Lifestyle

The Zoku Runner Is Perfect For The Summer

I recently tested out the Zoku Runner from Reebok. For a week I swapped out my current gym and exercise sneakers for the Zoku Runner. As soon as I slipped them on I was pleasantly surprised with a sneaker that felt really soft give a lot of support while working working out.

Before looking at the shoe, lets get into the shoe’s background. Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the Zoku Runner fuses the brand’s rich heritage with advanced design and directional style. Paying homage to the Zoku Japanese translation – to be continued or to be part of a tribe – the Zoku Runner s a direct descendant of the original Classic, celebrating the brand’s Vector through a modernized and updated silhouette.

A product of evolution, the weaves Reebok’s past into its future, with the brand’s synonymous crosscheck at its core. Created by Reebok’s founders in 1980, the crosscheck brand mark was inspired by a flock of birds and symbolizes momentum and movement, reflecting the idea of continuous evolution. The Zoku Runner reinterprets the symbol in a molded TPU cage for a modern look, playing with translucency and prints to show the versatility of this iconic design. Crafted out of Reebok’s newest upper and most superior digital knitting technology, ULTRAKNIT, the Zoku Runner allows a sock like feel and a fashionable look, as its breathability and ultra-light feel delivers extreme comfort while reducing material waste.

In regards to working out I ran outside on either a blacktop surface or short cut grass. On both surfaces the Zoku Runner gave be a combination of support and flexibility. I love that ULTRANIT technology in that especially running outside in the summer months.

While at the gym when I was lifting weights or doing cardio indoors I felt the exact same support as I did when I was outside. The sole of the shoe give a lot of stability. I wasn’t sliding around the gym floor no matter what part of my body I was working out in.

Outside of the gym I wore the sneakers out when hanging with family and friends. This is the Swiss Army knife of shoes. You can use them to either chill with friends or work up a sweat while exercising. The Zoku Runner by Reebok is a high quality shoe that won’t break the bank and is a perfect show for the spring and summer months. For more on the Zoku Runner go to the Reebok website HERE.

Adam Driver And Budweiser Help Out An Army Veteran And His Family

If you are looking to find a heartwarming story this week then you don’t need to look any further. In the lead up to July 4th, actor and veteran Adam Driver is taking a moment to honor the courage and sacrifice of the men and women of America’s armed forces.

Adam, a former member of the Marine Corps, recently teamed up with Budweiser and the Folds of Honor Foundation to deliver a life changing surprise to a military family. The scholarship will help this family’s daughter pursue her dream of becoming a nurse through an educational scholarship.

Adam’s journey to the family’s hometown of Brodheadsville, PA was all captured in a commemorative and emotional video, documenting this special moment.

This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years with Folds of Honor. Last month in advance of the Memorial Day weekend, Budweiser raised $1 Million for Folds of Honor from the proceeds of every Budweiser America bottle and can sold – culminating in a total of $12 Million donated to Folds of Honor since the start of the partnership in 2011.

Adam Driver said, “I feel very privileged to be a part of the work that Folds of Honor and Budweiser are doing in their support of our military community and highlighting the importance of the family surrounding them.”

Garth Brooks To Open Up The Concert Venue At Mercedes-Benz Stadium

The new Mercedes-Benz Stadium is opening it’s concert venue with one of the biggest names in Country Music. The stadium is bringing Garth Brooks to Atlanta on Thursday, October 12, 2017, for a special concert that will also feature Trisha Yearwood.  The show will be the inaugural concert at Mercedes-Benz Stadium, giving fans the first chance to experience the world-class stadium in a full-stage entertainment format.

“Two of Arthur Blank’s goals for Mercedes-Benz Stadium were to create premiere home venues for the Atlanta Falcons and Atlanta United FC, and to attract the best in sports and entertainment to Atlanta,” says Steve Cannon, chief executive officer of AMB Group. “We’ve succeeded in securing the premiere sporting events in America and now have the top-selling solo artist of the 20th century, Garth Brooks, coming to Atlanta to showcase the stadium as an elite music venue. We could not be more pleased to have Garth set this milestone in the stadium.”

Tickets will go on sale Friday, June 30, at 10 a.m. eastern time and may be purchased by visiting www.Ticketmaster.com/garthbrooks or by calling 800-745-3000. To learn more about the show, visit Mercedesbenzstadium.com.

“I’m thrilled to be back in Atlanta and honored to play the first concert in Mercedes-Benz Stadium,” says Brooks. “I’ve visited the stadium twice in the last month and all I can say is – the fans are going to love it; it’s truly one-of-a-kind.  We’re going to create a special experience the fans will never forget and I can’t wait to light that place up this fall!”

