With the NFL Divisional playoffs here this weekend we get to celebrate with Bud Light Seltzer hitting national shelves on this Monday, January 13.

The Bud Light Seltzer campaign stays true to the fun, light personality fans know and love from Bud Light and takes place in a fictional setting in Seltzer, Pennsylvania, introducing new characters such as the Mayor, Coach, Sheriff and Barkeeper. Within the spots, characters go back and forth on defining Bud Light Seltzer and ultimately land on claiming that whether you like Bud Light or not, you’ll love Bud Light Seltzer, championing it’s taste as unquestionably good.

The Bud Light Seltzer commercials also include a functional Bud Light Seltzer call center hotline, 1-833-BL-SELTZ,  to help answer consumer questions around Bud Light Seltzer – how it’s made, where it comes from and what to expect.

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