What do you get when you combine some cool looking kicks with one of today’s top musicians? You get a great crossover. Staring straight into the lens with a sly smile, rapper and actor Machine Gun Kelly knows how to work a camera. In an abandoned warehouse he expertly poses while wearing Reebok’s Club C Overbranded silhouette, a shoe that among many things, includes a 90’s vintage logo as a nod to the era.

He’s confident yet playful, feeling the vibe and holding court at the abandoned warehouse of the Reebok set. The ’90s were a time of confidence, bold colors and fashion risks. Known for his unique fashion sense and edgier punk style, MGK steps away from the camera to tell us why he believes fashion is a way of self-expression.

“You can match your emotions with your clothing and say what you want without having to physically speak,” he says.

“When you’re an expressive person you don’t always want to just have to say how you feel or how you feel about yourself, so you can wear it instead.”

MGK is constantly picking outfits that speak to him, and if they don’t come with a little edge then what’s the point?

“If you don’t feel it, it won’t work,” he says. “It’s important to take fashion risks because if we didn’t there would be no evolution, things would never change.”

The Club C Overbranded pack will be available August 2nd on Reebok.com and select retailers around the world. The five solid footwear colors will retail for $84.99 with the all-over white print retailing for $89.99. The cap is priced at $65 and the hoody is priced at $28. For more information visit http://www.reebok.com/us/club_c

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