Lifestyle

Celebrate National Bourbon Month With Bulleit

September marks the 12th anniversary of National Bourbon Heritage Month, declared by the US Senate in 2007 to recognize bourbon as America’s “Native Spirit.” And what better way to celebrate than with one of America’s fastest-growing whiskeys in-hand?!

Since its inception in 1987 as one of the highest rye bourbons on the market, Bulleit has been known as the whiskey that broke the mold. Comprised of three different bourbon variants, the Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit tradition using a distinctive high rye recipe, which gives them a bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition. The portfolio includes Bulleit Bourbon, Bulleit Bourbon 10-Year-Old and Bulleit Bourbon Barrel Strength.

Whether you’re looking for something neat to sip on slowly or something to mix up to create the perfect Old Fashioned, the award-winning Bulleit portfolio has something for everyone.

Frontier Old Fashioned

Ingredients:

  • 1.25 oz. Bulleit Bourbon
  • 2 bar spoons simple syrup
  • 3 dashes Angostura bitters
  • 1 orange peel

Instructions:

Add two bar spoons of simple syrup, three dashes of bitters and Bulleit Bourbon to a large rocks glass. Add ice. Stir gently until the level of the ice and liquid equalize. Zest an orange peel over the glass then add the peel to the drink as a garnish.

Bulleit BLT

Ingredients:

  • 1.25 oz. Bulleit Bourbon
  • 4 oz. tonic water
  • Lemon wedge

Instructions:

Serve on the rocks, in a rocks glass. Garnish with a lemon wedge.

Spooky DEW VooDew Is Perfect For Halloween

Life is full of mystery. What’s our purpose? Where did we come from? Why do dead batteries in the remote work again after you spin them real quick? But this fall, MTN DEW has them all beat with VooDew, an unidentified new flavor that will leave you screaming . . . your guesses out loud and on social media using #MTNDEWVOODEW.

Emblazoned with a shadowy Grim specter on every bottle, the Halloween-themed flavor will be available for a limited time only in haunted houses and retailers across the country. Some believe the true flavor will only reveal itself once the ancient ritual of going to the store and making a monetary sacrifice in exchange for the elixir has been completed. We may never know.

Like the costume shop at a strip mall, legend has it this limited time flavor will disappear just as quickly as it seemed to manifest. Get your claws on it while you still can.

Busch x Big Buck Hunter Team Up To Save Wildlife

Dive bar fans rejoice because today, Busch Beer and Big Buck Hunter have announced a one-of-a-kind official partnership.

It’s the duo you always knew you needed, but beyond the standard in-game and on-pack partnership you’d expect (we have that too, and it’s pretty cool!), these two local-bar staples are really coming together for a good cause—to raise funding and awareness for wildlife conservation efforts.

You’re probably aware hunting popularity has declined recently, but did you know that a whopping 60% of wildlife conservation funding comes from the sale of hunting permits? So, counterintuitively, this decline is also putting our country’s ability to fund conservation efforts at serious risk.

Enter the Busch Big Buck Hunter Permit. Starting today, hunters and non-hunters alike can help raise funds and awareness for this issue one bar, beer and buck at a time.

Permits are available for purchase for $5 on BigBuckHunter.com, with all proceeds benefitting the National Forest Foundation (NFF) and their habitat conservation efforts. In addition to supporting these efforts, swiping your permit at any Big Buck Hunter machine nationwide will unlock an exclusive “Great White Buck” level. Shoot the White Buck and you’ll have a chance to take home a console of your own!

Nike Brings A New Look To An Iconic Shoe

Celebrating international hoops this summer, the Air Jordan XII is ready with a new colorway to commemorate what makes the game special on a global level. First launched in 1996, the Air Jordan XII was the first to bring Zoom Air cushioning to the signature line. 23 years later, this remastered version celebrates how the game has since gone global, with pops of metallic gold to represent the ultimate goal, winning the gold. The Chinese characters on the red heel tab remind us what it’s all about: loving the game.

It comes out this Saturday at nike.com.

Celebrate National Rum Day With The Captain

There’s no better day to be a Captain than on National Rum Day – this Friday, August 16th.

We’re celebrating with some summery cocktails, including Frozen Captain & Cola, Captain Morgan Iced Tea, Captain Morgan Mango Daiquiri and Captain Morgan’s ‘The Great White.’

