Lifestyle

IndyCar Driver Alexander Rossi and Crown Royal Honor The Military

Crown Royal and Verizon IndyCar Series driver Alexander Rossi visited Stout Army Airfield in Indianapolis to surprise servicemen and women. Military members enjoyed a meet and greet with the Indy 500 winner along with Stephen Wilson, the Director of Whiskey Engagement for Crown Royal. During his visit Rossi announced he will be submitting the names of all military attendees who attended which is more than 200 names to Crown Royal’s Wall of Gratitude. Those names will be on display at the Indianapolis Motor Speedway. Crown Royal also presented the Indiana National Guard tickets to Armed Forces and Indy 500 weekends along with some other fun opportunities around the track.

“Serving our nation is the most generous thing a person can do for this country,” said 2016 Indy 500 winner Alexander Rossi. “I have the utmost confidence race fans will do their best for the Crown Royal Wall of Gratitude by Indy 500 weekend, honoring so many deserving troops and veterans.”

Crown Royal’s history of inspiring exceptional generosity in all its forms goes back more than a decade. The brand has a long-standing history of supporting those who serve our country. In addition to collecting names for the Wall of Gratitude, Crown Royal will be assembling care packages, during activations at Indianapolis Motor Speedway, for deployed troops through their ongoing partnership with Packages From Home.

Who Wants To Try A Hot Dickel

Just as the months start to warm up, George Dickel is following suit. For more than a century, both George Dickel Tennessee Whisky and McIlhenny Company’s TABASCO® Brand Pepper Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship. Now, with George Dickel TABASCO Brand Barrel Finish available in stores this May, these two iconic brands are coming together in one bottle. Finished in barrels used to age tabasco peppers for three years, George Dickel TABASCO Brand Barrel Finish has a deliciously spicy flavor. George Dickel takes its Tennessee whisky and rests it in these barrels for 30 days, allowing the spice and flavor imparted on the wood from the tabasco peppers to add its unique finish.

TABASCO Brand Pepper Sauce is then distilled to create an essence, which is carefully blended together with the whisky to create George Dickel TABASCO Brand Barrel Finish. The result is a deliciously spicy shot, which recently won a Gold Medal at the 2018 San Francisco World Spirits Competition.

“George Dickel Tennessee Whisky and TABASCO are two of the most iconic brands the South has to offer for a reason – the craftsmanship that goes into creating these products is the real deal,” said Jeff Parrott, Director of American Whisk(e)y Development at Diageo. “Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavor with our quality Tennessee whisky.”

The release of George Dickel TABASCO Brand Barrel Finish signals the return of longer days, livelier nights and good times. For consumers looking for the perfect mix of fun and flavor, it can be enjoyed as a shot with celery salt on the rim, or with pickle juice or an ice chaser. Whether enjoyed at your local barbeque spot or backyard party, a shot of Hot Dickel provides a peppery kick, but goes down with a smooth finish. Hitting shelves nationwide in May, George Dickel TABASCO Brand Barrel Finish carries a suggested retail price of $24.99 for a 750 mL bottle and is also available in 50 mL and 1L sizes. The alcohol by volume is 35% (70 proof). Like the rest of George Dickel Tennessee Whisky brand’s offerings, this shot is meant to be enjoyed responsibly.

Up Your Burger Flavor With Cholula

For all of you who love a great burger you need to check this out. Cholua has partnered with Umami Burger to create the ‘Sweet Habanero’ Chick-Me-Out Burger, Umami’s first-ever grilled chicken sandwich featuring Cholula’s new flavor, Sweet Habanero. And, it’s for the health-conscious served with a vegan bun or in a lettuce wrap!

The secret menu item will be available only at the Umami Burger at the Grove in LA now and two other select locations in Chicago and NY until June 6th.

The sandwich features an array of colorful & flavorful ingredients, including Cholula Sweet Habanero Hot Sauce, Adobo Marinated Grilled Chicken Breast, Smashed Avocado, Pickled Red Onions, Lime & Green Mango Slaw & Charred Pineapple.

Who is hungry? Make sure you check out the ‘Sweet Habanero’ Chick-Me-Out Burger before it is gone.

Budweiser Explores The Universe

Today on National Space Day and the official ‘May the Fourth Be with You’ day, Budweiser is celebrating its bold commitment to being the first beer on Mars through a new, two minute tribute film. The film focuses on our commitment to bringing humanity to the Red Planet – which includes beer.

The video is narrated by retired Astronaut Clay Anderson, who was an astronaut for 15 years spending a total of 167 days in space, and was also a key player in Budweiser’s initial announcement at SXSW 2017.

