It is Friday and with that we bring some fantastic news in the world of beer. Guinness is bringing a Milk Stout into their lineup. Guinness Milk Stout is a full-bodied stout with a thick, creamy mouthfeel and aromas of roasted malt, milk chocolate and rich coffee. The roasted barley and hops used in the brewing process give this stout a warming bitterness that gets balanced out by the noticeable sweetness from the milk sugars added to the kettle.
This new beer from the Open Gate Brewery will be available this spring as part of The Brewers Project Pack alongside Guinness Golden Ale (previously only available in the UK and Ireland) and newcomer, Guinness Rye Pale Ale. Its appearance is distinctively dark with a rich foamy head and is malt is a premium roasted barley with the same yeast famously used in Guinness Draught.
The tasting Notes are as follows, the aroma gives off a sweet roast, chocolate and rich coffee smell. The roasted malt is offset by a cream-like sweetness. Guinness Milk Stout is available on shelves nationwide as part of The Brewers Project Pack through March 2017.
Reebok is bringing some major retro heat back this year. In the Spring and Summer Reebok Classic is taking you on a journey through the past three decades, exploring the cultural status of two of Reebok’s most well-known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s. The series of illustrations showcase the silhouettes’ transition over the last three decades, originating as gym staples and elevating to streetwear icons.
Alongside the imagery, a behind the scenes video dives into Rimo’s creative process, exploring the cities and the different ways in which fashion and subculture evolve across the world. Thirty years after their debut, both sneakers have remained two of Reebok’s ever-enduring silhouettes and continue to be at the heart of street culture and style, testament to their timeless design.
In 2017 Reebok are celebrating the Freestyle’s 35th and the Workout’s 30th anniversary. Join Reebok in celebrating these milestones at www.reebok.com and select retailers worldwide.
A new year means a chance to get new sneakers. Reebok will be helping you add to your collections with their latest retro sneaker. This winter Reebok brings back one of its greatest basketball sneakers of all time: the original Shaquille O’Neal signature model from 1992. As popular as any other signature basketball shoe on the market when it dropped at the height of hype surrounding the league’s new backboard-shattering giant on the court, the Shaq Attaq returns in 2017 for its only second-ever retro run to celebrate its 25th Anniversary in 2017.
The bold signature shoe featuring Pump technology and a Graphlite midfoot shank (the first use of carbon fiber in a basketball shoe ever) returns in its most beloved colorway, the original “Orlando” look in black and white with metallic blue collars and tongues.
The Reebok Shaq Attaq OG arrives January 20th at FinishLine, Champs, Shiekh, Reebok.com and select Reebok retailers nationwide.
If you are looking for a truly wireless headphone set then you need to check out Bragi’s The Headphone. The Headphone is now available for immediate shipping and can be purchased through the Bragi Shop for $149.00.
To celebrate this occasion, Bragi has released a web commercial called “Betamax Beach Story.” The ad takes the futuristic tale of wireless headphones back to a period where music was king – 1987. The spot is set in Southern California and features a distinct 80’s vibe, boasting that The Headphone is Cellular Telephone Compatible, with High Fidelity Sound and 6 Big Hours of Big Battery.
The 1980’s, a period of youthful energy and freedom, also have come to symbolize The Headphone’s quest for freeing audiophiles and music lovers from wires.
You always see NFL players during their warm-ups out in the field before the game stretching, catching passes and loosening right up to kickoff. If you are like me you wonder what each player is listening to. Well Patriots tight end Martellus Bennett shares his playlist with us.
He calls the playlist “Marty’s Playoff Playlist” exclusively on TIDAL. The playlist features songs that help Marty get pumped for game day and includes artists such as Chance The Rapper, Kanye West, Rick Ross and more!
“I always try to have a playlist that’s not too high not too low for games. Try to have the right amount of hype and energy but at the same time not too hype or too low on energy. That’s what this playlist is for me. Once I hit the field for the game I take it up another notch.” – Martellus Bennett
To listen to the entire list click here.
Looks like Mountain Dew will be sending out some new videos this year. They are kicking off 2017 in a big way with a new global Do The Dew campaign centered around the belief that There’s No Feeling Like Doing. Behind the campaign launch will be a series of creative including a new TV spot, a graphic transformation and more. The first piece in the series, titled “Fade Away,” debuts today on social channels and television, and stars DEW pro-skateboarder Sean Malto – bringing to life the feeling Malto experiences when he is at the height of his game and everything around him fades away, leaving him with an exhilarating sensation.
New Year’s resolutions are hard to keep. One of the biggest ones are trying to hit up the gym. One way to keep your work out going is by getting some fantastic kicks. Good news! You are in luck. Today Reebok launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok continues to evolve the Nano franchise, adjustment to the ultimate training shoe includes precise refinement to the silhouette, helping to improve the fit for every athlete.
Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a work out to be light on their feet. The inclusion of NANOWEAVE technology helps to achieve the most comfortable, most durable, and most breathable Nano ever.
