Art Eddy III

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Posts by Art Eddy III

Budweiser Explores The Universe

Today on National Space Day and the official ‘May the Fourth Be with You’ day, Budweiser is celebrating its bold commitment to being the first beer on Mars through a new, two minute tribute film. The film focuses on our commitment to bringing humanity to the Red Planet – which includes beer.

The video is narrated by retired Astronaut Clay Anderson, who was an astronaut for 15 years spending a total of 167 days in space, and was also a key player in Budweiser’s initial announcement at SXSW 2017.

39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one to the American Dream and those who work hard for it, Budweiser wants to be part of this monumental journey in reaching the next frontier.

Smirnoff Helps You Celebrate Summer In Style

May is officially here, it’s time to set our sights on summer! And what better way to kick-off Summer than by celebrating with a delicious Americana-inspired cocktail in-hand?

This year, back and better than ever, is Smirnoff’s seasonal limited time offering, Smirnoff Red, White & Berry. This vodka specialty is the ideal drink for summer from its perfectly patriotic packaging to its delicious combination of citrus, cherry & blue raspberry. Here are some tasty recipes you can make this summer.

Triple Berry Mojitini (Serves 4)

·         3/4 cup Smirnoff Red, White & Berry

·         1 cup limeade

·         Club soda

·         Handful of mint leaves

·         6 oz raspberries

·         6 ounces blackberries

·         4 ounces cherries, pitted and cut in half

·         Sugar and lime wedge for rimming

·         4 teaspoons sugar, (I used stevia)

In the bottom of 4 – 11.5 oz glasses, place 1 teaspoon of sugar and a few torn mint leaves. Muddle. To each glass add 2 raspberries, 2 blackberries and 2 cherries. Muddle with the sugar and mint until liquefied. Pour 1.5 oz Smirnoff Red, White & Berry into each glass. Top with 1/4 cup limeade, crushed ice and a splash of club soda. Garnish with a cocktail pick of a raspberry, blackberry and lime wedge.

Summer Berry Mule

  • 1.5 ounces Smirnoff Red, White & Berry
  • 4 ounces Ginger Beer or Ginger Ale
  • 1/4 cup fresh berries- blueberries, raspberries or blackberries
  • Squeeze of lemon (optional)

In a shaker, muddle half the berries with the vodka, add ice and shake. Pour into an ice filled mason jar. Top with Ginger Beer and a squeeze of lemon. Garnish with fresh berries on a skewer

Red, White & Berry Limeade (Serves 8-10)

  • 1 cup Smirnoff Red, White, & Berry or Smirnoff No. 21
  • 1 cup black raspberry liqueur
  • 3 cups limeade

In a large pitcher, combine the Smirnoff, black raspberry liqueur, and limeade. Chill until cold, then serve over ice with blueberries, raspberries, and apple stars for a patriotic twist.

Boozy Blackberry, Pineapple & Cilantro Ice Pops (Serves 20)

For the Blackberries:

  • 3½ cups blackberries
  • 2 tablespoons sugar
  • 2 tablespoons water
  • 2 ounces Smirnoff Red, White, & Berry Vodka

For the Ice Pop Purée:

  • 4 cups fresh pineapple chunks
  • ½ cup cilantro leaves
  • ⅓ cup heavy whipping cream
  • 2 ½ ounces Smirnoff Red, White & Berry
  • 1 tablespoon fresh lime juice
  • Pinch kosher salt

Prepare the blackberries:

In a medium saucepan over medium heat, bring the blackberries, sugar and water to a boil. Reduce heat to a simmer and continue cooking, stirring occasionally and gently mashing half of the berries using a wooden spoon, until the berries are soft and the liquid has reduced to a syrup, 12 to 15 minutes. Stir in the vodka and immediately remove from the heat. Allow to cool completely.

Prepare the ice pop purée:

In a high-powered blender, purée all the ingredients on high until smooth, around 3 minutes. For an extra smooth purée, strain through a sieve to remove any small bits of pineapple and cilantro that didn’t blend completely.

Assemble the ice pops:

Spoon 2 tablespoons of ice pop purée into the bottom of each ice pop mold. Layer with 2 tablespoons of the blackberries. Repeat with 1 more layer of each. Insert a popsicle stick and freeze until solid, at least 4 hours, preferably overnight.

To serve:

One at a time, dip a frozen ice pop mold into a bowl of warm water for 10 to 15 seconds. Gently pull the ice pop to release from the mold and serve.

