Crown Royal Wants Fans To Stay Hydrated This Football Season

Last night, Crown Royal launched the “Hydrate Generously” campaign, the brand’s newest initiative that is focused on responsible game day consumption and reminds football fans to always drink in moderation and hydrate between drinks. Crown Royal debuted the campaign through a nationally-televised 30-second spot during the first game of the season last night, with repeat airings throughout the year.

Crown Royal will further elevate “Hydrate Generously” through a partnership with, a charitable organization within the Chris Long Foundation. To date, the organization has funded 24 life-sustaining water wells for East African communities. Crown Royal will help fund the organization’s 25th and 26th wells by donating $45,000 to kick off the season, and by rallying fans to help raise another $45,000 by donating one dollar for every use of #HydrateGenerously on social and for every bottle of water distributed by Crown Royal throughout the season.

In collaboration with several of the brand’s dozen-plus pro football team partners, Crown Royal will also deliver thousands of water bottles to fans along with a pep talk to enjoy the game sensibly.

Hilhaven Lodge Whiskey Is The Whiskey Of Choice For The Emmys

You might already know that Hilhaven Lodge Blended Straight American Whiskey is a great tasting whiskey and so do the people who host the Emmy Awards. Hilhaven is the spirit of choice for the 69th Emmys on Sept. 17.

World-renowned bartender Charles Joly created The Hilhaven Lodge Fireside, the official cocktail of Emmys Governors Ball, the official after-party. The Hilhaven Lodge Whiskey captures the essence of Hollywood. Hilhaven Lodge is an icon and the inspired whiskey, The Hilhaven Lodge, commemorates some of Tinseltown’s most star-studded celebrations.

The Hilhaven Lodge Fireside is a refreshing cocktail, revealing subtle complexity as you peel back the layers. Hints of cooked fruits, baking spices and bright citrus will pair wonderfully as their guests make their way through the meal and into the night.”

The Hilhaven Lodge Fireside

·         1 1/2 oz. The Hilhaven Lodge Blended Straight American Whiskey

·         1/3 oz. Spiced Pear Liqueur

·         1/8 oz. absinthe

·         3/4 oz. fresh lemon juice

·         1/2 oz. simple syrup

·         Splash of ginger beer


Shake, pour into Collins glass over Kold Draft type ice. Top with a splash of ginger beer. Garnish with fresh sage leaf and lemon wheel.

Do The Dew And Watch Out For Zombies

Who is excited for the 100th episode of AMC’s hit show The Walking Dead coming up this October? AMC and Mountain Dew are psyched! They are partnering to give fans the chance to experience some of the show’s most iconic zombie walkers in their own real-world environments. This is a one of the first-of-its-kind “The Walking Dead Encounter” augmented-reality app, along with limited-edition Mtn Dew products featuring images of iconic The Walking Dead characters.

Through “The Walking Dead Encounter” AR app, available today on the App Store and Google Play, fans can capture photos and videos with zombie walkers in the real world and share them on social media. Using the app, fans will be able to unlock walkers by watching the show and by scanning codes on specially-marked Mtn Dew products. The limited-time only packaging featuring The Walking Dead characters will include 20 ounce bottles and 12-packs of 12 oz. cans of original Mtn Dew, Diet Mtn Dew and Mtn Dew Pitch Black.

Play A Free Demo Of NBA 2K18

Want to play a free demo of NBA 2K18’s, The Prelude? This part of the game will be available to fans this Friday, September 8 at 12am ET on Xbox One and PlayStation 4. Fans can get an early taste of NBA 2K18 with this free, downloadable experience that begins their journey into The Neighborhood, the groundbreaking new way to play NBA 2K. The Neighborhood brings together the most loved elements of NBA 2K together into a shared world for players to truly experience the life of an NBA athlete, both on the court and off.

Players can kick-off their NBA 2K18 experience with The Prelude prior to the game’s launch and continue where they left off when the game officially releases starting September 15, 2017.

To download The Prelude on Friday morning, simply visit Xbox Live or the PS Store direct on your console and search for NBA 2K18.

