Lifestyle

Are You A Typical American

Budweiser revealed its Super Bowl spot titled “Typical American” featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. “Typical American” celebrates the best of the American spirit and reminds us that America’s best days are still ahead.

“This year, Budweiser will celebrate the essence of the American spirit by spotlighting ordinary people doing extraordinary things across the nation – a message we believe is incredibly timely,” said Ricardo Marques, VP Marketing Core & Value brands at Anheuser-Busch. “We are proud to refer to Budweiser as a ‘typical American beer’ in this spot, as it is a badge of honor for us. Budweiser is one of the most iconic American brands in the world, and there is nothing ordinary or unremarkable about how we make our beer or where the brand comes from.”

Directed by Oscar-winning filmmaker Kathryn Bigelow, Budweiser’s :60 commercial turns American labels on their head and reminds viewers that the American spirit is alive through the extraordinary actions of ordinary people. After recruiting people from coast to coast who embody the American spirit – from everyday acts of kindness to epic personal achievements – Budweiser showed them engaged in acts that are in stark contrast to common labels and stereotypes. These include:

  • Hannah Gavios from Queens, New York, debunks the label often placed on Americans of “always so competitive” as she heroically completes her second marathon three years after a spinal cord injury left her paralyzed.
  • Mason Miller from Peoria, Arizona proves that “showing up uninvited” isn’t always a bad thing – especially if you’re a soldier surprising your family after a tour of duty.
  • A Good Samaritan makes a case for “touching other people’s things” as he helps push a car to safety during a blizzard.
  • Ken Nwadike Jr., from San Diego, California, “thinking he can save the world” offers “free hugs” to a police officer to defuse a tense protest proving there is more that unites us than divides us.

Bud Light And Post Malone Ask Fans To Decide Super Bowl Commercial

Bud Light called on fans across America to help choose which of two hilariously funny commercials featuring Post Malone would air during the big game, and America has spoken – this year, Bud Light’s #PostyStore – Inside Post’s Brain will air as the winning spot during the biggest marketing moment of the year, the Super Bowl.

Fans had the chance to visit Bud Light’s social channels to watch both commercials and share their input to help Bud Light make the decision. It was a tight race with #PostyStore emerging as the winner by just .4% of the votes over #PostyBar.

And in case you want a little more, both spots in consideration for the Super Bowl featured Post Malone as he (and his taste buds) processed the latest innovation from Bud Light, Bud Light Seltzer. #PostyStore emerged victorious as the commercial with the most engagement (likes, comments, shares and hashtag uses) and will be aired during the Super Bowl.

Capital One Shows How You Can Up Your Finance Game

The Capital One Mind Over Money Study, in collaboration with The Decision Lab, unpacks the impact stress has on financial decision making.

The Mind Over Money Study found:

●     77% of those surveyed reported feeling anxious about their financial situation

●     58% feel that finances control their life

●      When stressed, people are less likely to: save, plan their spending and feel in control

The actionable takeaway:

●      Thinking “big picture” about long-term goals for even a few seconds can reverse the effects stress has on our decision making, helping people to become better at saving and budgeting and more confident about being able to deal with their finances

●      Poor money habits are influenced by mindset, irrespective of financial circumstance (the study controlled for household income and credit score)

The Bryan Cranston and Tracee Ellis Ross SHINE In The New MTN Dew Ad

MTN DEW today officially debuted its epic :30 second Super Bowl ad – featuring Bryan Cranston and Tracee Ellis Ross. The spot was first revealed this morning on Instagram by Tracee – check it out HERE!

The commercial spotlights MTN DEW Zero Sugar, the brand’s newest beverage, and reimagines the classic movie The Shining in a way that only DEW can – proving that some things can be “as good as the original.”

Michelob ULTRA Goes Pure Gold

Michelob ULTRA Pure Gold unveiled its highly anticipated Super Bowl commercial. The organic beer’s commercial announces its new 6 For 6-Pack program which allows consumers to join Michelob ULTRA Pure Gold’s mission to help farmers transition to organic. A portion of sales from each purchase of a 6-pack of Michelob ULTRA Pure Gold will go directly to farmers looking to transition to organic – so you can do good while stocking up for your Super Bowl party!

Less than one percent of American farmland is organic, but with more and more people switching to organic food and beverages, the leading organic beer brand recognizes the importance of making organic ingredients accessible.

Something Better Than MTN DEW

MTN DEW introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, now without any sugar. MTN DEW Zero Sugar is for fans who love the exhilarating taste of DEW and anyone who enjoys carbonated beverages. The new thirst-quenching beverage is available in stores nationwide as of Monday, January 13.