Spiked Triple Berry Basil Lemonade (Serves 8)

·         1.5 cups Smirnoff Red, White & Berry

·         8 cups lemonade

·         1 cup basil syrup

·         4 berry lemonade ice cup

In a pitcher combine lemonade, vodka and basil syrup. Stir to combine. To serve, place 4 ice cubes into a high ball glass and top with lemonade cocktail.

Red, White & Blue Boozy Slush (Serves 4)

Blue Slush Layer:

·         2 cups ice

·         2 oz. Blue Curacao

·         1 cup homemade lemonade

White Slush Layer:

·         2 cups ice

·         2 oz. Smirnoff Red, White & Berry

·         1 cup homemade lemonade

Red Slush Layer:

·         1 ¼ cups strawberries, quartered

·         2 oz. Smirnoff Red, White & Berry vodka

·         ¼ cup of homemade lemonade

Blend each layer separately until smooth. Store in freezer until ready to build your cocktail. Pour each layer into a highball glass and serve immediately.

Marvel Releases Latest Ant-Man and The Wasp

Marvel just released the latest trailer for Ant-Man and the Wasp. From the Marvel Cinematic Universe comes Ant-Man and the Wasp, a new chapter featuring heroes with the astonishing ability to shrink. In the aftermath of Captain America, Scott Lang grapples with the consequences of his choices as both a Super Hero and a father. As he struggles to rebalance his home life with his responsibilities as Ant-Man, he’s confronted by Hope van Dyne and Dr. Hank Pym with an urgent new mission. Scott must once again put on the suit and learn to fight alongside the Wasp as the team works together to uncover secrets from the past.

Ant-Man and the Wasp is directed by Peyton Reed and stars Paul Rudd, Evangeline Lilly, Michael Pena, Walton Goggins, Bobby Cannavale, Judy Greer, Tip “T.I.” Harris, David Dastmalchian, Hannah John Kamen, Abby Ryder-Fortson, Randall Park, with Michelle Pfeiffer, with Laurence Fishburne and Michael Douglas.

Marvel Studios’ Ant-Man and the Wasp opens in theaters everywhere on July 6th!

Budweiser Unveils The Reserve Collection With Budweiser Freedom

Budweiser just released news about their newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans with a portion of proceeds sold this summer benefiting Folds of Honor — a nonprofit organization providing educational scholarships to military families. As of this year, the company has raised $14 Million in support of Folds of Honor.

Budweiser Freedom Reserve was specially brewed by Budweiser’s own veterans and a portion of proceeds sold this summer will benefit Folds of Honor.

Budweiser Freedom Reserve Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses.

“To call Budweiser a partner would be an understatement – they are considered family to us and the 3,000 families their donations help to support,” said Major Dan Rooney, founder and CEO of Folds of Honor. “Freedom Reserve is a great testament to their unwavering dedication and compassion for our armed forces and we salute them.”

Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. Packaged both in a vintage stubby bottle and also available in a one-pint can, the Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses. Marking the seventh consecutive year Budweiser is teaming up with Folds of Honor, the brand brought together a select group of Budweiser brewers who are also proud veterans to brew Freedom Reserve and their signatures are prominently featured on each bottle and can.

As the great American lager, Budweiser is committed to supporting U.S. veterans and their families, with the brand’s total contributions helping to benefit more than 3,000 families across the country. To help spread the message of support this summer, Budweiser will deploy a fully integrated marketing campaign for Freedom Reserve, complete with in-store displays, online advertising and digital marketing programming along with new national TV creative airing during marquee sports moments, including the NBA Finals and NHL Stanley Cup Finals. Freedom Reserve will be available beginning in May through September 30, or while limited supplies last.

Budweiser is also partnering with alcohol delivery service Drizly to deliver a taste of summer to new Drizly customers across the country with a special promotion code to save $5.00 on the first purchase, using the code “Freedom.” The offer is valid from May 1 through July 15.*

Win A Blu-ray Movie Bundle Featuring Den Of Thieves

Thanks to Universal Pictures Home Entertainment you can win a Den of Thieves prize pack. It is O’Shea Jackson and Ice Cube prize pack. You can win the following items. All you need to do is tell us out of the five films below which is the one you can’t wait to see. Let me know on my Twitter account here. This prize pack giveaway is to celebrate the release of Den of Thieves out now on Blu-ray and digital.

