Brace Yourself For This Kevin Hart And MTN Dew Team Up

Kevin Hart is everywhere. How does he have all that energy? Well wonder no more, as the new “Give your Head a MTN DEW KICKSTART” campaign ventures inside the head of Kevin Hart – literally. Fresh off the announcement that Hart will be starring in the remake of ‘Uptown Saturday Night’, the commercials mark the first time we see Kevin, the face of the brand, in a DEW spot.

In the three :15 spots, Kevin showcases how he pumps himself up with a refreshing boost of Mtn Dew Kickstart, and  – spoiler alert – it involves a heavy duty, green motorcycle and WWE Hall of Fame Legend, “Mean” Gene Okerlund. As if getting a peek into the inner workings of Kevin’s head isn’t already cool enough – Mtn Dew Kickstart is now available in 11 awesome flavors, providing a great-tasting, refreshing boost.

Skip The Birthday Cake For This Unique Cocktail

This May is a big one for Tipsy Scoop as it marks their Barlour’s first birthday in NYC. To help them celebrate the occasion, Smirnoff is teaming up with Tipsy Scoop to release their newest seasonal flavor, the Boozy Birthday Sundae.

The birthday-themed sundae is infused with Smirnoff Whipped Cream and amaretto, topped with layers of pink frosting, rainbow sprinkles, and funfetti cake plus a cherry. The collaboration is available now until the end of May at Tipsy Scoop’s Barlour location only (217 E 26th St, New York, NY 10010) so make sure you swing by to try it out before it’s too late!

Sip Like A Royal For The Upcoming Wedding

The Royal Wedding is happening this weekend on May 19th. Here in the states some of us will be watching it online, on TV or on social media. As you prepare to celebrate with your friends why not have some fun Crown Royal cocktails at your party.

Here are few that you can enjoy responsibly with your friends.

Tie The Knot

1.5 OZ. CROWN ROYAL DELUXE

.5 OZ. HONEY

.75 OZ. GRAPEFRUIT JUICE

Directions: Place Crown Royal Deluxe, honey and grapefruit juice in a shaker tin. Add ice and shake. Strain into an ice-filled rocks glass.

Here Comes The Bride

1.5 OZ. CROWN ROYAL VANILLA

4 OZ. COLD BREW

.5 OZ. SIMPLE SYRUP

Directions: Add Crown Royal Vanilla, cold brew and simple syrup to an ice-filled highball glass and stir.

unVEIL

1.5 OZ. CROWN ROYAL XO

.25 OZ. MAPLE SYRUP

Directions: Add Crown Royal XO and maple syrup to a rocks glass. Add ice and stir.

If you are looking for something lighter why not have some English-inspired tea and coffee set-ups from Keurig that can be created last-minute and are perfect for guests to self-serve.

Royal Wedding Coffee & Tea Bar Ideas:

1.        Serve coffee and tea in a fun mug. We’re certain it will taste better this way.

2.        Pair donuts with coffee. Bonus points if you create a donut pyramid.

3.        Ditch the spoon for wedding-themed coffee & tea stirrers.

4.        Add some royal flair to pastries with British toothpick flags.

Make it easy to serve both coffee and tea. We’re partial to the newest coffee maker from Keurig, the  K-Elite Single Serve Coffee Maker: where bold style meets bold flavor. You can can visit Keurig.com for savings, including 15% off Pods.

Which Whisky Will You Enjoy On World Whisky Day

World Whisky Day is upon us, and we’re excited to celebrate this day. If you are looking for a a whisky to enjoy responsibly on World Whisky Day that is this Saturday May, 19th we have a few ideas below.

Some of the options below are George Dickel No. 12, Crown Royal XO, Bulleit Barrel Strength and Orphan Barrel’s Rhetoric 24-Year-Old. Whether you’re enjoying your whisky on the rocks, in a cocktail, or with loved ones, you will be sure to find the best fitting whiskey below to make this Saturday one to remember.

Cheers!

George Dickel No. 12 (Suggested retail price, $24.99)

Concentrated flavors of rich oak and subtle vanilla lead to a long finish with hints of maple, butter and smoke. A whisky with enormous depth, range and personality – considered by many to be the gold standard of Tennessee Whisky.

Crown Royal XO (Suggested retail price, $49.99)

Crown Royal XO is a unique blend of more than 50 of the finest Crown Royal whiskies finished in cognac casks. Resulting in both an extraordinarily complex and smooth expression, Crown Royal XO is an elegant whisky that is deliciously balanced with hints of vanilla, spice and rich dry fruit.

