Lifestyle

Michelob ULTRA Showcases The Best Golf Bag That Comes With A Keg

Golf just got a whole lot better. Michelob ULTRA is unveiling the caddie that every golfer and Caddyshack fan could only ever have imagined in their wildest dreams. The Michelob ULTRA Caddie Bag is the latest innovation from the fastest growing beer brand in the country and includes everything you could ever need for the optimal 19th hole experience.

The one-of-a-kind bag includes:

·         128 oz. refillable beer keg with a tap handle and pint glasses

·         BOSE Bluetooth speaker

·         LED lighting

·         Built-in tablet for streaming all your favorite media

Want your own ULTRA Caddie? Consumers everywhere can enter for a chance to win the bag by sharing how they live ULTRA with @MichelobULTRA using #ULTRACaddieContest on Facebook, Twitter or Instagram.

As the official beer of the PGA Championship, Michelob ULTRA will debut the first ever prototype of the ULTRA Caddie Bag this week at the PGA Championship at Bellerive Country Club in St. Louis.

Drink And Know Things On International Beer Day

Today is International Beer Day! HBO wants to help Game of Thrones fans celebrate this special day like a Stark, Targaryen or Lannister, offering a great selection of quality beer distributed by Brewery Ommegang, along with drinkware such as incredibly designed Irone Throne and House Targaryen tankards, and a sleek House Stark Direwolf goblet, available at the HBO Shop HERE!

The Royal Reserve Collection is a series of limited beer releases, each designed and brewed as a homage to epic figures engaged in the battle for the Seven Kingdoms. The series began in April with Hand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release of Mother of Dragons, the final beer will be announced later this year. To find the beer at a retailer near you, please visit the beer finder HERE!

Guinness Open Gate Brewery & Barrel House, the first Guinness brewery in the U.S. in more than 60 years

Today a new era for Guinness in the U.S. began! Guinness brewers and executives, beer industry friends, Maryland government officials and special guests gathered for a ribbon-cutting event at Guinness’ highly anticipated new home in America – the Open Gate Brewery & Barrel House in Halethorpe, Maryland.

During the ceremony, Diageo and Guinness executives expressed their excitement in joining the Baltimore County and larger Maryland beer communities and joined with Governor Hogan and the Brewers Association of Maryland to officially cut the ribbon on the brewery.

At 3 p.m. tomorrow (August 3) the doors will open to the public, and they will have the chance to experience the Open Gate Brewery & Barrel House by touring the brewery, sampling beers in the on-site tap room and much more!

Bulleit Gets Inked Up

Bulleit is shaking up tattoo culture with the announcement of a new series of limited edition Bulleit Bourbon bottles. Bulleit Bourbon teamed up with four trailblazing tattoo artists to release Bulleit Bourbon Tattoo Edition. Participating artists include Shawn Barber (Los Angeles), Jess Mascetti (New York), Thomas Hooper (Texas) and Jason Kundell (Oregon).

As part of an ongoing series of projects and collaborations with modern cultural creators, the latest Bulleit Frontier Works project is a limited collection of tattooed Bulleit Bourbon bottles. The limited release tattoo collection marks the first time that the iconic Bulleit Bourbon bottle has been altered.

The series contains four unique tattoo designs on the iconic Bulleit bottle from the artists whose work is inspired by the frontier spirit and the culture of the cities they live in. The limited release tattoo bottles will be available for purchase in each artist’s respective state beginning in August and select bottles will be available nationwide.

The Mother Of All Beers – Game Of Thrones Edition

Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of ThronesMother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.

Brewed and blended for a leader who takes what is hers with fire and blood, Mother of Dragons is a blend of a smoked porter and a Belgian kriek, representing the smoke and fire that Daenerys has unleashed on her opponents. The beer will be available throughout Ommegang’s distribution network on September 28 both on draft and in 750ml bottles and the suggested retail price for a bottle is $12.99.

Mother of Dragons represents in beer one of our favorite characters from Game of Thrones.  Daenerys’s ascent from obscurity has been one of the most inspiring storylines of the show, and we’re thrilled to release a blend that embodies the character traits that have underpinned that rise,” said Doug Campbell, Brewery Ommegang president.

Mother of Dragons pours a deep ruby-tinted mahogany with a creamy tan head. Aromas of chocolate covered cherries intertwine with subtle smoke and roasted malt. The flavor is rich with tart cherry up front leading to a center palate of semi-sweet chocolate then resolving to subtle smoke and mild sweetness. The mouthfeel is luxuriously creamy and full, and the finish is semi-dry with lingering notes of smoke and cherry sweetness. Mother of Dragons is 6.5% ABV and pairs well with smoked gouda and charcuterie, braised meats, and rich desserts like flourless chocolate cake and cherry cheese cake.

The Royal Reserve Collection features four brand new beers in the brewery’s Game of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles. The series began in April with Hand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release of Mother of Dragons, the final beer will be announced later this year.