Additional features to the shoe include Powerlaunch toebox, adding to a strong foundation for improved power, fit and stability. Reinforced heel clips offer stability and locked in feel for any movement in your workout.
For the first time in the history of the Nano franchise, fitness fans will be able to get their hands on the latest Nano training shoe in January, ensuring they can take advantage of the sleek design and dynamic fit while competing in this 2017 Reebok CrossFit Games Open and ensuring all fitness enthusiasts can make every nanosecond count throughout 2017 when working out in this ultimate training shoe.
As with previous Nano evolutions, the Nano 7 includes many advanced updates working alongside NANOWEAVE, which include:
Refined structural fit – strengthening foundation in the foot to help improve power
Expanded RopePro – ensures durability and protection and is now adhered to the medial upper and eye stay with a new super grippy rubberized material
Cushion and shock absorption – provides a smoother ride during workouts that include running and box jumps
The Reebok CrossFit Nano 7 will be available from the official CrossFit store at store.crossfit.com on January 4th 2017, and on Reebok.com from January 5th 2017.
Looking to update your wardrobe for 2017? How about starting with some fresh, hot kicks. Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the legacy of the classic tennis shoe.
Taking direct inspiration from his latest album, the sneaker’s aesthetic focuses on the themes of anonymity and abstraction while also calling for unity. Inspired by his ability to invoke conversation around race and social injustice, the Club C forces people to think deeper and celebrates Kendrick’s ability to create art with meaning in a stylish, provocative manner.
The shoe will be available in adult unisex and children’s sizes at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and Reebok.com worldwide starting January 13th for $109.99 in adult sizing, $70 for kid’s styles, and $50 in toddler sizes.
Each year we look to a new year with goals ready to accomplish. We also look forward to gear and gadgets that are state of the art with new technology. For sneakerheads we like to see what the sneaker industry will have in store for us with unique designs and brand new tech. We also love the classic retro sneakers. This weekend Nike and Jordan Brand are bringing back the Air Jordan XV in it’s classic colorway.
Not much was seen of the Air Jordan XV following its initial 1999-2000 run, even though it continued the Air Jordan line. The shoe’s unique, stealthy look is inspired by a fighter jet, and the Air Jordan XV also serves as the final design in Tinker Hatfield’s initial run working on the signature line. Now, the original returns, arriving dressed in black with accents and branded hits set in varsity red.
A few weeks ago, I got a close look at the 2017 Continental at the Bel-Aire Hotel with Lincoln Design Director David Woodhouse and Chief Engineer of the Continental, Michael Celentino. From the start, Woodhouse and Celentino were lockstep in describing the overall vibe of the car with a slew of words that highlighted the “quiet luxury” approach that’s at the core of Lincoln’s revamped marketing approach.
Elegant. Serene. Warm. Beautiful. These words just rolled off the tongue of Lincoln’s design director. And he’s not wrong. The 2017 Continental is all of these things. Maybe it was the British accent, the younger Jonathan Pryce-like delivery or the aptness of the adjectives, but I found myself agreeing with Woodhouse quite a bit. Meeting this car for the first time is an experience worthy of hyperbole.
Celentino was quite convincing as well. He described what went into the four and a half years of development to bring back a Lincoln worthy of the name Continental. Celentino and his team spent a lot of upfront time trying to figure out a direction. They drew a lot of inspiration from some of the iconic Continentals of old. Frank Lloyd Wright’s 1940 Lincoln Continental. The Continental Mark II of the 1950s driven by Frank Sinatra. And the long presidential Lincoln Continental of the 1960s made famous by JFK.
“We didn’t want to go retro, but we wanted to acknowledge these cars,” Celentino said. And as inspiring as these classics were, “they were also a little intimidating, too.”
Woodhouse said that they looked at “brutalisitc themes” and “progressive themes” in order to arrive at something “not too old school, not too progressive.”
“We deliberately went down this middle road to find that balance,” Woodhouse explained.
According to Woodhouse, the new signature face of Lincoln happened through this program. This was a big source of inspiration as the Continental was being developed.
“I always feel that chrome is more exuberant and more American, he said.”
That grill, though. It just works. With all the elegance and serenity and other superlatives at play, the front face of this Lincoln Continental is its most distinctive feature. There’s no way around it, this car is handsome.
Relaxed Approach to Luxury
The 2017 Continental comes in 2.7 L V6, 3.0 L V6, 3.7 L V6 options that vary from 305 to 400hp. Full specs can be found here. But let’s face it, if you’re looking to get a Lincoln Continental of your own, specs aren’t your primary concern.
Specs are nice and all, but as Celentino explained, “the emphasis is on smoothness and smooth shifts.” This is still a 5,000 lb. car. With adaptive front steering, adaptive cruise control, auto hold brake and tires that shift to guide you through turns, Continental’s chief engineer just wants drivers to enjoy the ride.
“When you’re on the 405, just calm down and let the car drive,” Celentino said.
Both Woodhouse and Celentino admit that Lincoln is not trying to chase their top rivals in the luxury space. To them, performance is important, but to focus strictly on performance is so very German. Lincoln’s approach to luxury is different.
