Most people know that J.J. Watt works hard and plays hard. He also like to hang out with his fans. Last night Watt surprised fans by announcing the release of the Reebok JJ I “City Pack,” the latest edition of his signature training shoe with Reebok.
Designed by the world’s most explosive athlete, the Reebok JJ I City Pack salutes the city of Houston, the adopted hometown of Watt. Known for his unparalleled work ethic and training regimen, the three-time Defensive Player of the Year has been laser-focused on rejoining his team on the field next year and has done so with equipment that never quits: the JJ I.
The JJ I City Pack is available today, January 24th at Reebok.com and Academy stores for $99.99.
“When my phone rang on draft night in 2011 and a 713 area code popped up, I knew hardly anything about the city of Houston or the great state of Texas. As I look back on that night today, I could not have asked for a better group of fans to play for. Thank you for welcoming my family and I into your family. I am extremely proud to be a Texan.”
As J.J. captioned in his Instagram post, “Houston, this one’s for you!”
The design of the City Pack features the introduction of a fade treatment to the JJ, blending the bold red and blue that Watt wears on the field seamlessly from heel to toe. The Houston and Texas state flag red adorns the tongue, laces, and iconic JJ logo, with white trim wrapping the outsole. As with all Reebok JJ I’s, a layer of Liquid Foam cushioning wraps around the outside of the shoe, providing a rapid reaction to every impact.
Following a limited, midnight release on Reebok.com, the JJ I City Pack is now available at Academy Sports & Outdoors, Reebok.com and other retailers nationwide for $99.99. Fans can also register for updates and information at Reebok.com/JJWatt.
It is Friday and with that we bring some fantastic news in the world of beer. Guinness is bringing a Milk Stout into their lineup. Guinness Milk Stout is a full-bodied stout with a thick, creamy mouthfeel and aromas of roasted malt, milk chocolate and rich coffee. The roasted barley and hops used in the brewing process give this stout a warming bitterness that gets balanced out by the noticeable sweetness from the milk sugars added to the kettle.
This new beer from the Open Gate Brewery will be available this spring as part of The Brewers Project Pack alongside Guinness Golden Ale (previously only available in the UK and Ireland) and newcomer, Guinness Rye Pale Ale. Its appearance is distinctively dark with a rich foamy head and is malt is a premium roasted barley with the same yeast famously used in Guinness Draught.
The tasting Notes are as follows, the aroma gives off a sweet roast, chocolate and rich coffee smell. The roasted malt is offset by a cream-like sweetness. Guinness Milk Stout is available on shelves nationwide as part of The Brewers Project Pack through March 2017.
Reebok is bringing some major retro heat back this year. In the Spring and Summer Reebok Classic is taking you on a journey through the past three decades, exploring the cultural status of two of Reebok’s most well-known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s. The series of illustrations showcase the silhouettes’ transition over the last three decades, originating as gym staples and elevating to streetwear icons.
Alongside the imagery, a behind the scenes video dives into Rimo’s creative process, exploring the cities and the different ways in which fashion and subculture evolve across the world. Thirty years after their debut, both sneakers have remained two of Reebok’s ever-enduring silhouettes and continue to be at the heart of street culture and style, testament to their timeless design.
In 2017 Reebok are celebrating the Freestyle’s 35th and the Workout’s 30th anniversary. Join Reebok in celebrating these milestones at www.reebok.com and select retailers worldwide.
A new year means a chance to get new sneakers. Reebok will be helping you add to your collections with their latest retro sneaker. This winter Reebok brings back one of its greatest basketball sneakers of all time: the original Shaquille O’Neal signature model from 1992. As popular as any other signature basketball shoe on the market when it dropped at the height of hype surrounding the league’s new backboard-shattering giant on the court, the Shaq Attaq returns in 2017 for its only second-ever retro run to celebrate its 25th Anniversary in 2017.
The bold signature shoe featuring Pump technology and a Graphlite midfoot shank (the first use of carbon fiber in a basketball shoe ever) returns in its most beloved colorway, the original “Orlando” look in black and white with metallic blue collars and tongues.
The Reebok Shaq Attaq OG arrives January 20th at FinishLine, Champs, Shiekh, Reebok.com and select Reebok retailers nationwide.
If you are looking for a truly wireless headphone set then you need to check out Bragi’s The Headphone. The Headphone is now available for immediate shipping and can be purchased through the Bragi Shop for $149.00.
