Lifestyle

Busch Beer Looking To Celebrate Nature This Earth Day

Since its founding, Busch beer—the beer brewed for the great outdoors and ‘crisp and cold as a mountain stream’—has encouraged its fans to enjoy everything our planet has to offer. And in honor of Earth Day 2019, Busch is showing off its love for the outdoors while also giving back to the planet with the release of Rooted In Love.

Rooted in Love, a premium hard-cover coffee table book made from FSC Certified recycled paper, is an ode to the planet earth from Busch. Each page honors a different tree across America and features a heartfelt love letter from Busch to that tree.

In honor of Earth Day and to help create a Better World by 2025, Rooted in Love will be available for purchase via Rally Up from April 18 – 30 for $20, with all proceeds from every purchase donated directly to the National Forest Foundation (NFF).

Every person who purchases Rooted in Love will not only contribute directly to the NFF’s tireless work to protect healthy forests and watersheds across the country, but will walk away with a physical reminder of the contribution and beautiful new addition to their coffee table collection.

Crown Royal Peach Is A Great Gift For Mom

With Mother’s Day just around the corner, we thought it might be a great time to share with you Crown Royal’s new Peach flavored whisky, as well as some delicious cocktail recipes that your mom would enjoy on her special day.

Infused with the flavor of fresh Georgia peaches, Crown Royal Peach is a deliciously sweet and perfectly sippable whisky for long-time fans and those new to the spirit. Whether breakfast in bed or at the brunch table, in a cocktail or on the rocks, Crown Royal Peach is just the treat mom deserves to kick off her day.

Royal Peach Tea

– 1.5 oz Crown Royal Peach

– 6.0 oz iced tea

– 1 slice of lemon or peach

Fill a mason jar with crushed ice. Add Crown Royal Peach and iced tea. Stir gently then garnish with a lemon or peach slice (or both!)

Royal Peach Fizz

- 0.5 oz Crown Royal Peach

– 0.5 oz orange juice

– 4.0 oz champagne

– 1 mint sprig

Add Crown Royal Peach and orange juice to a stemless champagne glass. Top with champagne. Garnish with a mint sprig.

Get Back To The Ice Age For Pure Refreshment

Spring is here and summer will be right after. As the hotter months of the year approach make sure you have the most refreshing water around. Ice Age Glacial, an ultra-pure water sourced from ancient glaciers within the Coast Mountains of British Columbia, has debuted in North America including select U.S. and Canadian markets.

What sets Ice Age Glacial apart from spring water is its purity, smoothness and low mineral content — with the lowest amount of total dissolved solids (4 PPM) out of any bottled water in the marketplace. Ice Age Glacial water is nitrate-free, sodium-free and chlorine-free.

1.6 million years ago during the beginning of the last Ice Age, vast parts of Canada were covered by glaciers. Today, despite that the last Ice Age ended nearly 10,000 years ago, many mountains still rise to heavily glaciated peaks across Canada, including the largest temperature-latitude ice fields in the world.

Pure glacial water sources are very rare. 200 kilometers Northwest of Vancouver in the Coast Mountains of British Columbia, the ancient icefields of the Toba Inlet form the source of Ice Age Glacial water. Natural glacial water of unmatched purity is collected as it naturally melts and flows from the edges of the towering and ancient glaciers in the Toba Inlet deep in the Coast Mountains of British Columbia; land protected by government and secluded in nature, shielded from civilization and industry. As the water falls, it is collected, which results in naturally pure glacial water with a low mineral content, yet still containing rare minerals only found in ancient glaciers.

For more info visit their website at iceageglacial.com

Bulleit Adds A Rye 12-Year-Old Straight American Whiskey To Their Portfolio

A new high-rye whiskey has joined the Bulleit family! Available for a limited-time only, Bulleit Rye 12-Year-Old Straight American Whiskey is a premium aged elevation of the brand’s multi award-winning Bulleit Rye.

Eight years, and multiple San Francisco World Spirts Competition Double Gold medals later for Bulleit Rye, the category that Bulleit helped build is booming as consumers seek new, unique and premium offerings. Created in response to this growing demand for premium American whiskey, Bulleit Rye 12-Year-Old Straight American Whiskey uses the same mash bill as Bulleit Rye – 95% rye and 5% malted barley – with a minimum of 12 years of aging. The additional years of maturity are evident in the layers of flavor complexity, while continuing to ring true to the smooth balance and spiciness of its predecessor.

