Art Eddy III

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Posts by Art Eddy III

Are You A Typical American

Budweiser revealed its Super Bowl spot titled “Typical American” featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. “Typical American” celebrates the best of the American spirit and reminds us that America’s best days are still ahead.

“This year, Budweiser will celebrate the essence of the American spirit by spotlighting ordinary people doing extraordinary things across the nation – a message we believe is incredibly timely,” said Ricardo Marques, VP Marketing Core & Value brands at Anheuser-Busch. “We are proud to refer to Budweiser as a ‘typical American beer’ in this spot, as it is a badge of honor for us. Budweiser is one of the most iconic American brands in the world, and there is nothing ordinary or unremarkable about how we make our beer or where the brand comes from.”

Directed by Oscar-winning filmmaker Kathryn Bigelow, Budweiser’s :60 commercial turns American labels on their head and reminds viewers that the American spirit is alive through the extraordinary actions of ordinary people. After recruiting people from coast to coast who embody the American spirit – from everyday acts of kindness to epic personal achievements – Budweiser showed them engaged in acts that are in stark contrast to common labels and stereotypes. These include:

  • Hannah Gavios from Queens, New York, debunks the label often placed on Americans of “always so competitive” as she heroically completes her second marathon three years after a spinal cord injury left her paralyzed.
  • Mason Miller from Peoria, Arizona proves that “showing up uninvited” isn’t always a bad thing – especially if you’re a soldier surprising your family after a tour of duty.
  • A Good Samaritan makes a case for “touching other people’s things” as he helps push a car to safety during a blizzard.
  • Ken Nwadike Jr., from San Diego, California, “thinking he can save the world” offers “free hugs” to a police officer to defuse a tense protest proving there is more that unites us than divides us.

Bud Light And Post Malone Ask Fans To Decide Super Bowl Commercial

Bud Light called on fans across America to help choose which of two hilariously funny commercials featuring Post Malone would air during the big game, and America has spoken – this year, Bud Light’s #PostyStore – Inside Post’s Brain will air as the winning spot during the biggest marketing moment of the year, the Super Bowl.

Fans had the chance to visit Bud Light’s social channels to watch both commercials and share their input to help Bud Light make the decision. It was a tight race with #PostyStore emerging as the winner by just .4% of the votes over #PostyBar.

And in case you want a little more, both spots in consideration for the Super Bowl featured Post Malone as he (and his taste buds) processed the latest innovation from Bud Light, Bud Light Seltzer. #PostyStore emerged victorious as the commercial with the most engagement (likes, comments, shares and hashtag uses) and will be aired during the Super Bowl.

Are Electric Vehicles Good For The Environment

Electrified vehicles are good for the environment, but are they also good for romance? Apparently so.

As part of a broader study conducted on consumer behavior around EVs, Ford uncovered a few things related to romantic relationships – people desire partners that drive EVs. Many would choose to go on a date in an electric car than a gas-powered one, and they’re more likely to go on a second date with someone if they drove an EV.

The specific stats are as follows:

  • Electric vehicles make you a total heartthrob. 3 in 4 people would be more likely to date someone if they owned an electric vehicle.
  • Electric cars pack serious shock value. 2 in 3 (64%) of people would pick an electric vehicle to make a good first impression on someone.
  • Electric vehicles might just land you a second date. 2 in 3 (62%) people would pick an electric vehicle over a gas-engine car to go on a date

With the holiday of love right around the corner, the question we should be thinking about this Valentine’s Day is: if EV ownership gives you a perceived advantage in the dating game, why isn’t adoption higher among singles?

    DC UNIVERSE Members To Receive Early Access To Birds Of Prey

    Leading to the big screen release Birds of Prey (and the Emancipation of One Harley Quinn), DC UNIVERSE members will have early access to the film before its official release on February 7.

    Members of the digital subscription service will be some of the first to witness the latest adventures of Harley Quinn (Margot Robbie) via limited special advanced screenings taking place Tuesday, February 4 and Wednesday, February 5 in over 30 cities across the country.

    The series of fan screenings specifically created to provide early access to DC UNIVERSE subscribers will begin in Los Angeles, San Francisco and in New York’s Times Square on February 4. All other DC UNIVERSE screenings will take place on February 5 in cities including Chicago, Washington D.C, Dallas, Atlanta, Philadelphia, Houston, and Boston.

    Starting on January 31, DC UNIVERSE members will be personally provided with a link to RSVP to the limited event. Those who are not yet subscribed to DC UNIVERSE still have the opportunity to sign-up to take advantage of this exclusive offer by visiting https://www.dcuniverse.com/.