39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one to the American Dream and those who work hard for it, Budweiser wants to be part of this monumental journey in reaching the next frontier.

Smirnoff Helps You Celebrate Summer In Style

May is officially here, it’s time to set our sights on summer! And what better way to kick-off Summer than by celebrating with a delicious Americana-inspired cocktail in-hand?

This year, back and better than ever, is Smirnoff’s seasonal limited time offering, Smirnoff Red, White & Berry. This vodka specialty is the ideal drink for summer from its perfectly patriotic packaging to its delicious combination of citrus, cherry & blue raspberry. Here are some tasty recipes you can make this summer.

Triple Berry Mojitini (Serves 4)

·         3/4 cup Smirnoff Red, White & Berry

·         1 cup limeade

·         Club soda

·         Handful of mint leaves

·         6 oz raspberries

·         6 ounces blackberries

·         4 ounces cherries, pitted and cut in half

·         Sugar and lime wedge for rimming

·         4 teaspoons sugar, (I used stevia)

In the bottom of 4 – 11.5 oz glasses, place 1 teaspoon of sugar and a few torn mint leaves. Muddle. To each glass add 2 raspberries, 2 blackberries and 2 cherries. Muddle with the sugar and mint until liquefied. Pour 1.5 oz Smirnoff Red, White & Berry into each glass. Top with 1/4 cup limeade, crushed ice and a splash of club soda. Garnish with a cocktail pick of a raspberry, blackberry and lime wedge.

Summer Berry Mule

  • 1.5 ounces Smirnoff Red, White & Berry
  • 4 ounces Ginger Beer or Ginger Ale
  • 1/4 cup fresh berries- blueberries, raspberries or blackberries
  • Squeeze of lemon (optional)

In a shaker, muddle half the berries with the vodka, add ice and shake. Pour into an ice filled mason jar. Top with Ginger Beer and a squeeze of lemon. Garnish with fresh berries on a skewer

Red, White & Berry Limeade (Serves 8-10)

  • 1 cup Smirnoff Red, White, & Berry or Smirnoff No. 21
  • 1 cup black raspberry liqueur
  • 3 cups limeade

In a large pitcher, combine the Smirnoff, black raspberry liqueur, and limeade. Chill until cold, then serve over ice with blueberries, raspberries, and apple stars for a patriotic twist.

Boozy Blackberry, Pineapple & Cilantro Ice Pops (Serves 20)

For the Blackberries:

  • 3½ cups blackberries
  • 2 tablespoons sugar
  • 2 tablespoons water
  • 2 ounces Smirnoff Red, White, & Berry Vodka

For the Ice Pop Purée:

  • 4 cups fresh pineapple chunks
  • ½ cup cilantro leaves
  • ⅓ cup heavy whipping cream
  • 2 ½ ounces Smirnoff Red, White & Berry
  • 1 tablespoon fresh lime juice
  • Pinch kosher salt

Prepare the blackberries:

In a medium saucepan over medium heat, bring the blackberries, sugar and water to a boil. Reduce heat to a simmer and continue cooking, stirring occasionally and gently mashing half of the berries using a wooden spoon, until the berries are soft and the liquid has reduced to a syrup, 12 to 15 minutes. Stir in the vodka and immediately remove from the heat. Allow to cool completely.

Prepare the ice pop purée:

In a high-powered blender, purée all the ingredients on high until smooth, around 3 minutes. For an extra smooth purée, strain through a sieve to remove any small bits of pineapple and cilantro that didn’t blend completely.

Assemble the ice pops:

Spoon 2 tablespoons of ice pop purée into the bottom of each ice pop mold. Layer with 2 tablespoons of the blackberries. Repeat with 1 more layer of each. Insert a popsicle stick and freeze until solid, at least 4 hours, preferably overnight.

To serve:

One at a time, dip a frozen ice pop mold into a bowl of warm water for 10 to 15 seconds. Gently pull the ice pop to release from the mold and serve.

Spiked Triple Berry Basil Lemonade (Serves 8)

·         1.5 cups Smirnoff Red, White & Berry

·         8 cups lemonade

·         1 cup basil syrup

·         4 berry lemonade ice cup

In a pitcher combine lemonade, vodka and basil syrup. Stir to combine. To serve, place 4 ice cubes into a high ball glass and top with lemonade cocktail.