  • 1 Blu-ray Combo Pack of Den of Thieves
  • 1 Blu-ray Combo Pack of Straight Out of Compton
  • 1 Blu-ray Combo Pack of Ride Along
  • 1 Blu-ray Combo Pack of Ride Along 2
  • 1 Blu-ray Combo Pack of Ingrid Goes West

The inevitable clash between an unbeatable crew addicted to heists and an elite unit of Los Angeles detectives comes to a head in Den of Thieves, arriving on Digital on April 10, 2018 and on Blu-ray™, DVD and On Demand on April 24, 2018 from STXfilms and Universal Pictures Home Entertainment. Directed by Christian Gudegast, the film blurs the lines between good and evil by examining the rivalry between a police unit, led by Gerard Butler), and a crew of career criminals featuring Curtis “50 Cent” Jackson, Pablo Schreiber, O’Shea Jackson Jr. and Evan Jones.

Den of Thieves is a gritty Los Angeles crime saga which follows the intersecting and often personally connected lives of an elite unit of the LA County Sheriff’s Department and the state’s most successful bank robbery crew as they plan a seemingly impossible heist on the Federal Reserve Bank of Downtown Los Angeles.

In addition to both the action-packed theatrical version and the extended unrated version with footage not seen in theaters, Den of Thieves on Blu-ray™, DVD, and Digital also features never-before seen bonus content including an alternate ending, outtakes and deleted scenes, and insightful commentary from the filmmakers.

BONUS FEATURES on BLU-RAYTM, DVD AND DIGITAL

  • Alternate Ending
  • Alpha Males – The cast describes how the tough characters in the film blur the lines between the good guys and the bad guys.
  • Into the Den – Director Christian Gudegast and the cast describe the two brotherhoods within the film, the renegades and the outlaws, and their unique sets of skills.
  • Alameda Corridor – The cast and director discuss filming the intense scene that take place on the streets of L.A. and the extensive weapons training it took to film it.
  • Outtakes and Deleted Scenes
  • Commentary with Director Christian Gudegast and Producer Tucker Tooley
  • Den of Thieves Theatrical Cut

Lexus Introduces A New Generation With The Lexus ES

Yesterday Lexus released some very cool news.  After six generations of unprecedented success in the entry-luxury sedan category, the next-generation Lexus ES is forging a new, more ambitious path. Long known for its unparalleled comfort, refinement and luxury appointments, the seventh-generation ES builds on its strengths with an all-new chassis that allows for a more dynamic exterior design and the introduction of the first ES F SPORT.

Representing the third vehicle in the Future Chapter of Lexus that started with the LC coupe and LS sedan, the new ES expands that vision of the brand’s future to a broader audience. Traditional buyers will find the new ES more spacious, quieter and safer than ever before while a new generation of customers will be introduced to a sedan with sharpened performance, class-leading active safety technology and a level of craftsmanship rarely found in this segment.

The engineering team led by Yasuhiro Sakakibara had one clear goal when it came to the ES: transform the image of the ES. That meant turning a sedan known primarily for comfort and quietness into one that is equally capable of delivering class-leading handling and power that you can feel and hear.

According to Sakakibara, this ES was built to deliver a fundamentally higher level of performance than any of its predecessors. “We knew that this ES had to feel responsive and easy to drive, no matter what kind of road it was on and that can only be achieved with a solid foundation.”

The starting point was the newly developed GA-K chassis. It’s an exceptionally rigid front-wheel drive chassis, rivalling the GA-L rear-wheel drive platform used for the LC coupe and LS sedan in terms of torsional stiffness. Various grades of high-tensile steel reduce weight versus previous platforms while additional enhancements like an all-new multi-link rear suspension design, rack-mounted electric power steering and a V-brace mounted behind the rear seat gave the engineers the flexibility to tune the ES with a newfound level of precision.

All of the upgrades to the chassis were designed to deliver a sense of comforting predictability coupled with a feeling of quick response to every movement. Yoshiaki Ito, chief test driver for Lexus, describes the ES’s heightened level and refined definition of comfort by saying: “We want every kind of driver to feel a sense of complete control when they are behind the wheel of the ES. It’s a level of comfort that goes beyond merely delivering a smooth ride.”

