Budweiser today released an exclusive digital video to raise awareness for drunk-driving prevention. Unlike previous spots from Anheuser-Busch’s flagship beer brand, the online-only content carries a more emotional tone and portrays how having a plan to get home safe can result in a positive ending.
Anheuser-Busch and Budweiser believe drunk driving is 100 percent preventable when adults make a plan to get home safe. However, lives are still lost in drunk driving-related crashes every year. The “Friends are Waiting” video opens with the deep bond between two best friends—Luke and his dog Cooper—and culminates with Cooper’s reaction when Luke doesn’t come home after a night out.
Anheuser-Busch is one of the first alcohol companies to widely deliver a responsible drinking message with this tone, and the new video represents an evolution in how the company talks about responsible drinking. Although Budweiser is sharing this message with anyone of legal drinking age, the brand is releasing the video digitally to capture the attention of drinkers ages 21-27, who consume and share content via online news sources and social sites.
“Budweiser has long championed the message to ‘designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us,” said Kathy Casso, vice president, Corporate Social Responsibility, Anheuser-Busch. “Creating this video to live – and be shared – digitally is an important way to keep the momentum going and reach as many adults as possible.”
The launch of the 60-second video is being timed with Anheuser-Busch’s 5th annual Global Be(er) Responsible Day on Friday, Sept. 19, a day Anheuser-Busch InBev and 155,000 colleagues worldwide dedicate to promoting responsible drinking worldwide.
Reebok Classic continues its exclusive partnership and design collaboration with Los Angeles based designer Melody Ehsani with the introduction of the “Constellation Pack” for FW14.
The collection features two models that speak to the Reebok Classic heritage: the Freestyle and the Classic Leather, which are reworked with Melody’s signature daring and directional designs.
Inspired by the beautiful and unique patterns of the 12 zodiac constellations and star groups, Melody took influence from the navigational use of the night sky and the idea of finding your own path; despite having your feet on the ground, looking up into the endless, unknown universe will guide your every step.
The neon lime full grain leather upper features the constellations printed in reflective 3M graphic for a standout detail that dazzles at night. Debossed logos on the tongue add a subtle Classic detail, while Melody added her own personal touch to the pack with eye-catching jewelry inspired lacelock hardware and a handwritten message hidden on the inside collar.
Reebok’s iconic Classic Leather and Freestyle silhouettes are re-interpreted by Melody and updated with a platform midsole and hidden wedge respectively, for two fresh and contemporary designs that are unapologetic, special and multi-dimensional, just like the women who will wear them.
Strictly limited edition, the Constellation Pack will be sold for $149.99 and will launch exclusively at the Melody Ehsani flagship store (424 1/2 N. Fairfax, Los Angeles, CA 90036) from September 19th, and then retail through global fashion retailers from September 26th.
Shiver me timbers! International Talk Like a Pirate Day is tomorrow, September 19th and Captain Morgan Rum Co. is sailing into uncharted waters by challenging adult consumers across the U.S. to channel their inner buccaneer, raise a glass of Captain & Colaaarr and talk like a pirate – all for a good cause.
In addition to raising a glass of Captain & Colaaarr, Captain Morgan is encouraging its convoy of fans to share their celebrations on social media. For every tweet using the #CaptainandColaaarr hashtag, the brand will donate $1 to charitable organizations, including NYC’s City Harvest and Purple Heart Homes. Adult fans can also visit www.CaptainandColaaarr.com or the brand’s Facebook page to complete the Captain and Colaaarr Challenge and show off their toast.
Captain and Cola
Cola is the perfect accompaniment to Captain Morgan Original Spiced Rum. Why? Because the mix accentuates the vanilla notes naturally produced during the maturation process to create a LEGENDARY MIX!
1.5 oz. Captain Morgan Original Spiced Rum
6 oz. Cola
1 lime slice
Add Captain Morgan Original Spiced Rum and cola in ice-filled pint glass and garnish with lime.
Reebok Classic delivers a sneak peek of the kicks Isaiah Thomas will be rocking for a cause when he steps back on the court this October. A perennial favorite among players both on and off court, the Kamikaze II Mid will be dialed up with hits of pink on its distinctive zigzag design in support of Breast Cancer Awareness month.
Limited pairs of the pink/grey Kamikaze II will hit stores on Friday, October 3rd at Finish Line, Jimmy Jazz, Champs, Eastbay, DTLR, Shoe City, Reebok.com for $110 for Men’s Adult sizing. Grade school sizes will retail at $85 and Pre-school sizing will retail for $50.