Ford Looks To Deliver Dominos Pizza In A Different Way

Who is hungry for pizza? Looks like Ford is teaming up with Domino’s Pizza. The two companies announced an industry-first collaboration to understand the role self-driving vehicles can play in pizza delivery and ultimately the future of food delivery.  And if you’re a University of Michigan college student looking for a late night snack, or an Ann Arbor resident in general, you might be one of the lucky few to test it out.

Here’s how it works:

• Randomly selected Domino’s customers in Ann Arbor will have the option to receive their delivery from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually driven by a Ford safety engineer and staffed with researchers

• Customers will be able to track their delivery through GPS via an upgraded Domino’s Tracker®

• Text messages with a unique code will help unlock the Domino’s Heatwave Compartment™ inside the vehicle

• Voila! A (piping hot!) pizza will be waiting!

In 2016, the food delivery revenue for the U.S. was $13 billion and this number is expected to increase to $39 billion in five years. Ford and Domino’s foray into this new form of delivery, and the focus of this research, is centered around the “last 50 feet” experience to understand customer preferences such as their willingness to walk outside to get their order. The companies’ end goal is to better understand perceptions around the delivery experience and ensure that technology, such as self-driving vehicles, is applied in ways that enhance that customer experience.

Bulleit Gets The Neon Treatment

Recently Bulleit teamed up neon artist Lisa Schulte and illustrator Brendan Donnelly to create a vibrant, custom neon billboard which will be displayed in Grand Central Market in LA. Each section of the billboard that flanks Bulleit’s iconic logo was inspired by LA’s culture bringing to life the Californian lifestyle until mid-November.

To further celebrate the heritage of neon art, Bulleit will support the Museum of Neon Art (MONA) by funding its most recent charity restoration effort to place the historic Dale’s Cocktail neon sign on public display at the museum. For every adult 21 years and older who includes #FrontierWorks in their social media posts, Bulleit will make a monetary donation to restore the iconic neon sign from Alameda, Calif. The damaged sign was recovered from a dive bar that was open in the 1940s-1980s and was a popular hangout for sailors during the war years.

Lincoln Opens A New Experience Center In Dallas

Some really cool and exciting news coming from Lincoln Motor Company. There a new and spacious Lincoln Experience Center now open near Dallas – Lincoln’s second such facility. It is the latest example of the brand’s ever-increasing outreach to provide personalized client services and effortless ownership.

The Lincoln Experience Center at the site of The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys and a new upscale development – offers those new to The Lincoln Motor Company the opportunity to learn about the brand in a comfortable, luxurious environment. It also serves to strengthen the company’s connection to the Dallas-Fort Worth area. In 2016, Lincoln became the official luxury vehicle of the Dallas Cowboys. Texas is one of the fastest growing luxury markets in the nation, second only to California, according to industry statistics.

The new Lincoln Experience Center adds to the brand’s physical presence in luxury markets – the first one opened in July 2016 at Fashion Island in Newport Beach, California. In just over a year, more than 82,000 guests have visited and nearly 85 percent indicate they are more likely to purchase a Lincoln vehicle as a result. Nearly 90 percent say the center has positively changed their view of Lincoln.

In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is now the only luxury automaker to provide this valet service as standard across all 2017 nameplates. Pickup and Delivery is on track to complete more than 50,000 rides by the end of 2017.

The Lincoln Way builds off the company’s success in China, where the idea originated. Lincoln is the best-selling luxury brand there with 32,558 vehicles sold in 2016, a near threefold increase over 2015. In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is now the only luxury automaker to provide this valet service as standard across all 2017 nameplates. Pickup and Delivery is on track to complete more than 50,000 rides by the end of 2017.

National Pickup and Delivery has been so successful, it has spawned several pilots, including:

At-Home Test Drive, piloting in Houston and Dallas. Prospective clients can schedule a test drive online, have the vehicle brought to their home, and experience effortless luxury

Chauffeur Service, piloting in San Diego and Miami, provides clients with a carefully screened driver when needed – allowing them to enjoy being a passenger from the safety and comfort of their own vehicle. The chauffeur can assist with other errands while clients attend to their engagements

Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online, or remotely in locations convenient for customers. Owners enjoy privileges ranging from extended premium service and maintenance coverage to anytime car washes, annual detailing, and a Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.

