The Air Jordan IV Retro Cements Itself As An All-Time Favorite

Sneakerheads have been waiting a long time for this shoe’s return. A classic in every sense of the word. Jordan Brand launched the Retro Remaster initiative in spring of 2015. In response to consumer feedback, it incorporated enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand sustains this initiative by evolving the remastering process and reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and continues with the Air Jordan 4 Retro ‘Cement’.

The fan-favorite Air Jordan 4 Retro ‘Cement’ returns for the first time since 1999, complete with randomized paint splashes, premium leather uppers and the famous NIKE AIR logo on the heel. Available February 13 on Nike.com (10am EST/7am PST).

The Super Bowl Gets A Golden Ride

With 49 years of memories from the Super Bowl Mercedes-Benz wanted to showcase a ride that would fit the celebration. It is the golden anniversary of the Super Bowl so why not go to the game in style with a golden car? Taking part in Super Bowl 50 festivities Jamie Foxx and Extra Host Charissa Thompson joined Mercedes-Benz for a ride in the Iron Schöckl. Set up outside of AT&T Park as a way for the brand to engage fans, the Iron Schöckl features a G-Class SUV, one of the most powerful and rugged models in the Mercedes-Benz lineup. Its capabilities were on display as Charissa cruised down a 45-degree angled steel ramp.

Reebok Brings Back An All Time Classic

Sneakerheads pay attention! Reebok Classics is bringing back a one of a kind sneaker. The Question Mid OG was the first pair of shoes that Allen Iverson wore on court.  From the pearlized red leather toe, the translucent ice outsole, Reebok’s patented Hexalite technology, and the iconic “Q” logo on the back collar, the Question Mid signaled a new era of basketball with Allen Iverson’s trademark lightning quick moves, cementing him as a true star.

Over the course of his first season, Iverson wowed audiences with a string of 40 point games and earned the title of Rookie of the Year.  The Question Mid OG also birthed one of the top moments in Allen’s history, where a rookie Iverson went head to head with Michael Jordan with what became his legendary crossover move. This one play inspired legions of fans as they tried to recreate The Crossover on their own.

The Reebok Classic Question Mid OG will release for $140 on Friday, February 12th at retailers including Reebok.com, Finish Line and Sneaker Villa.

Plus today Reebok Classic released the Question Mid “Prototype” will release for the first time today, Friday, February 5th for $200 at Reebok.com, Packer Shoes and Concepts.

MTN DEW Looks To Bring In All-Pro Help For Their Super Bowl Ad

We are two days away from the Panther and Broncos facing off. Mtn Dew is giving a nod to their first in-game Super Bowl ad in more than 15 years by partnering with wide receiver Brandon Marshall, pro defensive tackle Aaron Donald and radio personality Mike Greenberg, to root on a real puppy, a real monkey and a real baby as they made their Super Bowl picks at the NFL Experience in the Moscone Center in San Francisco yesterday. The three awesome visionaries were brought together to tease the much-anticipated arrival of the Mtn Dew Kickstart “puppymonkeybaby” commercial, which will air in-game during the first quarter of Super Bowl 50.

In conjunction with the release of four new, bold Mtn Dew Kickstart flavors, “puppymonkeybaby,” the TV commercial for Mtn Dew Kickstart, a beverage that fuses three awesome things – DEW, real fruit juice and a kick of caffeine – stars a quirky, albeit endearing character that is also comprised of three awesome things fans love in a Super Bowl commercial – a puppy, a monkey and a baby. “Puppymonkeybaby” brings guys just the right amount of kick to spark a damn good time, anytime, anywhere…just like Mtn Dew Kickstart.