Bulleit Barrel Strength (Suggested retail price, $59.99)

Winner of a Double Gold medal and named Best Straight Bourbon at the 2018 San Francisco World Spirits Competition, Bulleit Barrel Strength gives bourbon lovers the opportunity to taste the classic Bulleit Bourbon straight out of the barrel, uncut and non-chill filtered. Originally released in 2016 as a Kentucky-only offering, the newest variant just expanded nationally this year.

Rhetoric 24 (Suggested retail price, $130)

The 24-year-old aged whiskey comes out of the barrel with an aroma of rich vanilla oak, brown sugar and chocolate beginning with orchard fruit giving way to a warming finish of nutmeg and caramel notes. It is the twelfth release from Orphan Barrel and has been aged four years longer than the first release made by the distillery. The whiskey will continue to be progressively aged and re-released annually at a year older allowing whiskey aficionados to collect the series and compare side-by-side.

IndyCar Driver Alexander Rossi and Crown Royal Honor The Military

Crown Royal and Verizon IndyCar Series driver Alexander Rossi visited Stout Army Airfield in Indianapolis to surprise servicemen and women. Military members enjoyed a meet and greet with the Indy 500 winner along with Stephen Wilson, the Director of Whiskey Engagement for Crown Royal. During his visit Rossi announced he will be submitting the names of all military attendees who attended which is more than 200 names to Crown Royal’s Wall of Gratitude. Those names will be on display at the Indianapolis Motor Speedway. Crown Royal also presented the Indiana National Guard tickets to Armed Forces and Indy 500 weekends along with some other fun opportunities around the track.

“Serving our nation is the most generous thing a person can do for this country,” said 2016 Indy 500 winner Alexander Rossi. “I have the utmost confidence race fans will do their best for the Crown Royal Wall of Gratitude by Indy 500 weekend, honoring so many deserving troops and veterans.”

Crown Royal’s history of inspiring exceptional generosity in all its forms goes back more than a decade. The brand has a long-standing history of supporting those who serve our country. In addition to collecting names for the Wall of Gratitude, Crown Royal will be assembling care packages, during activations at Indianapolis Motor Speedway, for deployed troops through their ongoing partnership with Packages From Home.

Who Wants To Try A Hot Dickel

Just as the months start to warm up, George Dickel is following suit. For more than a century, both George Dickel Tennessee Whisky and McIlhenny Company’s TABASCO® Brand Pepper Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship. Now, with George Dickel TABASCO Brand Barrel Finish available in stores this May, these two iconic brands are coming together in one bottle. Finished in barrels used to age tabasco peppers for three years, George Dickel TABASCO Brand Barrel Finish has a deliciously spicy flavor. George Dickel takes its Tennessee whisky and rests it in these barrels for 30 days, allowing the spice and flavor imparted on the wood from the tabasco peppers to add its unique finish.

TABASCO Brand Pepper Sauce is then distilled to create an essence, which is carefully blended together with the whisky to create George Dickel TABASCO Brand Barrel Finish. The result is a deliciously spicy shot, which recently won a Gold Medal at the 2018 San Francisco World Spirits Competition.

“George Dickel Tennessee Whisky and TABASCO are two of the most iconic brands the South has to offer for a reason – the craftsmanship that goes into creating these products is the real deal,” said Jeff Parrott, Director of American Whisk(e)y Development at Diageo. “Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavor with our quality Tennessee whisky.”

The release of George Dickel TABASCO Brand Barrel Finish signals the return of longer days, livelier nights and good times. For consumers looking for the perfect mix of fun and flavor, it can be enjoyed as a shot with celery salt on the rim, or with pickle juice or an ice chaser. Whether enjoyed at your local barbeque spot or backyard party, a shot of Hot Dickel provides a peppery kick, but goes down with a smooth finish. Hitting shelves nationwide in May, George Dickel TABASCO Brand Barrel Finish carries a suggested retail price of $24.99 for a 750 mL bottle and is also available in 50 mL and 1L sizes. The alcohol by volume is 35% (70 proof). Like the rest of George Dickel Tennessee Whisky brand’s offerings, this shot is meant to be enjoyed responsibly.

Budweiser Puts The Spotlight On NBA Players Biggest Fans

Budweiser are putting the spotlight on NBA players’ moms for Mother’s Day.  Budweiser recognizes that behind almost every amazing NBA player, sitting front row at every game, there exists the real MVP: their mom. We wanted to share a new Budweiser video created just for this occasion called “Mother’s Day Tribute: This Bud’s For The Real MVPs” that will air this weekend on TV. The video features Kevin Durant’s mother, Wanda, delivering a voice-over of motherly advice juxtaposed by the on-court action.

