MTN Dew Looks To Hoop It Up This Summer

Coming this summer to a city near you is the Dew NBA 3X. If you are lucky enough to be near a city for one of the tournaments you will be able to check out the games. Mountain Dew and the NBA teamed up to create Dew NBA 3X, an elite 3×3 basketball competition tour that will make stops in six NBA markets between May and October, tipping off in Atlanta this Saturday, May 21. NBA players and legends, including Gary Payton and Dominique Wilkins, will also be on hand to interact with fans as they enjoy high-level 3×3 play, participate in exciting skills contests, listen to Atlanta’s biggest DJs and get a taste of Atlanta at local food trucks.

Beyond the above activities, fans can check out Dew’s #CourtsideCollection which includes:

On-site Gallery – Mountain Dew will create a pop-up gallery showcasing artwork created by local artists and fans that have been inspired by basketball and youth culture. Local artist, Joe King (@JOEKINGATL) will be on-hand to curate the gallery and illustrate around the artwork featured so that the gallery is constantly evolving during the tournament. Fans on-site will also be able to vote for their favorite artwork and take home limited-edition prints.

Court Design – Local artist, Greg Mike, was commissioned by Mountain Dew to design the courts at THE GULCH for the tournament. Greg’s design was inspired by and is unique to Atlanta. This art installation will remain after the tournament to create a lasting art piece for the Atlanta community to enjoy.

Dew NBA 3X is an elite 3×3 basketball competition infused with unique basketball lifestyle and entertainment elements. The inaugural U.S. tour will visit basketball fans in Atlanta, Miami, Dallas, Chicago, Houston and Los Angeles. The invite-only competition will tip off Saturday, May 21 in Atlanta and culminate on Sunday, October 23 in Los Angeles with the Dew NBA 3X National Finals. NBA 3X, the League’s global 3-on-3 platform is part of the NBA‘s ongoing commitment to growing and celebrating the game of basketball.

Plus NBA Legend and Hall of Famer, Gary Payton, serves as the Dew NBA 3X Ambassador and will make appearances at all six stops.

Who Will Win This Year’s Your Hero’s Name Here Program

It is that time of year again! We get to honor one lucky hero! In case you didn’t know Indianapolis was crowned as the racing capital of the world. Just like in the past the Indianapolis Motor Speedway has the ability to make a dream come true for one lucky hero at NASCAR’s most popular summer race.

One deserving man or woman will go down in sports history as the grand prize winner of Crown Royal’s annual “Your Hero’s Name Here” program, receiving the naming rights to the NASCAR race at Indianapolis Motor Speedway on July 24th, 2016.  This race will mark the tenth time Crown Royal has awarded race naming rights to an adult fan. The program focuses on all of the unsung heroes who make a difference in their communities, from firefighters and police officers to first responders and local volunteers. Every year five heroic finalists are nominated and through consumer voting, one winner is chosen to have their name cemented in sports history.

Adult consumers can go to CrownRoyalHeroes.com to vote for the hero they think is most deserving of naming rights to the race. Voting runs through June 9th and the grand prize winner will be announced shortly after.

New Atlanta Falcons Stadium Lowers Concession Prices

We always think that once a pro sports team gets a new stadium it will mean more out of pocket expenses for us fans. Well thanks to the Atlanta Falcons they are flipping the script on that. In 2017, Mercedes-Benz Stadium will offer food and beverage options developed to deliver what fans want – variety, speed of service, quality and value. The fan-first menu at Mercedes-Benz Stadium will include the most popular items priced as follows without compromising quality:

•$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)

•$2 – Dasani bottled water; hot dogs; pretzels; popcorn

•$3 – Peanuts; pizza; nachos; waffle fries

•$5 – 12 oz. domestic beer

Pretty cool right? I don’t think these prices have been around since Jimmy Carter was in the White House. (Kids, Google President Jimmy Carter’s term if you want to know that time era.) The menu and pricing model – which will allow a family of four to consume the typical game-day purchases for $28 or less – will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020. The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.

