Art Eddy III
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Posts by Art Eddy III
Southern Comfort Introduces The Sharktender
Southern Comfort has adopted our very own shark. In true Southern Comfort fashion, we made this shark into the most comfortable bartender, The Sharktender. Beginning on today, August 13th, you’ll be able to track our Sharktender, dig deeper into its whereabouts and receive location-based drink recommendations.
Follow all the #sharktender fun as he takes over our Twitter handle @southerncomfort. You’ll also be able to track his exact location in the Atlantic Ocean at southerncomfort.com/sharktender
The Sharktender extension is part of the launch of the latest TV commercial in the Whatever’s Comfortable campaign. We are bringing you back into the bar with Shark. As mysterious as the deep blue sea, and just as unforgiving, our patron knows what she wants and there’s no doubt she’s going to get it; great white shark nails and a Cold Blooded Ginger.
Aug 13th
Shaq, Cam’ron And Nerlens Noel Rock Rucker Park
On Monday August 11th, the top high school basketball players in the nation squared off in the second annual Reebok Breakout Camp vs EBC All-Star game at Rucker Park in Harlem, NYC. Some of the nation’s top recruits including Skal Labissiere, Elijah Thomas, Abdul Ado, Derrick Jones, Dwayne Bacon, Corey Sanders, Donovan Mitchell, and Admon Gilder put on a show in front of hundreds of fans who packed the outdoor court.
Basketball legend Shaquille O’Neal , the 76ers’ Nerlens Noel, along with Harlem native and former Rucker basketball player Cam’ron were on-site to coach the young players in their quest for bragging rights. They were also there to support upcoming Reebok footwear releases with Shaq wearing the “Shaq Attaq IV,” Nerlens Noel (and the Breakout Camp All Stars) wearing the Question Mid “First Ballot,” Cam’ron wearing the breezy “Ventilator” style, and the EBC Rucker All Star team outfitted in the distinctive black and white “Blast” sneaker.
Shaq and the Reebok Breakout Camp All-Stars walked away with a 95-73 win over the EBC High School All-Stars. Classic summer streetball at Rucker.
The Shaq Attaq IV ($139.99) and Ventilator ($84.99) are currently available at Reebok.com.
The Question Mid “First Ballot” style will be launching this Friday, August 15th for $124.99 at retailers including Finish Line, Champs, Jimmy Jazz, Eastbay, Footaction, Shiekh and Reebok.com.
The Blast sneaker will be launching on Friday, August 29th for $119.99 at retailers including Finish Line, Champs, Eastbay, Jimmy Jazz, Footaction, Villa and Reebok.com.
Aug 12th
Get AMP’ed & Swim With Sharks!
Just in time for Shark Week comes the newest fake extreme sport: “Shark Surfing.” It is part of the new AMP Energy “No Bull. Just Energy.” campaign. In the video, extreme sport enthusiasts Josh and Damien are back to take on a second over-hyped sport. While the guys attempt to tame sharks on the high seas, MMA champion and long-time AMP Energy athlete Urijah Faber makes a special guest appearance and looks on at this new ‘sport’ in disbelief.
Aug 12th
Peyton and Eli Are Back On The Rap Scene
The Manning brothers are back at it. They are looking to secure their names in rap history with another fantastic song about football. This time they are spitting rhymes about their love for fantasy football. Jets running back Chris Johnson makes an appearance as well as Jets great Joe Namath.
Eli and Peyton’s dad, Archie gets a cameo. This video has everything you need to get you in the mood for fantasy football. Enjoy!
Aug 11th
Check Out The World’s Largest Urban Zipline
Speed Stick® GEAR™ team and YouTube’s most exciting filmmaker Devin Graham, AKA Devin SuperTramp, just released a video of one of the most extreme stunts the world as ever seen – World’s Largest Urban Zipline.
In creating the video, the team set records for the longest and highest zipline from a building over water, as well as the length and height record for base jumping from dual ziplines!
The video documents Graham, along with his fearless film team and a crew of six professional base jumpers, traveling to Panama City where they zip down from the top of a 700-foot building before releasing themselves and landing on a Speed Stick® GEAR™ base via parachute.
Speed Stick® GEAR™ is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like filming one of the most extreme stunts the world has ever seen. To learn more about Speed Stick® GEAR™ products, please visit www.speedstick.com.
Aug 8th
adidas & Damian Lillard Show A World With No Boost!
Today launched a new video campaign starring Damian Lillard of the Portland Trail Blazers to celebrate the arrival of the Crazylight Boost basketball shoe. Crazylight Boost is the first basketball shoe to feature adidas’ ground-breaking Boost cushioning technology. The industry-first innovation returns more energy than any other cushioning in the game.
Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions.
This NBA season, Damian will wear a special edition print colorway of the Crazylight Boost that will be available September 1 for $140 at adidas.com.
Aug 5th
Chef Gerry Garvin Tells MANjr How To “Give It Up For Good”
Gerry Garvin is an acclaimed chef, cookbook author and TV host. He is known for his television series, “Turn Up the Heat with G. Garvin”, which ran for seven seasons on TV One. Next he started another show called “G. Garvin: The Road Tour”, which premiered in 2007. Garvin also appeared in many cooking specials. He is also known for cooking everyday meals while keeping it simple with a Southern twist.
This summer, Allstate and Chef Garvin are teaming up for the second year of the “Give It Up For Good” campaign, and are celebrating the remarkable stories and acts of good within local communities. Launched in 2013, the national campaign shines a spotlight on the heartwarming stories of good – giving back to the community, unexpected good deeds, and unsung local heroes – taking place every day. In addition, the “Give It Up For Good” campaign encourages everyone to find simple ways to do good and then share those stories to inspire even more good. For more info click here to go to Allstate’s website.
