Lifestyle

Post Malone Teams Up With Bud Light

Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership - a limited-edition merch collection available nationwide on Monday, August 5, 2019 exclusively onShop.PostMalone.com.

To kick-off the launch, Bud Light is hosting a New York City-based pop up shop for two-days only - Sunday, August 4th from 2-8PM and Monday, August 5th from 3-7PM at 89 Crosby Street, New York, NY 10012.

The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post Malone and Bud Light than ever before. The collection, all priced between $10 and $250, draws inspiration from Post Malone’s distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.

“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” said Post Malone.

Following the pop-up activation, NYC fans have the chance to catch Post Malone perform on Bud Light’s Dive Bar Tour stage where he will return for an intimate show for fans and will announce when the full merch collection will be available online at shop.postmalone.com.

A New Channel That Will Lift Up Your Spirits

For all those people out there that love cocktails and drinks there is a new channel for you. Award-winning media company NBTV Channels has announced the launch of Spirits Network, the first shoppable entertainment network and personalized membership service coupled with physical products and premium original content. Spirits Network will bring unparalleled access and expertise to the culture of premium spirits’ growing audience.

With a mission to “discover, buy, taste,” on every device, Spirits Network launches today as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who create it. Spirits Network product selection is supported by experts across all spirits categories, led by Flavien Desoblin, from NYC’s Brandy Library and Copper + Oak lounges. It will also be supported by other curators and experts including internationally-renowned bourbon expert Fred Minnick, mixologist Rob Floyd and celebrity friends. The products they have selected bring together the most exclusive brands – both craft and commercial – all available for real-time purchase through proprietary click-to-buy technology.

“This is the future of media,” says NBTV Chairman & CEO and Spirits Network co-founder Nick Buzzell. “This isn’t an analog business anymore, and we’re creating a new kind of network without interruptive commercials that bring product experiences directly to consumers. For example, we’re working with Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, to tell stories, like how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he created. These are entertaining stories first and, at the same time, a celebration of premium spirits and the community that enjoys them.” Further, as a leader in this space, we are proud to work with the Distilled Spirits Council of the United States and Responsibility.org to integrate responsibility into everything we do.”

Spirits Network will feature:

  • Original Content:  See the stories behind the bottles, whether it’s a short snippet of a Japanese whiskey-tasting on mobile or a documentary about tequila on the big screen. Our award-winning series uncovers the characters of legend and the tastemakers of today obsessing with craft whiskeys, vodkas, tequilas, gins, brandies and other liquors across fine spirits categories.
  • Shoppable Content Members can buy rare and even exclusive product in two ways: One, product windows will be visible within content screens with a “Quick Buy”” option available. Two, subscribe to a monthly Spirits box and have our experts select products based on tastes and areas of the desired exploration whether it’s a monthly bourbon box, craft gin or the latest in tequila. Those offers will also be available as gifts for the holidays, bridal party, or even the office party.
  • Community: Spirits Network is building a new kind of social network, one where spirits enthusiasts can connect to each other as well as the personalities and experts that define the spirits business.

Get Crown Royal XR While You Can

Crown Royal XR, the second addition to the Crown Royal Extra Rare Whisky Series, is a limited-edition whisky crafted from one of the final batches of whiskies produced at founder Samuel Bronfman’s original LaSalle Distillery. And with LaSalle Distillery production closed in 1993, Crown Royal XR will not be available for much longer.

Crown Royal XR is the rarest in our whisky series and boasts an exceptionally full-bodied and smooth sipping experience. The sophisticated blend of dried fruits and honey harmoniously balance the spicy notes of Canadian rye for a round finish that tastes of raisins, cocoa and brown sugar.

Before it is gone, add a piece of Crown Royal history to your whisky collection or gift a bottle to the aficionado you know will appreciate the legacy and craftsmanship of this collectible release.

Bud Light Offers Area 51 Aliens Free Beer

Bud Light set out to up the ante on the Area 51 raid scheduled for Friday, September 20, by offering free Bud Light to any alien that escapes Area 51 – and that was only the beginning.

The thought of offering America’s favorite light lager to creatures from another world got Twitter users buzzing, and Bud Light doubled-down on the promise by serving up a Bud Light Area 51 special edition label.

