You ever wonder how all the celebs get the freshest kicks before we do? Whether they are on the red carpet or shooting a music video they are wearing the latest and non-released shoes that are going to sell out quickly in stores. Well it is because of their VIP access. Recently Reebok Classic took over the legendary Means Street Studios in NW Atlanta for a Reebok VIP Gifting Lounge in advance of Future’s summer tour appearance last night. Reebok Classic’s exclusive seeding lounge was a celebration of Future’s homecoming and the first event after the announcement in July when both parties announced their long-term, creative partnership. Atlanta’s storied roots in culture, music and style provided the perfect backdrop for the tastemaker event.
Some of Atlanta’s most trend-setting VIPs like Big Boi, NFL player Deon Grant, MTV star DJ Young Fly, Offset from Migos, TI’s kids Messiah and Domani Harris, and more were laced up in key Reebok product in advance of Future’s concert that night, as they enjoyed cocktails and mingled with their fellow Atlantans to the tunes of DJ Don Cannon.
Guests had a unique opportunity to preview unreleased Reebok x Freebandz apparel that Future is sporting on tour, and footwear including the Instapump Fury Overbranded, Furylite JF and the Furyadapt OG. The product curation reflected both Future’s pioneering and elevated style mixed with Reebok’s design prowess, and served as a preview of what’s to come from the Reebok x Future relationship this Fall and into 2017.
Today is National Rum Day. That alone makes it a great day, but it can get even better. Captain Morgan has partnered with HeadCount to engage adults in the political process and encourage them to sign the petition to amend the US Constitution so that people under the age of 35 have the option to be president.
Captain Morgan will donate $1 to HeadCount, up to $50,000, for every signature acquired today, National Rum Day. HeadCount is a non-partisan organization that uses popular music to promote voter registration and participation among young people.
To join the movement, adults 21 years or older are encouraged to visit UNDER35POTUS.com and sign the online petition, which takes less than a minute to do. Once signed, participants will have the option to share the petition on social media using #UNDER35POTUS.
To help you out we have some cocktail recipes for you to celebrate responsibly.
1.5 oz. CAPTAIN MORGAN Original Spiced Rum
5 oz. Cola
Combine ingredients in an ice filled glass. Stir to combine and garnish with a lime wedge.
The Team Captain
1.5 oz. Orange Juice
0.5 oz. Sour Mix
3 oz. Lemon Lime Soda
Combine ingredients in an ice filled glass. Stir to combine and garnish with a lime wedge.
1.5 oz. CAPTAIN MORGAN CANNON BLAST
Shake ingredients with ice before strain in a shot glass.
This summer Reebok has been heating things up with giving old classic kicks a new look. For some time now Reebok, Allen Iverson and Jadakiss have had a long and colorful history together. In 2001, the three parties came together to shoot a game-changing commercial for Iverson’s Answer V sneaker launch. Shot entirely in black-and-white, Jadakiss penned an original song for the commercial, which showed Iverson displaying his basketball skills while Jadakiss rapped along in beat to Iverson’s performance, cementing Reebok as the first brand to truly fuse hip-hop with the sportswear industry.
The classic ad further emphasized Iverson’s place in hip-hop culture and has become one of the most iconic sneaker commercials ever, and also began a relationship between Reebok and Jadakiss that continues today with the all-new Question Mid “A5”.
To celebrate the 20th anniversary of the Question Mid this year, Reebok has created the new Question Mid “A5,” which is inspired by the OG Answer V sneaker, with a tumbled black leather and ballistic nylon upper accented by reflective silver piping and toe cap. Hits of translucent red adorn the sole as well as a distinctive red Question logo at the collar and “Y” and “O” on either heel which represent Jada’s hometown of Yonkers.
The Reebok Question “A5″ is available for $139.99 now at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.
On August 25th you will be able to raise a glass to celebrate National Whisky Sour Day. Did you know that over a century ago, the Whiskey Sour originated as one of the simplest cocktails, with variations of whiskey, lemon juice, and sweetened with sugar? The mix lost attention after the prohibition era, but it re-surged with the heightened interest in craft cocktails. Thanks to whiskey’s newfound status and the use of fresh ingredients, the Whiskey Sour has made a strong comeback.
