Lifestyle

Hennessy x Felipe Pantone Unveil NEW Collab for V.S Limited Edition

Hennessy’s newest artist collaboration with world-renowned artistic pioneer, Felipe Pantone, for the 9th annual V.S Limited Edition release.

Hitting shelves this July, the Argentine-Spanish contemporary artist’s design embodies themes of his signature work: kinetic art, installations, graffiti and design, characterized by the use of bold colors, geometrical patterns and Op Art elements. The Hennessy V.S Limited Edition by Felipe Pantone is based on the artist’s original artwork “W-3 Dimensional Three Stars,” a piece inspired by Hennessy’s past.

Pantone’s visual language resonates in a collision of mesmerizing color, bold graphics and 3D illusions, while his technique explores an appreciation of history that is constantly being transformed by forward-looking technology. The bottle is the latest in Hennessy’s series of collaborations with internationally renowned artists previously including JonOne, KAWS, Futura, Shepard Fairey, Ryan McGinness, and most recently, Vhils.

Smirnoff Starts Up The Fun FUND

Smirnoff Seltzer is launching the Fun FUND. The Smirnoff Seltzer Fun FUND is as simple as it sounds – it will pay for the fun stuff consumers want to do this summer!

By now you’ve probably heard, Smirnoff Seltzer teamed up with pool float company FUNBOY to bring one of the hottest pool floats of the summer. All net profits from the sales of those floats will go towards the Smirnoff Seltzer Fun FUND, with the goal of funding consumers’ fun all summer long.

Have you been dreaming of taking that once-in-a-lifetime trip to Greece but haven’t quite kicked the iced coffee habit long enough to save for it? Or maybe you’ve been dying to throw your puppy the birthday party of his dreams. Or maybe you’re like me and would love to spend a long weekend on a yacht with your BFFs. Whatever you’ve been dreaming of doing this summer, it is now possible thanks to the Smirnoff Seltzer Fun FUND!

Entering for the Smirnoff Seltzer Fun FUND is easy for anyone interested in having their fun funded this summer! All you have to do is go to @SmirnoffUS on Instagram or Facebook and let them know how much money you need and what summer fun activities you’d use the money for in the comment section of the most recent Fun FUND post. Winners will be awarded continuously all summer.

Get Your Dad Cooking The Right Way This Fathers Day

If you are looking to get something unique for dear ol’ dad might we suggest the Big Green Egg is 10 cooking styles in one. You can bake, smoke, BBQ, Stew, Braise, Roast, Stir-Fry, Sear, Grill and Griddle. The possibilities are endless with the EGG. There’s no need for multiple products when one stands the test of time.  From crisping appetizers and entrees to sweetening desserts, the Big Green Egg EGGceeds expectations. It delivers EGGcellent taste with simplicity. Simple-to-use and quick to heat up, Big Green Egg whips up a full three-course meal.

If pizza is your dad’s thing then check out the Roccbox Pizza Oven - Elevate your outdoor parties with the newly available tabletop stone oven, Roccbox, that bakes a perfect pizza in 60 seconds. With a pop of lime green color and the performance of dancing flames, Roccbox becomes the center of the party. Roccbox is a beautiful tool to complement any outdoor kitchen. And, there’s a theater of dining that comes with a Roccbox oven: the flames, the heat and watching food rise and sear as if in fast forward. All the while, working to produce a quick pie that will feed a large group.

Budweiser Looks To Support All Dads

This Father’s Day, Budweiser wants to shine an unexpected light on fatherhood and toast stepfathers that stepped up. Budweiser created an emotional short film that documents heartfelt stories of three real families as they surprise their dads by officially removing the “step” from their stepfather titles. The film is a tribute to all dads who step up for their families every day.

Furthermore, Budweiser is inviting fans to tell their stories of a father who stepped up.  For every comment on the film in social media, Budweiser will donate $1 to the Stepfamily Foundation, a nonprofit that supports blended families.

“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.” – Monica Rustgi, Vice President of Marketing for Budweiser

The film features three real families as the children surprise their dads by officially removing the “step” from their stepfather titles.

·        Victor and Mark: Victor was in middle school when he was introduced to Mark and as any teenager would, he had a hard time accepting a new authority figure in his life. As Victor grew up, he began to realize his resentment was unnecessary, and he quickly grew to accept Mark as his dad and even, a friend. Despite his best efforts to play it cool, Victor makes an emotional ask for Mark to become his dad.

·        Chloe and Randall: Growing up in Vallejo, CA, Chloe had gotten accustomed to her life living alone with her mom. When Chloe was nine, her mom met Randall and she immediately resented him and tried to push him away. But he never stopped trying and eventually, Chloe grew to see him as ‘dad’. And so with this film, 16 years later, Chloe made the decision to ask Randall to officially adopt her.

·        Shaelyn & Paul: Shealyn met Paul when she was only six, and she did all but make it easy for him to win her over. But Paul was there to stay and never gave up on showing that to Shaelyn, going above and beyond to prove his love for both her and her mom. Eventually, he won her over. And now, more than 25 years later and in advance of her own nuptials, Shaelyn made their relationship official by asking Paul to legally adopt her.

Crown Royal Releases Another Award-Winning Noble Collection

The fourth release in Crown Royal’s award-winning Noble Collection, this limited-edition expression combines the smoothness of Crown Royal Deluxe with rich dark notes of caramel, vanilla and fruit along with a body and structure that can only be achieved through French Oak. Sip neat or on the rocks to experience the captivating character that only French oak can have on our signature blend. Crown Royal Noble Collection French Oak Cask Finished is now available in select markets nationwide.

Rose All Day

Nothing beats a warm summer day with your special someone and an ice-cold can of Rosè to help beat the heat. National Rosè Day is quickly approaching and with Smirnoff’s 4 different Rosè flavors, we have just the 0 sugar beverage for you. Even if you don’t normally reach for the Rosè, why not join in on the holiday fun?