Frozen Captain & Cola

Ingredients

4 ounces Captain Morgan Original Spiced Rum

16 ounces cola

1 ounce fresh lime juice, plus 2 lime wheels for garnish

1 cup ice

Serve in Tall Glasses

Steps

1. Combine all the ingredients in a blender and

blend until smooth.

2. Pour the cocktail into glasses and garnish

with lime wheels.

Captain Morgan & Iced Tea

Ingredients

7.5 ounces of Captain Morgan Original Spiced Rum

15 ounces of Iced tea

1 lemon

1 peach

Handful of mint

Serve In

Tall Glass

Steps

1. Pour 7.5 ounces of Captain Morgan Original Spiced Rum into a pitcher.

2. Mix in 15 ounces of Iced tea.

3. Garnish with lemons, peach and mint.

Captain Morgan Mango Daiquiri

Ingredients

1 ½ ounces Captain Morgan Original Spiced Rum

1 ounce mango nectar

½ ounce simple syrup

¾ ounce fresh lime juice, plus 1 lime wheel for garnish

Serve In

Chilled Coupe Glass

Steps

1. Combine all the ingredients in a cocktail shaker and fill with ice.

2. Shake and strain the cocktail into a chilled coupe glass.

3. Garnish with the lime wheel.

The Great White

Ingredients

1 ounce of Captain Morgan White Rum

1 ounce of Captain Morgan LocoNut

½ ounce of lime juice

2 ounces of pineapple juice

½ ounce of simple syrup

8 dashes of aromatic bitters

Garnish: 1 pineapple leaf, sea salt, 1 cocktail cherry, grated nutmeg

Serve In

Tiki Mug

Steps

1. In a cocktail shaker, combine the rum, LocoNut, lime juice, pineapple juice, and simple syrup.

2. Dry-shake and strain the cocktail into a tiki mug filled with crushed ice.

3. Mound the top of the cocktail with extra crushed ice and top with bitters.

4. Garnish with the pineapple leaf, a punch of salt, cherry, and nutmeg.

Spice Up The End Of Summer With Smirnoff

Summer may be winding down, but Smirnoff is still heating up with their newest line of speciality vodka, Smirnoff Zero Sugar Infusions, which brings 100% fun and 0% sugar (oh, and gluten-free!) to your favorite cocktail. With Labor Day coming up, I wanted to share three delicious new cocktails, perfect for one last summer soiree with your besties: Blackberry Cucumber Moscow Mule, Sparkling Strawberry Rose Ice Pop and Watermelon Party Punch.

Using the three yummy flavors of Smirnoff Zero Sugar Infusions, Cucumber & Lime, Watermelon & Mint and Strawberry & Rose - these cocktails are for those who want to have their (sugar-free) cake and eat it too this Labor Day. Priced at a suggested retail price at $11.99, Smirnoff Zero Sugar Infusions are perfect for every budget. Plus – all the recipes don’t contain a lot of ingredients, making them easy to create for any celebration!

Blackberry Cucumber Moscow Mule

2oz Smirnoff Zero Sugar Cucumber Lime

Handful fresh blackberries

1/2 Oz Simple Syrup

4 Oz Ginger Beer

In a cocktail shaker, muddle the blackberries and simple syrup. Add in the Smirnoff Zero Sugar Cucumber Lime Vodka. Add ice and shake. Pour into a copper mug. Top with Ginger Beer

Sparkling Strawberry Rose Ice Pop – Makes 6

Ice Pop Ingredients:

6 Oz Smirnoff Zero Sugar Strawberry Rose

1lb Strawberries

4 Oz Rose Water

20 oz Pink Lemonade

In a Blender, combine the strawberries and 4 ounces of rose water. Once pureed, add in the pink Lemonade and Smirnoff Zero Infusions Strawberry Rose vodka and pulse to combine. Pour into ice pop molds and freeze overnight.

Cocktail:

4 Oz prosecco

1 ice pop

Place an Ice Pop into a cocktail glass. Pour prosecco over the ice pop

Watermelon Party Punch – Serves 8

16 ounces Smirnoff Zero Sugar Watermelon Mint

1 medium watermelon

8 ounces triple sec

24 ounces lemonade, divided

Cut the top off of a medium sized watermelon . Scoop out the insides, and place into a blender, set aside the watermelon shell. Add in 8 ounces of lemonade and blend until pureed, if needed, add in additional lemonade, 1 ounce at a time. Stir in remaining lemonade, triple sec, and Smirnoff Zero Sugar Watermelon Mint vodka. Place a Watermelon Keg Tap into the watermelon. Pour in the cocktail mixture into the watermelon and place the top back on. Serve & enjoy!

