Lifestyle

Budweiser Salutes The Military This Memorial Day

When you go out this Memorial Day weekend getting items for you BBQ make sure you pick up some Budweiser. Just in time for Memorial Day, Budweiser is revealing its goal of raising $1 Million for Folds of Honor –a non-profit organization that helps raise funds and provide educational scholarships to families of fallen and disabled soldiers – via America packaging sold this week.

Budweiser is extending its lineup of patriotic packaging this summer to feature America bottles and cans along with the introduction of new military-inspired Camouflage aluminums, both dedicated to the men and women of our Armed Forces.

Since 2011, Budweiser has donated a total of $11 million to Folds of Honor and this summer Budweiser is hoping to increase that figure by another $1 million. For every Budweiser America bottle and can sold this week in the lead-up to Memorial Day (May 22-29), a portion of the proceeds, up to $1 million, will benefit the non-profit organization.

The Shaq Attaq Is Back

Reebok is adding some modern touches on a classic. The original Reebok Shaq Attaq sneaker was born in 1992 and was Shaquille O’Neal’s signature shoe when the backboard-shattering player dominated the court with his singular prowess and skill. To celebrate the 25th anniversary of the Shaq Attaq this year, Reebok is introducing a twist on the original, called the Shaq Attaq Modern.

The Shaq Attaq Modern was designed to be closer to the current trend of contemporary basketball sneakers. The leather is replaced with a woven mesh upper, which helps to reduce the overall weight of the shoe while keeping the structure of the original in place. The collar features a foam compound with net mesh overlay to provide padding around the ankles, along with custom Pump technology for an adjustable fit. Minimal stitching gives way to hot melt throughout while also providing dimension through the use of technical lightweight synthetics on the upper.

Featured in an allover yellow spark color with sublimated black stripe down the middle, the Shaq Attaq Modern colorway was inspired by one of Shaq’s many nicknames. Shaq visited Reebok Headquarters in Canton, MA recently to test out the shoes on court via a pick-up basketball game.

Get Some Red, White And Blue In Your Cocktails For Memorial Day

The Memorial Day holiday is coming up soon! Do you have any plans? If so make sure that you get the Smirnoff Red, White & Berry that is back by popular demand to help celebrate freedom and bring everyone together under one party. Whether you’re looking for a patriotic group punch or some red, white and blue-themed cocktails.

Watching your calories now that summer has arrived? Look no further! Smirnoff Spiked Sparkling Seltzer is the beverage of choice for you. This bad boy comes in at just 90 calories – the lowest spiked seltzer on the market so it’s the perfect ready-to-drink beverage to enjoy now that swimsuit season has arrived.

Spiked Triple Berry Basil Lemonade (serves 8) courtesy of Megan Marlowe, Strawberry Blondie Kitchen

Ingredients:

1.5 cups SMIRNOFF Red, White & Berry

8 cups lemonade

1 cup basil syrup

4 berry lemonade ice cup

Directions: In a pitcher combine lemonade, vodka and basil syrup. Stir to combine. To serve, place 4 ice cubes into a high ball glass and top with lemonade cocktail.

Red, White & Blue Boozy Slush (serves 4) courtesy of Taylor Bradford, Pink Heels Pink Truck)

Ingredients:

Blue Slush Layer:

2 cups ice

2 oz. Blue Curacao

1 cup homemade lemonade

White Slush Layer:

2 cups ice

2 oz. SMIRNOFF Red, White & Berry vodka

1 cup homemade lemonade

Red Slush Layer:

1 ¼ cups strawberries, quartered

2 oz. SMIRNOFF Red, White & Berry vodka

¼ cup of homemade lemonade

Directions: Blend each layer separately until smooth. Store in freezer until ready to build your cocktail. Pour each layer into a highball glass and serve immediately.

Strawberry Moscow Mule Float courtesy of Megan Marlowe, Strawberry Blondie Kitchen

Ingredients:

1.5 oz Smirnoff vodka

1 lime

4 ounces ginger beer

Ice

Scoop of strawberry sorbet

Directions: Into the bottom of a copper mug, add vodka, lime juice and ice.  Top with ginger beer and a scoop of sorbet.

