Ron Jaworski Talks Football And How He Is Raising Awareness For Prostate Cancer

Cancer Treatment Centers of America and the National Football League Alumni Association have built a new partnership to raise awareness among NFL Alumni, and fans around the country about screening, diagnosis and treatment for prostate cancer. This year, the American Cancer Society estimates 161,360 new cases of prostate cancer will be diagnosed and 26,730 men will die from the disease. Today, a variety of treatment options are available to men diagnosed with prostate cancer, including radiation and active surveillance. However, the critical first step is to get screened.

Now through Oct. 15, 2,000 men, ages 40 and older, who meet eligibility requirements, may sign up to receive a free Prostate Specific Antigen (PSA) screening by LabCorp at any of its 1,750 locations throughout the U. S. After the first 2,000 free PSA screening spots are filled, eligible men may still schedule a screening at the discounted price of $25 throughout the sign-up period. Screenings must be performed within six months of the sign-up date.

“Routine screening has significantly improved the outlook for men with prostate cancer, which is very treatable when diagnosed early. And innovative technology has helped minimize the side effects of treatment,” says Maurie Markman, MD, President of Medicine and Science at CTCA. “We at CTCA are looking forward to working with the NFLA to bring a broader awareness of the latest clinical advances in prostate cancer treatment and deliver those to their membership.”

As part of the Prostate Pep Talk campaign, public service announcements featuring legendary former NFL head coaches Herm Edwards, Dick Vermeil, and Bill Cowher will raise awareness of prostate cancer risks and encourage men to get screened for the disease. The public service announcements will air nationally throughout September, which is Prostate Cancer Awareness Month.

I talk with former NFL QB and now analyst, Ron Jaworski about the work he is doing with the NFL Alumni and the Cancer Treatment Centers of America as well some football.

For more information visit Prostate Pep Talk.

Click here to listen to my interview with Ron Jaworski.

Do The Dew & Eat Doritos For A Chance To Win An Xbox One X

Are you excited for the Xbox One X? Lot of people can’t wait to get one! MTN Dew and Doritos are launching a new campaign called “Every 60 Seconds.” It is an online auction program, a collaborative campaign from Mtn Dew, Doritos and Microsoft where fans will have the chance to win the new Xbox One X every minute in an online auction. DEW and Doritos have continued to bring gaming to the next level, including the 2013 online fan auction for the Xbox One that generated over 8 million bids from fans across the country.

Here’s how this year’s program works:

·         Collect: This fall, fans can collect specially-marked packages of Mtn Dew and Doritos – including the new Mtn Dew Game Fuel™ Arctic Burst and Tropical Smash – to collect codes for the online auction.

·         Bank Codes: Starting Sept. 25, fans can use codes to bank points on, and gain one entry into the daily Xbox One X sweepstakes.

·         Bid to Win: From Nov. 8 to Dec. 15, participants can use their points to participate in daily auctions starting at 9 a.m. ET, with a chance to win an Xbox One X console every minute from 9 p.m.–11:30 p.m. ET when the auctions close.

With thousands of consoles being given away before the holidays, the “Every 60 Seconds” program will be one of the first opportunities for gamers to experience the Xbox One X. DEW and Doritos will also have more chances for fans to win an Xbox One X – with announcements in the coming weeks.

Go Beast Mode On Your Wardrobe

Who is excited that Marshawn Lynch is back in the NFL? Lot of Raiders fans and fantasy football owners for sure. Well to keep up with the Beast Mode momentum DraftKings just announced the launch of the DK Shop, its new online store with custom gear, branded apparel and curated collections from top athletes. The first collaboration is with Marshawn Lynch’s Beast Mode line and available only at the DK Shop, featuring eight, limited-edition pieces with the “Ride with Me” slogan made popular by Lynch upon announcing his return to the NFL for the ‘17-‘18 NFL season.

The new collection celebrates Lynch’s return to Oakland and his incredible story, showcasing how powerful community is for him and for football fans around the world.

“Oakland helped define who I am overall as a person,” said Marshawn Lynch, Running Back for the Oakland Raiders. “My collaboration with DraftKings has been a dope experience and it helped me show them my love for Oakland.”

The partnership with Marshawn Lynch is the first play for the DK Shop which will be one of many exclusive partnerships with athletes across major sports. At launch, the DK Shop will feature fantasy and football-focused apparel with plans to include other sports down the line to coincide with active seasons across the 10 sports that DraftKings offers. The online store will also offer custom trophies, belts, draft boards and more for DraftKings player’s fantasy leagues.

“Marshawn Lynch has established himself as one of the most accomplished players in the NFL and we’re honored to collaborate with him on our first collection,” said Michael Meltzer, Director of Strategic Ventures at DraftKings.  “Customers are at the core of everything DraftKings represents and we believe the DK Shop will offer these passionate sports fans an exclusive way to bring them one step closer to the athletes they love.”