To celebrate this occasion, Bragi has released a web commercial called “Betamax Beach Story.” The ad takes the futuristic tale of wireless headphones back to a period where music was king – 1987. The spot is set in Southern California and features a distinct 80’s vibe, boasting that The Headphone is Cellular Telephone Compatible, with High Fidelity Sound and 6 Big Hours of Big Battery.
The 1980’s, a period of youthful energy and freedom, also have come to symbolize The Headphone’s quest for freeing audiophiles and music lovers from wires.
You always see NFL players during their warm-ups out in the field before the game stretching, catching passes and loosening right up to kickoff. If you are like me you wonder what each player is listening to. Well Patriots tight end Martellus Bennett shares his playlist with us.
He calls the playlist “Marty’s Playoff Playlist” exclusively on TIDAL. The playlist features songs that help Marty get pumped for game day and includes artists such as Chance The Rapper, Kanye West, Rick Ross and more!
“I always try to have a playlist that’s not too high not too low for games. Try to have the right amount of hype and energy but at the same time not too hype or too low on energy. That’s what this playlist is for me. Once I hit the field for the game I take it up another notch.” – Martellus Bennett
To listen to the entire list click here.
Looks like Mountain Dew will be sending out some new videos this year. They are kicking off 2017 in a big way with a new global Do The Dew campaign centered around the belief that There’s No Feeling Like Doing. Behind the campaign launch will be a series of creative including a new TV spot, a graphic transformation and more. The first piece in the series, titled “Fade Away,” debuts today on social channels and television, and stars DEW pro-skateboarder Sean Malto – bringing to life the feeling Malto experiences when he is at the height of his game and everything around him fades away, leaving him with an exhilarating sensation.
New Year’s resolutions are hard to keep. One of the biggest ones are trying to hit up the gym. One way to keep your work out going is by getting some fantastic kicks. Good news! You are in luck. Today Reebok launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok continues to evolve the Nano franchise, adjustment to the ultimate training shoe includes precise refinement to the silhouette, helping to improve the fit for every athlete.
Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a work out to be light on their feet. The inclusion of NANOWEAVE technology helps to achieve the most comfortable, most durable, and most breathable Nano ever.
Additional features to the shoe include Powerlaunch toebox, adding to a strong foundation for improved power, fit and stability. Reinforced heel clips offer stability and locked in feel for any movement in your workout.
For the first time in the history of the Nano franchise, fitness fans will be able to get their hands on the latest Nano training shoe in January, ensuring they can take advantage of the sleek design and dynamic fit while competing in this 2017 Reebok CrossFit Games Open and ensuring all fitness enthusiasts can make every nanosecond count throughout 2017 when working out in this ultimate training shoe.
As with previous Nano evolutions, the Nano 7 includes many advanced updates working alongside NANOWEAVE, which include:
Refined structural fit – strengthening foundation in the foot to help improve power
Expanded RopePro – ensures durability and protection and is now adhered to the medial upper and eye stay with a new super grippy rubberized material
Cushion and shock absorption – provides a smoother ride during workouts that include running and box jumps
The Reebok CrossFit Nano 7 will be available from the official CrossFit store at store.crossfit.com on January 4th 2017, and on Reebok.com from January 5th 2017.
Looking to update your wardrobe for 2017? How about starting with some fresh, hot kicks. Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the legacy of the classic tennis shoe.
Taking direct inspiration from his latest album, the sneaker’s aesthetic focuses on the themes of anonymity and abstraction while also calling for unity. Inspired by his ability to invoke conversation around race and social injustice, the Club C forces people to think deeper and celebrates Kendrick’s ability to create art with meaning in a stylish, provocative manner.
The shoe will be available in adult unisex and children’s sizes at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and Reebok.com worldwide starting January 13th for $109.99 in adult sizing, $70 for kid’s styles, and $50 in toddler sizes.
Each year we look to a new year with goals ready to accomplish. We also look forward to gear and gadgets that are state of the art with new technology. For sneakerheads we like to see what the sneaker industry will have in store for us with unique designs and brand new tech. We also love the classic retro sneakers. This weekend Nike and Jordan Brand are bringing back the Air Jordan XV in it’s classic colorway.
Not much was seen of the Air Jordan XV following its initial 1999-2000 run, even though it continued the Air Jordan line. The shoe’s unique, stealthy look is inspired by a fighter jet, and the Air Jordan XV also serves as the final design in Tinker Hatfield’s initial run working on the signature line. Now, the original returns, arriving dressed in black with accents and branded hits set in varsity red.