Some MAJOR News Coming From Reebok Classic

For my fellow sneakerheads you know of the store MAJOR. This store has been looking after the sneaker needs of America’s capital city since the store opened in 2006. A metropolitan hub with a rich historical foundation, Washington D.C. is peppered with monuments that are visual reminders of the sacrifices that have shaped the nation.

Inspired by the presence of this resilient spirit – and their love of gritty 90s hip hop styling – MAJOR has collaborated with Reebok to produce the ‘Street Fitness’ Ex-O-Fit.

Launched in 1983, the Ex-O-Fit was one of the first fitness shoes to transition from the gym to the street. Originally produced in Reebok’s signature white ‘garment’ leather, the ‘Street Fitness’ Ex-O-Fit is now cloaked in battle-ready ballistic nylon with a sublimated ‘6-Day Desert’ camouflage print. Custom footbeds display another camo-inspired collage, while abrasion-resistant ‘gum’ rubber and black EVA foam blend seamlessly into the mid-cut silhouette, ensuring things stay comfortable throughout the most grueling urbanmaneuvers. The left and right shoes are also alternately branded with ‘Major’ and ‘Reebok’ logos, lending an asymmetrical edge to the ensemble.

Combining combat chic with athletic aesthetics, Reebok and MAJOR have reminded us all that fitness is essential! The MAJOR x Reebok Ex-O-Fit ‘Street Fitness’ will be released June 24 at MAJOR for $110 /  € 119.95 and will then be available from Reebok Certified Network retailers worldwide on June 30.

Reebok Classic Adds Machine Gun Kelly Into The Mix

Reebok Classic has added another very cool spokesperson into the mix. They are now working with Machine Gun Kelly as one of the newest faces of the brand.

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.  Hailing from Cleveland, OH, Machine Gun Kelly has become a staple in pop culture as a musician, producer and actor, having appeared in three feature length films in 2016.  Renowned for his rebellious and counter culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.

Announcing the new partnership to his fans over his social channels today, Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker.  Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes.  As the face of the new campaign, Machine Gun Kelly will be sporting these stylish sneakers on his extensive summer tour throughout Europe and the United States this year.

Commenting on the new partnership, Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.  It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

For more information on the Club C sneaker click here for Reebok’s website.

Drink Smarter This Holiday Season

We all love the fantastic parts of summer. There are BBQs, fireworks, beach parties, and camping outdoors. Fourth of July is one of the biggest celebrations of summer. At just 90 calories and zero sugar, Smirnoff Spiked Sparkling Seltzer is a must for your cooler this Independence Day.

Fourth of July indulgences include hotdogs, cheeseburgers, sweet frozen drinks and more. Did you know the average 6 oz. serving of pina colada has 360 calories? And the average hot dog has 260 calories?

Smirnoff Spiked Sparkling Seltzer is the lowest calorie hard seltzer currently on shelves. Not only will you not feel post-drink guilt, but these drinks, available in Orange Mango, Cranberry Lime and Watermelon, are tasty and infused with natural fruit flavors.

So this summer make sure that you #DrinkSmarter and raise a can of this bubbly when celebrating America’s birthday or any other summer event you are enjoying this season.

There Is No Feeling Like Doing

There is some cool news coming out this week. It looks like Mountain Dew and Lightwave have partnered to celebrate the inextricable connection between the cultures of art and skate via an unforgettable public display of creative technology – “The Art of Doing.” In support of this year’s global Do The DEW campaign – ‘There’s No Feeling Like Doing’ – the groundbreaking art installation, a high-concept gallery space housing six custom-built canvases representing each athlete’s unique feeling of doing, will be featured at the Long Beach Dew Tour.

“At DEW, we know there’s no better feeling than the euphoric one you get when doing something exhilarating,” says Chauncey Hamlett, senior director of marketing, Mountain Dew. “Our innovative work with Lightwave helps translate that feeling into art, showcasing our DEW athletes in a unique way and continuously encouraging the DEW Nation to chase that feeling for themselves.”

A recent study by Lightwave found that 80% of sponsored athletes at Dew Tour believe that their skate performance is as much an art form as it is a professional sport. Lightwave’s analysis was based on professional skaters’ physiological responses to the thrill of skateboarding, including heart rate, electrodermal activity (changes in the skin conductance), and motion. The initiative is the debut project to come out of Lightwave Studio, a division of the company focused on creating inspiring and inventive art using emotion data.

