The bourbon whiskey that Jeremiah Weed produces is not for the faint of heart. If you’re not a fan of flavor, you should take your whiskey drinking needs elsewhere. This stuff reserved for those select few whiskey enthusiasts who aren’t afraid of a little spice. Okay, a lot of spice. Probably more spice than you can handle, man.
In late 2014, Jeremiah Weed released three new whiskey variations:
- Jeremiah Weed Spiced Whiskey
- Jeremiah Weed Cinnamon Whiskey
- Jeremiah Weed Sarsaparilla Whiskey
The attention-grabbing, old-timey packaging of these bottles hints at the palate party that awaits whiskey lovers who reach for this level of zesty flavor. The Spiced Whiskey is sweet with a kick and makes a good mixer. The Cinnamon Whiskey is a spicier alternative for the ever-growing, shot-crazed Fireball crowd. The Sarsaparilla Whiskey harkens back to a time when root-seasoned beverages were the norm. It’s like root beer on flavor steroids. All these variations come in at just over 70 proof (35%ABV) and can be enjoyed affordably (and responsibly) for around $19 for a 750ml bottle.
Our friends at Jeremiah Weed invited us to participate in a blogger challenge to design a new t-shirt for the brand. Here are some of the initial designs we came up with, sticking with the curiously strange old-timey theme, of course:
The winning blogger will receive a set of 50 limited edition t-shirts and tickets to a TBD concert, show or sporting event. Wish us luck, guys!
Chateau La Paws Wines, a newly re-launched wine brand from Diageo Chateau & Estate Wines (DC&E), was released recently combining the company’s love of dogs with delightful wines to create a delicious, easy drinking wines with a purpose. The mission is simple: wine lovers joining DC&E in supporting rescue dogs in need, helping them find a permanent chateau of their own.
With three varietals, including Chardonnay, Pinot Noir and Red Wine Blend, Chateau La Paws Wines are perfect for pairing with everyday meals, enjoying while spending time with your best friends or sharing with fellow dog lovers. However, with a mission to help the thousands of rescue dogs across the country find fur-ever homes, Chateau La Paws is more than great wine.
Through an official national partnership, Chateau La Paws Wines proudly supports North Shore Animal League America (NSALA), the world’s largest no-kill animal rescue and adoption organization. Since 1944, NSALA has placed more than 1MM animals in happy homes, an effort that will be further bolstered by a $100,000 donation from DC&E. As part of the NSALA partnership, Chateau La Paws™ Wines will also support the Tour for Life, mobile rescue & adoption units that travel to cities across America partnering with local shelters to encourage and facilitate adoptions. In 2015, NSALA will celebrate the 15th anniversary of the Tour for Life, partnering with 40 organizations and visiting 26 cities across the country from March through May.
The three California varietals are available nationwide and have a flavorful portfolio of distinct fruit notes. With a soft, supple nature, Chateau La Paws Chardonnay opens with ripe melon, orange blossom and spice aromas. On the palate, flavors evolve into fresh, tropical fruit and crisp, green apple notes. Partial oak aging imparts depth and layers, leaving nutty, vanilla accents to join the lemon meringue finish. The Pinot Noir’s expressive varietal character delivers Bing cherry, strawberry and blackberry briar aromas with long, heady accents of vanilla and caramel notes. Lastly, the Red Wine Blend’s blueberry, raspberry and black forest cake aromas open the nose, followed by dark berries and sage notes on the palate. Soft and velvety in texture, the wine has a fruit-driven profile that pairs well with a variety of foods.
The launch of Chateau La Paws Wines will be supported through social activations on Instagram (@chateaulapaws) and Facebook (www.facebook.com/chateaulapaws), in-store promotions, point of sale materials, public relations efforts and a cause marketing campaign in early 2015. Chateau La Paws Wines will be available in stores nationwide and sold at the suggested retail price of $12.99 for a 750 mL bottle. Just as owners of rescue dogs show great responsibility towards their four-legged friends, please always enjoy Chateau La Paws Wines responsibly.