Bulleit Rye 12-Year-Old is available in select markets nationwide.

Celebrate National Whiskey Day With Roe & Co Irish Whiskey

As we get closer to International Whiskey Day that takes place next week on March 27, Roe & Co Irish Whiskey has officially landed in select U.S. markets, most notably behind your favorite cocktail bar as a unique foundation for mixologists to build new, innovative libations. Created in partnership between Diageo Master Blender Caroline Martin and five leading Dublin-based bartenders, Roe & Co ushers in a new era of Irish whiskey with its contribution to cutting-edge cocktail culture.

Additionally, Roe & Co’s launch in U.S. markets comes ahead of the St. James’s Gate distillery opening in Dublin this May. The new distillery will honor the brand’s heritage at its location on Thomas Street, adjacent to where the old George Roe & Co distillery once sat in the converted former Guinness Power House.

Smirnoff Is Calling For All Party People

Smirnoff believes that fun times are even better when everyone’s included, and you don’t need an exclusive guest list or fancy charcuterie plate to turn up the fun! That’s why the brand is launching Smirnoff Party Pitch to celebrate the upcoming return of the summer fan favorite, Smirnoff Red, White & Berry.

Smirnoff has enlisted the help of a panel of awesome party people, including LGBTQ reality star and dancing queen, Alyssa Edwards, comedian, actress and life of the party, Nicole Byer, reality television star, real estate mogul and party-thrower extraordinaire, Ryan Serhant and YouTube star, choreographer and party-host-turned-panel-host, Megan Batoon, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America where fun is the limit – all with responsible drinking in mind, of course.

So, how does Smirnoff Party Pitch work?

From now through March 27, party people across America (25 and older) can submit their party pitches at www.smirnoff.com/contest/party-pitch. As part of the entry submission, each contestant will need to share how they’d serve SmirnoffRed, White & Berry at their party. Whether it’s red, white and boozy ice pops, gelatin shots or patriotic cocktails, out-of-the-box thinking is encouraged, and the possibilities are sure to be endless! Smirnoff will then review all the exciting entries and choose finalists who will get the chance to pitch their patriotic part in a video to our expert party panel.

In true Smirnoff fashion, fun times are better when more people are included so in addition to the one grand prize winner, three runner-up contestants will also receive $2,500 and some swag to fund their own Fourth of July bashes. Smirnoff Party Pitch is the latest extension of Smirnoff’s “Welcome to the Fun%” campaign and is telling the world that you don’t need to be on the VIP list to have a good time by asking consumers to bring the most creative party concepts that bring everyone together.

Check Out The Guinness Guide To St. Patrick’s Day

Whether someone can trace their entire ancestry back to the Emerald Isle, has no Irish blood at all or falls anywhere in between, St. Patrick’s Day is a time for everyone to enjoy. Guinness wants to make it as easy as possible to have fun during the festive weekend by releasing the Guinness Guide to St. Patrick’s Day – a collection of digital content, real life experiences and physical takeaways designed to help make this March 17th the best one yet.

“There are countless ways to celebrate St. Patrick’s Day, but I’ll let you in on a little secret: as long as you’re celebrating with a pint of Guinness, you’re doing it right,” said Guinness Brand Director, Emma Giles. “You might be spending time at home with family, grabbing a cab to the pub or stopping by a party to see some old friends and meet some new ones. Whichever way you choose to celebrate, we promise that with the help of the Guinness Guide to St. Patrick’s Day, this will be one to remember.”

So, what can one expect from the Guinness Guide to St. Patrick’s Day?

