Ah, Burgers and beers. They go together like peas and carrots. Like peanut butter and jelly. Or football and Sundays. This winning food and beverage combo forms the bedrock of the American belly. It’s what most of us are made of, really.
We already told you about the announcement of the Bud and Burgers Championship. It’s is a three-month nationwide competition where amateur chefs will compete at major festivals across the country. The winner will take home $100,000 to jumpstart their culinary career. The winning chef will also be invited to compete in a new cooking competition show on the Esquire Network.
Last week, I got to experience the higher end of this fine Bud and burger pairing at an exclusive dinner hosted by Budweiser and Chef David Chang. Before Chef Chang was introduced, the folks from Budweiser announced the upcoming burger competition with the bold claim that the burger was first unveiled to the world at the 1904 World’s Fair in St. Louis. This meant that burgers and Budweiser were joined at the hip from the get-go.
I decided to look into this a bit, and it turns out the 1904 World’s Fair was a pretty big deal. The origins of the burger in America are a bit murky, but one thing’s for sure, people were probably chomping on burgers and sipping Budweiser during in St. Louis in 1904.
Also known as the Louisiana Purchase Exposition, the 1904 World’s Fair in St Louis lasted for seven months. Sixty-three countries participated in the expo and over 19 million people attended. The first Olympics ever held in the US took place during that summer in St. Louis. Geronimo was on display in a teepee. Helen Keller gave a lecture. Max Weber was there. TS Elliott wrote a short story about his expo experience for his high school newspaper. Jack Daniel and his Tennessee whiskey were awarded a gold medal at the World’s Fair, something that’s still advertised on every Jack Daniel’s bottle.
Was it the first time the world was introduced to hamburgers? Hard to say, but if you believe different accounts, it was arguably the first time people were introduced to things like Dr. Pepper, peanut butter, cotton candy and the waffle cone, too.
So yea, a lot went down at the world’s fair that year, but let’s get back to burgers in 2015, specifically the burger that was served at the dinner that kicked off this whole Bud and Burgers Championship thing last week in Santa Monica.
Too often a premium burger has too much going on. If you can’t hold it in one hand and put it in your mouth, is it really still a burger at that point? I say no. But i’m a simple man. Chef Chang’s burger recipe was simple by design.
“Keep it simple,” Chang said. “Simple is hard to do.”
And simple it was. Simply delicious. Here’s the recipe:
- Short rib beef blend (or at least a 80/20 lean/fat blend)
- American Cheese Slices
- Hamburger Buns
- 2 TBSP Neutral, High heat Oil
- Bread & Butter Pickles
- Cast Iron Skillet
How You’ll Make It
- Ask your butcher for a short rib blend (16oz will make four 4oz burgers). If you can’t get a short rib blend, make sure ou get a blend that has 20-30% at content
- Form the patties. Measure/estimate out 4oz portion and form into 1/4” thick patties
- Season liberally with salt on each side
- Add oil to cast-iron skillet over medium-high heat
- Cook patties for 3 minutes on each side. During the last minute, add one slice of cheese to the patty and a dab of butter to the pan. Baste burger until cheese is melted and set aside on a cooking rack to rest
- In the same pan, toast buns face down until golden brown
- To assemble the burger, place the patty on the bun, dress with bread and butter pickles to taste and top with the other side of the bun
What’s this, you ask? No veggies?
“If you want vegetables,” Chang said, “eat a salad.”
The no frills burger was perfect. The short rib provided the proper fat balance, it was just salty enough, and the pickles were a nice crunchy complement. Did it look pretty? Not really, but who cares? Taste should dictate success in any burger sampling exercise, and the taste quality was off the charts. Pair it all with a frosty Budweiser Signature Draught, and you get a room full of happy people. The bud and burger combo wasn’t complicated. It was familiar and user-friendly, and according to Chef Chang, that’s all part of the appeal.
“Cooking Zeitgeist is changing,” Chang said. “The burger is the perfect example of where food is going. You’re doing something delicious that’s also accessible.”
Think you got a winning burger concept? Submit a photo or video of your burger creation to Budweiser.com/burger to see if you can score a festival invite and a chance to compete in the final burger battle at the Budweiser Brewery in St Louis. Good luck, burger lovers!
When the Reebok InstaPump Fury was first introduced in 1994, it became an instant cult classic. Heralded for its game-changing silhouette, it was a shoe for those not afraid to make a statement. To try something new.
Today, the InstaPump Fury evolved to inspire a new instant classic – the Reebok Classic Furylite. An offspring of one of the most innovative designs in the shoe game, the Furylite does not disappoint. The Instapump DNA can be seen throughout the silhouette, but this contemporary runner stands alone in its greatness.