To collect the data top skaters, including competing Dew Tour riders and Mountain Dew athletes Sean Malto and Curren Caples, opted-in to wear a high-end wearable device measuring heart rate, blood volume pulse, skin temperature, electrodermal activity and motion which transmitted biofeedback in real-time to Lightwave’s analytics engine. Lightwave then analyzed this data using applied neuroscience techniques, such as measuring orienting responses and heart rate variability, to gain insight into the emotional intensity of the skating experience.

Sip Naked And Save Turtles

In the similar fashion of save water, drink beer there is a new rum on the market that looks to do good in the world. The Naked Turtle White Rum is making a splash today, World Sea Turtle Day, with the announcement of its ‘Every Bottle Saves a Turtle’ initiative. Stepping up its efforts with long-term partner The Sea Turtle Conservancy (STC), The Naked Turtle White Rum will now donate a portion of its proceeds from each bottle made to the STC to help save baby sea turtles. It is estimated that only one out of every 1,000 sea turtle hatchlings actually survives into adulthood, and The Naked Turtle wants to help out everyone’s favorite flippered friends and improve that stat starting this summer.

The ‘Every Bottle Saves a Turtle’ program is as simple as it sounds: for every bottle of the gluten-free, preservative-free, five-times distilled rum made, The Naked Turtle will make a donation to the STC to save a baby sea turtle hatchling. Helping out the cause is as easy as picking up a bottle for some fun in the sun this summer.

Help spread the word on Instagram and Facebook by sharing your ‘shell-fies’ with The Naked Turtle Rum and using #SipNakedSaveTurtles with @NakedTurtleRum. It’s turtley up to you to be safe this summer, so make sure you sip responsibly.

The Naked Turtle White Rum can currently be found statewide in FL, NC, SC, HI, TX, LA, MA, RI, MD, DE, NJ, NY, DC and in CT beginning summer 2017! For more detailed locations, check out the ‘Where to Buy’ feature on NakedTurtle.com.

Here are some cool new cocktail recipes.

Naked Turtle & Soda

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Club Soda

3 Lime Wedges

Naked Mule

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Ginger Beer

3 Lime Wedges

1 Mint Sprig

Naked Mojito

Ingredients:

1.5 oz. The Naked Turtle White Rum

1.5 oz. Club Soda

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

6 Mint Leaves

Naked Colada

Ingredients

1.5 oz. The Naked Turtle White Rum

1.5 oz. Pineapple Juice

1.5 oz. Coconut Water

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

1 Pineapple Wedge

Reebok Helping Guys With The Dad Bod

Reebok understands that dads are some of the busiest people in the world, so they worked with CrossFit champion (and new dad) Rich Froning to create a convenient but tough Dad Bod WOD (Workout of the Day), a custom workout specifically designed to target all the afflictions of the notorious Dad Bod – combating man boobs, beer bellies and more! What’s more – busy dads can perform this workout virtually anywhere. In the video Ron is coached by Reebok trainer Kenny Santucci.

Rich says, “Finding time for anything other than work and kids can be tough once you’re a dad, and fitness always seems to be the first thing to go. This Father’s Day, we created the Dad Bod WOD for active dads on the go looking for a convenient workout that can be done at home or in the gym. These key moves help to target the problem areas for dads specifically. They focus on core strength, upper body toning and full-body movement, which will torch the beer belly, love handles, and man boobs associated with the traditional dad bod.”

LA Mayor And Police Pay Their Respects To Adam West

Last Friday we heard the sad news that Adam West passed away. Most known for his role as Batman in the 1966 television series, West is a legend to Hollywood and all around the world.

In a fitting tribute to pop culture icon Adam West, Los Angeles Mayor Eric Garcetti and Police Department Chief Charlie Beck will join surprise Bat-guests for a ceremonial lighting of the Bat-signal at City Hall TONIGHT!

The legendary star of the classic Batman TV series, which aired from 1966-68, passed away at the age of 88. In rememberance of West’s unforgettable portrayal of the celebrated “Bright Knight,” Mayor Garcetti and Chief Beck will light the iconic Bat-signal, which will be projected onto the tower of Los Angeles City Hall at Spring Street. Attending Bat-fans are invited to don their Bat-suits and trusty utility belts in honor of West’s signature role as the true crimefighter.

Here are the details of the ceremony:

When: Today

Time: 9:00 PM PST

Location: Los Angeles City Hall, Spring Street Steps: 200 N Spring St, Los Angeles, CA 90012

If fans are not able to join in the tribute Thursday night, the West family encourages Adam’s “old chums” to make a donation to the Adam West Memorial Fund for St. Jude Children’s Research Hospital and Idaho-based charity for children diagnosed with cancer and their families, Camp Rainbow Gold.