Southern Comfort has adopted our very own shark. In true Southern Comfort fashion, we made this shark into the most comfortable bartender, The Sharktender.  Beginning on today, August 13th, you’ll be able to track our Sharktender, dig deeper into its whereabouts and receive location-based drink recommendations.

Follow all the #sharktender fun as he takes over our Twitter handle @southerncomfort. You’ll also be able to track his exact location in the Atlantic Ocean at

The Sharktender extension is part of the launch of the latest TV commercial in the Whatever’s Comfortable campaign. We are bringing you back into the bar with Shark.  As mysterious as the deep blue sea, and just as unforgiving, our patron knows what she wants and there’s no doubt she’s going to get it; great white shark nails and a Cold Blooded Ginger.

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