Lifestyle

Reebok Classic Adds Machine Gun Kelly Into The Mix

Reebok Classic has added another very cool spokesperson into the mix. They are now working with Machine Gun Kelly as one of the newest faces of the brand.

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.  Hailing from Cleveland, OH, Machine Gun Kelly has become a staple in pop culture as a musician, producer and actor, having appeared in three feature length films in 2016.  Renowned for his rebellious and counter culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.

Announcing the new partnership to his fans over his social channels today, Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker.  Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes.  As the face of the new campaign, Machine Gun Kelly will be sporting these stylish sneakers on his extensive summer tour throughout Europe and the United States this year.

Commenting on the new partnership, Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.  It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

For more information on the Club C sneaker click here for Reebok’s website.

Drink Smarter This Holiday Season

We all love the fantastic parts of summer. There are BBQs, fireworks, beach parties, and camping outdoors. Fourth of July is one of the biggest celebrations of summer. At just 90 calories and zero sugar, Smirnoff Spiked Sparkling Seltzer is a must for your cooler this Independence Day.

Fourth of July indulgences include hotdogs, cheeseburgers, sweet frozen drinks and more. Did you know the average 6 oz. serving of pina colada has 360 calories? And the average hot dog has 260 calories?

Smirnoff Spiked Sparkling Seltzer is the lowest calorie hard seltzer currently on shelves. Not only will you not feel post-drink guilt, but these drinks, available in Orange Mango, Cranberry Lime and Watermelon, are tasty and infused with natural fruit flavors.

So this summer make sure that you #DrinkSmarter and raise a can of this bubbly when celebrating America’s birthday or any other summer event you are enjoying this season.

There Is No Feeling Like Doing

There is some cool news coming out this week. It looks like Mountain Dew and Lightwave have partnered to celebrate the inextricable connection between the cultures of art and skate via an unforgettable public display of creative technology – “The Art of Doing.” In support of this year’s global Do The DEW campaign – ‘There’s No Feeling Like Doing’ – the groundbreaking art installation, a high-concept gallery space housing six custom-built canvases representing each athlete’s unique feeling of doing, will be featured at the Long Beach Dew Tour.

“At DEW, we know there’s no better feeling than the euphoric one you get when doing something exhilarating,” says Chauncey Hamlett, senior director of marketing, Mountain Dew. “Our innovative work with Lightwave helps translate that feeling into art, showcasing our DEW athletes in a unique way and continuously encouraging the DEW Nation to chase that feeling for themselves.”

A recent study by Lightwave found that 80% of sponsored athletes at Dew Tour believe that their skate performance is as much an art form as it is a professional sport. Lightwave’s analysis was based on professional skaters’ physiological responses to the thrill of skateboarding, including heart rate, electrodermal activity (changes in the skin conductance), and motion. The initiative is the debut project to come out of Lightwave Studio, a division of the company focused on creating inspiring and inventive art using emotion data.

To collect the data top skaters, including competing Dew Tour riders and Mountain Dew athletes Sean Malto and Curren Caples, opted-in to wear a high-end wearable device measuring heart rate, blood volume pulse, skin temperature, electrodermal activity and motion which transmitted biofeedback in real-time to Lightwave’s analytics engine. Lightwave then analyzed this data using applied neuroscience techniques, such as measuring orienting responses and heart rate variability, to gain insight into the emotional intensity of the skating experience.

Sip Naked And Save Turtles

In the similar fashion of save water, drink beer there is a new rum on the market that looks to do good in the world. The Naked Turtle White Rum is making a splash today, World Sea Turtle Day, with the announcement of its ‘Every Bottle Saves a Turtle’ initiative. Stepping up its efforts with long-term partner The Sea Turtle Conservancy (STC), The Naked Turtle White Rum will now donate a portion of its proceeds from each bottle made to the STC to help save baby sea turtles. It is estimated that only one out of every 1,000 sea turtle hatchlings actually survives into adulthood, and The Naked Turtle wants to help out everyone’s favorite flippered friends and improve that stat starting this summer.

The ‘Every Bottle Saves a Turtle’ program is as simple as it sounds: for every bottle of the gluten-free, preservative-free, five-times distilled rum made, The Naked Turtle will make a donation to the STC to save a baby sea turtle hatchling. Helping out the cause is as easy as picking up a bottle for some fun in the sun this summer.

Help spread the word on Instagram and Facebook by sharing your ‘shell-fies’ with The Naked Turtle Rum and using #SipNakedSaveTurtles with @NakedTurtleRum. It’s turtley up to you to be safe this summer, so make sure you sip responsibly.

The Naked Turtle White Rum can currently be found statewide in FL, NC, SC, HI, TX, LA, MA, RI, MD, DE, NJ, NY, DC and in CT beginning summer 2017! For more detailed locations, check out the ‘Where to Buy’ feature on NakedTurtle.com.

