Lifestyle

Stella Artois Launches A New Midnight Lager

Stella is dropping its first-ever, limited-edition seasonal dark brew just in time for the holidays — introducing Midnight Lager.

The beer welcomes a bold new black and gold look – inspired by the midnight sky itself, with notes of Belgian dark chocolate and freshly brewed espresso, and a 5.4% ABV.

Midnight Lager will hit shelves nationwide on November 4, but first…..to kick off the holiday season, the brand will be releasing the limited-edition beer on Halloween in America’s most haunted town, Sleepy Hollow, with *free tastes* offered to residents & visitors.

My Watch Has Ended From Ommegang And Game Of Thrones

Brewery Ommegang and HBO Licensing & Retail are pleased to announce the 15th and final offering in their multi-year, multi-beer partnership inspired by HBO’s award-winning drama, Game of Thrones®. My Watch Has Ended, an imperial brown ale brewed with maple syrup and fenugreek, will be available this fall, expressing the state of Westeros after eight seasons of bloody battle.

“We’ve brewed an amazing array of different beers over the course of this partnership, and it’s been our pleasure to be part of this phenomonal story,” said Brewery Ommegang president Doug Campbell. “A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it’s something they’ll enjoy with friends as they reminisce about their favorite episodes and characters.”

“Fifteen beers and six years later, we’ve now arrived at our aptly named final beer, My Watch Has Ended,” said Jeff Peters, VP of Licensing & Retail. “What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn’t be prouder of this final product. Cheers!”

My Watch Has Ended is brewed with two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.

My Watch Has Ended is 8% ABV and makes a superb match for rare, grilled steak. The char pairs with the roasted malt while maple notes play off the sweetness in the meat. The beer is also a fine candidate for sipping before the fireplace as winter arrives.

The beer will be available on draft and in 750 ml bottles at the suggested retail price of $11.99/bottle. My Watch Has Ended launches in late fall in time for the holidays, and alongside the Collector’s Edition pack, featuring three previously released beers: Take the Black Stout, Fire and Blood Red Ale, and Winter is Here Double Wit, plus a commemorative glass. Enjoy all of these beers while reliving the show with the delux Game of Thrones-box set that arrives in stores in early December, just in time for holiday giving.

Fury Bros. Launch Tiki Cocktail Inspired Candle Line

Looking for a better scent to permeate through the house? How about the Fury Bros. Tiki Cocktail candle line. The FuryBros are brothers who are also bandmates in the rock band “Jeremy and the Harlequins’ launched a premium candle and men’s grooming company in 2015 out of their apartment in Hell’s Kitchen.

The brothers just launched Tiki Torchette – hand-poured candles inspired by classic tiki cocktails and pays homage to vintage Hawaiian culture. For more information go to their site here!

Big Boi And Budweiser Team Up To Make Special Edition Cans

Budweiser dropped limited-edition Big Boi Tall Boy 25 oz. cans, in collaboration with rap legend and Atlanta’s own Big Boi. The new cans feature an image of the rapper, in true Big Boi fashion – repping an ATL cap and a fur coat, along with additional Easter eggs for hip-hop fans throughout.  The Budweiser Big Boi Tall Boys are available today exclusively in Georgia, while supplies last.

On the collaboration Big Boi said, “Wherever my career has led me since I started out almost 25 years ago, I’ve always stayed true to Atlanta and proudly repped the city each step of the way. Budweiser and I are bringing the Budweiser Big Boi Tall Boys here to thank the city and the fans who have supported me since the beginning.”

A Buschel of Busch

October 12 marks National Farmers Day, a tribute to all past and current farmers in America.

So this year, to honor farmers across America, Busch beer is releasing the first-ever, limited edition Buschel Pack. The Buschel Pack is a 56-pack of Busch Light— a homage to the 56 lbs. in a bushel of corn—and is available in Iowa.

The Buschel Pack will donate $10 from every purchase of the pack to the Farm Rescue of Iowa. Farm Rescue’s mission is to help family farmers and ranchers recover from natural disasters, illness, or injury. So with a purchase of the Buschel Pack, folks in Iowa can play a part in supporting Farm Rescue’s mission, while also grabbing 56 crisp, cold refreshing Busch Lights.

You Will Be Over The Moon For This New Guinness Stout

Guinness proudly announced the release of a new beer to join the Guinness family – Guinness Over The Moon Milk Stout – from the Open Gate Brewery in Baltimore, MD.

The beer is a full-bodied stout that has a creamy mouthfeel, full of flavor with hints of roasted malt, milk chocolate and rich coffee. At an ABV of 5.3%, this beer harvests bold notes of roasted barley and hops, adding a warming bitterness that is offset with the cream-like sweetness from the milk sugars of the lactose used in brewing. Its roasted barley character pairs nicely with most grilled or roasted meats, while its subtle sweetness and notes of chocolate and coffee blend nicely with a wide range of desserts like pecan pie, chocolate chip cookies or even s’mores.

