Lifestyle

Stella Artois Wants You To UnCancel Plans This Leap Year

We know you’ve had a friend cancel plans on you recently, or maybe you were the one who sent the “rain check” text after realizing you would rather stay in – because trust us, we have been there too. This Leap Year, we are granted the gift of time with an extra 24 hours and Stella Artois wants to help consumers make the most of it. Stella believes that time is the most valuable currency we have and is encouraging people to “UnCancel” plans and catch up with friends and family over a Stella – paid for by the brand!

Stella Artois released a short film this morning that brings attention to the value of time and unveils the latest way Stella is helping people savor life together.

The film announces that for a limited time, consumers across the nation can be rewarded for spending time together by tapping into The Stella Leap Day Fund – a $366,000 bank of beer reserved exclusively for those who spend time together over as Stella this Leap Day.

·         $366K to align with the 366 days we have in a Leap Year

Consumers can claim a portion of the fund to cover their Stella (up to a 24-pack) by sharing the film using #UnCancelPromo and tagging someone 21+ they want to spend Leap Day with. Fans must be following @StellaArtois and purchase during the Leap Day period, Feb. 26- Feb. 29. They will then have until March 14th to submit their redemption.

For terms and conditions visit www.stellaartois.com/LeapDayFund.

Crown Royal Regal Apple Partners with Joe Freshgoods

As basketball converges with fashion, culture and community in the Windy City this weekend, Crown Royal Regal Apple has partnered with West side native turned designer, creator and collaborator Joe Freshgoods as a Creative Director to help bring Crown Royal Regal Apple to life throughout the weekend, as well as to announce the launch of their new capsule collection, ROYAL APPLE GOODS.

This unique collection, available for this weekend only, will include custom created apparel and accessories such as sneaker bags, hoodies, t-shirts and bandanas. The sneaker bags will be made from the whisky brand’s iconic bags that enclose each bottle of Crown Royal Regal Apple. Utilizing the bags that contain the larger format 1.75ml bottles, they will fit either 1 or 2 individual sneakers, depending on their size, ensuring that your shoes are always fresh and ready-to-wear. For years Crown Royal has been aware of consumers using its bags to hold everyday items such as sneakers, and this collaboration is a nod to that and to Chicago’s crisp fashion culture.

Freshgoods will unveil the capsule collection on Friday, February 14 at The Royal Pop Up by Crown Royal Regal Apple in his hometown of Chicago alongside an assembly of the city’s top creators and makers who Freshgoods hand selected. The one-stop, invite-only, pop up shop in the West Loop will be outfitted with all the things guests need to look and feel their freshest during the city’s star-studded weekend, including sneaker cleaning stations, barbering services, signature Crown Royal cocktails, an Insta-worthy green [apple] carpet and of course, the Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS capsule collection.

“I’ve always had a great love affair with Crown Royal, so this partnership felt like the thing to do. They’re re-defining royalty in a way that’s relevant to a new generation – to creators and people and from all walks of life – and I’m really excited to be a part of it,” said Joe Freshgoods. “With this Crown Royal Regal Apple capsule collection, we’re making something fun, cool and fresh that inspires self-expression and bridges the intersections of art and culture, while taking inspiration from my hometown of Chicago. This will be an historic weekend.”

The ROYAL APPLE GOODS collaboration between Crown Royal Regal Apple and Joe Freshgoods is a continuation of the brand’s commitment to blending fresh spins on culture with the fresh tasting flavor of Crown Royal Regal Apple. Infused with Regal Gala Apples, Crown Royal Regal Apple is a smooth, delicious tasting whisky that is best enjoyed responsibly as a chilled shot, on the rocks or in a cocktail.

“Crown Royal Regal Apple is continuing to re-write the definition of royalty, expanding on its cultural connections to the millennial and multicultural communities,” said Johannah Rogers, Senior Brand Manager, Crown Royal. “Collaborating with Joe Freshgoods on this capsule collection, and particularly on the sneaker bag, was natural for us because he embodies true passion in crisp culture. With his Chicago roots, it also presented the perfect opportunity for us to work together on giving back to the local community; to the city and people that first inspired him.”

