We are getting to see some fantastic kicks this NBA All-Star Weekend. So as we see players and fans descend into New Orleans for an action packed weekend, Reebok Classic along with Curren$y hosted a special event last night at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store to launch Curren$y’s new collaboration with Reebok: the Reebok Classic x Jet Life Club C 85.
Curren$y (aka Spitta) has repped New Orleans rap since the early 2000s, starting out with No Limit, followed by Young Money, and finally now as an independent rapper, known for his love for sneakers and vintage cars. Curren$y in his signature laid back style strolled into the store and kicked off the party surrounded by his friends, family and fans. He signed the iridescent greens shoe boxes and custom basketballs fir fans, and then hopped onto the stage for an energetic set to cap off the night.
The Reebok Classic x Jet Life Club C 85 is inspired by the legacy Curren$y has built, both in and out of studio. The shoe features several design elements special to him, including both “Jet Life” branding at the heel and “Andretti OG” logo on the insole, a premium hairy green suede upper with GUM bottom, and a hidden stash pocket behind the tongue label.
The Reebok Classic x Jet Life Club C 85 is now available at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store at 216 Chartres Street, New Orleans, as well as www.sneakerpolitics.com for $100 available in Kids and Men’s sizing. The Club C will have a wider release in mid March on Reebok.com and additional retailers in mid March.
There are assignments as a writer that I gladly accept. One of them recently was when the fine folks over at Bulleit Bourbon asked me if I was interested in finding the right beer to pair with Bulleit to create the perfect Boilermaker.
Most of you know that a Boilermaker is created when you combine a cold beer with a shot of whiskey. There are few theories on when the Boilermaker was created. Some say that Boilermaker came to be in the 1800s when blue collar workers headed to the bar after a long shift and it is believed that the drink was named after the workers who built and maintained steam locomotives during that same time period.
Another idea is that the first Boilermaker was created when Richard Trevitchick and his friends celebrated after his steam powered vehicle made its first successful climb up his village’s steepest hill on Christmas Eve in 1801.
No matter how the Boilermaker came to be the popularity of the Boilermaker is making a comeback. So with that notion Bulleit is asking for my help and yours as long as you are 21 years old or older to find the beer that when paired with any variety of Bulleit Bourbon will create the best Boilermaker.
Over the next few months I will be trying out a few local beers or maybe some national ones to see if I can find the best pairing. This month I am going with an IPA. The IPA is from Foothills Brewery in North Carolina. It is the Hoppyum IPA. This is IPA as Foothills says has nutty malts that lend a surprisingly sweet base to copious additions of tangerine-y Simcoe hops. Great aroma, superior taste, clean dry finish. It is the most popular beer and I thought I should give it a try with Bulleit.
As I poured the IPA into the glass I was looking forward to seeing what it would taste like with Bulleit Bourbon. I pour a shot of Bulleit into a shot glass and then dropped the glass into the beer. I picked up the glass and drank the whole thing.
I was really happy with the taste. The two complemented each other well. It was a strong first entry into the quest for the perfect Boilermaker. I would say that this one had a score of 7.5 out of ten.
What is your pairing? Below is the recipe you can use. Let me know which beer you used with Bulleit. I’m always looking for some good suggestions.
1 oz. Bulleit (Bourbon, Rye or 10-Year-Old)
6 oz. Beer
If you are looking for something new to give your Valentine’s date next week why not a different type of kiss. SMIRNOFF has two flavorful recipes that put some unique style of cocktails in your hands. Using two of their best-selling vodka flavors, SMIRNOFF Kissed Caramel and SMIRNOFF Raspberry you will be able to create some memorable Valentine’s Day treats.
1/4 cup Turbinado sugar
3 ounces Smirnoff Kissed Caramel Vodka
3 ounces Horchata
3 ounces Cream
Whipped Cream & Ground Cinnamon for garnish
In a cocktail shaker, mix ice, Smirnoff Kissed Caramel Vodka, Horchata, and Cream. Shake and strain into a rimmed glass. Garnish with Whipped Cream & Ground Cinnamon. This recipe serves 2.