To celebrate the revival of the classic Whiskey Sour, we have a couple of great recipes below.
1.3 oz. George Dickel No.12 Whisky
1.5 oz. lemon juice
0.75 oz. simple syrup
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a lemon wedge or cherry.
Jeff’s Redneck Sour
1 oz. fresh lemon sour
0.5 oz. fresh grapefruit juice
2 dashes grapefruit bitters
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a grapefruit half wheel.
The Harvest Sour
1 oz. Crown Royal Northern Harvest Rye
.5 oz. lemon juice
.5 oz. simple syrup
1 Dash Pimento Bitters
1 Egg White
Grated Nutmeg (optional)
Combine ingredients in a shaker with ice. Shake well and strain into a chilled coupe glass. Grate nutmeg for garnish (optional).
Have you been watching the summer games in Rio? Golf fans are excited that golf is returning to the Games for the first time in 112 years. To celebrate Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport – showing their support for Team USA.
To do so, Michelob ULTRA today debuted a unique video below with a comedic tone featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the animated play-by-play.
In the video Michelob ULTRA enlisted Nilson César, a famous Brazillian soccer announcer to narrate the spot in a way that only he could – conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.
This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and Champions Tour, while simultaneously paying homage to the well-known excitement that host country Brazil has for the beautiful game of soccer.
To get in on the fun, Michelob ULTRA is inviting fans 21 years old and older to share their best golf shot for a chance to receive their own soccer-inspired video as a parody of the ad. Share your best swings at @MichelobULTRA with the hashtag #ULTRAgolf on Facebook, Twitter and Instagram.
Two Hip-Hop stars were hanging out in Harlem in New York for the Reebok Classic. They were there checking out the games at the famed Rucker Park for the Entertainment Basketball Classic to launch the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year.
Cam’ron was on site to support the Question Mid EBC, which was inspired by Allen Iverson’s first appearance at Rucker Park in 1996. Jadakiss was supporting the new Question Mid A5 sneaker, which was inspired by the original Answer V sneaker in 2001 where Jadakiss starred in the now famous Reebok commercial in 2001 when he rapped alongside Allen Iverson. Jahlil Beats as well as Sway Calloway were also on-site to support the Question Mid launches.
Cam’ron and Jadakiss met with a heated throng of fans on site and watched the All-Star EBC game from the sidelines where one team wore the Question Mid A5 and the other wore the EBC style for a true head-to-head matchup.
The Question Mid EBC launches today at retailers nationwide and the Question Mid A5 will launch next Friday, August 15th.
Like many basketball legends starting out in their careers, Allen Iverson visited the legendary Rucker Park in Harlem, New York City to play an exhibition game. A week before being selected as the #1 pick in the 1996 NBA Draft, Iverson went to Rucker Park on a hot summer night in June 18th, 1996 for the Entertainer’s Basketball Classic (EBC) and brought his electrifying mastery of the court to life to a crowd of fans that overflowed the park. Largely credited with introducing his version of street ball to the larger basketball community, Iverson wowed everyone with his bombastic, unapologetic style of play that he would hone throughout his career.
To commemorate Iverson’s historic appearance at Rucker Park, Reebok Classic teamed up with the EBC program’s founder Greg Marius for the Reebok Question Mid EBC. The style pays homage to the color scheme that Iverson wore that evening, with an upper made of jersey mesh, gold suede and navy leather. The words “Standing Room Only” replaces the Question logo at the collar of each shoe, referencing the packed fans that night at Rucker Park.
There are certain fashion trends that are a headscratcher. You look at the latest trends and wonder who would wear that. Still there are fashion trends that stand the test of time. So with that notion I.W. Harper has long been immersed in style. Following the brand’s return to the U.S. last year after more than 30 years abroad, I.W. Harper has renewed their love of fashion. They teamed up with their friends at Goorin Bros. to create a hat spotlighting our iconic Bowing Man on the interior, complete with a whiskey colored hat band.