Red, White & Blue Boozy Slush (Serves 4)

Blue Slush Layer:

·         2 cups ice

·         2 oz. Blue Curacao

·         1 cup homemade lemonade

White Slush Layer:

·         2 cups ice

·         2 oz. Smirnoff Red, White & Berry

·         1 cup homemade lemonade

Red Slush Layer:

·         1 ¼ cups strawberries, quartered

·         2 oz. Smirnoff Red, White & Berry vodka

·         ¼ cup of homemade lemonade

Blend each layer separately until smooth. Store in freezer until ready to build your cocktail. Pour each layer into a highball glass and serve immediately.

Budweiser Unveils The Reserve Collection With Budweiser Freedom

Budweiser just released news about their newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans with a portion of proceeds sold this summer benefiting Folds of Honor — a nonprofit organization providing educational scholarships to military families. As of this year, the company has raised $14 Million in support of Folds of Honor.

Budweiser Freedom Reserve was specially brewed by Budweiser’s own veterans and a portion of proceeds sold this summer will benefit Folds of Honor.

Budweiser Freedom Reserve Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses.

“To call Budweiser a partner would be an understatement – they are considered family to us and the 3,000 families their donations help to support,” said Major Dan Rooney, founder and CEO of Folds of Honor. “Freedom Reserve is a great testament to their unwavering dedication and compassion for our armed forces and we salute them.”

Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. Packaged both in a vintage stubby bottle and also available in a one-pint can, the Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses. Marking the seventh consecutive year Budweiser is teaming up with Folds of Honor, the brand brought together a select group of Budweiser brewers who are also proud veterans to brew Freedom Reserve and their signatures are prominently featured on each bottle and can.

As the great American lager, Budweiser is committed to supporting U.S. veterans and their families, with the brand’s total contributions helping to benefit more than 3,000 families across the country. To help spread the message of support this summer, Budweiser will deploy a fully integrated marketing campaign for Freedom Reserve, complete with in-store displays, online advertising and digital marketing programming along with new national TV creative airing during marquee sports moments, including the NBA Finals and NHL Stanley Cup Finals. Freedom Reserve will be available beginning in May through September 30, or while limited supplies last.

Budweiser is also partnering with alcohol delivery service Drizly to deliver a taste of summer to new Drizly customers across the country with a special promotion code to save $5.00 on the first purchase, using the code “Freedom.” The offer is valid from May 1 through July 15.*

Diageo Looks To Help People From Binge Drinking

Sometimes we might not party responsibly. Diageo, a global leader in beverage alcohol is looking to change that. They just unveiled its second installment in a ground-breaking virtual reality (VR) experience that will immerse consumers in a first-person, multi-perspective story about the dangers of binge drinking.

In time for Cinco de Mayo and Memorial Day Weekend – two of the most popular times for alcohol consumption in the U.S. – the virtual reality experience allows consumers to follow along with four different storylines to see, hear and feel the consequences that can occur as a result of one bad decision.

According to the Centers for Disease Control there are approximately six alcohol poisoning deaths per day, and approximately 50 percent of sexual assaults involve alcohol. Through this virtual reality experience, Diageo is leveraging innovative technology with the hope of reducing binge drinking and its detrimental outcomes.

Following the success of Diageo’s first video in the VR series that placed consumers in the front seat of a fatal drunk driving crash and led 73 percent of viewers surveyed after watching the film to say they are now more likely to stop other people from drinking and driving, the brand hopes to have a similar impact on consumer behavior with “Decisions: Party’s Over.

Photographer Adam Katz Sinding Explores New Cities One Run At A Time

Reebok is launching a cool new campaign. In a new video we see renowned street style photographer and avid runner Adam Katz Sinding share his views on balancing work and running.

Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, his dual passions of running and photography have helped shaped who he is today and allow him to stay grounded in a life constantly on the road.

Fusion Flexweave shoe, which is currently available for $120 on Reebok.com and at select retailers.

Get An Inside Look From 3:AM ATL Feat. LoveRenaissance And FRKO RICO

On the heels of their “3:AM” launch in New York City, Reebok Classic and Foot Locker continue to celebrate the endless energy of the early morning hours by taking their latest installment of the content and event series to the streets of Atlanta.

Through a film short and an exclusive footwear and apparel collection, Reebok Classic and Foot Locker have partnered with Atlanta-based creative collective LVRN, aka LoveRenaissance, and noted local artist FRKO RICO, aka Freako Rico, to examine how the city sparks creativity and fuels inspiration in the early morning hours.

In the 3:AM Atlanta launch video you follow the LVRN founders and FRKO RICO across the city to capture an intimate glimpse of where they draw their late-night inspiration. The raw film tours emblematic Atlanta hotspots such as Cascade roller-skating rink, mural-adorned Little Five Points and tattoo parlor City of Ink, while featuring the crews’ inner circle of friends and family.

