Guinness And The Leary Firefighters Foundation Raise A Glass and Money For Firefighters

in New York City, Guinness & Co. raised a glass of the iconic beer in honor of the Leary Firefighters Foundation (LFF) during a special event to present the LFF a check for more than half a million dollars in support of firefighters nationwide.

Actor and founder of the LFF, Denis Leary, joined Guinness and Diageo executives to celebrate their combined efforts to support firefighters across the U.S. Throughout the past year, Guinness raised over $500,000, in partnership with the LFF, to help provide quality equipment, education, training and technology for firefighters everywhere. Guinness and the LFF received an outpouring of personal donations and contributions from adult supporters through the brand’s fundraising efforts to support the foundation as well as a significant contribution from Guinness itself.

“At Guinness, we celebrate those who are Made of More; those who carry on the legacy of our founder and our company and who demonstrate great character without asking for recognition. Firefighters showcase these qualities with the commitments and sacrifices they make every day,” said Guinness Brand Director Doug Campbell. “We’re very proud of the work we’ve done alongside the LFF and we’re excited to continue that initiative to recognize individuals who do more for their communities throughout the next year.”

Guinness’ St. Patrick’s Day 2014 program hosted a variety of fundraising initiatives through its philanthropic online hub, including a limited-edition firefighter themed

t-shirt sold online and in select bars across the country. The makers of Guinness beer also released the Extraordinary Irish Beers Variety Pack, saluting firefighters’ extraordinary character, which included Guinness® Draught, Guinness® Black Lager, Smithwick’s® Irish Ale and Harp Lager. A percentage of the proceeds from sales of the t-shirts and variety packs were donated to the LFF. The program has been part of the brand’s ‘MADE OF MORE’ campaign, which celebrates the service and selflessness of firefighters.

“We are thrilled to continue our partnership with Guinness for a third year,” said actor Denis Leary, founder of the LFF. “Since beginning our partnership two years ago, we’ve raised more than $650,000 to help firefighters nationwide. It’s an honor for the LFF to be recognized for its tireless efforts in support of all the men and women who put their lives on the line every day; the funds raised by Guinness will help our firefighter brothers and sisters in uniform across the country.”

The event also kicked off the brand’s goal to raise $1 million for local firefighters by St. Patrick’s Day 2015, in the third year of its partnership with the LFF. For the next several months, Guinness will publicly recognize those who make great contributions to their communities by raising a Guinness to them at a community event. The brand will carry out additional fundraising activities throughout the year to reach its $1 million fundraising goal.

Join the conversation and share Made of More moments on Twitter at @GuinnessUS. Select images and stories will be featured on the brand’s Instagram feed which celebrates those who are Made of More.

To learn more about Guinness’ partnership with the LFF, visit To learn more about the work LFF does in support of firefighters, visit

Guinness reminds everyone while raising your glass in support of firefighters, and all the men and women who do more for our communities, to do so responsibly.

Football Betting 101

Online sports betting is huge in every part of the world and it’s still growing, with sportsbooks now offering betting lines on all major league sports in the States, Europe and beyond.

NFL Football is by far the most popular sport to bet on, with the volume of betting on the Super Bowl setting records, year after year. It may seem straight forward, but understanding betting lines and choosing the smartest wagers to make can be a daunting task for the rookie sports bettor. Here’s some basics that’ll get you up to speed.

Understanding the Point Spread

The most fundamental thing to understand when betting on the NFL is the point spread. The point spread is a betting line that represents the number of points a team will win or lose by, with sports bettors wagering on whether a team will win, or lose, by more or less than the established line.

For example, let’s say the Oakland Raiders are visiting the Denver Broncos, and the Broncos are favored to win by 7.5 points.

This will be represented by a betting line that looks like this:

Oakland Raiders +7.5

Denver Broncos -7.5

The + symbol in the Raiders betting line indicates that they are 7.5-point underdogs and would be a winning bet if they win the game outright or lose by less than eight points. And conversely, the – symbol in the Broncos’ line indicates they are 7.5-point favorites, which means they must win the game by eight points or more to “cover the spread:” and win the bet.

Understanding the Moneyline

Another fundamental line to understand in football betting is the moneyline. With a moneyline bet, a team must simply win the game outright for the bet to win. Winners will be paid off according to the posted moneyline odds. For example, let’s say that 49ers, as the home team, is the moneyline favorite in a matchup against the Seahawks.

That betting line that could look something like this:

Seattle Seahawks +130

San Francisco 49ers -125

As longshots, a $100 bet on the Seahawks would win $130, while the 49ers are moneyline favorites, meaning  it would require a $125 bet on San Francisco to win $100.

Understanding the Total

The third key element of an NFL betting line is the total, which predicts the total number of points that will be scored by both teams in the game. Total betting lines will look something like this:

OVER (-110)


UNDER (-130)

The point total in the example above is set at 51.5. You can bet that the total points in the game will finish OVER or UNDER 51.5, with moneyline odds accompanying each option.

In the above example, to win $100 by betting on the OVER requires a wager of $110 while a $130 bet on the UNDER is required to win $100.

It’s pretty easy to find explore different online sportsbook options by visting a site like Check out different site options and tinker with different bet types before actually making a wager.

Once you get the basics down, you can add a layer of complexity to your NFL bets by combining multiple single bets into a parlay wager, or manipulating point spreads using teaser bets.