    Capital One Shows How You Can Up Your Finance Game

    The Capital One Mind Over Money Study, in collaboration with The Decision Lab, unpacks the impact stress has on financial decision making.

    The Mind Over Money Study found:

    ●     77% of those surveyed reported feeling anxious about their financial situation

    ●     58% feel that finances control their life

    ●      When stressed, people are less likely to: save, plan their spending and feel in control

    The actionable takeaway:

    ●      Thinking “big picture” about long-term goals for even a few seconds can reverse the effects stress has on our decision making, helping people to become better at saving and budgeting and more confident about being able to deal with their finances

    ●      Poor money habits are influenced by mindset, irrespective of financial circumstance (the study controlled for household income and credit score)

    The Bryan Cranston and Tracee Ellis Ross SHINE In The New MTN Dew Ad

    MTN DEW today officially debuted its epic :30 second Super Bowl ad – featuring Bryan Cranston and Tracee Ellis Ross. The spot was first revealed this morning on Instagram by Tracee – check it out HERE!

    The commercial spotlights MTN DEW Zero Sugar, the brand’s newest beverage, and reimagines the classic movie The Shining in a way that only DEW can – proving that some things can be “as good as the original.”

    Michelob ULTRA Goes Pure Gold

    Michelob ULTRA Pure Gold unveiled its highly anticipated Super Bowl commercial. The organic beer’s commercial announces its new 6 For 6-Pack program which allows consumers to join Michelob ULTRA Pure Gold’s mission to help farmers transition to organic. A portion of sales from each purchase of a 6-pack of Michelob ULTRA Pure Gold will go directly to farmers looking to transition to organic – so you can do good while stocking up for your Super Bowl party!

    Less than one percent of American farmland is organic, but with more and more people switching to organic food and beverages, the leading organic beer brand recognizes the importance of making organic ingredients accessible.

    Budweiser Teases Super Bowl Commercial

    Budweiser released its Super Bowl teaser video which showcases the emotional reactions of people who inspired Budweiser’s Super Bowl spot. The brand’s ad focuses on the American spirit and the celebration of our nation’s values. The teaser video features reactions from the following:

    ·         Ali Krieger and Ashlyn Harris - members of both the U.S. National Women’s Soccer League and the National Women’s Soccer League, and recent newly weds

    ·         Ken E. Nwadike Jr. - documentary filmmaker, motivational speaker, and peace activist from San Diego, Calif. popularly known as the Free Hugs Guy

    ·         Bernie and Mason Miller - U.S. Army Sgt. Mason Miller and his dad Bernie from Tempe, Ariz.

    Something Better Than MTN DEW

    MTN DEW introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, now without any sugar. MTN DEW Zero Sugar is for fans who love the exhilarating taste of DEW and anyone who enjoys carbonated beverages. The new thirst-quenching beverage is available in stores nationwide as of Monday, January 13.

    “This is a big moment for DEW. We are excited to give customers a zero-sugar offering. Because our fans are uncompromising with the DEW they know and love, we knew we had to pull off a formulation that would preserve the great taste of the original,” said Nicole Portwood, Vice President of Marketing, MTN DEW. “MTN DEW Zero Sugar delivers on a bold flavor and ever-evolving consumer preferences.”

    Stella Artois Has Big Plans For The Super Bowl In Miami

    Super Bowl LIV is less than three weeks away – and while there is a party for everyone, there will be nothing like Stella Artois’ debut of Port de Stella: the ultimate destination for world-class food, music, style.

    Explore something new without going abroad.

    Popping up around the U.S. throughout 2020, Port de Stella will make its debut in Miami during Super Bowl weekend, inviting locals and Super Bowl goers the chance to taste, touch and experience the best of Europe and the Life Artois ahead of America’s most iconic sporting holiday.

    Port de Stella is open Thursday, January 30th through Saturday, February 1st at The Wharf Miami.

    ·         5:00 – 11:00pm on Thursday

    ·         12:00 (noon) – 11:00pm on Friday and Saturday

    Tickets are FREE throughout Super Bowl weekend at www.PortdeStella.com.

    Don’t want to deal with the congested drive between South Beach to Downtown Miami? Stella Artois will turn routine journeys into dream voyages by offering fans a stunning alternative to their frustrating commutes, especially during the Super Bowl. Stella fans can reserve a ticket for a luxurious boat ride between South Beach and Downtown Miami at www.PortDeStella.com.