other’s hurdles. When Akio Toyoda challenged these development groups to produce this special car, it meant surpassing many manufacturing, design, material, and dynamic obstacles that could typically compromise a vehicle’s targets or design vision.
The LC 500 was driven by a strong, appealing fundamental design target (LF-LC), and engineering teams worked tirelessly to find new solutions to maintain as much of the concept in the production car as possible. Likewise, vehicle designers were very involved from the earliest stages of the dynamic development process to understand the engineering targets and collaborate with design viewpoints and potential solutions. With LC 500, additional levels of prototype vehicle build also allowed both teams to better study design or engineering ideas and refine key elements. For Lexus, the LC 500 project became much more than simply the development of a new coupe. The LC 500, with the shift in engineering processes and design ideologies it represents, symbolizes the beginning of a new phase for the Lexus brand.
“Design and engineering sides worked together on issues and obstacles that were overcome one by one. I feel we achieved something greater than simply preserving the spirit of the concept’s design,” said Chief Engineer Koji Sato.
For those who never got that remote control they always wanted for Christmas this is for you. Check out the Lexus RC F Ready-To-Run Remote Control Car. It sells for $350.00 and is created exclusively for Barneys, the limited-edition Lexus RC F remote control sports car is this year’s ultimate holiday toy for kids big and small.
This miniature, high-performance vehicle is built on an all-wheel drive Apex chassis and driven by the powerful Reedy 3300k V 540 brushless motor. High-grip racing tires wrapped around 20-spoke rims put that power to the ground, and detailed brake components complete the aggressive look.
The Barneys-only edition of this performance coupe replica features fully operational LED headlights and taillights in a silver and black finish, colors that aren’t available anywhere else. The vehicle is fully assembled and ready-to-run with batteries included.
The Lexus RC F remote control car is approximately 16.0″ length x 7.5″ width x 5.5″ height, and recommended for those ages 14 and up. This specialty holiday gift item is only available in the Barneys New York holiday catalog, in the retailer’s New York and Beverly Hills stores and on Barneys.com.
A few weeks ago I got the opportunity to go to Portland, Oregon to test drive the 2016 Lexus RX. I couldn’t wait for this media trip for many reasons. One reason was that I had the privilege to check out the RX. Another reason was that I have never been to Portland.
I have never driven a Lexus myself so this was going to be my first impression of driving a vehicle from Lexus. One of the things that I first noticed during the opening session was that looking back at the original RX to the 2016 model, Lexus really created the mold for luxury SUVs. If you see each of their models from the past you will see other companies trying to imitate their style. If a competitor looks to take any designs from the 2016 RX everyone will know it. The reason is that grille is very unique. It is a spindle grille and is rimmed by a strip of thick chrome. The sharp lines dominate the rest of the front especially with slit-like headlights to the arrowhead-shape that surrounds the fog lamps. Needless to say this is beautiful ride.
The day of the test drive I drove the Lexus RX 450h, which is a hybrid. The folks at Lexus gave me a few different paths to test out the RX. I chose one of the assigned routes and I was off. The first thing that I noticed about the RX was how quiet the ride was. All the outside noise just vanished. It was just me and the RX taking a tour of Portland.
As I was driving I noticed a rectangle shape image on the windshield. This displayed some key information about my drive. It would tell me speed, the direction I was going in, as well as alerting me to the changes of the speed limit as approached different sections of the road. It was a great reminder for me especially in an area I have never driven a car to alert me of the speed limits. This will definitely come in handy for those who travel. You ever notice when you are in a new place you never can find the speed limit in that town? Well with the display that pops up on the windshield the RX gives you that information. I loved having that feature in the RX.
The 2016 RX has a large 12.3-inch LCD screen that is located in the center of the dash. It doesn’t stand out like a sore thumb. The lower-end RX models have a smaller, eight-inch screen. To navigate through the screen you use a mouse-like joystick to control the many different systems. There is also a 360-degree panoramic view monitor that helps you know the distance from nearby obstacles at low speeds and when parking.
Even though the RX cancels out much of the outside noise, you still can get it loud as you want with the optional Mark Levinson 15-speaker package. The sound quality is perfect even with the base audio package. The sound just doesn’t pump the bass in the ride, but all levels are clean. It is to the point where you are enjoying an impressive sound but not having the car shake as your music plays in the RX. An ambassador from Mark Levinson explained that Lexus is the only car company that they will work with for their sound system. He told me that the acoustics in the Lexus models is a perfect fit.
