Art Eddy III

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BON & VIV Puts The Hard Facts On Hard Seltzer

Hard seltzer is undeniably the official drink of summer 2019, and you may have noticed one brand in particular has quickly become the poster child for the movement. Look, we get it – who doesn’t love a good turn of phrase?

BUT, BON & VIV Spiked Seltzer thinks there should be some laws when taste is concerned…

Taking on White Claw in the ultimate seltzer showdown, BON & VIV offered $1,000 each to people who tasted BON & VIV Classic next to White Claw Pure, and truthfully – and polygraph proven – preferred the latter. Spoiler alert: they didn’t!

Conducted by Hollywood’s notorious polygraph expert, John Grogan – 50 people sat down, but only four were able to show that they honestly prefer White Claw Pure.

To keep the truth telling going, BON & VIV teamed up with NFL analyst Adam Schefter to announce B&V will be the first (and only) Official Hard Seltzer Sponsor in NFL history. Sharing the stage with beer brands, fans can sip on a cool 16 oz. cans in stadiums across the country this season

Ford Sheds Some Light On Electric Vehicles

Ford recently conducted a global consumer survey across Europe, China and the US to learn more about what people actually think about electric vehicles, their capabilities and the barriers to purchasing. What they found was an outdated perception of the category and what owning/using an EV is actually like.

Some key findings:

  • More than 90 percent of Americans and Europeans don’t believe electric vehicles can accelerate quickly
  • 42 percent of Americans think electric vehicles still require gas to run
  • 80 percent of Americans would not pick an electric vehicle for all-wheel drive or extreme weather
  • More than two-thirds of Americans (67 percent) and Europeans (68 percent) don’t believe that electric vehicles are capable enough in terms of towing and hauling

Celebrate National Bourbon Month With Bulleit

September marks the 12th anniversary of National Bourbon Heritage Month, declared by the US Senate in 2007 to recognize bourbon as America’s “Native Spirit.” And what better way to celebrate than with one of America’s fastest-growing whiskeys in-hand?!

Since its inception in 1987 as one of the highest rye bourbons on the market, Bulleit has been known as the whiskey that broke the mold. Comprised of three different bourbon variants, the Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit tradition using a distinctive high rye recipe, which gives them a bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition. The portfolio includes Bulleit Bourbon, Bulleit Bourbon 10-Year-Old and Bulleit Bourbon Barrel Strength.

Whether you’re looking for something neat to sip on slowly or something to mix up to create the perfect Old Fashioned, the award-winning Bulleit portfolio has something for everyone.

Frontier Old Fashioned

Ingredients:

  • 1.25 oz. Bulleit Bourbon
  • 2 bar spoons simple syrup
  • 3 dashes Angostura bitters
  • 1 orange peel

Instructions:

Add two bar spoons of simple syrup, three dashes of bitters and Bulleit Bourbon to a large rocks glass. Add ice. Stir gently until the level of the ice and liquid equalize. Zest an orange peel over the glass then add the peel to the drink as a garnish.

Bulleit BLT

Ingredients:

  • 1.25 oz. Bulleit Bourbon
  • 4 oz. tonic water
  • Lemon wedge

Instructions:

Serve on the rocks, in a rocks glass. Garnish with a lemon wedge.

Spooky DEW VooDew Is Perfect For Halloween

Life is full of mystery. What’s our purpose? Where did we come from? Why do dead batteries in the remote work again after you spin them real quick? But this fall, MTN DEW has them all beat with VooDew, an unidentified new flavor that will leave you screaming . . . your guesses out loud and on social media using #MTNDEWVOODEW.

Emblazoned with a shadowy Grim specter on every bottle, the Halloween-themed flavor will be available for a limited time only in haunted houses and retailers across the country. Some believe the true flavor will only reveal itself once the ancient ritual of going to the store and making a monetary sacrifice in exchange for the elixir has been completed. We may never know.

Like the costume shop at a strip mall, legend has it this limited time flavor will disappear just as quickly as it seemed to manifest. Get your claws on it while you still can.

Busch x Big Buck Hunter Team Up To Save Wildlife

Dive bar fans rejoice because today, Busch Beer and Big Buck Hunter have announced a one-of-a-kind official partnership.

It’s the duo you always knew you needed, but beyond the standard in-game and on-pack partnership you’d expect (we have that too, and it’s pretty cool!), these two local-bar staples are really coming together for a good cause—to raise funding and awareness for wildlife conservation efforts.

You’re probably aware hunting popularity has declined recently, but did you know that a whopping 60% of wildlife conservation funding comes from the sale of hunting permits? So, counterintuitively, this decline is also putting our country’s ability to fund conservation efforts at serious risk.

Enter the Busch Big Buck Hunter Permit. Starting today, hunters and non-hunters alike can help raise funds and awareness for this issue one bar, beer and buck at a time.

Permits are available for purchase for $5 on BigBuckHunter.com, with all proceeds benefitting the National Forest Foundation (NFF) and their habitat conservation efforts. In addition to supporting these efforts, swiping your permit at any Big Buck Hunter machine nationwide will unlock an exclusive “Great White Buck” level. Shoot the White Buck and you’ll have a chance to take home a console of your own!

Get Ready For Another Rambo Movie

Almost four decades after he drew first blood, Sylvester Stallone is back as one of the greatest action heroes of all time, John Rambo. Now, Rambo must confront his past and unearth his ruthless combat skills to exact revenge in a final mission. A deadly journey of vengeance, RAMBO: LAST BLOOD marks the last chapter of the legendary series.