Guinness Over The Moon Milk Stout can be found on shelves now in select areas including the Baltimore, Boston, Washington D.C. and Philadelphia metro areas (as well as in the brewery’s taproom) as a permanent addition to the Guinness family. Beginning in November, the stout will also be available nationally for a limited time. The beer will be sold in six packs of 12oz cans for a suggested price of $10.99.

Crown Royal And Football Make A Perfect Combination

It is now officially fall. This means football is back. As we kick-off football season, Crown Royal wants you to crown your game day with these team-specific cocktails – just don’t forget to take a timeout in between cocktails for a Crown Royal Water Break to create a more enjoyable game day experience for everyone.

Check out these team inspired cocktails

New England Patriots Vanilla Old Fashioned

Ingredients:

1.5 oz. Crown Royal Vanilla

.25 oz. simple syrup

1-3 dash(es) house bitters

Instructions:

Combine all ingredients in a mixing glass with ice and stir until chilled. Strain into a rocks glass over fresh ice and garnish with orange twist.

Houston Texans H-Town Lemonade

Ingredients:

1.5 oz. Crown Royal Vanilla

4 oz Fresh Squeezed Lemonade

Sliced Lemons

Instructions:

Combine ingredients with ice in a pitcher and stir. Pour into glasses and garnish with mint.

Philadelphia Eagles Kelly Green Apple

Ingredients:

1.5 oz. Crown Royal Regal Apple.

4 oz. ginger ale

1 apple wedge

Instructions:

Add Crown Royal Regal Apple and ginger ale in an ice-filled rocks glass. Garnish with apple wedge.

Detroit Lions Blue Roar

Ingredients:

1 oz. Crown Royal Fine De Luxe Whisky

2 oz. blue curaçao

2 oz. Hpnotiq liqueur

Cracked ice

Rock candy

Instructions:

Combine Crown Royal Fine De Luxe Whisky, blue curaçao, Hpnotiq liqueur and ice in a blender. Blend for 30 seconds. Pour into a glass and garnish with rock candy.

Redskins Washington Apple

Ingredients:

1.5 oz. Crown Royal Regal Apple

4 oz. cranberry juice

Instructions:

Add Crown Royal Regal Apple Flavored Whisky to an ice-filled rocks glass. Top with cranberry juice and stir. Garnish with a lemon peel.

New Orleans Saints Voo-Doo Vanilla

Ingredients:

1.5 oz. Crown Royal Vanilla

Instructions:

Place single ice cube in rocks glass. Top off with Crown Royal Vanilla.

Budweiser And Jim Beam Team Up Once Again

Budweiser and Jim Beam Bourbon unveiled Budweiser Reserve Black Lager – a limited-supply brew with an ABV of 7.1 percent (the highest ABV in Budweiser’s portfolio). This specialty beer marks the second collaboration between Budweiser and Jim Beam, joining Budweiser Reserve Copper Lager, which is back by popular demand.

Budweiser Reserve Black Lager boasts a dark auburn color, an oaky aroma with coffee and chocolate notes, a toasted malt taste, and a deliciously smooth finish. Black Lager is aged on six-year Jim Beam bourbon barrel staves for a bolder taste that’s perfect for the holiday season and is available beginning in October. It will also be available in a premium 22 oz. bomber bottle gift box.

For more information on Budweiser Reserve, check out Budweiser.com or follow Budweiser on Twitter, Instagram, and Facebook.

Colton Underwood Goes From From Roses To Hard Seltzer

Colton Underwood spent the day yesterday handing out Smirnoff Seltzer Rosé samples to lucky Fizz Fight attendees. The former reality TV star was all smiles as he poured zero sugar, Smirnoff Seltzer Raspberry Rosé directly from the tap truck for guests – including Blake Horstmann.

The first ever spiked seltzer festival was held in Denver, Colorado this weekend. More than 20 Hard Seltzer brands gathered from across the country at Fizz Fight to give seltzer lovers the chance to try and vote on their favorite bubbly sip. The Smirnoff Seltzer Rosè tap is one of the first seltzer taps to include a flavor allowing consumers to enjoy their favorite seltzer beverage directly from the tap.

LandShark Creates The First Mobile Hot Tub

LandShark Lager, the island-style lager created in Margaretville by Jimmy Buffet, has produced the very first mobile hot tub! This past Saturday, LandShark invited fans in Key West, Florida to hop in a hot tub and tour Key West in style –without having to throw on a cover up! Not a bad way to spend a Saturday.