Art Eddy III

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A New Channel That Will Lift Up Your Spirits

For all those people out there that love cocktails and drinks there is a new channel for you. Award-winning media company NBTV Channels has announced the launch of Spirits Network, the first shoppable entertainment network and personalized membership service coupled with physical products and premium original content. Spirits Network will bring unparalleled access and expertise to the culture of premium spirits’ growing audience.

With a mission to “discover, buy, taste,” on every device, Spirits Network launches today as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who create it. Spirits Network product selection is supported by experts across all spirits categories, led by Flavien Desoblin, from NYC’s Brandy Library and Copper + Oak lounges. It will also be supported by other curators and experts including internationally-renowned bourbon expert Fred Minnick, mixologist Rob Floyd and celebrity friends. The products they have selected bring together the most exclusive brands – both craft and commercial – all available for real-time purchase through proprietary click-to-buy technology.

“This is the future of media,” says NBTV Chairman & CEO and Spirits Network co-founder Nick Buzzell. “This isn’t an analog business anymore, and we’re creating a new kind of network without interruptive commercials that bring product experiences directly to consumers. For example, we’re working with Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, to tell stories, like how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he created. These are entertaining stories first and, at the same time, a celebration of premium spirits and the community that enjoys them.” Further, as a leader in this space, we are proud to work with the Distilled Spirits Council of the United States and Responsibility.org to integrate responsibility into everything we do.”

Spirits Network will feature:

  • Original Content:  See the stories behind the bottles, whether it’s a short snippet of a Japanese whiskey-tasting on mobile or a documentary about tequila on the big screen. Our award-winning series uncovers the characters of legend and the tastemakers of today obsessing with craft whiskeys, vodkas, tequilas, gins, brandies and other liquors across fine spirits categories.
  • Shoppable Content Members can buy rare and even exclusive product in two ways: One, product windows will be visible within content screens with a “Quick Buy”” option available. Two, subscribe to a monthly Spirits box and have our experts select products based on tastes and areas of the desired exploration whether it’s a monthly bourbon box, craft gin or the latest in tequila. Those offers will also be available as gifts for the holidays, bridal party, or even the office party.
  • Community: Spirits Network is building a new kind of social network, one where spirits enthusiasts can connect to each other as well as the personalities and experts that define the spirits business.

Get Crown Royal XR While You Can

Crown Royal XR, the second addition to the Crown Royal Extra Rare Whisky Series, is a limited-edition whisky crafted from one of the final batches of whiskies produced at founder Samuel Bronfman’s original LaSalle Distillery. And with LaSalle Distillery production closed in 1993, Crown Royal XR will not be available for much longer.

Crown Royal XR is the rarest in our whisky series and boasts an exceptionally full-bodied and smooth sipping experience. The sophisticated blend of dried fruits and honey harmoniously balance the spicy notes of Canadian rye for a round finish that tastes of raisins, cocoa and brown sugar.

Before it is gone, add a piece of Crown Royal history to your whisky collection or gift a bottle to the aficionado you know will appreciate the legacy and craftsmanship of this collectible release.

Bud Light Offers Area 51 Aliens Free Beer

Bud Light set out to up the ante on the Area 51 raid scheduled for Friday, September 20, by offering free Bud Light to any alien that escapes Area 51 – and that was only the beginning.

The thought of offering America’s favorite light lager to creatures from another world got Twitter users buzzing, and Bud Light doubled-down on the promise by serving up a Bud Light Area 51 special edition label.

Fans immediately hopped on board with the thought of a limited-edition label, and Bud Light shared that if this tweet receives 51,000+ RT, they will make the label a reality.

A Bud Light spokesperson behind the mission shared, “Whether you’re from this planet or another galaxy, nothing says ‘welcome to our planet’ like a few beers. The way we see it, there’s no better way to show these aliens ‘we come in peace’ than a few BLs. Who knows? Maybe a few beers will make this a party rather than a raid.”

Ford Celebrates The 50th Anniversary Of The Moon Landing

With the 50th Anniversary of the moon landing on July 20th let’s take a look how Ford played a part in the Apollo 11 mission.

Ford Aerospace and Communications Corporation built and maintained Mission Control (now Johnson Space) Center, providing all the equipment used in the Apollo mission and the transmission of Neil Armstrong’s voice back to Houston and out to the rest of the world.

Ford also provided technical and engineering support personnel during the construction and ongoing operations.  The system designs were updated for each mission, some of which required as many as two million wiring changes. The work by Ford Aerospace and the Mission Control staff was even more complex as many of the elements had never been tried before.