Check out the video below.

Up Your Burger Flavor With Cholula

For all of you who love a great burger you need to check this out. Cholua has partnered with Umami Burger to create the ‘Sweet Habanero’ Chick-Me-Out Burger, Umami’s first-ever grilled chicken sandwich featuring Cholula’s new flavor, Sweet Habanero. And, it’s for the health-conscious served with a vegan bun or in a lettuce wrap!

The secret menu item will be available only at the Umami Burger at the Grove in LA now and two other select locations in Chicago and NY until June 6th.

The sandwich features an array of colorful & flavorful ingredients, including Cholula Sweet Habanero Hot Sauce, Adobo Marinated Grilled Chicken Breast, Smashed Avocado, Pickled Red Onions, Lime & Green Mango Slaw & Charred Pineapple.

Who is hungry? Make sure you check out the ‘Sweet Habanero’ Chick-Me-Out Burger before it is gone.

Black Panther Is Out Now On Digital And Blu-ray May 15th

Fans can bring home Black Panther now on Digitally in HD and 4K Ultra HD and Movies Anywhere today and on 4K Ultra HD™, Blu-ray™, DVD and On-Demand on May 15. The film is packed with light-hearted fun, pulse-pounding action and a powerful message.

Marvel Studios’ “Black Panther,” is a global cultural phenomenon that has thrilled and inspired generations of moviegoers around the globe. “Black Panther” is the highly celebrated story of T’Challa (Chadwick Boseman), a young African prince who takes on the mantle of King and Super Hero. The film has dominated the box office charts emerging as the third biggest movie of all time domestically with over $665 million.

Through the 4K Cinematic Universe Edition of “Black Panther,” fans will experience the exhilarating adventure in stunning 4K Ultra HD with next-generation high dynamic range (HDR) visuals and Dolby Atmos immersive audio. Disc extras include never-before-seen commentary from director Ryan Coogler; deleted scenes; outtakes; and several making-of featurettes, which detail the Black Panther’s evolution, the remarkable women of Wakanda, the history of T’Challa’s proud nation, and the cosmic origin and technological applications of vibranium. Also included are a roundtable discussion with “Black Panther” filmmakers and writers; a featurette tracing the countless connections between heroes, characters and storylines within the Marvel Cinematic Universe; and an exclusive sneak peek at “Ant-Man and the Wasp.”

Bulleit Puts The Spotlight On Upcoming Artists

From newly discovered talents to the most influential figures of the 20th century, Frieze New York 2018 showcases the best of what’s happening in the international art world. It also sets the stage for the latest collaborative project from Bulleit Frontier Whiskey, where artist and actor Aldis Hodge, New York artists Taylor McKimens and Tara McPherson and thousands of fair goers will celebrate their frontier spirit by creating Impressions artwork inspired by the iconic Bulleit bottle.

For its latest Frontier Works collaboration, Bulleit has partnered with local artists in communities around the country to create Bulleit Bottle Impressions. Whether charcoal, paint or chocolate, artists create their pieces by laying paper on top of the Bulleit bottle and using their medium of choice to create an impression by pressing down on the bottle’s raised lettering.

As part of its partnership with Frieze Art Fair, Bulleit is now inviting adult visitors at Frieze New York to join in the project by tagging photos of their own Impressions artwork on Instagram using #FrontierWorks. Festival attendees will also have the opportunity to create their own Impression in the Bulleit Whiskey Lounge at Randall’s Island Park May 3-6.  Select consumer-submitted Impressions using #FrontierWorks will be featured as part of the Bulleit Frontier Works: Bottle Impression project later this summer.

“Bulleit is a whiskey living on the edge of culture, making an impact by uniting the imaginations of frontiersmen and women who challenge the status quo every day,” said Ed Bello, US & Global Brand Director for Bulleit Frontier Whiskey. “Bulleit Frontier Works: Bottle Impressions celebrates and brings to life the frontier spirit of artistic expression in all of us.”

To further celebrate these collaborations, Bulleit worked with local artists across the country to transform their Impressions into unique works of art. Contributors to-date include: Christina Mrozik and Zach Johnsen whose artwork debuted at Soul’d Out in Portland and Ryan Duggan and CHema Skandal! whose artwork was launched at One of Kind Festival in Chicago. Taylor McKimens and Tara McPherson’s artwork is currently displayed throughout New York and will be showcased at Frieze New York.