As part of the Guinness Gives Back initiative to provide support to those suffering from food insecurity due to COVID-19 and other causes, Guinness has announced a $750,000 donation to community relief efforts nationwide and introduced a new limited-edition pack for the holiday season.

For every Guinness Gives Back pack made, Guinness is donating $1 ($750,000 collectively) to designated charities in the U.S. The national Guinness Gives Back America pack will trigger donations to the global organization Direct Relief, and four regional versions of the pack will support food banks in the corresponding markets of New York, California, Chicago and Boston.

Already this year, Guinness has committed $2 million to COVID-19 relief efforts and to organizations supporting equality and social justice. The release of the Guinness Gives Back packs re-enforces the brand’s commitment to supporting and uplifting American communities.

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