Fans immediately hopped on board with the thought of a limited-edition label, and Bud Light shared that if this tweet receives 51,000+ RT, they will make the label a reality.

A Bud Light spokesperson behind the mission shared, “Whether you’re from this planet or another galaxy, nothing says ‘welcome to our planet’ like a few beers. The way we see it, there’s no better way to show these aliens ‘we come in peace’ than a few BLs. Who knows? Maybe a few beers will make this a party rather than a raid.”

Stella Artois Has Improved The Red Cup

Just in time for the 4th of July, Stella Artois is dethroning the OG red party cup and making summer parties a little bit fancier with the release of its Red Stella Cup.

This summer Stella Artois is dethroning the OG red party cup and helping party-goers step up their game with the debut of its newRED STELLA CUP, a combination of the red plastic party cup and Stella’s famous chalice.

Meant to go anywhere your classic red cup would, the RED STELLA CUP is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a red cup with a stem, but make sure to write your name on it so no one snags it for their next summer hang because RED STELLA CUPS are durable enough to last party after party.

The first 1,000 people to order the RED STELLA CUP will snag a 6-pack for free to share with friends (or keep them to yourself, we’re not judging). Missed the free ones? Head to stellaartois.com/redstellacup to grab a 6-pack of RED STELLA CUPS for the price of $10.00, or snag a full party pack of 24 for $30.00. You can count on it being a game changer, literally.

Pour a Stella, lift one up, snap a photo and share using @StellaArtois and #RedStellaCup.

Being Basic Can Make You Rich

Flower crowns, flash tats and boomerangs… basic, basic and basic – amirite?

This summer, BON & VIV Spiked Seltzer is rallying America to finally break up with basic – starting with the #1 offender, vodka soda – and reach for a better basic – BON & VIV Spiked Seltzer. With seven light and refreshing flavors, 0g of sugar, 4.5 percent ABV and IG-worthy colorful cans, BON & VIV Spiked Seltzer is the better way to enjoy a summer basic without sacrificing taste.

BON & VIV wants to put those boring choices behind you by offering a chance to win $30,000 to ban basic and choose a better basic.

To enter:

  1. Follow BON & VIV Spiked Seltzer on Instagram, Twitter or Facebook
  2. Tell the brand how you’re going to ban basic and choose the better basic this summer and use #BONandVIV and #contest
  3. The winner will uphold the ban on basic from July 15 through the last day of summer, and take a quiz at the end of summer to test their better basic knowledge

Celebrate The 4th Of July With Smirnoff

There’s no better way to celebrate this Americana holiday than with fun cocktails made with the world’s No. 1 vodka, Smirnoff No. 21 Vodka and the drink of summer, Smirnoff Red, White & Berry!

No matter if you’re enjoying a beach day with the family or sitting back and enjoying the fireworks, Smirnoff has easy-to-make cocktails that are perfect for everyone. Back for a limited time only, Smirnoff Red, White & Berry offers a mix of cherry, citrus and blue raspberry flavors that blend perfectly into any cocktail.

And the fun doesn’t stop there! The smooth-tasting and gluten free Smirnoff No. 21 Vodka serves as the perfect base for our Smirnoff Peach Tea Lemonade that is sure to be a hit at all festivities around this Independence Day.

Red, White & Berry Crush

Ingredients:

·         1.5 ounces Smirnoff Red, White & Berry

·         4 ounces raspberry lemonade

·         2 ounces lemon-lime soda

·         Garnish: lemon wedges and fresh raspberries

Directions:

Fill a tall glass with crushed ice. Add vodka and raspberry lemonade. Top with lemon lime soda. Stir gently to combine. Garnish with lemon wedges and fresh raspberries.

Red, White & Berry Sangria

Ingredients:

·         ½ cup Smirnoff Red, White & Berry

·         1 cup white cranberry juice

·         1 (750ml) bottle Pinot Grigio

·         1 cup lemon-lime soda

·         1 cup blueberries

·         1 cup raspberries

·         1 cup blackberries

·         1 cup honeydew chunks

Directions:

Fill a large pitcher with fruit. Add vodka, cranberry juice, and Pinot Grigio; stir to combine. Store in the refrigerator for at least 4 hours, or overnight. Stir in lemon-lime soda right before serving.