Reebok Classic introduces a new pack to the Furylite collection – the Furylite OG Red Rush for Men – because dressing from the feet up has never gone out of style.
The Furylite OG Red Rush pack pays homage to the colorways of the original InstaPump model in bold black, yellow, and red colorways. Limited pairs of the Furylite OG Red Rush pack are available now for $75 at Jimmy Jazz, Shoe City, Extra Butter, and Reebok.com.
Could you imagine if MJ went to play ball at Georgetown? If he did we would see more of the Air Jordan shoe line in midnight blue instead of Carolina blue. This weekend though fans of the Hoyas can now rock one of the most iconic and beloved Air Jordan models of all time with their team’s colors. The Air Jordan 11 followed his airness’ insight of bringing a formal look to the court, using patent leather for the first time in an athletic shoe.
The Air Jordan 11 Retro Low ‘Grey Mist’ continues the legacy, with Midnight Navy patent leather and Grey Mist mesh for a look that is smooth and balanced. Releases April 11 on Nike.com (10am EDT/7am PDT). Even though Jordan Brand is calling this version of the AJ XI low ‘Grey Mist,’ many sneakerheads are calling it Georgetown XI’s or even Cowboys XI’s. Maybe Dez Bryant will rock these next year on the field. What is your take? You like this colorway?
Budweiser is known as the King of Beers. Now Budweiser is looking for the king of burgers. Budweiser just announced a national to find the Bud & Burgers Champion. Award-winning culinary pioneer, Chef David Chang will aid Budweiser with a coast-to-coast tour to find the best burger.
The winner of the Bud & Burgers Championship will win $100,000 to support their culinary ambitions. In addition, the winner will be invited to compete in a new cooking competition series, working title “United States of Burgers,” which will premiere on the Esquire Network.
“Both burgers and beer are experiencing a renaissance of sorts.” said Chang, who is well-known for elevating classic dishes, and for his love of lagers. “I love that there’s nothing pretentious about the combination – it just works. A full-flavored lager brings out the taste of a savory burger.”
Beginning today on National Beer Day, which is the official celebration of the repeal of prohibition of beer, burger enthusiasts 21 and older can submit a video or photo on Budweiser.com/Burgers showing their burger and explaining why they should be the 2015 Bud & Burgers Champion.
Semi-finalists will compete head-to-head at 10 nationwide Bud & Burgers Championships events hosted at some of the biggest festivals throughout the summer, including Stagecoach Music Festival, Free Press Summer Fest, Chicago Blues Festival and more. For a complete list of festivals and details on the contest, please visit Budweiser.com/eventfinder.
The competition will culminate at the finale event hosted by Budweiser and Chef Chang at the Budweiser Brewery in St. Louis on July 11, where the Bud & Burgers Champion will be crowned. Chang will join Budweiser’s brewmasters as a judge at the final event.
Beyond the Bud & Burgers Championships events, fans can follow along and show their support during the program at Budweiser.com/Burgers.
For more information and contest rules, please visit Budweiser.com/Burgers and follow them on Facebook and Twitter using the hashtag #BudandBurgers pages.
It’s no secret that some of the most iconic basketball sneakers to date were born in the 90s, including the Reebok Kamikaze I which made its debut during the ‘94-‘95 season. Off the court, the mashup of fluorescent blue, green, orange, pink, and yellow colors became a signature “90s” style that remains synonymous with the era to this day.
In the freshest iteration of the timeless silhouette, Reebok Classic fuses two of the most iconic fashion statements from a trend-setting era to create the Kamikaze I “I Love the 90s”.
The “90s” will return on April 17th and can be found at Shoe City, Eastbay, and Reebok.com for $125 (Grade School $90, Pre-School $70, Toddler $50).
In 1992 Michael Jordan and Bugs Bunny became an unstoppable force when they teamed together for a Jordan Brand TV spot. The two icons let the world into their friendship, a friendship that has spanned 23 years, six championships and countless threats from the intergalactic cartoon world. Plus we got to see them play together in the cult classic “Space Jam.”
This week in an exclusive interview Ahmad Rashad talked with Bugs Bunny on his latest partnership with MJ and the Jordan Brand. Bugs shed some light on his long-standing relationship with Jordan and detailed some of their most notable adventures.
Check out the complete interview!
This weekend Jordan Brand releases the Air Jordan 1 Mid “Hare” and the Air Jordan 1 Mid Lola. The “Hare” takes a playful nod from the Bugs with a white and silver upper, juxtaposed by the multi-colored tongue inspired by Bugs’ signature carrot. The iconic Hare Jordan graphic adorns the tongue, in addition to the “Hare” wording located on the heel.