I had the pleasure of talking with Gerry about his work with Allstate, how he got into cooking, and what it was like to cook dinner for Halle Berry.
Art Eddy: Let’s first talk about your work with Allstate for the “Give It Up For Good” campaign. Tell me a bit about that promotion?
Gerry Garvin: It is something we both wanted to do. We are both very passionate about it. We are spotlighting remarkable stories and remarkable people, who are doing really good things in their local communities. As you know as a writer a lot of the news you hear is always negative. There are some good people doing some good work in their community. We want to reach out to them and show them that they are appreciated.
AE: How can people help?
GG: When you find someone doing something good in their community have them go to Allstate’s website and go to their “Give it up for Good” section and just share the story. We want people to know what other people are doing and use the hashtag give it up for good. Just share, share, share, and share. That is what it is all about.
AE: What got you into cooking? Was there a person or an event that triggered your passion for cooking?
GG: I have been cooking for over half my life. It literally started just from being in the kitchen with my mom. Being from a single parent household we were learning how to cook because that was what we were supposed to do. The rules were simple. Do your homework, clean the house, and start dinner.
I found that it was the easiest job next to mowing the lawn. As a teenager I learned my way around the kitchen. When I turned 17 I thought it could actually be something serious so that is what I did.
AE: You have cooked meals for some very notable people such as former President Bill Clinton as well as Halle Berry. Do you have any fun stories from those experiences?
GG: The first call I got didn’t come from the White House. It came from someplace that was the lead security of some sort. When I first got the call to do a dinner for President Clinton he was still in office. I just hung up the phone. I thought it wasn’t real. I thought it was a joke. Then I get a call from the guy who set it all up and asked why I hung up on the staff at the White House. I was like I think I did. So that was a funny story, but I ended up doing a really great dinner for the president.
Then you know sitting in the kitchen with Halle Berry and having a glass of wine and making dinner for her is pretty exciting also.
AE: You have been on many TV shows here and there. Take me back to the first time you started your career on TV. What thoughts raced through your mind at that time?
GG: I have always done live TV and special guest spots, but the TV show, “Turn Up the Heat” the very first show I remember going is anyone going to ask me if I know what I am doing because no one ever did. I signed the contract. I never stood in front of a teleprompter before. I never did anything like that before besides being funny.
I spent some time trying to prefect the business part of television. The rest of it I said that I am going to have some fun. My very first guest was Hill Harper. I called up Hill. I told him that he was on the show tomorrow. I asked him what he was going to wear, what he did or didn’t want to talk about, was he going to stand on my left or my right, and so forth. I thought I would be human about it. It was a really interesting experience.
AE: Which other famous chef or celeb would you like to cook with or have them cook for you?
GG: There are a couple of people that I really like. I don’t know if I would ever get the opportunity to work with them, but Thomas Keller is one of the brilliant minds behind the culinary world. Sidney Poitier. He just represents the human species really well. That is a man that I am impressed with that I would love to cook for.
AE: What is the process like for creating new dishes? Is there a lot of trial and error?
GG: There is a lot of trial and error when you are younger. As you get older and you understand the culinary science of food it gets easier. When I think about a dish I imagine what that dish could be like. I do a lot of thinking before I go into the kitchen. So I spend a lot less time testing and failing, but rather testing and developing. So for me I draw inspiration from whether it is a flower or a fruit or a dish that I saw that can be enhanced. For me it is getting in and really developing the dish.
Aug 4th
Mtn Dew Names Nathan Balli First Green Label Studio Winner
Open Call is a first-of-its-kind project for content creators of all genres – including music, art, style and action sports. Balli’s project “Authenticity is Everything,” earned the grand prize of a $250,000 production grant and mentorship with Robert Rodriguez, acclaimed filmmaker and founder of El Rey Network, and Roberto Orci, co-creator and executive producer of “Matador,” a new original action series currently airing on Rodriguez’s new English-language cable channel.
Hundreds of video submissions from across the country were received from March 12 to April 25 and were narrowed down to nine finalists, all of whom received $10,000 production grants to create content for Mountain Dew. The finalists presented their work at an exclusive screening event where Balli’s submission was chosen by panelists including Simon Lowden, chief marketing officer, PepsiCo Americas Beverages, Barry Rosen, creative director, Direct Focus, and Steve Berra, co-founder and co-owner of The Berrics.
“I am so grateful to have been selected as the first ever, Green Label Studios: Open Call winner,” said Balli. “To be recognized by such a prestigious panel of judges and to get the opportunity to be mentored by Robert Rodriguez and Roberto Orci is a dream come true – this whole experience has fueled my passion for content creation and I can’t wait to get back at it.”
Balli will use his grant money to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media, and the brand will continue to maintain relationships with each of the finalists for potential Mountain Dew and Green-Label.com content in the future. The hub covers the voices and stories of today’s youth culture, providing an outlet for young people to showcase their creativity.
Aug 4th
Reebok Classic Introduces The Question Mid “First Ballot”
Paying homage to the anti-gravity icon Allen Iverson, the Question Mid is about standing out and stepping up your game.
It’s a 90’s legend reinvented to make history all over again. On Friday, August 15th, the Adult sizing will be available for $124.99 at retailers including Finish Line, Champs, Jimmy Jazz, Eastbay, Footaction, Shiekh and Reebok.com.
The Kids sizing will be available for $94.99 at retailers including Champs, Jimmy Jazz, Kids Foot Locker, Eastbay and DTLR.
Aug 1st