Lifestyle

Budweiser Teams Up With Jim Beam For A New Lager

This week Budweiser and Jim Beam Bourbon released some every cool news. They unveiled their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third installment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday season.

The third installment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday season. Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a deliciously nutty taste with caramel rye and vanilla notes and the classically smooth Budweiser finish. The new specialty beer will be available in heritage glass bottles and on draught at bars across the country.

“We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country,” said Ricardo Marques, Vice President of marketing for Budweiser. “By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.”

This year marks the 85th anniversary of the Repeal of Prohibition and both brands share unique histories of surviving the 13 years in which America went dry. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising program and now includes Copper Lager, a uniquely innovative beer combining the heritage, quality and passion from both companies.

Celebrate Rum Day With A New Variant From Captain Morgan

Tomorrow is National Rum Day. To celebrate the Captain is introducing Captain Morgan Apple Smash, a new party-starting shot that blends Caribbean rum with a burst of green-apple flavor. Apple Smash is delicious, ready-to-serve and the perfect standout to help you and your crew party #LikeACaptain! Though best enjoyed as a chilled shot, Captain Morgan Apple Smash can also be served in a number of cocktail recipes. Check out a few below.

Not only does Apple Smash taste like an apple, it smells like one too! The Apple Smash packaging resembles an apple and emanates the aroma of tart green apple when you scratch the bottle. Apple Smash (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle.

Captain Morgan Apple Smash & Soda

  • 1.5 oz. Captain Morgan Apple Smash
  • 4 oz. Club Soda
  • Muddle mint leaves in a highball glass. Add ice and stir.

Captain Morgan Apple Smash & Ginger

  • 1.5 oz. Captain Morgan Apple Smash
  • 4 oz. ginger ale
  • Add ice and stir. Garnish with lime

Stella Artois & Actor Luke Evans Explain StellaSpace

Luke Evans is teaming up with Stella Artois to share some knowledge.  Stella Artois is launching the first-ever mindfulness guide to properly enjoying a beer in partnership with the modern meditation experts at Inscape. STELLASPACE is a 20-minute audio guide that takes users on a journey through mindfully sipping a Stella Artois – blending meditation techniques with beer tasting notes and witty personal anecdotes from narrator and actor Luke Evans for a complete sensory experience.

Why 20 minutes? The Stella Artois beer experts agree: 20 minutes is the optimal time needed to truly appreciate every sip of this full-flavored Belgian lager. In short STELLASPACE is intentionally designed to inspire mindful drinking with friends as listeners breathe, focus and “sip and know they are sipping.”

You can purchase the Sip & Savor Chalice ($12.00) – while supplies last can be found HERE

Stella Artois Cidre Spritz Summer Cocktail:

A twist on the cocktail of the summer, and Luke Evan’s personal favorite – an Aperol Spritz – the Stella Artois Cidre Spritz offers a refreshing option easy to create for a perfect evening of summer sipping with friends. Less time cocktail mixing, more time to enjoy happy hour.

Ingredients:

·         5 oz of Stella Artois Cidre

·         1.5 oz Aperol

·         .5 oz Grand Mariner

·         1 oz Grapefruit Juice

·         Grapefruit Twist

Directions: Build ingredients in a Cidre wine glass with ice, stir. Garnish with a grapefruit twist. Open the Inscape app, turn on STELLASPACE, sip slowly, and enjoy.

Michelob ULTRA Showcases The Best Golf Bag That Comes With A Keg

Golf just got a whole lot better. Michelob ULTRA is unveiling the caddie that every golfer and Caddyshack fan could only ever have imagined in their wildest dreams. The Michelob ULTRA Caddie Bag is the latest innovation from the fastest growing beer brand in the country and includes everything you could ever need for the optimal 19th hole experience.

The one-of-a-kind bag includes:

·         128 oz. refillable beer keg with a tap handle and pint glasses

·         BOSE Bluetooth speaker

·         LED lighting

·         Built-in tablet for streaming all your favorite media

Want your own ULTRA Caddie? Consumers everywhere can enter for a chance to win the bag by sharing how they live ULTRA with @MichelobULTRA using #ULTRACaddieContest on Facebook, Twitter or Instagram.

As the official beer of the PGA Championship, Michelob ULTRA will debut the first ever prototype of the ULTRA Caddie Bag this week at the PGA Championship at Bellerive Country Club in St. Louis.