Following The Royal Pop Up, Crown Royal Regal Apple is looking to continue to give back to the community and celebrate the city’s unique culture by partnering with 501(c)(3) Project Backboard to rehabilitate basketball courts around Chicago. Project Backboard’s mission is to renovate dilapidated basketball courts, turning them into vibrant community hubs, inspiring multi-generational play and improving park safety.

Parallel X League Has The Right Look For Men

Parallel X League founder Brandon League is a traveler, creative mind, and former Major League Baseball pitcher. He found his craft and his voice off the field curating his wardrobe with modern urban aesthetics and hints of his laid back Hawaiian heritage. From up-cycled clothes combed from thrift store aisles to high fashion designer pieces, Brandon’s closet became a source of eclectic inspiration.

After spending over a decade collecting new views, tastes and fabrics on the road, Brandon realized his love for tailored, high-quality clothes often left him with few choices that fit his athletic build. This became an opportunity: through PXL Brandon has moved from curator to creator to provide a design-focused lifestyle line made for the traveler, the athlete and those ready to break new ground in their style.

“Parallel” represents harmony. It’s the balance between our journeys and exciting new frontiers. We recognize that the past and future coexist as we journey through stages in our lives, whether it be switching careers or discovering new surroundings.

Inspired by this meaning, our modern-heritage line moves with the fast-paced fashion industry while keeping what is most important constant: lasting quality, tailored fit for the athletic build, and our Parallel philosophy.

PXL is for anyone on a journey. It’s for anyone who embraces their heritage while forging their own path.

Follow Brandon on Twitter @BrandonLeague43 and go to parallelxleague.com and their Instagram page at @ParallelXLeague to check his clothing line.

Are You A Typical American

Budweiser revealed its Super Bowl spot titled “Typical American” featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. “Typical American” celebrates the best of the American spirit and reminds us that America’s best days are still ahead.

“This year, Budweiser will celebrate the essence of the American spirit by spotlighting ordinary people doing extraordinary things across the nation – a message we believe is incredibly timely,” said Ricardo Marques, VP Marketing Core & Value brands at Anheuser-Busch. “We are proud to refer to Budweiser as a ‘typical American beer’ in this spot, as it is a badge of honor for us. Budweiser is one of the most iconic American brands in the world, and there is nothing ordinary or unremarkable about how we make our beer or where the brand comes from.”

Directed by Oscar-winning filmmaker Kathryn Bigelow, Budweiser’s :60 commercial turns American labels on their head and reminds viewers that the American spirit is alive through the extraordinary actions of ordinary people. After recruiting people from coast to coast who embody the American spirit – from everyday acts of kindness to epic personal achievements – Budweiser showed them engaged in acts that are in stark contrast to common labels and stereotypes. These include:

  • Hannah Gavios from Queens, New York, debunks the label often placed on Americans of “always so competitive” as she heroically completes her second marathon three years after a spinal cord injury left her paralyzed.
  • Mason Miller from Peoria, Arizona proves that “showing up uninvited” isn’t always a bad thing – especially if you’re a soldier surprising your family after a tour of duty.
  • A Good Samaritan makes a case for “touching other people’s things” as he helps push a car to safety during a blizzard.
  • Ken Nwadike Jr., from San Diego, California, “thinking he can save the world” offers “free hugs” to a police officer to defuse a tense protest proving there is more that unites us than divides us.

Bud Light And Post Malone Ask Fans To Decide Super Bowl Commercial

Bud Light called on fans across America to help choose which of two hilariously funny commercials featuring Post Malone would air during the big game, and America has spoken – this year, Bud Light’s #PostyStore – Inside Post’s Brain will air as the winning spot during the biggest marketing moment of the year, the Super Bowl.