And remember give your dogs hugs and treats, but please don’t feed them wine.
Plus here are some great cocktail ideas that you can make with the Chateau La Paws Wines.
3 oz Chateau La Paws Chardonnay
1 oz Elderflower Liqueur
2 oz Club Soda
New Yorkie Sour
2 oz Bulleit Rye
¾ oz Organic Syrup
Float of Chateau La Paws Red Blend
3 oz Chateau La Paws Pinot Noir
½ oz Lemon Juice
½ oz Orange Juice
1 oz Fig Syrup
Top of Club Soda
Committed to keeping men feeling fresh, clean and confident, Irish Spring® introduces Irish Spring Signature for Men — a new line of body washes and bar soaps specially-crafted to combine the fresh, distinctive fragrances of Irish Spring® with authentic ingredients to help guys go out and make their mark.
A signature says a lot about a guy, from their personality to their style. To reinforce this Irish Spring®, in partnership with an expert graphologist at the Graphology Consulting Group, created an interactive tool to analyze and showcase guys’ personalities based on traits and flares in their signatures. Curious lads can give it a try at IrishSpring.com and enter for a chance to win a buddy trip to see their favorite football players get drafted in Chicago.
“Irish Spring® has over forty years of heritage designing products specifically for men,” says Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Irish Spring® Signature™ for Men combines the notable scents of Irish Spring® with other product benefits, including exfoliating and moisturizing formulas.”
The new product line includes the Irish Spring® Signature™ for Men Hydrating Body Wash, formulated with authentic shea butter extract and a moisturizing technology2 that effectively delivers hydration to the skin after just one use. The line also features Irish Spring® Signature™ for Men Hydrating Bar Soap, 3-IN-1 Body Wash and Exfoliating Scrub Bar Soap.
To learn more about the Irish Spring® Signature™ for Men products and to uncover what your signature says about you, visit IrishSpring.com and share your experience with your mates using hashtag #IrishSpringSignature.
Here is what my signature said about me. What will yours say about you?
Guinness USA continues its quest to support local firefighters across the country by trying to raise $1 million by St. Patrick’s Day 2015. In year three of its partnership with The Leary Firefighters Foundation (LFF), the Guinness brand ups the ante with its fundraising initiative by releasing a series of limited-edition, firefighter inspired t-shirts, one of which is designed in collaboration with country music superstar Brad Paisley, as a tribute to firefighters everywhere.
The Guinness St. Patrick’s Day initiative is to inspire bolder choices and celebrate those of great character and heroism who want to be and do more – qualities firefighters showcase each and every day. Throughout this year’s initiative, Guinness has also been raising a pint responsibly with local community events in honor of those who make great contributions to their communities – such as community leaders, military personnel, EMS workers, and of course, firefighters.
Patrons of legal drinking age are invited to celebrate National Raise Your Glass Day on Thursday, Feb. 26, by sharing a photo of their Guinness pint on Twitter, tagging @GuinnessUS, or post it on the Guinness US Facebook page. In addition to the Guinness iconic stout, Guinness® BlondeTM American Lager is perfect for those who prefer a lager but still want to raise a pint of Guinness for a good cause. For each photo posted, Guinness will donate $1 (up to $100,000) towards its fundraising effort in support of firefighters. From servicemen to firefighters to local volunteers, everyone has the potential to do more.
This year, the Guinness brand is also teaming up with Paisley to add his own spin to one of the firefighter-inspired t-shirts available for purchase with all net proceeds benefiting The LFF. Paisley comes from a family of firefighters including his father and brother-in-law who have loyally served their communities. With strong roots in the firefighter community and a long history of supporting these men and women, Paisley makes a perfect addition to the Guinness brand’s St. Patrick’s Day 2015 fundraising initiative.
“My father was a volunteer firefighter and showed me at an early age the sacrifices made every day by firefighters and how important what they do is to their communities,” said Paisley, who offered artistic input on one t-shirt’s design. “I’m so excited to be a part of the Guinness initiative knowing their work with The LFF has such an impact on the safety, effectiveness and overall lives of firefighters.”