The limited-edition collection of 3:AM Atlanta product will be available exclusively at Foot Locker, Footlocker.com and Reebok.com on April 27.

For more information on 3:AM Atlanta and to learn more about the future stops on the 3:AM journey, please visit: www.reebok.com/us/3am

Blade And Bow Inspired Mint Juleps

Who is ready for the Kentucky Derby? As you gear up for this year’s annual running of the Kentucky Derby, don’t forget the festive cocktails.  Perfect for any southern-inspired party, these locally inspired Juleps are sure to be a winner.

Blade and Bow Kentucky Straight Bourbon teamed up with four bartenders to create their state’s unique spin on the classic Mint Julep. Each recipe reflects the region through locally sourced ingredients and a clever title.

Blade and Bow Hudson Valley Julep

1.25 oz. Blade and Bow Kentucky Straight Bourbon Whiskey

.5 oz. Manzanilla Sherry

.5 oz. Quality Apple Juice (Fresher the Better)

.25 oz. Chamomile & Vanilla Syrup

Method: Build

Glassware: Julep Cup

Garnish: Apple Slice, Fresh Mint, Chamomile Flowers

Instructions: Add all ingredients into a julep cup. Top with crushed ice and garnish with fresh mint, and apple slice and chamomile flowers. Serve with a straw.

*Chamomile and Vanilla Syrup:

Ingredients:

1 Vanilla pod

2 Tablespoons Chamomile Tea

1 Cup (8 oz.) Water

2 Cups (16 oz.) Sugar

Method:

Split the vanilla pod and scrape seeds into pot, add Chamomile tea, sugar and water and mix together. Bring to a simmer. Remove from heat and let sit for 15 minutes. Strain through fine mesh strainer, bottle, label and store in refrigerator.

Blade and Bow Tie: The Julep from the ATLiens

1.25oz Blade and Bow Kentucky Straight Bourbon Whiskey

1oz Coca Cola, Grilled Peach, Brown Sugar reduction syrup

Palm full of fresh mint leaves

Crushed Ice

Service: Strain well shaken tin over crushed ice.

Garnish: Garnish with grilled peach and as many beautiful smelling mint sprigs as possible.

Instructions: In a mixing tin add Blade and Bow Kentucky Straight Bourbon, Coca-Cola Grilled Peach Brown Sugar syrup, and a palm full of fresh mint leaves. Shake with ice.

*Coca Cola Peach Brown Sugar Reduction Syrup

1 1/2 cups coca cola

1 tbsp brown sugar

1 cup water, reduced ¾

One whole peach grilled and sliced. Strained.

Charleston Inspired Blade and Bow Mint Julep

1.25oz Blade and Bow Bourbon

2oz Loquat Leaf Tea

1 bar spoon simple syrup (1:1)

8 sprigs of mint (3 for garnish)

Garnish: Mint bouquet, dehydrated lemon wheel (optional), 2 loquat leaves (optional)

Glassware: Julep Mug

Ice: Crushed

Origin: Ryan Welliver, Blade and Bow, 2018

Instructions: Add bourbon, tea, syrup, 5 sprigs of Mint to julep mug and lightly muddle mint. Fill mug half way with crushed ice and swizzle. Top with more crushed ice and garnish.

(Muddle a fresh loquat during the summertime, when they are ripe, for a brighter, fruitier variation)

*Loquat Leaf Tea

15 grams dried loquat leaves (coarse grind)

2 cups filtered water

Method:

Bring loquat leaves and water to a rolling boil over medium-high heat. Reduce heat and simmer for 15 minutes, stirring occasionally. Turn off heat and leave mixture to cool for 10 minutes. Strain mixture through tea strainer and/or coffee filter (I used both). Store refrigerated in airtight container for up to a week.

Hill Country Julep

1 Teaspoon peach Jam or Marmalade

½ Teaspoon Agave Syrup

1.25 oz Blade and Bow

12 Hand Rolled Spearmint Leaves

Glassware: Julep Mug

Ice: Crushed

Instructions: Wash and hand roll about 12 leaves of spearmint.  Then add half a teaspoon of agave syrup and a heaping teaspoon of peach jam or marmalade.  Stir the ingredients well before adding the ice, to give the marmalade a chance to dissolve into the whiskey.  Add a heaping amount of crushed ice, and garnish with a beautiful bunch of fresh mint, so that every sip smells like heaven.