Some other notable details about Mission Control include:

  • More than 1,500 different items of telemetry data – from the astronaut’s health to the results of test to flight data – flowed into the center simultaneously.
  • The Mission Control Center housed the largest assembly of television switching equipment in the world.
  • More than 60 thousand miles of wiring were laid and maintained to continue operations.
  • Five IBM 360/75 mainframe computers sent data to more than 1,300 indicator switches to be monitored by mission flight controllers.

Garth Brooks & Seagram 7 Look For All Of Us To Join The Pact

1.2 million lives are lost each year worldwide because of drunk driving and together, Garth Brooks and Seagram’s 7 Crown Whiskey are seeking to reduce that number through pledges—700,000 to be exact— to never drive impaired at jointhepact.com.

This summer coming off the debut of Brooks’ new song “Dive Bar”, the American icon announced on Seagram’s 7 National Dive Bar Day (July 7) he will be asking dive bar patrons nationwide to #JoinThePact and pledge to never drive under the influence.

“Dive bars are all about the people inside of them. These people are our family…the ones we can talk to about anything and the dive bar itself is a lot of times, the calm in the storm, our getaway from the daily grind,” said Brooks. “I applaud Seagram’s 7 and share the mission to help our favorite neighborhood hangouts live to see another day. That’s why I urge all my friends to #JointhePact and pledge to never drive impaired, so together we can keep the celebration going all summer long.”

Seagram’s 7 Crown and Brooks are proud to support Join the Pact, a global mission to help make our roads safer for everyone by reducing road-related accidents as a result of driving impaired. Follow the conversation on Facebook and Twitter with #JoinThePact,and take the pledge to drink responsibly at jointhepact.com.

Captain Morgan Finds A First Mate In The MLS

Continuing what has already been a huge summer for soccer, Captain Morgan announces that it’s signed with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. The Captain’s message to soccer fans is clear: there’s more fun to be had. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in just a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).

The rum brand also becomes an official sponsor of the following clubs: Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. With Captain Morgan as a fellow supporter, fans of these five teams can expect even more fun during the season. Additionally, fans of legal drinking age will soon be able to purchase custom labeled bottles of Captain Morgan Original Spiced Rum featuring official team colors and crests to be enjoyed responsibly with their fellow supporters.

“From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “Our goal is to reward that dedicated fanbase, and the crews that get together to support their clubs each and every week, with the fun only Captain can bring because we know there is more fun to be had. We’ll kick off the fun later this month when we’re on the ground at All-Star Week in Orlando, and we can’t wait to see the fan fervor firsthand.”

“We are pleased to welcome Captain Morgan to our roster of partners,” said Carter Ladd, Major League Soccer SVP of Business Development. “Captain Morgan believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. We look forward to working with Captain Morgan to authentically engage fans in fun and innovative ways for many years to come.”

Budweiser Will Keep On Supporting The National Women’s Soccer League

As the official beer of the U.S. Women’s National Team Budweiser is making a pledge to continue supporting women’s soccer – not just every four years, but on a year-round basis.

Women’s soccer is never bigger than during the World Cup, with sponsors clamoring to support the stars of the game. But when these women get home, they play for half-empty stadiums and hardly any sponsors. Budweiser wants to change that. That’s why this year, the end of the World Cup marks a new beginning – Budweiser is proud to become the first-ever beer sponsor of National Women’s Soccer League.

Budweiser’s multi-year partnership with the NWSL is designed to support the players, the fans and the sport. The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser’s commitment won’t stop at the end of the NWSL season. An innovative off-season program will give NWSL players immersive training in the business side of sports from Budweiser executives.

In celebration of the partnership, Budweiser released an anthem video titled – “We Won’t Stop Watching” – that aims to inspire fans and brands to support the sport when the stars come home. The film features soccer legend, Brandi Chastain speaking over real scenes of U.S. Women’s National Team stars competing in empty American stadiums. Debuting moments before the World Cup Final yesterday, the film asks a provocative question: “The world will watch them play today. Who will watch them play tomorrow?” Chastain’s voiceover goes on to celebrate the stars and supporters of women’s soccer while announcing that Budweiser won’t stop supporting the sport when the World Cup ends.

Stella Artois Has Improved The Red Cup

Just in time for the 4th of July, Stella Artois is dethroning the OG red party cup and making summer parties a little bit fancier with the release of its Red Stella Cup.

This summer Stella Artois is dethroning the OG red party cup and helping party-goers step up their game with the debut of its newRED STELLA CUP, a combination of the red plastic party cup and Stella’s famous chalice.

Meant to go anywhere your classic red cup would, the RED STELLA CUP is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a red cup with a stem, but make sure to write your name on it so no one snags it for their next summer hang because RED STELLA CUPS are durable enough to last party after party.