Crown Royal Wants Fans To Stay Hydrated This Football Season

Last night, Crown Royal launched the “Hydrate Generously” campaign, the brand’s newest initiative that is focused on responsible game day consumption and reminds football fans to always drink in moderation and hydrate between drinks. Crown Royal debuted the campaign through a nationally-televised 30-second spot during the first game of the season last night, with repeat airings throughout the year.

Crown Royal will further elevate “Hydrate Generously” through a partnership with, a charitable organization within the Chris Long Foundation. To date, the organization has funded 24 life-sustaining water wells for East African communities. Crown Royal will help fund the organization’s 25th and 26th wells by donating $45,000 to kick off the season, and by rallying fans to help raise another $45,000 by donating one dollar for every use of #HydrateGenerously on social and for every bottle of water distributed by Crown Royal throughout the season.

In collaboration with several of the brand’s dozen-plus pro football team partners, Crown Royal will also deliver thousands of water bottles to fans along with a pep talk to enjoy the game sensibly.

Hilhaven Lodge Whiskey Is The Whiskey Of Choice For The Emmys

You might already know that Hilhaven Lodge Blended Straight American Whiskey is a great tasting whiskey and so do the people who host the Emmy Awards. Hilhaven is the spirit of choice for the 69th Emmys on Sept. 17.

World-renowned bartender Charles Joly created The Hilhaven Lodge Fireside, the official cocktail of Emmys Governors Ball, the official after-party. The Hilhaven Lodge Whiskey captures the essence of Hollywood. Hilhaven Lodge is an icon and the inspired whiskey, The Hilhaven Lodge, commemorates some of Tinseltown’s most star-studded celebrations.

The Hilhaven Lodge Fireside is a refreshing cocktail, revealing subtle complexity as you peel back the layers. Hints of cooked fruits, baking spices and bright citrus will pair wonderfully as their guests make their way through the meal and into the night.”

The Hilhaven Lodge Fireside

·         1 1/2 oz. The Hilhaven Lodge Blended Straight American Whiskey

·         1/3 oz. Spiced Pear Liqueur

·         1/8 oz. absinthe

·         3/4 oz. fresh lemon juice

·         1/2 oz. simple syrup

·         Splash of ginger beer


Shake, pour into Collins glass over Kold Draft type ice. Top with a splash of ginger beer. Garnish with fresh sage leaf and lemon wheel.

Ford Looks To Deliver Dominos Pizza In A Different Way

Who is hungry for pizza? Looks like Ford is teaming up with Domino’s Pizza. The two companies announced an industry-first collaboration to understand the role self-driving vehicles can play in pizza delivery and ultimately the future of food delivery.  And if you’re a University of Michigan college student looking for a late night snack, or an Ann Arbor resident in general, you might be one of the lucky few to test it out.

Here’s how it works:

• Randomly selected Domino’s customers in Ann Arbor will have the option to receive their delivery from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually driven by a Ford safety engineer and staffed with researchers

• Customers will be able to track their delivery through GPS via an upgraded Domino’s Tracker®

• Text messages with a unique code will help unlock the Domino’s Heatwave Compartment™ inside the vehicle

• Voila! A (piping hot!) pizza will be waiting!

In 2016, the food delivery revenue for the U.S. was $13 billion and this number is expected to increase to $39 billion in five years. Ford and Domino’s foray into this new form of delivery, and the focus of this research, is centered around the “last 50 feet” experience to understand customer preferences such as their willingness to walk outside to get their order. The companies’ end goal is to better understand perceptions around the delivery experience and ensure that technology, such as self-driving vehicles, is applied in ways that enhance that customer experience.

Bulleit Gets The Neon Treatment

Recently Bulleit teamed up neon artist Lisa Schulte and illustrator Brendan Donnelly to create a vibrant, custom neon billboard which will be displayed in Grand Central Market in LA. Each section of the billboard that flanks Bulleit’s iconic logo was inspired by LA’s culture bringing to life the Californian lifestyle until mid-November.

To further celebrate the heritage of neon art, Bulleit will support the Museum of Neon Art (MONA) by funding its most recent charity restoration effort to place the historic Dale’s Cocktail neon sign on public display at the museum. For every adult 21 years and older who includes #FrontierWorks in their social media posts, Bulleit will make a monetary donation to restore the iconic neon sign from Alameda, Calif. The damaged sign was recovered from a dive bar that was open in the 1940s-1980s and was a popular hangout for sailors during the war years.

Cubs Kris Bryant Has Some Unique Cleats For A Great Cause

For MLB’s Players Weekend, Kris Bryant will be unveiling three different pairs of customized cleats that shine a light on spinal cord injury research and the three cities that gave him wings – Las Vegas, San Diego and Chicago.

Three acclaimed Chicago street artists customized Bryant’s Adidas Energy Boost Icon 3’s, inspired by a “wings” thematic.  See attached for photos of all three pairs, courtesy The inside sole of the cleats also has a special touch – a Wings for Life Foundation mark – in honor of an organization dedicated to finding a cure for spinal cord injury (SCI).