Here are some cool new cocktail recipes.

Naked Turtle & Soda

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Club Soda

3 Lime Wedges

Naked Mule

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Ginger Beer

3 Lime Wedges

1 Mint Sprig

Naked Mojito

Ingredients:

1.5 oz. The Naked Turtle White Rum

1.5 oz. Club Soda

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

6 Mint Leaves

Naked Colada

Ingredients

1.5 oz. The Naked Turtle White Rum

1.5 oz. Pineapple Juice

1.5 oz. Coconut Water

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

1 Pineapple Wedge

Reebok Helping Guys With The Dad Bod

Reebok understands that dads are some of the busiest people in the world, so they worked with CrossFit champion (and new dad) Rich Froning to create a convenient but tough Dad Bod WOD (Workout of the Day), a custom workout specifically designed to target all the afflictions of the notorious Dad Bod – combating man boobs, beer bellies and more! What’s more – busy dads can perform this workout virtually anywhere. In the video Ron is coached by Reebok trainer Kenny Santucci.

Rich says, “Finding time for anything other than work and kids can be tough once you’re a dad, and fitness always seems to be the first thing to go. This Father’s Day, we created the Dad Bod WOD for active dads on the go looking for a convenient workout that can be done at home or in the gym. These key moves help to target the problem areas for dads specifically. They focus on core strength, upper body toning and full-body movement, which will torch the beer belly, love handles, and man boobs associated with the traditional dad bod.”

LA Mayor And Police Pay Their Respects To Adam West

Last Friday we heard the sad news that Adam West passed away. Most known for his role as Batman in the 1966 television series, West is a legend to Hollywood and all around the world.

In a fitting tribute to pop culture icon Adam West, Los Angeles Mayor Eric Garcetti and Police Department Chief Charlie Beck will join surprise Bat-guests for a ceremonial lighting of the Bat-signal at City Hall TONIGHT!

The legendary star of the classic Batman TV series, which aired from 1966-68, passed away at the age of 88. In rememberance of West’s unforgettable portrayal of the celebrated “Bright Knight,” Mayor Garcetti and Chief Beck will light the iconic Bat-signal, which will be projected onto the tower of Los Angeles City Hall at Spring Street. Attending Bat-fans are invited to don their Bat-suits and trusty utility belts in honor of West’s signature role as the true crimefighter.

Here are the details of the ceremony:

When: Today

Time: 9:00 PM PST

Location: Los Angeles City Hall, Spring Street Steps: 200 N Spring St, Los Angeles, CA 90012

If fans are not able to join in the tribute Thursday night, the West family encourages Adam’s “old chums” to make a donation to the Adam West Memorial Fund for St. Jude Children’s Research Hospital and Idaho-based charity for children diagnosed with cancer and their families, Camp Rainbow Gold.

Every Dad Will Want This Beer For Father’s Day

I am guessing that you have a better relationship with your dad than pretty much any character on Game of Thrones. So to show your dad that you are thankful for him and that he hasn’t tried to kill you or set you on fire like some of the fathers on Game of Thrones why not pick him up some beer inspired by HBO’s hit series?

To commemorate the coming mêlée in the Emmy® Award-winning show’s epic seventh season, Brewery Ommegang and HBO Global Licensing are excited to announce a new beer in their collaborative series: Bend the Knee Golden Ale. You can grab some bottles for him and yourself and prepare to watch Season 7 together with a nice brew!

Paying homage to the struggle for control of the Seven Kingdoms, Bend the Knee will be available on draft and in a series of three collectible 750ml bottles, all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister. The beer clocks in at 9.0% ABV and bears a suggested retail price of $10.99 per bottle. And while the show’s return date has yet to be announced, fans can mark their calendars for the official nationwide release of the beer, which is now available.

Bend the Knee is brewed with pils malt and flaked oats and hopped with Saaz, Bravo, and Styrian Golding hops. It pours a golden hue with a large, frothy head. Both the aroma and flavor mix maltiness and citrus from the hops, while Ommegang’s signature house yeast produces prominent fruitiness. Wildflower honey added during fermentation provides light sweetness to the beer, which finishes dry and with firm hop bitterness.

Fit for any feast table, Bend the Knee’s clean and balanced flavor and effervescent carbonation make it a fine pairing for a variety of foods including seafood and shellfish, roasted or grilled chicken, grilled steaks, and aged Swiss-style cheeses.

You can use the Ommegang Brewery finder HERE to see where you can pick up Bend the Knee Golden Ale.