“Luxury is more about wellness,” Woodhouse told me. “We’re taking a more relaxed approach.”
And the wellness is real. From the first glance, you can see it. There’s the “relaxed gesture from front to rear” and “right stance and gesture on the road” that Woodhouse described to me. There’s the soft release of the electronic door latching, the first touch point of the car. At night, drivers and passengers are treated to a friendly embrace as they approach the Continental. This warm hello comes in the form of extra floor and interior lights that illuminate before you enter the car.
In short, the 2017 Lincoln is basically a high-end day spa on wheels. And that was very much the intention.
“We want you to look forward to your 20 to 30-minute drive,” Celentino said, “and arrive a little more refreshed.”
That approach is what gets you things like the 30-way adjustable Perfect Comfort Seat. You got options for upper and lower back adjustments, massage time and thigh adjustment. Drivers tend to place more or less weight on one leg all the time. Setting each leg at a different stance is just another way to settle into this comfy living room chair that just happens to live in a car. Woodhouse said that people didn’t want to get out of the seats during testing.
I believe it. It’s a lot like leaving the massage chair in Brookstone when your lady wants to keep shopping at the mall. You just always end up wanting a few more minutes in that seat before you go about your business for the day.
But you can’t have quiet luxury without the quiet, and as Celentino described, the 2017 Continental is “the quietest Lincoln ever.” Acoustic glass is found all around, including the back, because the back cabin is equally important in this car.
Understanding the Chinese Market
This focus on comfort in the back was a product of market research, specifically in China. Both Woodhouse and Celentino were keen to underscore the influence of Chinese market sensibilities in the design and development of the new Continental.
In China, luxury car customers are often driven around during the week and drive themselves on the weekends. This caused Lincoln to pay more attention to the rear passenger experience. The result was the rear seat amenities package.
The goal is to maximize controls from the rear seat. Things like full recline, massage, heat, lumbar support, Revel audio controls and available USB are in the mix. Customers in China can feel all the comforts of the Continental no matter where they’re seated, whether they’re leveraging the quiet rear cabin for a business meeting, being driven around long distances or taking the wheel themselves.
China was the third country to see the 2017 Continental, after Lincoln launched in the US and Canada, so the market is clearly an important one for the American brand. According to Forbes, Lincoln’s sales in China were up 191% year over year in the third quarter of 2016. Celentino said that China will be the biggest luxury market in the world by 2019 or 2020, and Lincoln plans to have 60 dealerships open in China by the end of the year.
Ending on a High Note
Part of my day out with the 2017 Lincoln Continental included a visit to The Village Studios, a former masonic temple that was converted into a recording studio in the 1960s. Located just off Santa Monica Blvd, right near the 405 in West LA, The Village has been home to some pretty amazing recording sessions. The Stones recorded “Angie” there. Heart recorded “Barracuda” there. This is the spot where Dr. Dre and Snopp Dogg recorded the Chronic.
We met up at The Village with electronic music producer Photek and previewed the Revel audio system, a major highlight of the 2017 Lincoln Continental.
Perched in front of a sweet, 48 channel Neve Mixing Console that was built in 1972 and shipped over years ago from Chicago, Photek broke down a few tracks for us, going through the different component parts of two remixes (including Photek’s remix of “One Love” from Bob Marley and the Wailers) and a new track he was working on.
“The car is the test ground for a lot of music as you’re making it,” Photek said. It’s the best spot for “listening to the version in the works.”
And what better way to preview a working track than a day spa on wheels with the best in-car sound system ever created?
Seriously though, the Revel sound system in the 2017 Lincoln Continental is no joke. Revel has an exclusive deal with Lincoln and rolled out their first car sound system in the MKX. The Revel team dictated the placement of all 19 speakers in the car. The attention to detail is just unimaginable.
Imagine a car stereo system where all sounds it each passenger at the same time a magnitude. Where smooth distribution of high frequency sounds is a goal of in-door waveguides. Where shorting rings provide a sound so crisp you’ll hear parts of songs you never knew where there. Where you can adjust your experience to listen to stereo, onstage or audience modes.
Now imagine a sound system that actually uncompresses your music files. This is the next level quantum logic system from Revel that’s in place in the Conintental. All your compressed MP3 files and streaming music sources are injected with a fullness that opens up frequencies and provides a richer sounding listening. It’s great way to earn back those frequencies we all tend sacrifice in the name of convenience.
If you’re not a fidelity nerd and you don’t care about frequencies and waveguides and distortion and all that, that’s okay. You don’t really have to worry about that stuff. Revel spent the last 19 years trying to sort it all out. You just need to know that this is the best sound system you’ve ever experienced in a car. Period.
The entry price for the 2017 Lincoln Continental is about $45,000. The price point gets into the high 70s for the super sweet Black Label rear seat amenity loaded Continentals that I checked out. If you’re into being comfy in any seat, enjoying a smooth ride in a dapper car with some serious history or if you just love music so much that you want to spend more time listening to tunes in your car than living life outside of it, the first Lincoln Continental to come out since 2002 is definitely worth checking out.