3 ounces Smirnoff Raspberry Vodka
1 ounce Limoncello
6 ounces Passion Fruit Juice
Fresh Raspberries for garnish
In a cocktail shaker, mix ice, Smirnoff Raspberry Vodka, Limoncello, and Passion Fruit Juice. Shake and strain into a glass over ice. Garnish with fresh raspberries. This recipe serves 2.
What happens when you combine great beer from Ommegang and the hit show Game of Thrones? Good things happen….good things. To commemorate the coming mêlée in the Emmy® Award-winning show’s epic seventh season, Brewery Ommegang and HBO Global Licensing are excited to announce a new beer in their collaborative series: Bend the Knee Golden Ale.
Paying homage to the struggle for control of the Seven Kingdoms, Bend the Knee will be available on draft and in a series of three collectible 750ml bottles, all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister. The beer clocks in at 9.0% ABV and bears a suggested retail price of $10.99 per bottle. And while the show’s return date has yet to be announced, fans can mark their calendars for the official nationwide release of the beer, which will be on shelves around Memorial Day.
Bend the Knee is brewed with pils malt and flaked oats and hopped with Saaz, Bravo, and Styrian Golding hops. It pours a golden hue with a large, frothy head. Both the aroma and flavor mix maltiness and citrus from the hops, while Ommegang’s signature house yeast produces prominent fruitiness. Wildflower honey added during fermentation provides light sweetness to the beer, which finishes dry and with firm hop bitterness.
Fit for any feast table, Bend the Knee’s clean and balanced flavor and effervescent carbonation make it a fine pairing for a variety of foods including seafood and shellfish, roasted or grilled chicken, grilled steaks, and aged Swiss-style cheeses.
For all of you who love the taste of Kickstart from Mountain Dew you are going to like this. They just announced two new flavors to their MTN DEW Kickstart lineup. Consumer favorite flavors, Raspberry Citrus and Mango Lime, are on shelves now and will come in MTN DEW Kickstart’s familiar 12oz and 16oz cans, respectively. These sparkling juice beverages combine the great taste of DEW with real fruit juice and caffeine. The two new flavors will be available nationally and have a suggested retail price of $1.99.
MTN DEW Kickstart launched in 2013 and has been dubbed one of PepsiCo’s most successful beverage product launches in the past decade, generating annual retail sales of more than $500 million to date. With only 60 calories per 12 oz. serving, the two new mid-calorie beverage flavors join eight previously released flavors – Orange Citrus, Fruit Punch, Black Cherry, Pineapple Orange Mango, Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.
The teams are all set. Atlanta will take on New England in two weeks. Who do you think will win? No matter who wins we have a great selection of cocktail recipes that will make your football get-together one to remember. So when you order the wings, pizza, and all the other snacks make sure you have the right drinks to go along with the food.
1.25 oz. George Dickel No. 12
4 oz. Lemonade
Add George Dickel No.12 and lemonade in ice-filled glass and stir. Garnish with lemon.
1.5 oz. Captain Morgan Original Spiced Rum
4 oz. Ginger (beer or ale)
Serve on the rocks and garnish with a lime wedge.
Crown Royal Press
1.5 oz. Crown Royal Deluxe
3 dashes of bitters
1 splash of lemon-lime soda
1 lemon wedge
Serve on the rocks and top with lemon-lime soda. Garnish with a lemon.
Most people know that J.J. Watt works hard and plays hard. He also like to hang out with his fans. Last night Watt surprised fans by announcing the release of the Reebok JJ I “City Pack,” the latest edition of his signature training shoe with Reebok.
