More Flavors Will Be Getting A Kickstart From MTN Dew

As we all know MTN Dew Kickstart like to fuses three awesome things – an energizing blast of Dew with real fruit juice and a kick of caffeine – and today, the brand introduced four new bold flavors to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.

“Since the brand’s introduction in 2013, MTN Dew Kickstart has been an incredible success – one of our most exciting innovations of the past decade – and we’re continuing to give guys the bold new flavors they’re asking for with the introduction of Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange,” said Greg Lyons, senior vice president of marketing, Mountain Dew.

In conjunction with the release of these new flavors, Mountain Dew will build upon its “It All Starts With a Kick” campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.  And, for the first time since 2000, Mountain Dew will return to the Super Bowl with a hilarious TV ad that combines fan-favorite ad elements and is guaranteed to have fans talking.

The new flavors are available at retailers nationwide beginning on January 25, 2016.

Jordan Brand Athletes Reflect On The Legacy Of Martin Luther King Jr

Over the past 33 years, since its inauguration in 1983, Martin Luther King, Jr. Day has distinguished itself as among the most meaningful days of the pro basketball season – and this year is no exception: 20 teams, many of them including Jordan Brand athletes, will take the court. In honor of the occasion, a number of the players reflect upon the significance of the day and the man it commemorates.

Victor Oladipo

“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that,” is one of my favorites Dr. King quotes. Dr. King is a hero of mine and it is truly an honor and privilege to have the opportunity to play for the league on MLK Day.”

Jared Sullinger

“It’s such a blessing to be able to play a game on Martin Luther King, Jr. Day. Sometimes we are so focused on getting here — playing in the league — that we forget how we got here and [why we] had this opportunity in the first place. It’s really special. Blessed.”

Otto Porter Jr.

“It means a lot to play in the MLK Day game — being able to come together as equals and play the game that I love! Dr. King was courageous, a role model and gave so much hope to the people.”

Kemba Walker

“It’s motivating and refreshing to play in a diverse league, with different faces, races and ethnicities. It is a direct reflection of the goals and mission of Dr. Martin Luther King, Jr. and I’m happy to play with all of my brothers on his day.”

Andre Drummond

“The Martin Luther King, Jr. Holiday celebrates the life and legacy of a man who brought hope and healing to America. I’m happy to share in the positive energy the league spreads on this day, appreciating his efforts and playing with friends of different backgrounds, collectively.”