Peach Tea Lemonade

Peach Simple Syrup

Ingredients

·         3 peaches, pitted and roughly chopped

·         1 cup granulated sugar

·         1 cup water

Peach Tea Lemonade

Ingredients

·         1 ½ cups Smirnoff No. 21 Vodka

·         8 black tea bags

·         2 cups boiling water

·         4 cups cold water

·         1/2 cup freshly squeezed lemon juice

·         1 batch peach simple syrup (recipe above)

·         Garnish: peach slices and fresh mint

Directions:

1. To make the simple syrup, combine peaches, sugar, and water in a large saucepan. Bring the mixture to a boil. Using a potato masher or wooden spoon, break up the peaches. Turn down the heat to low and simmer for 5 minutes. Remove the pot from the heat and allow the mixture to come to room temperature. Strain. If you’re not using the mixture immediately, transfer to an airtight container and store in the fridge for up to 1 month.

2. To make the cocktail, add the tea bags to a heatproof pitcher. Pour the boiling water over the tea bags and allow to steep for 3 minutes. Remove the tea bags and stir in the cold water, lemon juice, peach simple syrup, and vodka. Place the pitcher in the refrigerator to chill for at least 4 hours.

3. When you’re ready to serve, fill a mason jar or tall glass with ice and add the tea. Garnish with peach slices and fresh mint.

Americana Faux-Jito

Ingredients:

  • 3 oz. Smirnoff Ice Red, White & Berry
  • 1 oz. Smirnoff No. 21 Vodka
  • 4 cherries
  • 4 raspberries
  • 2 basil leaves
  • 2 oz. lemon juice
  • 1 lemon wedge
  • 1 sprig of basil

Jonathan Van Ness Teams Up With Smirnoff

Last night, Smirnoff and Queer Eye star Jonathan Van Ness hosted a “House of Pride,” event to celebrate the LGBTQIA+ community. The event is part of Smirnoff’s long-standing commitment to the LGBTQIA+ community and their 2019 “Welcome Home” campaign to roll out the welcome mat for the millions of global LBTQIA+ community and allies traveling to New York for Pride celebrations.

“House of Pride,” a home-inspired, immersive pop-up experience features six insta-worthy rooms where Smirnoff pays homage to – and celebrates – the history of the LGBTQIA+ community and cheers to the future of the community.

During the night, Jonathan Van Ness had an epic grand entrance from a rainbow taxi, sipped on speciality Smirnoff cocktails inspired by the global LGBTQIA+ community and cheered to Pride Month while floating through the pop-up experience with guests.

The Real Men of Genius Are Back

Do you remember Bud Light’s, “Real Men of Genius” campaign from the late 90s and early 2000s? If not, here’s a quick reminder. Bud Light is updating this iconic campaign with a twist for the modern age by celebrating the people who make social media and the internet great, renaming it “Internet Heroes of Genius.”

This morning, seven “Internet Heroes of Genius” spots will rolled out on Bud Light’s YouTube channel including Online Encyclopedia Hero, Snapchat Lens Hero and Person That Still Uses Middle School Email. Additionally fans have the opportunity to share their internet achievements by tweeting at Bud Light for a chance to receive a custom salute throughout the day.

“The ‘Real Men of Genius’ campaign is one campaign that our Bud Light followers have continued to reference in memes, gifs and social content, so after years of requesting for it’s return, it was only right we pay the tribute and raise a digital glass to today’s real internet heroes,” says Conor Mason, Bud Light Digital Director.

Patrick McCaw Gives His Raptors Teammates A Royally Cool Gift

In honor of Toronto’s Big win, three-peat Champion Patrick McCaw is gifting the 2019 championship team with a bottle of Crown Royal XR – one of Crown Royal’s rarest and most celebrated whiskies.

McCaw had the following to say about the team’s accomplishment:

“It’s been a historic journey for this team and I’m proud to have been a part of it. Above all, I’m grateful for my teammates and for their determination to be crowned the 2019 Champions, so I’m gifting each of them with a bottle of Crown Royal XR, an extra rare whisky that’s made right here in our own backyard in Canada. Cheers to a great season and I look forward to what’s next for this team.”