The “Lola” version, honors Bugs’ feisty better half by featuring a shimmer and wheat upper with soft pink accents. A decorative Hare Jordan graphic is displayed on the tongue, in addition to pink glaze and mint green color pops.
Both shoes will release this Saturday, April 4, at select retail stores and Jordan.com.
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption, it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time.
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running.
Capturing the electric energy found within unforgettable days and even hotter nights, Reebok Classic’s latest iteration of the Ventilator – Ventilator Day Glo – puts a bold, neon spin on the classic silhouette. Fearless and unapologetic, the bright colorways that make up this unique pack are for those not afraid to stand out or stand up.
Find the perfect colorway to complete your spring wardrobe on April 1st for $75 for adults and $65 for kids. Available at Jimmy Jazz, Villa, Shiekh’s and Shoe Palace
The Jordan Eclipse is the latest sportswear offering that takes cues from some of the iconic Jordan basketball models. The Eclipse tooling along with the iconic Jumpman logo on the heel are drawn directly from the Air Jordan III, one of the most iconic offerings in the brands history.
Unlike traditional footwear design, the low-top features a deconstructed textile upper allowing for lightweight breathability, while the Neoprene tongue provides a moldable fit. The Jordan Eclipse’s low-profile injected midsole doubles as the outsole and holds an encapsulated Zoom Air component in the heel for optimal cushioning and support. The herringbone-pattern outsole provides great traction on a variety of surfaces.
The Jordan Eclipse will be available globally at Jordan.com and at select retailers on April 1. Stay tuned to @Jumpman23 in the coming months for additional colorway launches.
Thump Keg Brewing Co. debuts its beer line with two beers: the Rye IPA in collaboration with George Dickel Whisky and the Agave Amber Ale in collaboration with Peligroso Tequila. Both the Rye IPA and Agave Amber Ale uses inventive brewing techniques by pairing the same foundation ingredients as its collaboration partner spirits brands. While the Thump Keg line does not contain distilled spirits, Agave Amber Ale and Rye IPA are rich in flavor and complexity, providing a new taste experience for casual beer drinkers and beer enthusiasts alike.
Each kindred brew balances the refreshing-tasting character of a beer with a flavor complexity inspired by brilliantly distilled and carefully selected spirits. The Agave Amber Ale’s adventurous taste comes from the same signature blue agave used in the distillation of the award-winning, super-premium Peligroso Tequila. The Rye IPA receives a similar influence from George Dickel Whisky – the only rye whisky finished the Dickel way: chilled, then charcoal mellowed. The same underlying grains used in the whisky’s distillation are used to create the mash bill for the Rye IPA.
Here is a breakdown of the two beers.
Appearance: Clear, light amber colored ale
Ingredients: Columbus, Cluster, Williamette and Tettnang hops, Rye mash bill
ABV: 5.8% ABV
Format: 6-pack of 12 oz. bottles, 20L Kegs
Serve: Best enjoyed cold and straight from the bottle or served in a 16 oz. glass accompanied by a shot of George Dickel Rye Whisky.
Aroma: Citrus and floral
Flavor: Subtle spice with bursts of vanilla and smoke capture the essence of George Dickel Rye Whisky, balanced with the citrus and pine notes.
Mouth-feel: Earthy character with bitterness
AGAVE AMBER ALE
Appearance: An amber colored ale
Ingredients: Tettnang hops, blue agave
Format: 6-pack of 12 oz. bottles, 20L Kegs
Serve: Best enjoyed cold and straight from the bottle or served in a 16 oz. glass accompanied by a shot of Peligroso Tequila.
Aroma: Floral spice
Flavor: Hints of blue agave and lemon grass capture the essence of Peligroso Tequila, balanced with the toasted malts and subtle hops.
Mouth-feel: Clean bitterness
Reebok and Kendrick Lamar stopped people right in their tracks in LA when they combined fitness and music. Lamar and Reebok surprised hundreds of runners. They all were in complete shock when Kendrick Lamar started to perform. The event took place in a parking lot at Sunset and Hilldale for a Reebok run. Kendrick and a full band rolled up on a sixteen wheeler, flatbed truck to provide live music for all the runners.
Lamar was rocking the ZPump Fusion shoe, which launched on March 10th. The runners followed along and formed a dramatic convoy as they were flanked by police outriders and camera crews.
Lamar played some fan favorites and they runners went crazy. Even other people that weren’t looking to run joined the rap star’s caravan. Then Lamar even hosted an after party at the Reebok Lounge.
“Reebok and I have a shared goal to inspire, so helping people to get pumped though music and fitness was perfect – performing in such a unique way, creating a real experience and encouraging people through a run in my hometown of LA. Partnering with Reebok, we always want to do something different and that will get people moving and this is an example of us coming together to create something special” said Kendrick Lamar.