Lifestyle

Crown Royal Needs You To Help Out Our Military

I really love how Crown Royal look to help out our men and women in the military. Last year, Crown Royal expanded their generosity efforts and launched The Crown Royal Purple Bag Project with country music superstar Thomas Rhett, an effort to pack 1 million care packages by the end of 2020 for active-duty service members serving overseas.

Crown Royal was back this year at The 53rd Annual CMA Awards with Thomas Rhett to give Veteran and singer-songwriter Jerri the surprise of a lifetime. Jerri thought she was in Nashville to help support The Crown Royal Purple Bag Project, but little did she know that the brand and Thomas Rhett had more plans in store: an invite to country music’s biggest night! Jerri also took the stage last night with co-host Reba to encourage fans 21+ to help Crown Royal reach its 1 million packed bag goal.

You can support The Crown Royal Purple Bag Project as we head into the most generous time of the year. Fans 21+ can text PURPLEBAG to 50155 and follow Crown Royal on Twitter for more details.

Celebrate International Stout Day With Guinness

Today, on International Stout Day 2019, the brewers at the Guinness Open Gate Brewery in Baltimore announced the next beer from a line of new barrel-aged beers at the brewery – the Guinness Stock Ale Aged in Bulleit Bourbon Barrels.

The newest beer is the endgame of a Guinness Barleywine and a Guinness Imperial Stout – both brewed in Baltimore and aged in Bulleit Bourbon barrels before being blended together. The high gravity stout and malty barleywine lead to a hearty and full-bodied beer with notes of nutty chocolate, raisins, roasted barley and sweet dark fruit with an ABV of 10%. Aromas of vanilla, coffee, stone fruit and ripe berries come off of this intense and luxuriant stock ale.

Guinness Stock Ale Aged in Bulleit Bourbon Barrels is available on top, beginning today at the Guinness Open Gate Brewery in Baltimore and can be found on shelves at specialty beer stores across the U.S. in 4-packs of 11.2oz bottles for a limited time beginning November 15th for a suggested retail price of $19.99.

This limited release is sure to be the perfect gift for any beer lover this holiday season and surely the best one for gatherings with friends and family.

Smirnoff Seltzer is The Presenting Sponsor of Fizz Fight LA

Kicking off the fall season, the first ever hard seltzer festival took Denver by storm with more than 20 hard seltzer brands gathering from across the country to provide the ultimate tasting experience for attendees – Presenting sponsor, Smirnoff Seltzer brought former Bachelor Star, Colton Underwood back home to Denver, asking fans, “Will you accept this Rosè?” as he handed out Smirnoff Seltzer Rosè samples directly from their seltzer tap truck. The set up quickly became a fan favorite!

In a little over a week, Smirnoff Seltzer will once again be the presenting sponsor, this time in LA, which is sure to be even bigger and better than before. In Denver, Smirnoff Seltzer Raspberry Rosè came in top 5 in the judges blind taste test and this time is hoping to come out on top with the People’s Choice Award in Los Angeles. If this is something you’re interested in covering, please feel to reach out with any additional questions and see below from some high resolution images from Fizz Fight Denver.

Smirnoff Looks To Throw An Over The Top Party

Smirnoff just unveiled the brand’s latest campaign starring Emmy-nominated actress Laverne Cox. The Holiday campaign, which will live on TVC, digital and social, features Cox charismatically floating through a festive and over-the-top party.

In the new campaign, Laverne attends the most extra holiday party of the season that features everything from a cocktail tower in the shape of a festive tree, a fruit cake that doubles as the perfect hiding spot for your cocktail as well as the best gift for any White Elephant gift exchange. And because one of the hardest parts about throwing a holiday party is deciding on a menu that everyone can enjoy, the videos shows that when you chose Smirnoff this holiday season that there’s really an option for everyone.

GREEN APPLE MARTINI

- 1.0 oz Smirnoff No. 21 Vodka

- 0.5 oz Sour Apple Liqueur

- 0.75 oz Sour Apple Mixer

Combine Smirnoff, liqueur & mixer in cocktail shaker and fill with ice. Cover and shake. Strain into coupe glass.

Check Out A Very Special Collectors Edition From Hennessy

Hennessy’s Very Special Collector’s Edition by Felipe Pantone, the latest limited edition offering from the brand’s collaboration with the world-renowned contemporary artist.

Drawing on Pantone’s signature Configurable Art series, the Hennessy Very Special Collector’s Edition lends itself to multiple optics, inviting the collector to transform the graphics for unique customization. At the center of the sculpture sits a Hennessy V.S carafe, surrounded by multi-colored, moveable rods that can be interchanged and reconfigured for a dynamic, custom artwork.

As a piece of configurable art, the Hennessy Very Special Collector’s Edition reflects the continuous movement of the world around us, inviting people to participate in shaping its form. Like street art and graffiti, it expresses a sense of freedom, embracing the artist’s sensibility while allowing art lovers to be part of the process.