A portion of the proceeds for every pair sold will be donated to the Avon Breast Cancer Crusade. Reebok is proud to be national sponsor of the Avon Walk For Breast Cancer and will donate a minimum of $300,000 through pink ribbon product sales to support access to care and to help find a cure for breast cancer.
Burger King introduces the Kuro Burger, made with a black bun, black sauce and black cheese
The cheese looks like slices of processed American cheese singles is made with smoked charcoal.The cheese is layered on a beef patty, which contains black pepper and topped with a black sauce made with onion, garlic, and squid ink. All of this is placed between two buns, also made of charcoal.
There are two types of burgers: the Kuro Pearl and the Kuro Diamond, which has lettuce, tomatoes, and onions, and yes, the mayonnaise is still white.
The burgers go on sale later this month in Japan for a limited time only.
Incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. Which led to even bigger creative solutions. Apple Watch combines a series of remarkable feats of engineering into a singular, entirely new experience. One that blurs the boundaries between the physical object and the software that powers it.
The crown has been a standard feature on watches for more than a century. Our new Digital Crown is a multifunctional input device that lets you zoom, scroll, and select without covering the screen. It’s as integral to Apple Watch as the Click Wheel is to iPod. Or the mouse is to Mac. We also built the new Watch OS from the wrist up. The Home screen lets you quickly find your favorite apps. The custom font is easy to read at arm’s length. And the force-sensitive Retina display puts more functionality at your fingertip. Technically speaking, it’s one amazing little device.
This past weekend marked the launch of the latest shoe in the iconic Air Jordan franchise, the Air Jordan XX9. Following a full summer championing performance basketball across North America and around the world, the brand hosted a celebration of flight in New York and Los Angeles as consumers lined up for their first chance to take home the game shoe.
To celebrate launch weekend, the brand hosted events on both coasts. In New York, it took over the Footaction store adjacent to Flight 23 at Footaction so consumers could try the AJ XX9 before buying it. In Los Angeles Jordan Brand’s Russell Westbrook hosted a takeover of the Center Plaza at Santa Monica Place. Serving as a platform for attendees to take flight, consumers took home a digital gif of themselves dunking in the Air Jordan XX9.
The journey for the Air Jordan XX9, has only just begun. Over the weekend Jordan.com released its first innovation page that allows consumers to dive deeper into the technology behind its latest game shoe. The page gives a breakdown of FlightPlate illustrating how these elements combine to give athletes first-step supremacy, second-jump dominance and jump-shot boost.
Jordan Brand also released the “Get Up” commercial. ” The video invites the world to grab a pair of Air Jordan XX9s and #TakeFlight, fulfilling a desire we’ve all had since birth. “Get Up” will be featured on the brand’s Facebook, Twitter and YouTube channels.
Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990.
The first Reebok lightweight runner with a focus on breathability, the Ventilator was a bold, expressive silhouette that was years ahead of its time.
Today the Reebok Ventilator remains an extremely versatile, one-of-a-kind sneaker, with the chameleon-like ability to take both clean and bold executions.
Over twenty years later, Reebok Classic spins new, bold colorways and reflective materials onto this iconic silhouette with the Ventilator “Night Vision” pack.
Very limited pairs of the Ventilator “Night Vision” pack are available now at Shoe City, Urban Outfitters, Sneaker Politics, and Reebok.com for $85.
Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.
“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.
As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers. Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic™, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.
“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” saidJoe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team. “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”
Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.
“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”
The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.
Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.
Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.
Converse Inc. debuts the Fall 2014 Chuck Taylor All Star Rubber collection, providing a stylish way to protect your feet from rainy days. Featuring a sleek monochromatic look, the collection will launch in Canada on September 2 and in the United States on September 15.
The Fall 2014 Chuck Taylor All Star Rubber collection features soft fleece lining, with a rubber upper in rich monochromatic colors. Designed with a gusseted tongue and brass eyelets, the water resistant Converse Chuck Taylor All Star Rubber is built to help protect your feet during rainy day weather and music festival mud pits. Available in unisex adult and kids sizes, the new Chuck Taylor All Star Rubber collection comes in seven rich colors with a special monochromatic white version sold exclusively at Converse stores and converse.com.
The Fall 2014 Converse Chuck Taylor All Star Rubber collection will be available for purchase in Canada on September 2 at specialty retailers and in the United States on September 15 at Converse stores and converse.com for MSRP $45 (kids) and MSRP $65 (adults).