The RX handles like a dream. It offers a very smooth, yet powerful ride. When you need to pick up the pace the RX won’t let you down. Under the RX 350’s hood is an upgraded and more powerful 3.5-liter V6 aiming to deliver 300 hp with direct injection, mated to a new eight-speed automatic transmission. Based on this enhanced powertrain is the RX 450h’s Atkinson-cycle 3.5-liter V6. When combined with the electric motor generator, the combined output results in around 300 hp. All RX engines have been tuned in anticipation of high fuel economy ratings and low carbon emissions.
On the road the 2016 RX gives you an impressive dynamic capability. The entire chassis has been fortified to provide enhanced straight-line stability and control through turns. The vehicle’s body structure has been strengthened with added stiffness, helping to enhance its handling response while reducing engine and road noise in the cabin. Vehicle Stability Control (VSC) is standard, while Vehicle Dynamics Integrated Management (VDIM) is available on select models. Each system is designed to help recognize loss of vehicle control, and help mitigate potentially dangerous situations with automatic and often transparent adjustments to help the vehicle maintain optimal traction. The RX also is offered in All-Weather Drive to help the RX’s handling performance and control on dry and slick surfaces alike.
Lexus continue to make safety is a priority with their Lexus Safety System+. This system helps you avoid or lessen accidents. It does this by using the Pre-Collision System (PCS) that is designed to detect sudden stops initiated by the preceding vehicle and can engage automatic braking in certain circumstances. If you are getting to close to another car or object the LX slows down automatically even if you are on cruise control.
What about the times where you as a driver need a break. The RX alerts you if you keep swaying in and out of your lane. If you make this a trend while you are driving you will see a coffee cup displayed on the monitor. The RX is encouraging you to take a rest from driving.
If you are looking for a new SUV and haven’t found the right one yet, maybe you should test out 2016 Lexus RX. You may find that this is the luxury SUV that you have been looking for.
Below is the power system on the 450h that I tested out in Portland. For more on the Lexus RX go to the Lexus website here.
HYBRID POWER SYSTEM
Type: Series/parallel system with gas engine and electric motors
Total System Power: 308 hp
Engine: V6, aluminum block and heads
Valvetrain: DOHC 24-valve with VVT-i
Displacement 3.5 liter
Bore x Stroke 3.70 in. x 3.27 in.
Compression Ratio 13.0:1
Horsepower (SAE) 259 hp @ 6,000 rpm (not including hybrid drive)
Torque 247 lb.-ft. @ 4,800 rpm (not including hybrid drive)
Maximum Engine Speed (redline) 6,200 rpm
Fuel System Port Fuel Injection (EFI, D-4S)
Lexus now has two more golfers on their sponsorship team. Who is it? The two new guys are brothers. They are George Bryan IV, age 26, and Wesley Bryan, age 24. For those who don’t know the Bryan Brothers are trick-shot golf masters whose videos went viral. They look to create a balance between precision and fun.
George and Wesley are known for doing unbelievable trick shots that defy logic. The Bryan Brothers hope to represent the next generation of golfers. They started filming trick shots as a hobby and now have thousands of subscribers on their YouTube channel. Their progressive approach to the game aligns with Lexus’ continued pursuit to push boundaries.
For those keeping score Lexus also currently sponsors Jason Day, Charles Howell, III, Peter Jacobsen, Mark O’Meara, Mark Pfeil, Annika Sorenstam, Natalie Gulbis, Johnny Miller, Patrick Cantlay, Billy Horshel and Jamie Sadlowski.
Check out their story below.
Lexus just made going to YouTube a whole lot better. I just checked out their latest video called “Lexus Elevate.” It is a fantastic video that gives you a 360-degree film experience as they used the Samsung Gear VR + Samsung Galaxy S6. They look to tell the story of why pro cyclist Christian Vande Velde loves the sport.
In this video Lexus shows us that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Lexus Elevate” is the next step in virtual reality. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. Advertising agency of record Team One and production studio UNIT9 helped develop the filmmaking techniques and produce the film.
Plus for all you cycling fans out there who are going to the U.S. Pro Cycling Challenge in Colorado can experience the film using Samsung Gear VR from August 17–23, 2015 at the Lexus Finish Festivals. For more info click here!