Lifestyle

Mountain Dew Announces New Flavor Winner

Mountain Dew has finally announced the secret flavor of its Halloween-themed drink VooDEW!

*Cue the drumroll*

With a whopping 35 million pounds eaten per year – enough to circle the moon 21 times with 9 billion individual kernels – the flavor is… CANDY CORN. And, what better day to announce it than National Candy Corn Day?

While the triangle-shaped, tri-colored candy is either welcomed with open arms or vilified every October, one thing DEW drinkers can all agree on is that VooDEW will be sorely missed. The drink will only be available for two more days before being sent to the Mountain Dew graveyard.

Budweiser Wont Stop Watching

In July, Budweiser called on fans to support the NWSL with the #WontStopWatching movement and soccer supporters showed up in record numbers.

The objective was to raise the volume on the league and its players during the regular season and not just high profile competition moments like the World Cup. Budweiser’s not done though, the brand is taking their commitment to the next level by calling on other brands to become future sponsors of the NWSL and showing just how passionate women’s soccer fans can be.

In an unprecedented move, the NWSL and Anheuser-Busch’s sports marketing team have partnered to leverage their combined connections and resources to expand the NWSL’s portfolio of partners and grow the sport of women’s soccer.

Bud’s “Future Official” campaign will call on businesses to become the next sponsors of the NWSL. The campaign gives fans the power to pre-order future official products of the NWSL even before a sponsor signs on. The Future Official e-commerce site and print, online and video ads starring Megan Rapinoe will facilitate pre-ordering of “Future Official” products from a wide range of available sponsor categories.

The spot, featuring a voice-over by NWSL star Megan Rapinoe, is directed to brands, calling on them to become official sponsors because “the more support the league gets, the more the world will watch. The more the world watches, the closer we get to an equal playing field.”

Usher in the Fall and Winter with Simple Cold-Weather Cocktails

Cascade Blonde American Whiskey is simple and their shareable cocktails are best enjoyed among friends.

Check out the recipes fbelow or the newest concoctions from the American whiskey brand — the Cascade Cider and Cascade Toddy – perfect for day sippin’ fall and winter occasions. The key ingredient in both is Cascade Blonde, a new style of blonde American Whiskey that’s incredibly smooth, easy drinking and meant to be enjoyed any time of day, hence the lighter in color liquid vs. your typical whiskey brand.

Cascade Cider

•        1.5 oz Cascade Blonde

•        3 oz Apple Cider (Red Jacket when available)

•        Small Orange Wedge

•        Cinnamon stick garnish

Shake whiskey and cider over ice. Strain into cup with fresh ice. Squeeze small orange wedge into drink and drop into cup.

Cascade Toddy

•        1.5 oz Cascade Blonde

•        4 oz Boiling Hot water

•        .25 oz Honey

•        Lemon Wheel

•        Cinnamon stick garnish

Add ingredients into a mug and stir. Garnish with a lemon wheel and cinnamon stick.

Stella Artois Launches A New Midnight Lager

Stella is dropping its first-ever, limited-edition seasonal dark brew just in time for the holidays — introducing Midnight Lager.

The beer welcomes a bold new black and gold look – inspired by the midnight sky itself, with notes of Belgian dark chocolate and freshly brewed espresso, and a 5.4% ABV.

Midnight Lager will hit shelves nationwide on November 4, but first…..to kick off the holiday season, the brand will be releasing the limited-edition beer on Halloween in America’s most haunted town, Sleepy Hollow, with *free tastes* offered to residents & visitors.

My Watch Has Ended From Ommegang And Game Of Thrones

Brewery Ommegang and HBO Licensing & Retail are pleased to announce the 15th and final offering in their multi-year, multi-beer partnership inspired by HBO’s award-winning drama, Game of Thrones®. My Watch Has Ended, an imperial brown ale brewed with maple syrup and fenugreek, will be available this fall, expressing the state of Westeros after eight seasons of bloody battle.

“We’ve brewed an amazing array of different beers over the course of this partnership, and it’s been our pleasure to be part of this phenomonal story,” said Brewery Ommegang president Doug Campbell. “A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it’s something they’ll enjoy with friends as they reminisce about their favorite episodes and characters.”

“Fifteen beers and six years later, we’ve now arrived at our aptly named final beer, My Watch Has Ended,” said Jeff Peters, VP of Licensing & Retail. “What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn’t be prouder of this final product. Cheers!”

My Watch Has Ended is brewed with two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.

My Watch Has Ended is 8% ABV and makes a superb match for rare, grilled steak. The char pairs with the roasted malt while maple notes play off the sweetness in the meat. The beer is also a fine candidate for sipping before the fireplace as winter arrives.

The beer will be available on draft and in 750 ml bottles at the suggested retail price of $11.99/bottle. My Watch Has Ended launches in late fall in time for the holidays, and alongside the Collector’s Edition pack, featuring three previously released beers: Take the Black Stout, Fire and Blood Red Ale, and Winter is Here Double Wit, plus a commemorative glass. Enjoy all of these beers while reliving the show with the delux Game of Thrones-box set that arrives in stores in early December, just in time for holiday giving.