Crown Royal Knows The Essence Of How To Party

The Essence Fest After Party looked like it was a blast. Check out some of the good times that were had. The Official After Party of Essence Fest was sponsored by Crown Royal. Some of the partygoers were actor Tristan Wilds, comedian/actress Loni Love, singer Ro James, Legendary Damon and singer Luke James.

Make sure you check out Crown Royal Northern Harvest Rye. This variant combines the distinctive flavor of Canadian rye grain with the unmistakable smoothness of Crown Royal for a truly exceptional Canadian whisky. Crown Royal Northern Harvest Rye is the first Canadian Whisky to earn World Whisky of the Year in Jim Murray’s Annual Whisky Bible 2016.

Chase Elliot Teams Up With Mountain Dew

Dale Earnhardt Jr.  A legend in the NASCAR community, the driver’s recent retirement has left some pretty big shoes to fill – but MTN DEW believes they have found the sport’s next big one. Today, the brand announces the extension of their long-standing partnership with Hendrick Motorsports through 2020, a renewal which sees star driver Chase Elliott continue to represent the iconic brand.

MTN DEW has been a partner as Chase Elliott earned 2016 Cup Series rookie of the year honors, and has clocked in seven race wins and 117 top-10 finishes in NASCAR national series competitions. Not only is he the future of DEW racing – Elliott is also the future of NASCAR.

MTN DEW boasts a storied history in the sport, and has been a partner and steward of the NASCAR world for 20+ years – sponsoring the likes of four-time champion Jeff Gordon, NASCAR Hall of Famer Darrell Waltrip and the legend himself: Dale Earnhardt Jr. As Elliott continues to follow in the footsteps of the greats, MTN DEW looks forward to showcasing his personality to the passionate NASCAR fans.

Come October, you can find Elliott and his No. 9 Chevrolet Camaro ZL1 rocking a sweet MTN DEW paint scheme at the Kansas Speedway.

Seagram’s 7 Presents the First Annual National Dive Bar Day

Dive bars are an American tradition, where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude live. Yesterday Seagram’s 7 Crown announced that they are raising a glass to dive bars everywhere by marking the first official National Dive Bar Day, fittingly taking place on July 7th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.

To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.

The 7&7

·1.5 oz. Seagram’s 7 Crown Blended Whiskey

· 5 oz. 7UP

·Slice of lime

Directions: Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass with ice. Stir well and garnish with lime slice.

Guinness Brewery in Maryland Will Officially Open in August

This summer, after more than two centuries of building unmistakable bonds with beer lovers in the U.S., Guinness will finally have a permanent home in America. Diageo Beer Company USA is proud to announce that the Open Gate Brewery & Barrel House, located just south of Baltimore, will open to the public on Friday, August 3rd.

“In my opinion, the word ‘milestone’ doesn’t do justice to this moment in Guinness history,” said Diageo Beer Company USA Chairman and Diageo Global Sales Officer Tom Day. “Since we announced our brewery just outside Baltimore, I’ve spent a lot of time here and have come to really love the area and the people of Maryland. I can’t wait to see this place open and become a part of this vibrant community and special beer culture. I really think we have something great to offer folks, both in terms of beer and a fantastic place to visit and experience.”

While Guinness Draught and the other classic stouts will be brewed exclusively in Ireland and imported to the U.S. to be enjoyed responsibly, this brewery is an important step in the evolution of the brand. Led by Brewmaster Peter Wiens and Head Brewer Hollie Stephenson, the Maryland team will take over the production of Guinness Blonde and experiment with new beers influenced by both American and Maryland brewing tradition.

Visitors to the Open Gate Brewery & Barrel House can expect a world-class Guinness experience, blending local Maryland flavor and Irish hospitality, from the staff to the beers to the décor of the buildings and the food in the brewery’s restaurant. The taproom, tours of the 10-barrel brewery, the merchandise shops and the grounds will be open on August 3rd, with the restaurant opening approximately two weeks later. In the meantime hungry visitors will be able to order bar food in the taproom, and there will often be some of Maryland’s finest food trucks on site.

To stay up to date on the Open Gate Brewery & Barrel House in advance of its debut and beyond, check out @GuinnessBreweryUS on Facebook and Instagram. Whether enjoying a pint in Maryland, Ireland or anywhere around the world, always do so responsibly.

Two Kings Team Up To Bring Back A Memorable Catch Phrase

In celebration of our new partnership, Budweiser is bringing back its iconic “Whassup” commercial with a surprise twist care of Burger King.

With it being nearly 20 years since “Whassup” first launched, Budweiser has been looking for the right time and the right way to bring the classic catchphrase back into pop culture … enter Burger King. The updated “Whassup” commercial will begin airing on TV this week.

As Budweiser looks to introduce “Whassup” with a new set of drinkers, the brand is also tapping Alexa to help spread the word with a new skill launching tomorrow. In order to activate, the prompt is “Alexa, tell Budweiser Whassup!” which will result in Alexa saying “Whassup”.

Starting today, Alexa users can simply say, “Alexa, tell Budweiser Whassup!” prompting a response from the original cast members saying “Whassup” back. Users can enable the skill by either clicking THIS LINK or by saying, “Alexa, enable Budweiser.”