Rambo: Last Blood— In theaters September 20, 2019. Sylvester Stallone, Paz Vega, Sergio Peris-Mencheta, Adrianna Barraza, Yvette Monreal, Genie Kim aka Yenah Han, Joaquin Cosio, and Oscar Jaenada.

PUMA Getting Into ESports

Sports company PUMA and gaming gear company PLAYSEAT have developed revolutionary seating for active gamers, building on PLAYSEAT’s innovation and PUMA’s extensive ergonomic and material research to turn gaming into an active experience.

The PLAYSEAT | PUMA game seat, which was presented at Europe’s leading digital gaming trade fair Gamescom in Cologne, will allow gamers to maintain an active, correct sitting position with total freedom of movement and complete control.

Using high-tech, breathable materials developed by PUMA, the game seat adapts to players’ positions as they get immersed in the on-screen action, while remaining comfortable even after many hours of play. It does not matter whether you are a top-level esports athlete, a console gamer, a mobile gamer or just watching your favorite show. With ultimate control at the core of its development, the game seat ensures that players and users of all levels, ages, shapes and sizes can find their ideal sitting position.

DC Comics Goes To The Dark Side

Born from the pages of the bestselling event Dark Nights: Metal, the Dark Multiverse continues to play havoc with some of the most memorable events in DC’s comic book history as the publisher announced today two more additions to the Tales from the Dark Multiverse series of prestige format one-shots.

TALES FROM THE DARK MULTIVERSE: BLACKEST NIGHT #1

Writer Tim Seeley (Nightwing) and artist Kyle Hotz (Swamp Thing: Roots of Terror) team up with cover artist Lee Weeks (Batman) to retell the tale of the Green Lantern event that changed the DC Universe forever, only this time the Black Lanterns emerge triumphant! Twenty-three days after the cataclysm, Sinestro, trapped between life and death as a White and a Black Lantern, emerges as the world’s last hope—the Limbo Lantern! In order to save the universe or end his life, he’ll need the help of some unlikely survivors—Dove, Lobo, and Mister Miracle—all of whom will put their lives on the line to give their world one final chance! This 48-page one-shot goes on sale November 13 for $5.99, and fans can also pick up a reprint of the original Blackest Night #1 the same day for just $1.

TALES FROM THE DARK MULTIVERSE: INFINITE CRISIS #1

Writer James Tynion IV (Justice LeagueJustice League Dark) and artists Aaron Lopresti (Wonder Woman) and Matt Ryan (Damage) team up with cover artist Lee Weeks for this dark turn on DC’s mega-event Infinite Crisis. The destruction of Superman, Batman, and Wonder Woman, the rise of Alexander Luthor and Superboy-Prime, and the rebirth of the Multiverse all began with Ted Kord, the Blue Beetle. Kord saw it all coming and died with secrets that could have saved the world. But in the Dark Multiverse, Blue Beetle survives, and with the death of Maxwell Lord by his hand, Ted sets off events that irreversibly alter the lives of not only the Justice League, but also his best friend, Booster Gold. In trying to prevent a crisis, Blue Beetle becomes the crisis, and the Dark Multiverse will never be the same. A $1 reprint of the original Infinite Crisis #1 will also be available when this 48-page one-shot goes on sale November 27, also for $5.99.

Nike Brings A New Look To An Iconic Shoe

Celebrating international hoops this summer, the Air Jordan XII is ready with a new colorway to commemorate what makes the game special on a global level. First launched in 1996, the Air Jordan XII was the first to bring Zoom Air cushioning to the signature line. 23 years later, this remastered version celebrates how the game has since gone global, with pops of metallic gold to represent the ultimate goal, winning the gold. The Chinese characters on the red heel tab remind us what it’s all about: loving the game.

It comes out this Saturday at nike.com.

Kevin Smith Is Bringing Back Masters Of The Universe

As announced at a recent panel during Power-Con in Anaheim, CA, DC and Mattel are teaming up once again to chronicle new adventures of Eternia’s greatest champion in HE-MAN AND THE MASTERS OF THE MULTIVERSE, a six-issue limited series debuting in November. Writer Tim Seeley, artists Dan Fraga and Richard Friend, along with cover artist Inhyuk Lee join forces to tell this tale of heroes making their last stand to protect their kingdoms against an impossible threat. In their desperation, they’re forced to risk their futures by reaching out to an unlikely and potentially dangerous ally.

“The Masters of the Universe franchise continues with the all-new comic book series, He-Man and the Masters of the Multiverse,” said Rob David, VP of Mattel. “With multiple He-Mans working together from different dimensions to save the multiverse, this series created in partnership with the expert writers and illustrators from DC Comics will be sure to delight new and old fans alike, while adding an entirely new dimension to the Power of Grayskull.”

The scourge of Anti-Eternia is unleashed on the Multiverse bent on utter destruction. Each version of Eternia has fallen in the wake of his devastation as he steals its power and grows stronger. Now it’s up to a rag-tag team of surviving He-Men from across the multiverse to stem the tide, but to do so they’ll have to recruit the one man in existence that might help them win: Prince Keldor, the man who would be Skeletor!

“DC has had a long-standing and exciting partnership with Mattel in bringing the adventures of He-Man to comics and our fans,” said Hank Kanalz, SVP, Publishing Strategy and Support Services. “DC also knows what it means to showcase characters from across its own multiverse; I’m looking forward to seeing the different iterations of He-Man and other Masters of the Universe characters in this series.”

On sale November 20, this 32-page debut issue also features a variant cover by interior artist Dan Fraga and is priced at $3.99.