When it goes on sale in September, the 2019 Lexus ES will usher in a new era for one of the brand’s most popular models. Much like the flagship LS, the new ES sedan addresses the need to engage a broader range of customers. It delivers everything that traditional Lexus buyers expect along with elements that will draw in those who haven’t considered the brand before. Bolder styling, more dynamic performance, unique cabin materials and the latest technology add a chapter to the ES story that hasn’t been told, but that all changes in 2018.

The April Loot Crate Marvel Gear And Goods Gets The X-Men Treatment

Loot Crate’s Marvel Gear and Goods theme for April was the X-Men. In each of the Marvel Gear and Goods crate you will get a bunch cool items that are things that you can showcase in your house, wear and even drink out of. In each Gear and Goods create you will find around 4-6 officially licensed and exclusive items in every crate. The cost is around $36, but each crate has items with at least $75 in value.

In the crate you will find the following items:

Magneto Baseball Hat (Exclusive)

Kitty Pryde Water Bottle (Exclusive)

X-Men Baseball Tee (Exclusive)

Mystique Socks (Exclusive)

New Mutants Demon Bear Enamel Pin (Exclusive)

I really loved the X-Men baseball tee. It is great to wear out during the spring and summer months. The yellow and blue color theme for the baseball jersey takes me back to the 1990’s X-Men animated series where the team’s colors were yellow and blue.

The Magneto hat is a snapback. While I prefer the FlexFit style of hat this particular snapback hat feels comfortable. It has a great drawing of Magento underneath the brim of the hat.

If you like what you see make sure you sign up for the Marvel Gear and Goods crate subscription. There are different themed crates as well. There is a Loot Anime, Loot Gaming, Loot Pets, Firefly, and LVLUp. They even have limited edition Star Wars and Call of Duty crates. You can pick out the best one that fits your style and your budget. Go to www.lootcrate.com for more info on each one and to start your subscription today!

Diageo Looks To Help People From Binge Drinking

Sometimes we might not party responsibly. Diageo, a global leader in beverage alcohol is looking to change that. They just unveiled its second installment in a ground-breaking virtual reality (VR) experience that will immerse consumers in a first-person, multi-perspective story about the dangers of binge drinking.

In time for Cinco de Mayo and Memorial Day Weekend – two of the most popular times for alcohol consumption in the U.S. – the virtual reality experience allows consumers to follow along with four different storylines to see, hear and feel the consequences that can occur as a result of one bad decision.

According to the Centers for Disease Control there are approximately six alcohol poisoning deaths per day, and approximately 50 percent of sexual assaults involve alcohol. Through this virtual reality experience, Diageo is leveraging innovative technology with the hope of reducing binge drinking and its detrimental outcomes.

Following the success of Diageo’s first video in the VR series that placed consumers in the front seat of a fatal drunk driving crash and led 73 percent of viewers surveyed after watching the film to say they are now more likely to stop other people from drinking and driving, the brand hopes to have a similar impact on consumer behavior with “Decisions: Party’s Over.

Photographer Adam Katz Sinding Explores New Cities One Run At A Time

Reebok is launching a cool new campaign. In a new video we see renowned street style photographer and avid runner Adam Katz Sinding share his views on balancing work and running.

Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, his dual passions of running and photography have helped shaped who he is today and allow him to stay grounded in a life constantly on the road.

Fusion Flexweave shoe, which is currently available for $120 on Reebok.com and at select retailers.

Get An Inside Look From 3:AM ATL Feat. LoveRenaissance And FRKO RICO

On the heels of their “3:AM” launch in New York City, Reebok Classic and Foot Locker continue to celebrate the endless energy of the early morning hours by taking their latest installment of the content and event series to the streets of Atlanta.

Through a film short and an exclusive footwear and apparel collection, Reebok Classic and Foot Locker have partnered with Atlanta-based creative collective LVRN, aka LoveRenaissance, and noted local artist FRKO RICO, aka Freako Rico, to examine how the city sparks creativity and fuels inspiration in the early morning hours.

In the 3:AM Atlanta launch video you follow the LVRN founders and FRKO RICO across the city to capture an intimate glimpse of where they draw their late-night inspiration. The raw film tours emblematic Atlanta hotspots such as Cascade roller-skating rink, mural-adorned Little Five Points and tattoo parlor City of Ink, while featuring the crews’ inner circle of friends and family.

The limited-edition collection of 3:AM Atlanta product will be available exclusively at Foot Locker, Footlocker.com and Reebok.com on April 27.

For more information on 3:AM Atlanta and to learn more about the future stops on the 3:AM journey, please visit: www.reebok.com/us/3am