Michael Phelps Looks To Help Conserve Water For The Next Generation

Michael Phelps made a name for himself in the water. Now Phelps is look to help conserve the world’s water supply. Phelps is arguably one of the most famous athletes and new dads of all-time.  And with his second Father’s Day around the corner, he has dedicated himself to working toward a healthy future for his son Boomer.  That is why he has joined Colgate’s ‘Save Water’ program to help raise awareness about water conservation and to inspire the next generation to take action.

Together with Phelps and The Nature Conservancy, Colgate’s 2017 mission is to reach 100 million people and inspire 10 million children to turn off the faucet while brushing, because every drop counts.

Did you know that the average American can waste up to four gallons of potable drinking water while leaving the faucet on when brushing his or her teeth for two minutes? Or that one in ten people worldwide lack access to clean water?

“Water is the earth’s most precious resource, but without realizing it we often take it for granted,” Phelps said. “I’m committed to joining Colgate’s efforts to save water and encouraging the next generation to turn off the faucet. Our son Boomer just turned one, so he isn’t brushing his teeth on his own quite yet, but we’ll teach him to as soon as he does!”

In addition to turning off the faucet while brushing, individuals can spread awareness using #EveryDropCounts on social media and by learning more at www.EveryDropCounts.Colgate.com.

Show Dad You Care With A Father’s Day Gift Of Whiskey

In a few weeks we will be celebrating dads. What are you looking to get him for that special day? Studies show that folks are 10% more likely to treat Mom right on Mother’s Day vs. remembering to get Dad a gift on Father’s Day. Whiskey is a great go-to gift for Dad.

Every whiskey possesses unique qualities, just like each individual dad. No two dads are alike, but there’s a whiskey out there that matches every dad’s personality.

Here are some great options.

For a dad who appreciates rare whiskey…

Orphan Barrel 23-Year-Old, $120

Rhetoric 23-Year-Old Kentucky Straight Bourbon Whiskey is the tenth and most recent release from the Orphan Barrel Whiskey Distilling Company and the fourth in the Rhetoric series of progressively aged whiskeys. Aged three years longer than the first release, it is slightly more mature and carries a higher proof. Rhetoric 23-Year-Old begins with juicy dried fruit and just a hint of leather and tastes of rich, smooth coffee, dark chocolate, anise and cracked nuts. The finish is long with oak and a touch of smoke.

For a dad who loves whisky, no matter the price point…

George Dickel No. 12, $24.99

George Dickel No. 21 is a 90 proof Dickel whisky that uses older whiskies to create deeper, more assertive flavors and an incredibly smooth finish.  The taste is refined with hints of vanilla and a dry crisp finish– a result of our charcoal mellowing process.

For the craft beer-loving dad…

Bulleit Bourbon, $27.99

Recently the boilermaker has been making a comeback, with bars around the country adding special pairings to their cocktail menus. A great whiskey that compliments a variety of beers is Bulleit Bourbon. Pick up a bottle and dad’s favorite six-pack to create his perfect Bulleit Boilermaker:

·         1 oz. Bulleit Bourbon

·         6 oz. beer

*Contains two servings of alcohol

For the dad who tries to stay on top of pop culture…

The Hilhaven Lodge, $49.99

Released in 2016 in partnership with celebrated director/producer Brett Ratner, The Hilhaven Lodge is named after Ratner’s luxurious Hollywood estate, Hilhaven Lodge. Winner of a Double Gold Medal at the 2016 San Francisco Spirits Competition, The Hilhaven Lodge cocktails were served at the Governor’s Ball following this year’s Oscars. If your dad has an appreciation for Hollywood and what his favorite stars are drinking, surprise him with a bottle of award-winning The Hilhaven Lodge

For the dad who constantly watches The History Channel…

Blade and Bow 22-Year-Old, $200

Any true whiskey aficionado will respect the rare Blade and Bow 22-Year-Old. Blade and Bow honors the five steps to crafting bourbon – grains, yeast, fermentation, distillation and aging. Blade and Bow 22-Year-Old was just re-released in May for the first time since its launch in 2015. This limited-release offering is a must have for any bourbon aficionado.

Do You Want To Be Part Of The Order Of Cholula

Cholula’s Original recipe has sparked an obsession for flavor and earned widespread devotion. The Order of Cholula was founded as an online community to give this vast group of passionate Cholula fans a place to unite and share their stories of discovery. Membership to the Order of Cholula is highly selective and only the most dedicated will be admitted. Once selected, our members, known as “Cholulians”, are rewarded with special gifts, valuable offers and other exciting benefits.

The Order’s first member was All-Star pitcher Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

“Cholula is a part of my life – whether it’s the morning before a game, in an after-game meal or during an off day, it’s a brand with a personality I’m naturally drawn to,” said Syndergaard. “Having grown up in Texas I’ve tried all the hot sauces. Cholula is not about simply delivering heat, it’s about bringing a unique flavor and attitude, which really mirrors how I try