From now until St. Patrick’s Day, t-shirts will be available for a $20 donation amount through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com – the online hub for all philanthropic efforts surrounding the Guinness brand’s commitment to local firefighters. All net proceeds raised will go towards The LFF to provide the much needed funding and resources for fire departments nationwide to receive equipment, technology and training necessary for the continued health and well-being of firefighters.
“We’re thrilled to be partnering with Guinness for the third consecutive year to support local firefighters across the country,” said Denis Leary, founder of The Leary Firefighters Foundation. “The Guinness brand’s commitment to honoring these men and women who go above and beyond to help their communities has been fantastic. With the help of partners like Guinness, the LFF has been able to implement initiatives such as a First Responder leadership development program for fire departments in Boston, New York and Worcester, MA as well as donating more than $260,000 worth of fire and safety equipment to the Detroit Fire Department. We look forward to accomplishing even more this year.”
To learn more about National Raise Your Glass Day and the Guinness brand’s dedication to firefighters, make a donation, or to purchase a limited-edition t-shirt, visit GuinnessGivesBack.com.
Guinness reminds everyone raising a glass in support of firefighters and all of the men and women who do more for our communities every day, to please do so responsibly.
Last night, Reebok staged a high profile workout event at the Reebok Lounge in West Hollywood, California. Renowned rapper French Montana hosted the event along with fitness trainer Lita Lewis and DJ Drama on the decks. Celebrities, influencers, and fitness and music industry executives were invited to partake in the boot camp style workout at the CrossFit box attached to the Lounge space. Fusing fitness with music, the evening highlighted the Reebok Lounge and its combined lifestyle and fitness capabilities.
Post workout, guests mingled and received gift bags including Reebok fitness and Classic products. Invitees were encouraged to post #breakyourselfie photos to their Instagram accounts, supporting Reebok’s current social media campaign which inspires people to share images of themselves post-workout and showcase their achievements.
To bring friends of Reebok together and treat them to an experience fusing two sides of the brand; fitness and music. French Montana is a friend of the Reebok brand and a fitness enthusiast thanks to his discovery of CrossFit. He regularly trains at the Reebok Lounge location and wanted to host an event bringing some of his industry friends and contacts together to experience his favorite workout.
Guests wore apparel and footwear from Reebok’s men’s and women’s collections, including Studio, Yoga and CrossFit apparel and ZCut TR sneakers for women and CrossFit apparel for men paired with Nano 4.0 sneakers.
The Reebok Lounge is a seeding space welcoming celebrities, influencers, media and tastemakers to experience Reebok’s unique point of view on both fashion and fitness. It is located on LA’s Melrose Avenue. The Reebok Lounge has an adjoining CrossFit box which features a program of fitness classes throughout the week.
Today, Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavor’s first national partnership with a pro basketball player and will tip off an entirely new extension of the Mtn Dew® Kickstart™ “It All Starts with a Kick” campaign.
As the newest member of DEW Nation, Westbrook will be the face of Mtn Dew Kickstart, including the two new bold flavors – Pineapple Orange Mango and Strawberry Kiwi – that fuse an energizing blast of DEW with real fruit juice, coconut water and just the right amount of kick which hit shelves in January 2015. The partnership officially kicks off in New York City as we lead into the hottest weekend in professional basketball and fans will get a first look on February 14 when a new TV commercial airs, starring Westbrook and his buddies.
“Becoming part of DEW Nation just felt really organic and authentic for me,” said Westbrook. “The brand is an instigator – it’s about creativity and looking at life through your own lens and living it the way you want to live it. Those are all attributes that are core to who I am.”
This weekend marks Saturday Night Live’s 40th Anniversary, and Courvoisier has the perfect way to celebrate! The classic late night live sketch comedy show will fete its milestone with appearances from A-List celebrities and past cast members while bringing back some of the most notable and loved characters from bygone sketches including “The Ladies Man,” featuring Tim Meadows as the one & only, Leon Phelps. What better way to celebrate this Saturday than by channeling Mr. Phelps with your own signature Courvoisier cocktail?