Smirnoff Spiked Sparkling Seltzer

Grab and Enjoy

Only 90 calories (one of the lowest on the market), 1g carbs, zero sugar, no artificial sweeteners and offers a 4.5% alcohol by volume (ABV).

SMIRNOFF Believes That Love Wins

SMIRNOFF vodka recently announced that they are starting up a new campaign that is centered around love. They are proud to officially announce the launch of its new limited edition “Love Wins” bottle packaging, which celebrates love in all its forms.

Each “Love Wins” SMIRNOFF No. 21 bottle features different images of real love and real people – between these images and the differing rainbow aesthetics, no two bottles are identical. For every limited-edition SMIRNOFF No. 21 “Love Wins” bottle made the brand will donate $1, with a minimum of $260,000, to the Human Rights Campaign (HRC).

Since celebrating love is more fun when everyone is included, SMIRNOFF is asking couples over the age of 25 to submit their photos to a microsite for the opportunity to be featured on the next bottle pack design in 2018. For every eligible photo submitted between May 23 and September 30, SMIRNOFF will donate an additional $1 per photo to the HRC (up to $10,000).

Inside the iridescent rainbow aesthetic of the SMIRNOFF “Love Wins” limited edition bottles, is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, and the most awarded vodka in the world.

IndyCar Drivers And Crown Royal Honor Military Members At Indianapolis Motor Speedway

Crown Royal goes to great lengths to honor and support the military. This week was just another display of that gratitude. This weekend, thousands of fans will flock to the Racing Capital of the World to watch their favorite drivers qualify for the 101st running of the Indianapolis 500 during Crown Royal Armed Forces Weekend. And starting this year, those fans will have the opportunity to permanently cement the names of their military heroes at the track in recognition of their generous sacrifice.

Inspired by the iconic Yard of Bricks marking the track’s finish line, Crown Royal and Indianapolis Motor Speedway (IMS) have erected a brick Wall of Gratitude to display the names of military members past and present. Located in the infield at New Myers Drive and 6th Street (next to the Crown Royal tent), fans 21+ can submit names to be engraved on gold plates permanently affixed to the brick wall as a small token of appreciation for their selfless service. And throughout the weekend, Crown Royal will be randomly surprising select nominators with VIP race experiences and tickets.

Race-goers can also stop by the Crown Royal tent to assemble care packages for troops overseas, interact with custom photo booths that facilitate local charity donations and sample various whiskies. The full schedule for submissions to the Wall of Gratitude is below:

·         Friday, May 19 through Sunday, May 21: 11 a.m.-5 p.m.

·         Indianapolis 500 Race Weekend

·         Friday, May 26: 10 a.m.-4 p.m.

·         Saturday, May 27: 9 a.m.-1 p.m.

·         Sunday, May 28: 7 a.m.-12 p.m.

“Serving one’s country is, without a doubt, among the most generous things a person can do,” said Jim Ruane, Director of Crown Royal. “We look forward to seeing the Wall of Gratitude filled to the top with names of servicemen and women as we toast to their honor during Crown Royal Armed Forces Weekend and the Indy 500 – rooted in remembrance and celebration of our nation’s heroes.”

Building upon the legacy of Crown Royal’s “Your Hero’s Name Here” program, 2017 marks the sixth straight year the whisky maker has partnered with IMS to recognize the most generous among us – the true kings and queens of their communities – in one-of-a-kind ways.

“This is a fitting and unique way to honor our military heroes during the Month of May at the Racing Capital of the World,” said IMS President J. Douglas Boles. “Crown Royal’s Wall of Gratitude and the chance it provides to celebrate our military members and veterans will be a highlight for many fans visiting the track.”

Crown Royal’s “Live Generously and Life Will Treat You Royally” campaign aims to inspire generosity in all of its many forms, building upon the brand’s longstanding history of celebrating military heroes – from giving veterans the royal treatment at pro sporting events, to helping a blinded soldier see his hometown in a novel way, to year-round collection of care packages for deployed troops.

Crown Royal asks that all race fans honor generously, but drink in moderation.

How Does Your Chili Stack Up

Do you like chili? How does your recipe stack up with other recipes? When it comes to firehouse kitchens, chili recipes are always a favorite. That’s why this summer, Hormel Chili is partnering up with the National Fallen Firefighters Foundation to highlight the under appreciated cooking talents of firefighters across the country, while also giving them a chance to win $10,000 for their station!

