Michelob ULTRA Pure Gold unveiled its highly anticipated Super Bowl commercial. The organic beer’s commercial announces its new 6 For 6-Pack program which allows consumers to join Michelob ULTRA Pure Gold’s mission to help farmers transition to organic. A portion of sales from each purchase of a 6-pack of Michelob ULTRA Pure Gold will go directly to farmers looking to transition to organic – so you can do good while stocking up for your Super Bowl party!

Less than one percent of American farmland is organic, but with more and more people switching to organic food and beverages, the leading organic beer brand recognizes the importance of making organic ingredients accessible.

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