SMIRNOFF Looks Back On The History Of The Moscow Mule

You might have recently ordered a Moscow Mule. You have seen them being showcased in bars and clubs, but did you know that this cocktail is 75 years old?  Now more than ever you will see cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, SMIRNOFF vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years of America’s first vodka cocktail.

In the late 1930s, John G. Martin was the president of an American alcohol company, Heublein, which owned the rights to SMIRNOFF vodka.  One historic day seventy-five years ago, in 1941, Martin sat at the bar of The Cock’n Bull, an iconic pub on Hollywood’s Sunset Strip, with owner Jack Morgan.  At a time when brown spirits were king, Martin was struggling to market his newly acquired vodka to American palates.  Morgan, too, had a dilemma: few people cared for or even knew about his ginger beer. Martin and Morgan made cocktail history when they created a solution to sell both products by combining SMIRNOFF™ No. 21 vodka with Cock’n Bull Ginger Beer and a spritz of lime in a copper mug. This was the world’s first Moscow Mule.

Following the creation of the cocktail at The Cock’n Bull, Martin travelled to bars around the United States encouraging bartenders to make a Moscow Mule, giving each of them an instant photograph of themselves with the final creation. Martin took a copy of the instant photograph on to the next bar, encouraging other bartenders to make the cocktail and eventually sparking a frenzy for the Moscow Mule across the country.

To kick off the celebration of this milestone anniversary, SMIRNOFF hosted a series of immersive dinners at the 14th Annual Tales of the Cocktail, one of America’s premier spirits festivals that highlighted the Moscow Mule during an annual cocktail competition. Throughout the evening, invited guests of legal drinking age were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant modelled on the historic meeting between John G. Martin and Jack Morgan.  Guests responsibly sampled original Moscow Mules, made with SMIRNOFF No. 21 vodka and Cock’n Bull Ginger Beer.

For 150 years, the SMIRNOFF brand has been enjoyed by legal drinking age consumers around the world, but it wasn’t until the Moscow Mule was created that vodka became a popular spirit in the United States. The mixability of SMIRNOFF vodka and its quality have inspired other vodka varieties across the globe and served as the basis for popularizing some of the world’s most famous cocktails.

No matter when or where you craft an original Moscow Mule to commemorate this tremendous milestone, please remember to always enjoy it in a copper mug and drink responsibly.

Marvel Releases The Second Doctor Strange Trailer

San Diego Comic Con is known for showcasing a ton of new trailers each year. Marvel just released the new Doctor Strange trailer and man does it look good. The film showcases the good doctor, who discovers the realms of magic and alternate dimensions after his hands become crippled in a devastating accident. This looks to follow Marvel’s tradition of making great films for their fantastic characters. What do you think of the trailer?

Steph Curry Still Poppin Bottles

He might have lost to the Cleveland Cavaliers in NBA Finals, but Steph Curry is popping bottles of champagne. It is all part of the 2016 Celebrity Spray-Off took place on July 21st in Lake Tahoe at the American Century Celebrity Golf Championship with celebrity and athlete competitors including Steph Curry, Jerry Rice, Roger Clemens, Alfonso Ribeiro, Aaron Rodgers and more!

Just before celebrity superstars teed off on the 18th hole, Korbel California Champagne challenged them to show off their champagne celebration skills as part of the Celebrity Spray-Off. Contestants competed to see how far they could shoot the cork from the top of a bottle of Korbel.

The Future Is Fantastic

Right now some of you are getting to check out the wonderment of San Diego Comic Con. That is one of the things that I still need to check off my bucket list. If you are like me and couldn’t make it to San Diego I have a very worth alternative. It is Loot Crate.

Loot Crate sends you a month box of goodies. Each box has about four to six items over $45 of retail value in every crate. You can even get a discount and special gifts if you sign up for a 12 month plan. These crates are money. Below you can check out my unboxing video from the month of July. The theme for this month’s Loot Crate was futuristic. I was thrilled to get the Futurama Planet Express Ship in this month’s crate.

Like what you see? Get a subscription. July’s crate had items from some of pop culture’s favorite predictions of science and the future like Star Trek, Futurama and more.

There are different themed crates as well. There is a Loot Anime, Loot Gaming, Loot Pets, Firefly, and LVLUp. They even have limited edition Star Wars and Call of Duty crates. You can pick out the best one that fits your style and your budget. Plus all subscribers are entered to win our monthly Mega Crate and Mini-Mega Crate Free Giveaway. Some of those crates are valued at $2,000. How cool is that? Go to www.lootcrate.com for more info on each one and to start your subscription today!

Jordan Brand Showcases The Air Jordan XXXI

When it comes to Michael Jordan and his signature sneakers everyone stops to look at the latest edition of the most popular shoe line. Last night Jordan Brand showcased the new Air Jordan XXXI in Las Vegas. Defiance is at the heart of Michael Jordan’s success. Throughout his career, the champion faced hurdles — injury, repeated defeat, illness — and continuously soared above them to realize the unexpected. Along the way, he redefined basketball’s relationship to style, the sport’s connection to youth counter-culture and the game’s creative potential.