Designed by the world’s most explosive athlete, the Reebok JJ I City Pack salutes the city of Houston, the adopted hometown of Watt. Known for his unparalleled work ethic and training regimen, the three-time Defensive Player of the Year has been laser-focused on rejoining his team on the field next year and has done so with equipment that never quits: the JJ I.
The JJ I City Pack is available today, January 24th at Reebok.com and Academy stores for $99.99.
“When my phone rang on draft night in 2011 and a 713 area code popped up, I knew hardly anything about the city of Houston or the great state of Texas. As I look back on that night today, I could not have asked for a better group of fans to play for. Thank you for welcoming my family and I into your family. I am extremely proud to be a Texan.”
As J.J. captioned in his Instagram post, “Houston, this one’s for you!”
The design of the City Pack features the introduction of a fade treatment to the JJ, blending the bold red and blue that Watt wears on the field seamlessly from heel to toe. The Houston and Texas state flag red adorns the tongue, laces, and iconic JJ logo, with white trim wrapping the outsole. As with all Reebok JJ I’s, a layer of Liquid Foam cushioning wraps around the outside of the shoe, providing a rapid reaction to every impact.
Following a limited, midnight release on Reebok.com, the JJ I City Pack is now available at Academy Sports & Outdoors, Reebok.com and other retailers nationwide for $99.99. Fans can also register for updates and information at Reebok.com/JJWatt.
It is Friday and with that we bring some fantastic news in the world of beer. Guinness is bringing a Milk Stout into their lineup. Guinness Milk Stout is a full-bodied stout with a thick, creamy mouthfeel and aromas of roasted malt, milk chocolate and rich coffee. The roasted barley and hops used in the brewing process give this stout a warming bitterness that gets balanced out by the noticeable sweetness from the milk sugars added to the kettle.
This new beer from the Open Gate Brewery will be available this spring as part of The Brewers Project Pack alongside Guinness Golden Ale (previously only available in the UK and Ireland) and newcomer, Guinness Rye Pale Ale. Its appearance is distinctively dark with a rich foamy head and is malt is a premium roasted barley with the same yeast famously used in Guinness Draught.
The tasting Notes are as follows, the aroma gives off a sweet roast, chocolate and rich coffee smell. The roasted malt is offset by a cream-like sweetness. Guinness Milk Stout is available on shelves nationwide as part of The Brewers Project Pack through March 2017.
Reebok is bringing some major retro heat back this year. In the Spring and Summer Reebok Classic is taking you on a journey through the past three decades, exploring the cultural status of two of Reebok’s most well-known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s. The series of illustrations showcase the silhouettes’ transition over the last three decades, originating as gym staples and elevating to streetwear icons.
Alongside the imagery, a behind the scenes video dives into Rimo’s creative process, exploring the cities and the different ways in which fashion and subculture evolve across the world. Thirty years after their debut, both sneakers have remained two of Reebok’s ever-enduring silhouettes and continue to be at the heart of street culture and style, testament to their timeless design.
In 2017 Reebok are celebrating the Freestyle’s 35th and the Workout’s 30th anniversary. Join Reebok in celebrating these milestones at www.reebok.com and select retailers worldwide.
A new year means a chance to get new sneakers. Reebok will be helping you add to your collections with their latest retro sneaker. This winter Reebok brings back one of its greatest basketball sneakers of all time: the original Shaquille O’Neal signature model from 1992. As popular as any other signature basketball shoe on the market when it dropped at the height of hype surrounding the league’s new backboard-shattering giant on the court, the Shaq Attaq returns in 2017 for its only second-ever retro run to celebrate its 25th Anniversary in 2017.
The bold signature shoe featuring Pump technology and a Graphlite midfoot shank (the first use of carbon fiber in a basketball shoe ever) returns in its most beloved colorway, the original “Orlando” look in black and white with metallic blue collars and tongues.
The Reebok Shaq Attaq OG arrives January 20th at FinishLine, Champs, Shiekh, Reebok.com and select Reebok retailers nationwide.