Jack Daniel Distillery Offers A New Single Barrel Rye

Fans of Jack Daniel’s will be happy to hear this news. The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family of Brands will be on shelves February 2016 and will be available across the U.S.

“Rye was one of the earliest forms of American whiskey and as the Master Distiller at Jack Daniel’s, I’m proud to honor that history with the release of Single Barrel Rye. There is a reemerging trend of rye whiskeys and we are excited to be able to give friends of Jack Daniel’s a chance to experience it,” said Jeff Arnett, Jack Daniel’s Master Distiller. “You never want to over-barrel a rye whiskey so it was important for us to stay true to the style with grain forward character rather than barrel character while still allowing our barrels to interplay with the whiskey. I’m confident that everyone will be as impressed as I am with the taste and character of this bold new rye offering.”

Rye, at 94-proof, is the Jack Daniel Distillery’s third offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select and Barrel Proof. Select is a 94-proof single barrel Tennessee Whiskey and Barrel Proof ranges from 125 to 140 proof. Each expression in the Single Barrel Collection offers a robust, full-bodied flavor complemented by Jack Daniel’s smooth character. Together, Select, Barrel Proof and Rye combine to create the world’s finest collection of single barrel Tennessee Whiskey.

Single Barrel Rye completes the distillery’s journey into rye whiskies, following limited release batches of Rested Rye in 2014 and Unaged Rye in 2012, allowing fans to taste the maturing rye over time. Rye starts off lightly sweet and mid-palate opens up to a dried fruit and trail mix flavor, finishing slightly shorter than the other Single Barrels as Rye is much more about grain rather than barrel character. Rye is a complex and robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Rye will be available nationwide beginning February 2016. The product will be priced approximately $49.99 per 750ml.

MTN DEW Gears Up For The NBA All-Star Game

If you are in Toronto for this weekend’s NBA All-Star Game you need to check out the good stuff that Mountain Dew will be bringing out. Mountain Dew announced its plans as an official NBA partner to deliver a damn good time throughout NBA All-Star 2016, including “Court Vision: An Interactive Virtual Reality Art Experience” and “Make An Introduction,” a television spot airing in the U.S. and Canada featuring DEW athletes and 2016 NBA All-Stars Russell Westbrook and Jimmy Butler, and rising star Julius Randle.

In 2015, PepsiCo and the NBA announced a multi-year marketing partnership to unite the passionate fans of the NBA with the power of PepsiCo’s food and beverage brands, including Mountain Dew, Aquafina, Brisk and Ruffles. Mountain Dew serves as the lead brand in North America for the partnership, joining longtime PepsiCo brand Gatorade, which has been an NBA partner since 1984.

Mountain Dew plans to unleash a number of interactive and energizing events in and outside of Toronto during NBA All-Star 2016.

The Air Jordan IV Retro Cements Itself As An All-Time Favorite

Sneakerheads have been waiting a long time for this shoe’s return. A classic in every sense of the word. Jordan Brand launched the Retro Remaster initiative in spring of 2015. In response to consumer feedback, it incorporated enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand sustains this initiative by evolving the remastering process and reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and continues with the Air Jordan 4 Retro ‘Cement’.

The fan-favorite Air Jordan 4 Retro ‘Cement’ returns for the first time since 1999, complete with randomized paint splashes, premium leather uppers and the famous NIKE AIR logo on the heel. Available February 13 on Nike.com (10am EST/7am PST).

The Super Bowl Gets A Golden Ride

With 49 years of memories from the Super Bowl Mercedes-Benz wanted to showcase a ride that would fit the celebration. It is the golden anniversary of the Super Bowl so why not go to the game in style with a golden car? Taking part in Super Bowl 50 festivities Jamie Foxx and Extra Host Charissa Thompson joined Mercedes-Benz for a ride in the Iron Schöckl. Set up outside of AT&T Park as a way for the brand to engage fans, the Iron Schöckl features a G-Class SUV, one of the most powerful and rugged models in the Mercedes-Benz lineup. Its capabilities were on display as Charissa cruised down a 45-degree angled steel ramp.

Reebok Brings Back An All Time Classic

Sneakerheads pay attention! Reebok Classics is bringing back a one of a kind sneaker. The Question Mid OG was the first pair of shoes that Allen Iverson wore on court.  From the pearlized red leather toe, the translucent ice outsole, Reebok’s patented Hexalite technology, and the iconic “Q” logo on the back collar, the Question Mid signaled a new era of basketball with Allen Iverson’s trademark lightning quick moves, cementing him as a true star.

Over the course of his first season, Iverson wowed audiences with a string of 40 point games and earned the title of Rookie of the Year.  The Question Mid OG also birthed one of the top moments in Allen’s history, where a rookie Iverson went head to head with Michael Jordan with what became his legendary crossover move. This one play inspired legions of fans as they tried to recreate The Crossover on their own.

The Reebok Classic Question Mid OG will release for $140 on Friday, February 12th at retailers including Reebok.com, Finish Line and Sneaker Villa.

Plus today Reebok Classic released the Question Mid “Prototype” will release for the first time today, Friday, February 5th for $200 at Reebok.com, Packer Shoes and Concepts.