More information on The Lincoln Way and Lincoln Experience Centers is available at and

Cubs Kris Bryant Has Some Unique Cleats For A Great Cause

For MLB’s Players Weekend, Kris Bryant will be unveiling three different pairs of customized cleats that shine a light on spinal cord injury research and the three cities that gave him wings – Las Vegas, San Diego and Chicago.

Three acclaimed Chicago street artists customized Bryant’s Adidas Energy Boost Icon 3’s, inspired by a “wings” thematic.  See attached for photos of all three pairs, courtesy The inside sole of the cleats also has a special touch – a Wings for Life Foundation mark – in honor of an organization dedicated to finding a cure for spinal cord injury (SCI).

As background, Bryant is friends with Cory Hahn, a former All-American high school baseball player who was paralyzed sliding into 2nd base in 2011 while a freshman at ASU.  As you know, SCI also touched former Dodgers and Hall of Fame legend Roy Campanella, who fractured the fifth and sixth cervical vertebrae and compressed the spinal cord in a car accident in 1958.

Here are the street artists involved in the project.  More info on their inspiration and approach to each pair can be found at

About Wings for Life

Millions of people are currently dependent on a wheelchair after having sustained a spinal cord injury. Every year, at least 250,000 people sustain a spinal cord injury, followed by paralysis.  To date, the Wings for Life Foundation has funded 170 spinal cord research projects involving almost 500 scientists across 15 countries. Learn more at

Whiskey And Bourbons That Should Be In Your Bar

Next month in September marks the 10th anniversary of National Bourbon Heritage Month, which was passed by the U.S. Senate in 2007 to honor America’s native spirit. The month-long holiday celebrates the history, cultural heritage and legacy that the bourbon industry contributes to the United States.

If you are traveling in the Kentucky area you can visit Stitzel-Weller in Louisville, which has been home to many of the industry’s iconic brands, including Blade and Bow, Bulleit and I.W. Harper. As one of the stops on the Kentucky Bourbon Trail, guests can learn more about the history of bourbon and taste our incredible whiskey portfolio while they visit.

Blade and Bow Kentucky Straight Bourbon Whiskey

Blade and Bow Kentucky Straight Bourbon Whiskey pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery, often recognized as “The Cathedral of Bourbon.” The solera aging process preserves some of the last remaining bourbon produced at Stitzel-Weller before it shut its doors in 1992. This luxurious award-winning spirit is great for any whiskey enthusiast who truly appreciates a fine glass of bourbon.

Suggested Retail Price: $49.99

Bulleit Barrel Strength

Bulleit Barrel Strength is an ongoing annual limited release and gives whiskey fans the opportunity to taste the classic Bulleit Bourbon straight out of the barrel, uncut and non-chill filtered. Originally available only in Kentucky, the new offering has expanded to eight additional markets this year. 2017 has been a hallmark year for Bulleit, which celebrated its 30th anniversary this year with the ribbon cutting ceremony for the Bulleit Distilling Co., its brand new state-of-the-art distillery in Shelbyville, Ky.

Suggested Retail Price: $59.99

I.W. Harper Old Fashioned

• 1.3 oz. I.W. Harper Kentucky Straight Bourbon Whiskey

• Spoon of Brown Sugar

• Dash of Angostura Orange Bitters

• 2 Dashes Aromatic Bitters

• House-made Cherries

• Garnish with Orange Twist

Instructions: In an Old Fashioned glass, muddle bitters and brown sugar. Add bourbon and ice, then stir with a bar spoon. Garnish with cherries and orange twist.

Odell Beckham Jr Wants To Let NFL Fans Have All Access

The NFL season is almost here! We love watching the stars shine each week. We all know that Odell Beckham Jr. has crazy talent on the football field. Now you can check out his comedic acting chops as well.

He will be featured in a new Verizon ad with Silicon Valley star Thomas Middleditch. The new ad, which shows how Verizon’s network and unlimited data makes sure football fans don’t miss anything important this season, debuts on Sunday during the MTV Video Music Awards.