The Hennessy Very Special Collector’s Edition by Felipe Pantone (SRP: $1,500) will be available for purchase starting November via Clos19, LVMH’s e-commerce site dedicated to the ‘Art of Hosting.’

When Whiskey Meets Sneakers

Bulleit unveiled limited edition 3D Printed Sneakers – a creative collaboration between the brand, nationally recognized Dallas-based street artist Kyle Steed and cutting-edge industrial design firm Tangible Creative.- as part of the Bulleit 3D Printed Frontier Experience.

Held at the historic Ervay Theater in Dallas, TX, last night’s Bulleit 3D Printed Frontier Experience blended fashion, art, mixology, technology and design - featuring the jaw-dropping Bulleit 3D Printed Bar, some of the world’s first 3D printed cocktails, live mural art painting from Kyle Steed, and of course, the custom 3D Printed Sneakers.

This marked the fourth installment of the traveling experience, which has made previous stops in Oakland (at the city’s historic Sixteenth Street Station), Austin (ahead of the SXSW festival) and New York City (as part of Tribeca Film Festival).

Bud Light Honors Beer Hero Jeff Adams

The legendary Jeff Adams, aka Bud Light Guy, and our personal World Series Hero, saved his beers with the play of the game during Game 5 of the World Series on Sunday. ICYMI, Jeff bounced a two-run homer off his chest without losing a single drop of the two Bud Lights in his hands. Mind. Blown.

After the moment went viral, Bud Light wanted to recognize Jeff and his valiant efforts with a nationally-televised commercial highlighting his epic act of athleticism. The commercial is set to air tonight nationally on FOX Sports during Game 6.

Andy Goeler, VP of Bud Light shared: “We were so inspired by the athleticism of Jeff Adams, we knew we had to reward him for his act of heroism in not spilling one drop of his Bud Lights. This is the first time we’ve featured a Bud Light fan in a nationally-televised commercial, and he’s the perfect guy to represent baseball and Bud Light fans across the country.”

That’s not all, Jeff will be at the game sitting in the same tonight, wearing his custom Bud Light “Always Save the Beer” t-shirt, which Bud Light has produced exclusively for him to commemorate the moment.

Mountain Dew Announces New Flavor Winner

Mountain Dew has finally announced the secret flavor of its Halloween-themed drink VooDEW!

*Cue the drumroll*

With a whopping 35 million pounds eaten per year – enough to circle the moon 21 times with 9 billion individual kernels – the flavor is… CANDY CORN. And, what better day to announce it than National Candy Corn Day?

While the triangle-shaped, tri-colored candy is either welcomed with open arms or vilified every October, one thing DEW drinkers can all agree on is that VooDEW will be sorely missed. The drink will only be available for two more days before being sent to the Mountain Dew graveyard.

Budweiser Wont Stop Watching

In July, Budweiser called on fans to support the NWSL with the #WontStopWatching movement and soccer supporters showed up in record numbers.

The objective was to raise the volume on the league and its players during the regular season and not just high profile competition moments like the World Cup. Budweiser’s not done though, the brand is taking their commitment to the next level by calling on other brands to become future sponsors of the NWSL and showing just how passionate women’s soccer fans can be.

In an unprecedented move, the NWSL and Anheuser-Busch’s sports marketing team have partnered to leverage their combined connections and resources to expand the NWSL’s portfolio of partners and grow the sport of women’s soccer.

Bud’s “Future Official” campaign will call on businesses to become the next sponsors of the NWSL. The campaign gives fans the power to pre-order future official products of the NWSL even before a sponsor signs on. The Future Official e-commerce site and print, online and video ads starring Megan Rapinoe will facilitate pre-ordering of “Future Official” products from a wide range of available sponsor categories.

The spot, featuring a voice-over by NWSL star Megan Rapinoe, is directed to brands, calling on them to become official sponsors because “the more support the league gets, the more the world will watch. The more the world watches, the closer we get to an equal playing field.”

Usher in the Fall and Winter with Simple Cold-Weather Cocktails

Cascade Blonde American Whiskey is simple and their shareable cocktails are best enjoyed among friends.

Check out the recipes fbelow or the newest concoctions from the American whiskey brand — the Cascade Cider and Cascade Toddy – perfect for day sippin’ fall and winter occasions. The key ingredient in both is Cascade Blonde, a new style of blonde American Whiskey that’s incredibly smooth, easy drinking and meant to be enjoyed any time of day, hence the lighter in color liquid vs. your typical whiskey brand.

Cascade Cider

•        1.5 oz Cascade Blonde

•        3 oz Apple Cider (Red Jacket when available)

•        Small Orange Wedge

•        Cinnamon stick garnish

Shake whiskey and cider over ice. Strain into cup with fresh ice. Squeeze small orange wedge into drink and drop into cup.

Cascade Toddy

•        1.5 oz Cascade Blonde

•        4 oz Boiling Hot water

•        .25 oz Honey

•        Lemon Wheel

•        Cinnamon stick garnish

Add ingredients into a mug and stir. Garnish with a lemon wheel and cinnamon stick.