Inspired by I.W. Harper’s stylish roots and dapper present, The Harper will launch this Holiday season and be available at Goorin Bros. locations nationwide and at www.Goorin.com. So for those of you who are 21 years of age or older why not pick up a bottle of I.W. Harper Whiskey and get a stylish hat from the Goorin Bros.
The NFL regular season is almost here. We got preseason football just around the corner. To celebrate Bud Light – the Official Beer of the NFL – is once again helping devout fans showcase their team pride by introducing all-new custom cans for its 27 NFL team partners.
The cans – which are on shelves now and will be available throughout the 2016-17 NFL season – are draped in each team’s colors, feature its logo and will be brought to life in each market through localized, signature sayings that every team’s fans will recognize and embrace.
The cans are part of Bud Light’s “Beer With Your Team On It” campaign, which will celebrate NFL fandom and passion for Bud Light throughout the season.
Earlier this summer Kendrick Lamar’s kicks from Reebok sold out immediately. Now following the black and white campaign earlier this month, Reebok Classic is launching the final installment in the photography series with acclaimed director Nabil and Grammy Award winning artist Kendrick Lamar.
Reinvigorated in color, the new shots bring to life the previous B&W campaign, and feature Kendrick in his new Classic Leather Perfect Split pack, which reflects the split sides to Kendrick’s personality across a distinctive men’s and women’s design.
In respect to the authenticity and originality of both Reebok Classic and Kendrick Lamar, globally acclaimed director Nabil shot the campaign entirely on vintage camera equipment to celebrate creative art forms in their most real, original and unique formats. A series of beautifully candid and nostalgic portraits capture Kendrick at his most raw and characterful, in a range of poses that are natural to him and reflect the different sides of his personality.
The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, as the silhouette’s understated white and stone base is updated with contrasting color blocked accents, alongside ‘split’ rubber outsole combing retro GUM with contemporary ICE.
The Classic Leather “Perfect Split” is available now for $74.99 at retailers including Reebok.com, Champs and Footaction.
You might have recently ordered a Moscow Mule. You have seen them being showcased in bars and clubs, but did you know that this cocktail is 75 years old? Now more than ever you will see cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, SMIRNOFF vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years of America’s first vodka cocktail.
In the late 1930s, John G. Martin was the president of an American alcohol company, Heublein, which owned the rights to SMIRNOFF vodka. One historic day seventy-five years ago, in 1941, Martin sat at the bar of The Cock’n Bull, an iconic pub on Hollywood’s Sunset Strip, with owner Jack Morgan. At a time when brown spirits were king, Martin was struggling to market his newly acquired vodka to American palates. Morgan, too, had a dilemma: few people cared for or even knew about his ginger beer. Martin and Morgan made cocktail history when they created a solution to sell both products by combining SMIRNOFF™ No. 21 vodka with Cock’n Bull Ginger Beer and a spritz of lime in a copper mug. This was the world’s first Moscow Mule.
Following the creation of the cocktail at The Cock’n Bull, Martin travelled to bars around the United States encouraging bartenders to make a Moscow Mule, giving each of them an instant photograph of themselves with the final creation. Martin took a copy of the instant photograph on to the next bar, encouraging other bartenders to make the cocktail and eventually sparking a frenzy for the Moscow Mule across the country.
To kick off the celebration of this milestone anniversary, SMIRNOFF hosted a series of immersive dinners at the 14th Annual Tales of the Cocktail, one of America’s premier spirits festivals that highlighted the Moscow Mule during an annual cocktail competition. Throughout the evening, invited guests of legal drinking age were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant modelled on the historic meeting between John G. Martin and Jack Morgan. Guests responsibly sampled original Moscow Mules, made with SMIRNOFF No. 21 vodka and Cock’n Bull Ginger Beer.
For 150 years, the SMIRNOFF brand has been enjoyed by legal drinking age consumers around the world, but it wasn’t until the Moscow Mule was created that vodka became a popular spirit in the United States. The mixability of SMIRNOFF vodka and its quality have inspired other vodka varieties across the globe and served as the basis for popularizing some of the world’s most famous cocktails.
No matter when or where you craft an original Moscow Mule to commemorate this tremendous milestone, please remember to always enjoy it in a copper mug and drink responsibly.