The first 1,000 people to order the RED STELLA CUP will snag a 6-pack for free to share with friends (or keep them to yourself, we’re not judging). Missed the free ones? Head to stellaartois.com/redstellacup to grab a 6-pack of RED STELLA CUPS for the price of $10.00, or snag a full party pack of 24 for $30.00. You can count on it being a game changer, literally.

Pour a Stella, lift one up, snap a photo and share using @StellaArtois and #RedStellaCup.

Being Basic Can Make You Rich

Flower crowns, flash tats and boomerangs… basic, basic and basic – amirite?

This summer, BON & VIV Spiked Seltzer is rallying America to finally break up with basic – starting with the #1 offender, vodka soda – and reach for a better basic – BON & VIV Spiked Seltzer. With seven light and refreshing flavors, 0g of sugar, 4.5 percent ABV and IG-worthy colorful cans, BON & VIV Spiked Seltzer is the better way to enjoy a summer basic without sacrificing taste.

BON & VIV wants to put those boring choices behind you by offering a chance to win $30,000 to ban basic and choose a better basic.

To enter:

  1. Follow BON & VIV Spiked Seltzer on Instagram, Twitter or Facebook
  2. Tell the brand how you’re going to ban basic and choose the better basic this summer and use #BONandVIV and #contest
  3. The winner will uphold the ban on basic from July 15 through the last day of summer, and take a quiz at the end of summer to test their better basic knowledge

Celebrate The 4th Of July With Smirnoff

There’s no better way to celebrate this Americana holiday than with fun cocktails made with the world’s No. 1 vodka, Smirnoff No. 21 Vodka and the drink of summer, Smirnoff Red, White & Berry!

No matter if you’re enjoying a beach day with the family or sitting back and enjoying the fireworks, Smirnoff has easy-to-make cocktails that are perfect for everyone. Back for a limited time only, Smirnoff Red, White & Berry offers a mix of cherry, citrus and blue raspberry flavors that blend perfectly into any cocktail.

And the fun doesn’t stop there! The smooth-tasting and gluten free Smirnoff No. 21 Vodka serves as the perfect base for our Smirnoff Peach Tea Lemonade that is sure to be a hit at all festivities around this Independence Day.

Red, White & Berry Crush

Ingredients:

·         1.5 ounces Smirnoff Red, White & Berry

·         4 ounces raspberry lemonade

·         2 ounces lemon-lime soda

·         Garnish: lemon wedges and fresh raspberries

Directions:

Fill a tall glass with crushed ice. Add vodka and raspberry lemonade. Top with lemon lime soda. Stir gently to combine. Garnish with lemon wedges and fresh raspberries.

Red, White & Berry Sangria

Ingredients:

·         ½ cup Smirnoff Red, White & Berry

·         1 cup white cranberry juice

·         1 (750ml) bottle Pinot Grigio

·         1 cup lemon-lime soda

·         1 cup blueberries

·         1 cup raspberries

·         1 cup blackberries

·         1 cup honeydew chunks

Directions:

Fill a large pitcher with fruit. Add vodka, cranberry juice, and Pinot Grigio; stir to combine. Store in the refrigerator for at least 4 hours, or overnight. Stir in lemon-lime soda right before serving.

Peach Tea Lemonade

Peach Simple Syrup

Ingredients

·         3 peaches, pitted and roughly chopped

·         1 cup granulated sugar

·         1 cup water

Peach Tea Lemonade

Ingredients

·         1 ½ cups Smirnoff No. 21 Vodka

·         8 black tea bags

·         2 cups boiling water

·         4 cups cold water

·         1/2 cup freshly squeezed lemon juice

·         1 batch peach simple syrup (recipe above)

·         Garnish: peach slices and fresh mint

Directions:

1. To make the simple syrup, combine peaches, sugar, and water in a large saucepan. Bring the mixture to a boil. Using a potato masher or wooden spoon, break up the peaches. Turn down the heat to low and simmer for 5 minutes. Remove the pot from the heat and allow the mixture to come to room temperature. Strain. If you’re not using the mixture immediately, transfer to an airtight container and store in the fridge for up to 1 month.

2. To make the cocktail, add the tea bags to a heatproof pitcher. Pour the boiling water over the tea bags and allow to steep for 3 minutes. Remove the tea bags and stir in the cold water, lemon juice, peach simple syrup, and vodka. Place the pitcher in the refrigerator to chill for at least 4 hours.

3. When you’re ready to serve, fill a mason jar or tall glass with ice and add the tea. Garnish with peach slices and fresh mint.

Americana Faux-Jito

Ingredients:

  • 3 oz. Smirnoff Ice Red, White & Berry
  • 1 oz. Smirnoff No. 21 Vodka
  • 4 cherries
  • 4 raspberries
  • 2 basil leaves
  • 2 oz. lemon juice
  • 1 lemon wedge
  • 1 sprig of basil