THE ST. JAMES’S GATE HOTLINE

The Irish word for a ‘good time’ is craic, so dial it up – literally. Step into a green Guinness phone booth and connect live with an ‘expert’ at the Guinness brewery at St. James’s Gate via video chat to ask all the burning questions about St. Patrick’s Day, Guinness and what it means to really be Irish. The booths will be available free of charge to guests 21+ at the Magnificent Mile in Chicago on March 1st from 12pm-2pm CST and at the Madison Square Park triangle, across from the Flatiron Building, in New York on March 13th from 12pm-2pm EST

DIGITAL ADVICE FROM THE EXPERTS

From getting the perfect Guinness ‘Stache, to toasting like a native Gaelic speaker, to how to dress for the occasion, to pairing each beer in the Guinness family with the perfect Irish cuisine, a suite of digital videos and content starring a brewery ambassador from St. James’s Gate will be available through @GuinnessUS on Instagram, Twitter, Facebook and Pinterest. Think of them as helpful tips for the big day on March 17th.

GUINNESS THREADS

These Guinness t-shirts are a whole lot truer to the heritage than that “Kiss Me I’m Irish” shirt. Imprinted with iconic fixtures from the Guinness brewery at St. James’s Gate like the harp plaque on Vathouse No. 2 or the cobblestones from Rainsford Street, the shirts are available in a very limited quantity on the Guinness Webstore.

#STACHEFORCHARITY BACK FOR YEAR THREE

That great ‘Stache can do some good. For the third consecutive year, adult beer lovers can take part in the Guinness #StacheForCharity initiative from now through March 31, 2019 by sharing photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and, of course, using #StacheForCharity). For each ‘Stache shared, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, like Team Rubicon – an organization of veterans and first responders, who are some of the first boots on the ground when natural disasters occur.

GUINNESS OPEN GATE BREWERY IN BALTIMORE

For those lucky enough to live in the Maryland area – or those enthusiastic enough to make the trip – the Guinness Open Gate Brewery in Baltimore will be celebrating its first official St. Patrick’s Day in 2019 (after its grand opening in August of last year). Complete with its own Guinness phone booth, the Open Gate Brewery will host ticketed celebrations in support of local charities with classic Guinness favorites and a special locally-brewed St. Patrick’s Day stout on tap. Keep up with what’s brewing in Baltimore at www.GuinnessBreweryBaltimore.comand @GuinnessBreweryUS on Instagram and Facebook.

Nobody needs the official Guinness Guide to St. Patrick’s Day to know that drinking responsibly is always a good idea. On March 17th and every other day of the year, drink like a brewer, and respect the beer.

Enjoy A New Drink From Stella Artois

Warmer weather may be a few months away, but Stella Artois is introducing the brand new light, crisp, Stella Artois Spritzer! New to the Stella Artois family, Stella Artois Spritzer is an effervescent dry cider made from a blend of crisp apples and hibiscus flavors. It has a clean, sparkling taste at 3.5% ABV and is now available nationwide. Keep a few of these naturally gluten-free Spritzer cans chilled, or mix them into a cocktail for your guests.

The Luck Of The Irish Is With You With These Drinks

Whether you’re Irish for life or Irish for the day, Smirnoff Ice will make sure you and all your guests are feeling lucky. So, put down the beer and bring the fun with these easy, St. Paddy’s recipes.

Enjoy a delicious Lucky Leprechaun cocktail that will make you feel like you found a pot of gold. You’ll want your drink to be cool, so don’t forget to add some Shamrock SMICE Cubes to any of your festive, fun and boozy cocktails to avoid watering down your favorite drink. This will keep your cocktail chilled and ready for the ‘gram’ – talk about a win-win!

Leprechaun (Makes 4)

Ingredients:

  • 4 oz. Smirnoff Ice Green Apple
  • 4 oz. Smirnoff No. 21 Vodka
  • 4 oz. Ginger Ale

Directions:

  1. In a cocktail shaker, add ice, Smirnoff Ice Green Apple and Smirnoff No. 21
  2. Shake
  3. Strain into a martini glass and top with ginger ale
  4. Enjoy!

Shamrock SMICE Cubes

Ingredients:

  • 1 bottle of Smirnoff Ice Green Apple
  • 4 oz. of water
  • Green food coloring (optional)

Directions:

  1. Combine Smirnoff Ice and water in a glass.
  2. Stir in one to two drops of green food coloring (optional)
  3. Pour into shamrock shaped ice tray
  4. Add festive ice cube to your favorite St. Patrick’s Day cocktail and enjoy!