Drink And Know Things On International Beer Day

Today is International Beer Day! HBO wants to help Game of Thrones fans celebrate this special day like a Stark, Targaryen or Lannister, offering a great selection of quality beer distributed by Brewery Ommegang, along with drinkware such as incredibly designed Irone Throne and House Targaryen tankards, and a sleek House Stark Direwolf goblet, available at the HBO Shop HERE!

The Royal Reserve Collection is a series of limited beer releases, each designed and brewed as a homage to epic figures engaged in the battle for the Seven Kingdoms. The series began in April with Hand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release of Mother of Dragons, the final beer will be announced later this year. To find the beer at a retailer near you, please visit the beer finder HERE!

Guinness Open Gate Brewery & Barrel House, the first Guinness brewery in the U.S. in more than 60 years

Today a new era for Guinness in the U.S. began! Guinness brewers and executives, beer industry friends, Maryland government officials and special guests gathered for a ribbon-cutting event at Guinness’ highly anticipated new home in America – the Open Gate Brewery & Barrel House in Halethorpe, Maryland.

During the ceremony, Diageo and Guinness executives expressed their excitement in joining the Baltimore County and larger Maryland beer communities and joined with Governor Hogan and the Brewers Association of Maryland to officially cut the ribbon on the brewery.

At 3 p.m. tomorrow (August 3) the doors will open to the public, and they will have the chance to experience the Open Gate Brewery & Barrel House by touring the brewery, sampling beers in the on-site tap room and much more!

Bulleit Gets Inked Up

Bulleit is shaking up tattoo culture with the announcement of a new series of limited edition Bulleit Bourbon bottles. Bulleit Bourbon teamed up with four trailblazing tattoo artists to release Bulleit Bourbon Tattoo Edition. Participating artists include Shawn Barber (Los Angeles), Jess Mascetti (New York), Thomas Hooper (Texas) and Jason Kundell (Oregon).

As part of an ongoing series of projects and collaborations with modern cultural creators, the latest Bulleit Frontier Works project is a limited collection of tattooed Bulleit Bourbon bottles. The limited release tattoo collection marks the first time that the iconic Bulleit Bourbon bottle has been altered.

The series contains four unique tattoo designs on the iconic Bulleit bottle from the artists whose work is inspired by the frontier spirit and the culture of the cities they live in. The limited release tattoo bottles will be available for purchase in each artist’s respective state beginning in August and select bottles will be available nationwide.

The Mother Of All Beers – Game Of Thrones Edition

Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of ThronesMother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.

Brewed and blended for a leader who takes what is hers with fire and blood, Mother of Dragons is a blend of a smoked porter and a Belgian kriek, representing the smoke and fire that Daenerys has unleashed on her opponents. The beer will be available throughout Ommegang’s distribution network on September 28 both on draft and in 750ml bottles and the suggested retail price for a bottle is $12.99.

Mother of Dragons represents in beer one of our favorite characters from Game of Thrones.  Daenerys’s ascent from obscurity has been one of the most inspiring storylines of the show, and we’re thrilled to release a blend that embodies the character traits that have underpinned that rise,” said Doug Campbell, Brewery Ommegang president.

Mother of Dragons pours a deep ruby-tinted mahogany with a creamy tan head. Aromas of chocolate covered cherries intertwine with subtle smoke and roasted malt. The flavor is rich with tart cherry up front leading to a center palate of semi-sweet chocolate then resolving to subtle smoke and mild sweetness. The mouthfeel is luxuriously creamy and full, and the finish is semi-dry with lingering notes of smoke and cherry sweetness. Mother of Dragons is 6.5% ABV and pairs well with smoked gouda and charcuterie, braised meats, and rich desserts like flourless chocolate cake and cherry cheese cake.

The Royal Reserve Collection features four brand new beers in the brewery’s Game of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles. The series began in April with Hand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release of Mother of Dragons, the final beer will be announced later this year.

Crown Royal Knows The Essence Of How To Party

The Essence Fest After Party looked like it was a blast. Check out some of the good times that were had. The Official After Party of Essence Fest was sponsored by Crown Royal. Some of the partygoers were actor Tristan Wilds, comedian/actress Loni Love, singer Ro James, Legendary Damon and singer Luke James.

Make sure you check out Crown Royal Northern Harvest Rye. This variant combines the distinctive flavor of Canadian rye grain with the unmistakable smoothness of Crown Royal for a truly exceptional Canadian whisky. Crown Royal Northern Harvest Rye is the first Canadian Whisky to earn World Whisky of the Year in Jim Murray’s Annual Whisky Bible 2016.