LandShark Lager Is Giving You A Chance To Swim With Sharks

Margaritaville’s favorite island-style brew, LandShark Lager is teaming up with global conservation activists at Shark Angels. Through this partnership, LandShark is aiming to aid in their efforts to educate and provide awareness to the biggest issues facing sharks and their ecosystems today. LandShark is proud to donate to their cause and in-turn adopt 100 sharks.

“We are beyond thrilled to have LandShark partner with us in order to further our mission and help drive the movement to save sharks and our oceans,” says Jamie Pollack Shark Angels Executive Director. “This donation will be used to further our educational programs and help empower the next generation of shark ambassadors around the world.”

To bring a shark experience to life – the Island style lager is offering fans an opportunity to visit Jimmy Buffet’s Margaritaville and swim with sharks. Six lucky winners (and a friend!) will win an all inclusive trip to Margaritaville Resort in Hollywood, Florida for two nights, leading up to the ultimate experience – a real shark dive.

A trip for adrenaline lovers, sun chasers and shark afficinadoes, all fans 21+ have to do is text SHARK to 78896 for a chance to win. Fans interested can now enter through August 24th, with the trip set on September 12-14. Come hang with us our home of Margaritaville – one of the world’s greatest places to party – where the sun is always shining, the tide is just right and the LandShark flows freely.

Post Malone Teams Up With Bud Light

Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership - a limited-edition merch collection available nationwide on Monday, August 5, 2019 exclusively onShop.PostMalone.com.

To kick-off the launch, Bud Light is hosting a New York City-based pop up shop for two-days only - Sunday, August 4th from 2-8PM and Monday, August 5th from 3-7PM at 89 Crosby Street, New York, NY 10012.

The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post Malone and Bud Light than ever before. The collection, all priced between $10 and $250, draws inspiration from Post Malone’s distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.

“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” said Post Malone.

Following the pop-up activation, NYC fans have the chance to catch Post Malone perform on Bud Light’s Dive Bar Tour stage where he will return for an intimate show for fans and will announce when the full merch collection will be available online at shop.postmalone.com.

A New Channel That Will Lift Up Your Spirits

For all those people out there that love cocktails and drinks there is a new channel for you. Award-winning media company NBTV Channels has announced the launch of Spirits Network, the first shoppable entertainment network and personalized membership service coupled with physical products and premium original content. Spirits Network will bring unparalleled access and expertise to the culture of premium spirits’ growing audience.

With a mission to “discover, buy, taste,” on every device, Spirits Network launches today as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who create it. Spirits Network product selection is supported by experts across all spirits categories, led by Flavien Desoblin, from NYC’s Brandy Library and Copper + Oak lounges. It will also be supported by other curators and experts including internationally-renowned bourbon expert Fred Minnick, mixologist Rob Floyd and celebrity friends. The products they have selected bring together the most exclusive brands – both craft and commercial – all available for real-time purchase through proprietary click-to-buy technology.

“This is the future of media,” says NBTV Chairman & CEO and Spirits Network co-founder Nick Buzzell. “This isn’t an analog business anymore, and we’re creating a new kind of network without interruptive commercials that bring product experiences directly to consumers. For example, we’re working with Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, to tell stories, like how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he created. These are entertaining stories first and, at the same time, a celebration of premium spirits and the community that enjoys them.” Further, as a leader in this space, we are proud to work with the Distilled Spirits Council of the United States and Responsibility.org to integrate responsibility into everything we do.”

Spirits Network will feature:

  • Original Content:  See the stories behind the bottles, whether it’s a short snippet of a Japanese whiskey-tasting on mobile or a documentary about tequila on the big screen. Our award-winning series uncovers the characters of legend and the tastemakers of today obsessing with craft whiskeys, vodkas, tequilas, gins, brandies and other liquors across fine spirits categories.
  • Shoppable Content Members can buy rare and even exclusive product in two ways: One, product windows will be visible within content screens with a “Quick Buy”” option available. Two, subscribe to a monthly Spirits box and have our experts select products based on tastes and areas of the desired exploration whether it’s a monthly bourbon box, craft gin or the latest in tequila. Those offers will also be available as gifts for the holidays, bridal party, or even the office party.
  • Community: Spirits Network is building a new kind of social network, one where spirits enthusiasts can connect to each other as well as the personalities and experts that define the spirits business.