Smirnoff Seltzer offers a delicious, refreshing-tasting Rosè without the hassle (or extra calories) and you don’t even need a wine opener! Smirnoff Seltzer recently launched the new Four Ways to Rosè variety pack which features twelve cans of the most delicious Rosè flavors including brand new White Peach Rosè, Strawberry Rosè, Pink Apple Rosè and the fan favorite from last summer, Raspberry Rosè.  The perfect fit for everyone, Smirnoff Seltzer’s new Rosè flavors are 90 calories and ZERO SUGAR—no need to use a cheat day to enjoy!

Jim Lee X HEX Creates Backpack Line For Artists And Collectors

The HEX x Jim Lee Artist Backpack was created to allow artists like Jim to carry both art supplies and an art portfolio around safely. The HEX x Jim Lee Comic Collector Backpack was designed specifically for comic convention goers to safely store new and rare comics while traveling.

The Artist Backpack features a removable 11” x 17” portfolio, an art supply organizer including a waterproof section to hold ink and paint, a fleece lined laptop pocket and a padded tablet pocket. The outside of the backpack features a phone and passport pocket and a versatile a mesh side pocket.

While this backpack is focused on functionality, it also carries the unmistakable design signature of Jim Lee. There is a Jim Lee luggage tag and the lining features a subtle nod to Jim Lee’s Batman with an electric blue original Batman sketch.

Jim Lee explained that, “the aim was to provide a subtle call out to the origins of the bag without it becoming a Batman bag.”

The HEX x Jim Lee Collectors Backpack has been created for comic book collectors as a way to safely transport comics. Comic convention goers routinely carry hundreds if not thousands of dollars of comics around in flimsy bags. This backpack provides secure and safe storage for comic book enthusiasts.

Inside the top of the backpack is a file folder with individual sleeves so that multiple bagged and boarded or slab comics can be held securely. Additionally, there’s a fleece lined laptop section. It’s even possible to lock the top of the files for extra security. There is an easy access pocket that is the exact size of the Overstreet Price Guide. Plus, there’s an expandable mesh pocket on each side to carry poster tubes.

The Collectors Backpack features the same custom Batman lining as the Artists Backpack. There is also a Special Edition version of the Collectors Backpack that extends the Batman artwork to the external pocket. Other unique features include “Batarang” zipper tags.

Anheuser-Busch Signs The World’s Longest Contract With The Sun

World Environment Day was yesterday and Budwieser is signing a 5-billion year contract – the world’s longest – with the sun. The terms of the contract are that as long as the sun is shining Anheuser-Busch will be committed to using renewable electricity from solar power. More below:

Anheuser-Busch’s domestic beers – including Bud Light, Golden Road, Michelob ULTRA, Busch and more – will soon be brewed with renewable electricity from solar power. Through a partnership with Recurrent Energy, Anheuser-Busch will be getting 50% of its renewable electricity from a new, colossal Pecos County, TX 2,000 acre solar energy facility (the size of 1,500 football fields) that is being specifically developed for the brewer.

The official contract signing is taking place at a brewery in Fairfield, CA where Anheuser-Busch CEO Michel Doukeris will be using heliography, a technique that uses mirrors and lenses to focus the sun’s powerful rays, to sign the contract using the power of the sun. The life-sized 5-billion year contract with the sun has been created by California-based solar artist Michael Papadakis.

The launch of this new solar energy facility will enable Anheuser-Busch to meet its goal of brewing with 100 percent renewable electricity* by 2021 in the U.S. – four years earlier than expected.

Smirnoff Launches Their Welcome Home Series

The world’s No. 1 vodka and longstanding ally to the LGBTQIA+ community, Smirnoff Vodka announced the launch of its “Welcome Home” campaign to roll out the welcome mat for the millions of global LGBTQIA+ community and allies expected to travel New York for Pride celebrations later this month.

For Smirnoff, inclusivity and pushing for LGBTQIA+ equality is part of our brand’s DNA, and the brand is proud to have been a supporter of theLGBTQIA+ community for nearly half a century. Because of this, LGBTQIA+ representation in our marketing efforts is something that we do year-round as evidenced through our yearlong partnerships with Jonathan Van Ness, Laverne Cox and Alyssa Edwards.

The Smirnoff “Welcome Home” campaign is multifaceted and will come to life through not one – but two – limited-edition Smirnoff No. 21 vodka Pride bottles. The Smirnoff “Love Wins” bottles were launched in June 2017 and feature an iridescent rainbow aesthetic and photographs of real couples and real love. For every bottle made, Smirnoff has pledged to donate $1 to HRC totaling nearly $1.5 million by 2021. These bottles are available for retail purchase nationally.

Introducing The DEWnited States

MTN DEW today launched the DEWnited States limited-edition bottle series, all inspired by the pride DEW fans have in their home-state. The 50-bottle collection, featured on all specially-marked Original MTN DEW and Diet MTN DEW, will showcase a unique piece of artwork specific the state it represents – such as the Brooklyn Bridge in New York or the Bean sculpture in Chicago.

Liberty Brew: alongside the DEWnited States series, MTN DEW is also unveiling Liberty Brew - a blend of 50 different signature flavors combined to make one truly unique DEW. Collectible DEWnited States bottles: Original MTN DEW, Diet MTN DEW and MTN DEW Liberty Brew bottles will be available at retail stores nationwide only for a limited time this summer.

You can win $100 by collecting all 50 specially-marked DEWnited States products and visiting dewnited.com. There are also DEWnited Snapchat filters, a locally-relevant augmented reality experience with Walmart that will bring the labels to life and Dollar General customized DEWnited gear.