Fans had the chance to visit Bud Light’s social channels to watch both commercials and share their input to help Bud Light make the decision. It was a tight race with #PostyStore emerging as the winner by just .4% of the votes over #PostyBar.

And in case you want a little more, both spots in consideration for the Super Bowl featured Post Malone as he (and his taste buds) processed the latest innovation from Bud Light, Bud Light Seltzer. #PostyStore emerged victorious as the commercial with the most engagement (likes, comments, shares and hashtag uses) and will be aired during the Super Bowl.

Capital One Shows How You Can Up Your Finance Game

The Capital One Mind Over Money Study, in collaboration with The Decision Lab, unpacks the impact stress has on financial decision making.

The Mind Over Money Study found:

●     77% of those surveyed reported feeling anxious about their financial situation

●     58% feel that finances control their life

●      When stressed, people are less likely to: save, plan their spending and feel in control

The actionable takeaway:

●      Thinking “big picture” about long-term goals for even a few seconds can reverse the effects stress has on our decision making, helping people to become better at saving and budgeting and more confident about being able to deal with their finances

●      Poor money habits are influenced by mindset, irrespective of financial circumstance (the study controlled for household income and credit score)

The Bryan Cranston and Tracee Ellis Ross SHINE In The New MTN Dew Ad

MTN DEW today officially debuted its epic :30 second Super Bowl ad – featuring Bryan Cranston and Tracee Ellis Ross. The spot was first revealed this morning on Instagram by Tracee – check it out HERE!

The commercial spotlights MTN DEW Zero Sugar, the brand’s newest beverage, and reimagines the classic movie The Shining in a way that only DEW can – proving that some things can be “as good as the original.”

Michelob ULTRA Goes Pure Gold

Michelob ULTRA Pure Gold unveiled its highly anticipated Super Bowl commercial. The organic beer’s commercial announces its new 6 For 6-Pack program which allows consumers to join Michelob ULTRA Pure Gold’s mission to help farmers transition to organic. A portion of sales from each purchase of a 6-pack of Michelob ULTRA Pure Gold will go directly to farmers looking to transition to organic – so you can do good while stocking up for your Super Bowl party!

Less than one percent of American farmland is organic, but with more and more people switching to organic food and beverages, the leading organic beer brand recognizes the importance of making organic ingredients accessible.

Something Better Than MTN DEW

MTN DEW introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, now without any sugar. MTN DEW Zero Sugar is for fans who love the exhilarating taste of DEW and anyone who enjoys carbonated beverages. The new thirst-quenching beverage is available in stores nationwide as of Monday, January 13.

“This is a big moment for DEW. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the DEW they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original,” said Nicole Portwood, Vice President of Marketing, MTN DEW. “MTN DEW Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences.”

Stella Artois Has Big Plans For The Super Bowl In Miami

Super Bowl LIV is less than three weeks away – and while there is a party for everyone, there will be nothing like Stella Artois’ debut of Port de Stella: the ultimate destination for world-class food, music, style.

Explore something new without going abroad.

Popping up around the U.S. throughout 2020, Port de Stella will make its debut in Miami during Super Bowl weekend, inviting locals and Super Bowl goers the chance to taste, touch and experience the best of Europe and the Life Artois ahead of America’s most iconic sporting holiday.

Port de Stella is open Thursday, January 30th through Saturday, February 1st at The Wharf Miami.

·         5:00 – 11:00pm on Thursday

·         12:00 (noon) – 11:00pm on Friday and Saturday

Tickets are FREE throughout Super Bowl weekend at www.PortdeStella.com.

Don’t want to deal with the congested drive between South Beach to Downtown Miami? Stella Artois will turn routine journeys into dream voyages by offering fans a stunning alternative to their frustrating commutes, especially during the Super Bowl. Stella fans can reserve a ticket for a luxurious boat ride between South Beach and Downtown Miami at www.PortDeStella.com.