Through “America’s Best Firehouse Chili Contest,” active firefighters can visit www.hormel.com/firehousechili starting today, to submit their chili recipe for a chance at the grand prize. Recipes submitted to the site will be judged by retired NYC firefighter and host of the cooking show, “Firehouse Kitchen,” Ray Cooney. Ray will be looking for originality, potential of flavor (flavor profile) and inspiration behind each recipe submission, to narrow the field down to the top 10. Once the top 10 recipes are selected, America will then have the chance to vote for the top 3, who will be flown to NYC to compete in a live chili cook-off for a chance to win $10,000 for their station!

In addition to contestant prizing, Hormel Chili will also be honoring the NFFF with a $20,000 donation to support their efforts.

Captain Morgan Hangs With The Rock For Baywatch Movie Premiere

This past weekend Captain Morgan traveled to Miami to meet the cast and crew of Baywatch at the official red carpet premiere. Select stars and producers were seen sipping the newest addition of the Captain Morgan family – Captain Morgan LocoNut, a delicious coconut shot – while fans watched the red carpet action on the beach.

The red carpet and VIP tent served LocoNut cocktails in real coconuts to the cast and crew, which many enjoyed in between their takes down the red carpet. At the VIP after-party, guests could also enjoy LocoNut shots and Morgan Mule cocktails.

Captain Morgan LocoNut is making a big splash this summer, just like the long-awaited release of the Baywatch movie. The stars were excited about the bottle, which is shaped and smells like a coconut, and the delicious taste that’s basically summer in a bottle.

Locojito

1½ oz. Captain Morgan LocoNut

6 Fresh Mint Leaves, plus 1 sprig to garnish

3 oz. Coconut Water

Muddle mint in the bottom of a tall glass. Add coconut water and LocoNut and stir to combine. Add ice to fill and garnish with a sprig of mint.

Red Suit Ready

1½ oz LocoNut

1½ oz Coconut Water

¾ oz Captain Morgan White Rum

1½ oz Strawberry Daiquiri Mix

¾ oz Water

Combine LocoNut and coconut water. Stir to combine. Separately, combine Captain Morgan White Rum, strawberry daiquiri mix, and water. Stir to combine. Fill a plastic freezie sleeve halfway up with strawberry daiquiri mixture. Top with LocoNut mixture and freeze overnight before serving.

Jason Aldean Teams Up With Field & Stream

Peanut butter and jelly. Beer and wings. Somethings just pair well together. This can be said of Jason Aldean and Field & Stream. The Country Music Hall of Fame and Museum will explore the life and career of Jason Aldean, two-time and reigning Academy of Country Music Entertainer of the Year, with the exhibition Jason Aldean: Asphalt Cowboy, presented by Field & Stream, opening May 26.

Aldean has helped define today’s country music with his wide-open sound. The exhibit will showcase the early encouragement Aldean received from both parents, his move to Nashville, his struggle to get his music heard and his groundbreaking success with an independent record company. Running until November 5, Jason Aldean: Asphalt Cowboy will also include childhood mementos, memorabilia from Aldean’s early career, stagewear, guitars, awards, photos and more from his personal collection.

“In ‘Asphalt Cowboy’ Jason sings about running underneath the stars on a ride that won’t let him go,” said museum CEO Kyle Young. “Years of touring across the country, burning up the asphalt, have led him to country music superstardom on a ride that’s far from over. We are pleased that he will join Luke Bryan, Miranda Lambert, Blake Shelton, Taylor Swift and Carrie Underwood among the contemporary artists we have featured in special summer exhibits examining country music in the twenty-first century.”

“I could not be more honored to have an exhibit at the Country Music Hall of Fame and Museum,” said Aldean. “To look around the space and see my personal heroes and artists who helped shape country music is a surreal feeling. To be a part of a legacy like this really is a dream come true.”

Field & Stream, a specialty outdoor retail and product brand owned and operated by DICK’S Sporting Goods, is sponsoring the exhibit to enable country music fans and outdoor enthusiasts from all over the country to get a closer look at one of the most iconic country music artists in the industry. Aldean has been a Field & Stream spokesperson since 2016.