Fury Bros. Launch Tiki Cocktail Inspired Candle Line

Looking for a better scent to permeate through the house? How about the Fury Bros. Tiki Cocktail candle line. The FuryBros are brothers who are also bandmates in the rock band “Jeremy and the Harlequins’ launched a premium candle and men’s grooming company in 2015 out of their apartment in Hell’s Kitchen.

The brothers just launched Tiki Torchette – hand-poured candles inspired by classic tiki cocktails and pays homage to vintage Hawaiian culture. For more information go to their site here!

Big Boi And Budweiser Team Up To Make Special Edition Cans

Budweiser dropped limited-edition Big Boi Tall Boy 25 oz. cans, in collaboration with rap legend and Atlanta’s own Big Boi. The new cans feature an image of the rapper, in true Big Boi fashion – repping an ATL cap and a fur coat, along with additional Easter eggs for hip-hop fans throughout.  The Budweiser Big Boi Tall Boys are available today exclusively in Georgia, while supplies last.

On the collaboration Big Boi said, “Wherever my career has led me since I started out almost 25 years ago, I’ve always stayed true to Atlanta and proudly repped the city each step of the way. Budweiser and I are bringing the Budweiser Big Boi Tall Boys here to thank the city and the fans who have supported me since the beginning.”

A Buschel of Busch

October 12 marks National Farmers Day, a tribute to all past and current farmers in America.

So this year, to honor farmers across America, Busch beer is releasing the first-ever, limited edition Buschel Pack. The Buschel Pack is a 56-pack of Busch Light— a homage to the 56 lbs. in a bushel of corn—and is available in Iowa.

The Buschel Pack will donate $10 from every purchase of the pack to the Farm Rescue of Iowa. Farm Rescue’s mission is to help family farmers and ranchers recover from natural disasters, illness, or injury. So with a purchase of the Buschel Pack, folks in Iowa can play a part in supporting Farm Rescue’s mission, while also grabbing 56 crisp, cold refreshing Busch Lights.

You Will Be Over The Moon For This New Guinness Stout

Guinness proudly announced the release of a new beer to join the Guinness family – Guinness Over The Moon Milk Stout – from the Open Gate Brewery in Baltimore, MD.

The beer is a full-bodied stout that has a creamy mouthfeel, full of flavor with hints of roasted malt, milk chocolate and rich coffee. At an ABV of 5.3%, this beer harvests bold notes of roasted barley and hops, adding a warming bitterness that is offset with the cream-like sweetness from the milk sugars of the lactose used in brewing. Its roasted barley character pairs nicely with most grilled or roasted meats, while its subtle sweetness and notes of chocolate and coffee blend nicely with a wide range of desserts like pecan pie, chocolate chip cookies or even s’mores.

Guinness Over The Moon Milk Stout can be found on shelves now in select areas including the Baltimore, Boston, Washington D.C. and Philadelphia metro areas (as well as in the brewery’s taproom) as a permanent addition to the Guinness family. Beginning in November, the stout will also be available nationally for a limited time. The beer will be sold in six packs of 12oz cans for a suggested price of $10.99.

Crown Royal And Football Make A Perfect Combination

It is now officially fall. This means football is back. As we kick-off football season, Crown Royal wants you to crown your game day with these team-specific cocktails – just don’t forget to take a timeout in between cocktails for a Crown Royal Water Break to create a more enjoyable game day experience for everyone.

Check out these team inspired cocktails

New England Patriots Vanilla Old Fashioned

Ingredients:

1.5 oz. Crown Royal Vanilla

.25 oz. simple syrup

1-3 dash(es) house bitters

Instructions:

Combine all ingredients in a mixing glass with ice and stir until chilled. Strain into a rocks glass over fresh ice and garnish with orange twist.

Houston Texans H-Town Lemonade

Ingredients:

1.5 oz. Crown Royal Vanilla

4 oz Fresh Squeezed Lemonade

Sliced Lemons

Instructions:

Combine ingredients with ice in a pitcher and stir. Pour into glasses and garnish with mint.

Philadelphia Eagles Kelly Green Apple

Ingredients:

1.5 oz. Crown Royal Regal Apple.

4 oz. ginger ale

1 apple wedge

Instructions:

Add Crown Royal Regal Apple and ginger ale in an ice-filled rocks glass. Garnish with apple wedge.

Detroit Lions Blue Roar

Ingredients:

1 oz. Crown Royal Fine De Luxe Whisky

2 oz. blue curaçao

2 oz. Hpnotiq liqueur

Cracked ice

Rock candy

Instructions:

Combine Crown Royal Fine De Luxe Whisky, blue curaçao, Hpnotiq liqueur and ice in a blender. Blend for 30 seconds. Pour into a glass and garnish with rock candy.

Redskins Washington Apple

Ingredients:

1.5 oz. Crown Royal Regal Apple

4 oz. cranberry juice

Instructions:

Add Crown Royal Regal Apple Flavored Whisky to an ice-filled rocks glass. Top with cranberry juice and stir. Garnish with a lemon peel.

New Orleans Saints Voo-Doo Vanilla

Ingredients:

1.5 oz. Crown Royal Vanilla

Instructions:

Place single ice cube in rocks glass. Top off with Crown Royal Vanilla.