“This is a big moment for DEW. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the DEW they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original,” said Nicole Portwood, Vice President of Marketing, MTN DEW. “MTN DEW Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences.”

Stella Artois Has Big Plans For The Super Bowl In Miami

Super Bowl LIV is less than three weeks away – and while there is a party for everyone, there will be nothing like Stella Artois’ debut of Port de Stella: the ultimate destination for world-class food, music, style.

Explore something new without going abroad.

Popping up around the U.S. throughout 2020, Port de Stella will make its debut in Miami during Super Bowl weekend, inviting locals and Super Bowl goers the chance to taste, touch and experience the best of Europe and the Life Artois ahead of America’s most iconic sporting holiday.

Port de Stella is open Thursday, January 30th through Saturday, February 1st at The Wharf Miami.

·         5:00 – 11:00pm on Thursday

·         12:00 (noon) – 11:00pm on Friday and Saturday

Tickets are FREE throughout Super Bowl weekend at www.PortdeStella.com.

Don’t want to deal with the congested drive between South Beach to Downtown Miami? Stella Artois will turn routine journeys into dream voyages by offering fans a stunning alternative to their frustrating commutes, especially during the Super Bowl. Stella fans can reserve a ticket for a luxurious boat ride between South Beach and Downtown Miami at www.PortDeStella.com.

Bud Light Has Something New For You

With the NFL Divisional playoffs here this weekend we get to celebrate with Bud Light Seltzer hitting national shelves on this Monday, January 13.

The Bud Light Seltzer campaign stays true to the fun, light personality fans know and love from Bud Light and takes place in a fictional setting in Seltzer, Pennsylvania, introducing new characters such as the Mayor, Coach, Sheriff and Barkeeper. Within the spots, characters go back and forth on defining Bud Light Seltzer and ultimately land on claiming that whether you like Bud Light or not, you’ll love Bud Light Seltzer, championing it’s taste as unquestionably good.

The Bud Light Seltzer commercials also include a functional Bud Light Seltzer call center hotline, 1-833-BL-SELTZ,  to help answer consumer questions around Bud Light Seltzer – how it’s made, where it comes from and what to expect.

New Year, New Drink

The holidays are a time filled with cookies, cakes and everything sweet, but the New Year is full of resolutions! If one of yours is cutting back on sugar intake, Smirnoff has just the right drinks for your parties.

New Year, New You. Cocktails like the Ginger Peach Smash or Sparkling Berry Spritzer are bubly options without all the added sugar from traditional drinks like champagne. By using zero-sugar products like Smirnoff Zero Sugar Infusions Strawberry & Rose and Smirnoff Smirnoff Seltzer Raspberry Rosé and Smirnoff Seltzer Ginger Peach as the base, these cocktails contain hardly any sugar but TONS of flavor so you will enjoy sipping.

If you want to make things super simple – but totally delicious – you can sip on one of the four flavors of Smirnoff Spiked Sparkling Seltzer Four Ways to Rosé. The zero-sugar hard seltzers are available in Raspberry Rosé, White Peach Rosé, Strawberry Rosé and Pink Apple Rosé.

George Dickel Wins Another Prestigious Award

Whisky Advocate announced George Dickel Bottled in Bond as the 2019 “Whisky of the Year” last week.  George Dickel Bottled in Bond Tennessee Whisky is not only a high quality whisky but a great buy (as it’s available for a MSRP of $35.99 for a 750ML bottle) for whisky lovers.

What makes this whisky so special? Well, to start off it’s the first new whisky innovation led by Cascade Hollow Distilling Co. General Manager and Distiller, Nicole Austin since she came onboard a year ago. It’s also a Bottled in Bond Whisky, and as you may know, the Bottled in Bond Act of 1897 was enacted in order to help guarantee a spirit’s authenticity and level of quality. In today’s world where consumers are craving more and more transparency, Bottled in Bond spirits starting to make a resurgence.

At 100 proof (50% ABV), George Dickel’s Bottled in Bond offers a bold and balanced profile highlighted by tastes of light honey, tropical fruit, warm spices, and a touch of leather. This batch comes from barrels that were maturing since Fall 2005, and since its release in May it hasn’t stopped winning awards. In fact, George Dickel Bottled in Bond took home Gold at the San Francisco World Spirits Competition and racked up a score of 95 (on a scale of 100), earning the designation of “Best Buy” from Wine Enthusiast Magazine. This whisky can be enjoyed neat or on the rocks in addition to being well-suited for many of your favorite holiday cocktails.