To improve speed and quality of service, Mercedes-Benz Stadium has partnered with its design team, construction partners and Levy Restaurants to create what will be an exceptional experience for fans, employing several new operational and design elements that include:

•More than 670 concession points-of-sale (65 percent more than our fans currently enjoy)

•Self-service soda refill stations away from the concession stands (to increase speed, shorten lines)

•Increased on-site kitchen and cooking capacity to ensure freshness, quality and speed of service

•Whole-dollar pricing for ease and efficiency

It looks like Atlanta Falcons fans will get a stadium upgrade without the new stadium prices. I hope this will be a continuing trend when teams get a new stadium.

MTN Dew Launches A New Network

If you think MTN Dew is just all about drinks well you got to check out their brand new network. For the past few months MTN Dew has been quietly operating the Mtn Dew Green Label Multi-Channel Network called MCN. It is their first-ever, brand-owned network. They will partner exclusively with culturally-relevant influencers who will create compelling YouTube content across key verticals important to DEW such as action sports, hoops, art, music, gaming and racing.  Dew has already signed on three influencers to the MCN since launching – hip-hop dancer D-trix, basketball influencer The Professor, and skateboarder Josh Katz.

What do you hope to see on MCN?

Watch The New Trailer To TMNT Out The Shadows

There is a new trailer for the new TMNT: Out Of The Shadows film. In the latest installment from this series Michelangelo, Donatello, Leonardo, and Raphael return this summer to battle bigger, badder villains, alongside April O’Neil (Megan Fox), Vern Fenwick (Will Arnett), and a newcomer: the hockey-masked vigilante Casey Jones (Stephen Amell). After supervillain Shredder escapes custody, he joins forces with mad scientist Baxter Stockman (Tyler Perry) and two dimwitted henchmen, Bebop (Gary Anthony Williams) and Rocksteady (WWE Superstar Stephen “Sheamus” Farrelly), to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater evil with similar intentions: the notorious Krang.

An Open Letter To Peyton Manning

What do you say to someone that has accomplished so much? How do you show your appreciation and gratitude? Gatorade found a way to do that for Peyton Manning by using his own words. To honor Manning’s hall of fame career and recognize him as he has for others through his iconic handwritten letters, Gatorade captured a selection of recipients from the letters Peyton wrote. Sentiments from the letters were read on film and then strung together into a new letter delivered as a message for Peyton – crafted from his own words.

The people who are in the video and who received a letter from Peyton are:

Tony Dungy – Peyton’s Indianapolis Colts head coach, 2002-2008; Pro Football Hall of Fame Inductee; current NBC Analyst

Jon Scott – Peyton’s friend and current Indianapolis Colts Vice President of Equipment Operations

David Cutcliffe – Peyton’s quarterback coach at University of Tennessee, 1994-1997; current Duke Head Coach

Pam Frenzel – Mother of Tyler Frenzel; Peyton befriended Tyler – diagnosed with leukemia – during a visit to the Peyton Manning Children’s Hospital at St. Vincent in Indianapolis and remained in close contact with Tyler until his death in 2004 at age 9

Jeff Saturday – Peyton’s Indianapolis Colts teammate, 1999-2011; NFL center, 1992-2012

Eli Manning – Peyton’s brother; current New York Giants quarterback

Demaryius Thomas – Peyton’s Denver Broncos teammate, 2013-2016; current Denver Broncos receiver

Derek Jeter – Peyton’s friend; fellow Gatorade athlete; New York Yankees shortstop, 1995-2014

Brandon Stokley – Peyton’s Indianapolis Colts and Broncos teammate, 2003-2006 and 2012 respectively; NFL receiver, 1999-2013

Archie Manning – Peyton’s father; NFL Hall of Fame quarterback, 1971-1984

Chris Mortensen – Peyton’s friend; current ESPN NFL analyst

Brandon Washington – First recipient of PeyBack Foundation Scholarship; currently a graduate student at University of Indiana

See Who Conan Recommends For President

Usually celebrities don’t get involved in politics. They keep who they are voting for a secret. Well Conan O’Brien isn’t one of those people. He is telling the world. For him there is one clear choice. It is Zoe! Who is Zoe? Well she’s young, hip, and is still learning to walk. Zoe is running for president, and celebs are lining up to show her support: in addition to Conan, Alyssa Milano, Ciara, Tea Leoni and Kelly Osborne, among many others, have publicly called for a Zoe presidency.

Zoe For President is a campaign from the National YMCA to talk about real issues facing Americans today—like the achievement gap, safe spaces, and healthy living—and her voice is definitely being heard, even if you can’t exactly make out what she’s saying.