As background, Bryant is friends with Cory Hahn, a former All-American high school baseball player who was paralyzed sliding into 2nd base in 2011 while a freshman at ASU.  As you know, SCI also touched former Dodgers and Hall of Fame legend Roy Campanella, who fractured the fifth and sixth cervical vertebrae and compressed the spinal cord in a car accident in 1958.

Here are the street artists involved in the project.  More info on their inspiration and approach to each pair can be found at

About Wings for Life

Millions of people are currently dependent on a wheelchair after having sustained a spinal cord injury. Every year, at least 250,000 people sustain a spinal cord injury, followed by paralysis.  To date, the Wings for Life Foundation has funded 170 spinal cord research projects involving almost 500 scientists across 15 countries. Learn more at

Whiskey And Bourbons That Should Be In Your Bar

Next month in September marks the 10th anniversary of National Bourbon Heritage Month, which was passed by the U.S. Senate in 2007 to honor America’s native spirit. The month-long holiday celebrates the history, cultural heritage and legacy that the bourbon industry contributes to the United States.

If you are traveling in the Kentucky area you can visit Stitzel-Weller in Louisville, which has been home to many of the industry’s iconic brands, including Blade and Bow, Bulleit and I.W. Harper. As one of the stops on the Kentucky Bourbon Trail, guests can learn more about the history of bourbon and taste our incredible whiskey portfolio while they visit.

Blade and Bow Kentucky Straight Bourbon Whiskey

Blade and Bow Kentucky Straight Bourbon Whiskey pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery, often recognized as “The Cathedral of Bourbon.” The solera aging process preserves some of the last remaining bourbon produced at Stitzel-Weller before it shut its doors in 1992. This luxurious award-winning spirit is great for any whiskey enthusiast who truly appreciates a fine glass of bourbon.

Suggested Retail Price: $49.99

Bulleit Barrel Strength

Bulleit Barrel Strength is an ongoing annual limited release and gives whiskey fans the opportunity to taste the classic Bulleit Bourbon straight out of the barrel, uncut and non-chill filtered. Originally available only in Kentucky, the new offering has expanded to eight additional markets this year. 2017 has been a hallmark year for Bulleit, which celebrated its 30th anniversary this year with the ribbon cutting ceremony for the Bulleit Distilling Co., its brand new state-of-the-art distillery in Shelbyville, Ky.

Suggested Retail Price: $59.99

I.W. Harper Old Fashioned

• 1.3 oz. I.W. Harper Kentucky Straight Bourbon Whiskey

• Spoon of Brown Sugar

• Dash of Angostura Orange Bitters

• 2 Dashes Aromatic Bitters

• House-made Cherries

• Garnish with Orange Twist

Instructions: In an Old Fashioned glass, muddle bitters and brown sugar. Add bourbon and ice, then stir with a bar spoon. Garnish with cherries and orange twist.

Cocktails That Don’t Need That Much Labor

The summer is winding down. Still we can celebrate this Labor Day Weekend! Whether you’re at the beach, hanging by the pool, or at a BBQ with family, here are a few ‘labor-less’ cocktails that are festive and delicious without any of the hassle.

These cocktails – made with Smirnoff No. 21, Smirnoff Red White & Berry and Smirnoff Sourced Watermelon – are the perfect addition to your weekend festivities.

The Tropical Melon Bliss is made with Smirnoff Sourced Watermelon, a new product that’s gluten-free, made with no high fructose corny syrup and contains just 87 calories!

Patriotic Vodka Lemonade Spritzer (courtesy of Karly Gomez, A Simple Pantry)

Single serving:

•       1 ½ oz. SMIRNOFF Red, White & Berry

•       3 oz. black cherry seltzer

•       4 oz. lemonade

In a tall glass filled with ice, add the vodka, followed by the seltzer and lemonade. Garnish with fresh fruit in patriotic colors.

Tropical Melon Bliss

•       1.5 oz. SMIRNOFF SOURCED Watermelon

•       1 oz. coconut water

•       1 oz. pomegranate juice

•       ½ oz. lemon juice

•       ¾ oz. simple syrup

Combine ingredients and serve over ice.

Garnish with watermelon wedge.

Sunrise Over Moscow Mule

(courtesy of Jay and Leah from The Gastronom)


1.5 oz Smirnoff No. 21 vodka

2 oz Fresh squeezed orange juice

.5 oz fresh squeezed lime juice

4 oz ginger beer

Fill copper mug with crushed ice. Add vodka, orange juice and lime juice into the mug. Stir and top with ginger beer. Garnish with candied ginger.

Ice pops:

1.5 oz Smirnoff No. 21 vodka

2 oz Fresh squeezed orange juice

.5 oz fresh squeezed lime juice

4 oz ginger beer

Add all ingredients into a bowl and whisk to mix completely. Pour mixture into ice pop molds and place into freezer. After about 90 minutes, insert sticks into the molds. Allow ice pops to freeze overnight.