When Jordan’s footwear arrived during his rookie season, it shared with the world some of its namesake’s tradition-breaking bravado. A black and red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. “Around this time, if you knew anything about Nike…Nike stood on this kind of rebel behavior,” recalls Jordan Brand VP Howard “H” White, in reference to the runners and tennis players connected to the Swoosh. “This Jordan, that color of the Air Jordan I, kind of galvanized that universal scope.”

The Air Jordan I set the tone for Jordan’s future, and his eponymous brand, transcending the court and finding favor across a broad spectrum of society, even with, as White reminds, skateboarders. “You just can’t make those stories up,” he says. “If somebody said, ‘Hey, here it is: Take the pen, take the pencil and draw it up just the way you want it,’ you probably couldn’t have drawn that up the way it came out.”

The Air Jordan XXXI represents a balance of Jordan Brand’s tradition of game-changing performance and its transcendent style: lightweight support for the world’s highest-flying athletes, including Russell Westbrook, and rich material details that exude an off-court sensibility.

The shoe’s first-of-its-kind Flyweave and leather upper incorporates a number of iconic Jordan elements, reintroducing the original Air Jordan “Wings” logo and a subtle Swoosh — not seen on a Jordan shoe since the Air Jordan I and the first time it has appeared alongside a Jumpman logo. And in its launch colorway the Air Jordan XXXI pays homage to the “banned” story.

Informed by Jordan himself, the Air Jordan XXXI also follows on a tradition of low-profile cushioning. “He needed to feel closer to the floor — that was his thing,” recalls White of the origin of Jordan’s desire for low-to-the-ground sole units. As such, the Air Jordan XXXI features FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support. “We really wanted to focus on propulsion in the forefoot, so when you’re coming down you’re engaging the FlightSpeed with the Zoom Air bag,” notes Kuerbis.

The Air Jordan XXXI “Banned” will be available globally September 3 in select retail stores and on Jordan.com. Stay tuned to @Jumpman23 on Instagram and Twitter for more information on the Air Jordan XXXI.

Baseball Keeps People Together

Baseball has been a staple in our country for some time now. It brings people together. To illustrate that point Bank of America is sharing a great video from their  #MLBmemorybank program. Bank of America invited Carol and Warren Reckmeyer, whose “Together Since 1952” jerseys went viral last year – to a VIP experience at the Cardinals/Giants game earlier this season. The couple, who has been married for 64 years, received a variety of surprises during the day, which icluded throwing out a double first pitch to Cardinals manager Mike Matheny and Giants manager Bruce Bochy, and a visit from Hall of Famer Ozzie Smith.

Ford Teams Up With Jose Cuervo

Now it may not seem like the Ford Motor Company and Jose Cuervo have a lot in common, but they do.  They are working together to explore the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.

Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring harnesses, HVAC units and storage bins. Initial assessments suggest the material holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment.

“At Ford, we aim to reduce our impact on the environment,” said Debbie Mielewski, Ford senior technical leader, sustainability research department. “As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”

The growth cycle of the agave plant is a minimum seven-year process. Once harvested, the heart of the plant is roasted, before grinding and extracting its juices for distillation. Jose Cuervo uses a portion of the remaining agave fibers as compost for its farms, and local artisans make crafts and agave paper from the remnants.

Now, as part of Jose Cuervo’s broader sustainability plan, the tequila maker is joining forces with the automaker to develop a new way to use its remnant fibers.

Like Ford Motor Company, Jose Cuervo is family-owned and operated. Founded in 1795, it has been making tequila for more than 220 years with the same experience, craftsmanship and recipes that have been handed down generation through generation.

The collaboration with Jose Cuervo is the latest example of Ford’s innovative approach to product and environmental stewardship through the use of biomaterials. Ford began researching the use of sustainable materials in its vehicles in 2000. Today, the automaker uses eight sustainable-based materials in its vehicles including soy foam, castor oil, wheat straw, kenaf fiber, cellulose, wood, coconut fiber and rice hulls.

“There are about 400 pounds of plastic on a typical car,” said Mielewksi. “Our job is to find the right place for a green composite like this to help our impact on the planet. It is work that I’m really proud of, and it could have broad impact across numerous industries.”

Pretty cool huh?

Captain Morgan Looks To Change The Way We Select The President

Did you all see the Republic National Convention? Some loved it and some didn’t know what was going on. Yet there is no question that the upcoming election has generated opinions across the spectrum, from ongoing policy discussions to international affairs to which candidate is the optimal choice to lead this country – and with more than 75.4 million in the US alone, Millennials have replaced Boomers as America’s most populous and arguably most influential generation.

Ranging from 21-34, some of our country’s most important technological, creative, and economical advancements can be directly attributed to the Millennial age group, yet the opportunity to hold the nation’s highest political office is being withheld from the very people who are changing the face of the nation and the world.

Today, Captain Morgan has launched a petition for Article II, Section I of the United States Constitution to be changed, which restricts those under the age of 35 from becoming president.

As part of the campaign, the Captain Morgan brand has teamed up with a crew of influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer, Thinkful’s Dan Friedman, and more – to support the cause.

To join the movement, adults 21+ are encouraged to visit UNDER35POTUS.com in order to sign the petition. If 100,000 signatures have been acquired by August 12, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response.