The Ladies Man
· 1 part Courvoisier VSOP
· .5 part DeKuyper Apricot Brandy
· 4 parts Apple Cider
· Shake all ingredients with ice and strain into a cocktail glass.
· Garnish with a lemon spiral twist and a dash of fresh ground cinnamon.
Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.”
Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.
Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough Innovation Winner in 2014, make up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Ritas brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category. Bud Light expects similar results for the new Bud Light MIXXTAIL line. For more information on Bud Light MIXXTAIL, visit www.BudLight.com.
It took Michael Jordan 15 years, six championships and 14 All-Star appearances to establish himself as the greatest basketball player of all time. Today, the franchise that bears his name celebrates 30 years by reflecting on the legacy of the man and the shoes, while setting the stage for its next chapter.
As time has passed, Jordan’s game continues to shine brighter and his achievements become all the more remarkable. The mythical moments of Jordan’s career, the double-nickel in New York and the last shot, have set the standard by which all other players are judged.
While time can diminish memories and details eventually fade, epic moments are left to be passed generation to generation. Like a natural pearl, the beauty of achievement stands the test of time. The brand formed by these moments continues to evolve through innovation and style.
This year’s All-Star pinnacle performance collection, the Pearl Pack, draws inspiration from the pearl, in both color and design. For All-Star 2015, the pack features four premium performance shoes, the Jordan Super.Fly 3, Jordan Melo M11, Jordan CP3.VIII, and Air Jordan XX9.
Each shoe in the collection exemplifies elegance and sophistication, from intricate graphics to premium materials. A magnified pearl texture appears on each shoe’s upper, while white-based sheen and reflective threading bring the luminescence of the pearl to mind.
The preferred shoe by Jordan athlete Blake Griffin, the Jordan Super.Fly 3 features a fused upper design, providing lightweight strength and support. The shoe also includes FlightPlate technology, which harnesses the energy of every step for explosive lift-off.
The Jordan Melo M11 is Jordan Brand’s latest performance model, incorporating the brand’s pinnacle technology created for the basketball court: FlightPlate. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Carmelo Anthony’s versatile game.
Inspired by the speed of flight, the Jordan CP3.VIII gives Chris Paul an on-court edge over opponents. The TPU chassis keep the foot contained for lateral support, while a lightweight no-sew upper provides breathability and durability.
The Air Jordan XX9, worn by high-flying Russell Westbrook, features a re-engineered FlightPlate technology that includes an additional tendril to improve heel-to-toe transitions. A performance woven upper is constructed to be incredibly light for superior flight.
The Jordan Pearl Pack will be available at select retail stores and Jordan.com on Feb. 7.
All-Star Weekend has always been a significant moment for the Jordan Brand, whether it was a great performance by Jordan, the release of the newest game shoe or simply a place where fans celebrated with the brand during one of the biggest sport moments of the year.
This year, Jordan Brand invites consumers to celebrate its 30th anniversary in New York City with experiences created specifically for All-Star Weekend. From Thursday, Feb. 12, to Monday, Feb. 16, Jordan Brand will open distinctive spaces for fans to join the celebration.
Pearl Pavilion, across from Penn Station, is the Jordan Brand immersive experience and pop-up store. It opens for the first time at 5 p.m. on Thursday, Feb. 12, and will feature a celebration of three decades of Jordan’s game-changing sneakers and iconic moments. Consumers can step into Jordan’s shoes to relive some of his greatest moments, sharpen their skills through a competitive trialing experience, and shop a curated collection of All-Star product drops.
In Brooklyn, Jordan will open 166 Flatbush, the ultimate sneaker boutique, with special edition product, customization and a variety of special guests, 166 Flatbush will be a can’t-miss experience for Jordan fans.
Consumers who want to learn more about the All-Star celebrations can follow @Jumpman23 on Instagram, Twitter and Facebook. Those who will be in New York for All-Star and want details on all Jordan activities, along with the chance to register for exclusive access and experiences can visit the Jordan Brand All-Star mobile site at Jordan.com/ASWNYC.