MTN Dew Honors Russell Westbrook’s MVP Season

This week during the NBA award ceremony Russell Westbrook won this year’s MVP trophy. With a newly minted MVP trophy now adorning Mountain Dew athlete Russell Westbrook’s trophy room, the brand is honoring him with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit.

Created by American menswear designer Mark McNairy, the Triple-Double Breasted Suit pays homage to Russ’ record breaking season and “Don’t Do They” mentality – whether on the court dropping 50 point triple doubles, or off the court sporting flashy post-game outfits.

The suit includes several unique style elements that pay tribute to his historic campaign, including:

Don’t Do They: Russ’ iconic rallying cry from his ASW commercial is featured on the underside of the jacket collar as a bold “THEY” crossed out in red

42: Russ’ season-defining tripe double record is emblazoned on the jacket breast pocket

Shot clock with 1 second left: Russ was a king in the clutch; to highlight this, :01 is shown on the inside breast pocket

Camo Pattern: DEW has a history with camo as does McNairy which made camo an obvious color choice.

Along with the triple-double breasted suit, Dew will also release commemorative 12oz. cans made to honor Russell’s MVP win, which will be available exclusively in the OKC market.

Find Your Alter Ego

This month’s Loot Crate did not disappoint. Not only did I love the theme, which was Alter Ego, but this month’s crate featured Spider-Man and The Transformers. Plus they added the most famous man with an alter ego in Dr. Jekyll and Mr. Hyde. Right up there with guys atop the alter ego list is Bruce Banner and the Incredible Hulk. Plus in theory don’t most comic book characters have an alter ego? So in that case Loot Crate was smart in putting a bunch of DC Comics characters in this crate.

Right off the bat I was SO HAPPY to see that this month’s shirt was Optimus Prime.The shirt was soft and the classic blue t-shirt that depicts the stages of Optimus Prime’s transformation from truck to Autobot. This shirt brought me back to my childhood. I can’t wait to rock it.

One of the coolest items was the exclusive Spider-Man Webslinger variant Q-Fig made by Quantum Mechanix. The Loot Crate edition of DC Comics–The New 52!: The Poster Collection contains 40 removable posters that portray key moments from The New 52 DC Universe.The book has artwork from some of their favorite DC artists, such as Greg Capullo, Aaron Kuder and my favorite artist, Jim Lee.

The exclusive Incredible Hulk 6″ plastic bowl depicts a Hulk hand holding it by the base, and it is just the right size for a cereal or a candy dish. This month’s Loot Pin is Jekyll and Hyde themed, with both faces of the famous alter egos on the pin face. The Alter Ego’s Loot Pin DLC is an exclusive Green Ranger V2 for the mobile game Saban’s Power Rangers: Legacy Wars.

Like what you see? Get a subscription. July’s theme is Animation. They have packed July’s crate with items from some of pop culture’s favorite cartoons. There is Rick and Morty, Futurama, Teenage Mutant Ninja Turtles and Bob’s Burgers. Make sure you subscribe by 7/19 at 9pm PST to get July’s crate!

There are different themed crates as well. There is a Loot Anime, Loot Gaming, Loot Pets, Firefly, and LVLUp. They even have limited edition Star Wars and Call of Duty crates. You can pick out the best one that fits your style and your budget. Go to www.lootcrate.com for more info on each one and to start your subscription today!

The Game Is Yours In NBA 2K17

With most recent consoles like XBOX One and Playstation 4 when you buy a game you are fortunate to have upgrades to each game so there seems to always be something new there for you. One game that goes above and beyond it is NBA 2K17.

I have been a fan of the NBA 2K series ever since they added the Jordan Brand kicks to the game. Besides sneakers the NBA 2K series is always improving on elements to the game every year. They listen to the fans and look to make those improvements in the next installment.

The game movements are fast and incredibly fluid that makes the gameplay very life like. The controls for dribbling, passing and shooting are easy to learn if you haven’t played the game before. You can control all the action when bringing up the ball on the court and call plays your teammates to make just like in the NBA. Even alley-oops are a breeze to make. I felt in past basketball games you were lucky to even attempt an alley-oop let alone complete one.

Player animation and all the visual effects that go into the game are phenomenal. One of the things that I love about this game are the announcers. That may seem odd, but hear me out. In past sports games the announcers would say the same thing over and over again. Yet in NBA 2K17 you have different color analysts for each game just like you would see on TV. Plus having the NBA on TNT guys headline the game is a huge plus.

In the game you don’t have to just play a regular NBA game. There are quick matches, either in the authentic team venues or on a bunch of street court settings. You can play through online and offline leagues or play as the General Manager and handle all the stuff behind the scenes, even adding your own team to the league.

If you are looking to add your own team you can create and customize your own team. It is set up with a collectible-card system that allows for upgrades as you progress in the game. There’s a Pro-Am mode for online play, a USA Basketball mode showcasing classic Olympic teams and much more. If you play on Team USA then right alongside of you is Coach K on the sidelines.

In the MyCareer mode you are part of one of the10 licensed collegiate programs. Your on-court performance and career decisions lead to different outcomes as you determine your path through an immersive new narrative, featuring Michael B. Jordan. Additionally, new player controls give you unparalleled supremacy on the court.

I have the NBA 2K17 Legend Edition with Kobe Bryant. If you buy the hard copy version you get a Kobe poster, Black mamba controller skin, 2 Panini Kobe trading cards and a Lenticular cover insert. For the digital content you get 100,000 VC, 92 Dream Team playable in Quick Game, Kobe #8 Mitchell & Ness Jersey, Kobe USA Basketball Jersey, Kobe hoodie, Nike Kobe shoe collection – 24 shoes in all and a MyTEAM Gold Bundle (includes 5 packs w/guaranteed Kobe Free Agent card). Pretty sick right?

You will want to play this game whether you are a hard core hoops fan, a casual fan or gamer. You will be challenged with solo play or going up against your friends or playing online. To pick up the game go to the 2K website HERE!

Adam Driver And Budweiser Help Out An Army Veteran And His Family

If you are looking to find a heartwarming story this week then you don’t need to look any further. In the lead up to July 4th, actor and veteran Adam Driver is taking a moment to honor the courage and sacrifice of the men and women of America’s armed forces.

Adam, a former member of the Marine Corps, recently teamed up with Budweiser and the Folds of Honor Foundation to deliver a life changing surprise to a military family. The scholarship will help this family’s daughter pursue her dream of becoming a nurse through an educational scholarship.

Adam’s journey to the family’s hometown of Brodheadsville, PA was all captured in a commemorative and emotional video, documenting this special moment.

This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years with Folds of Honor. Last month in advance of the Memorial Day weekend, Budweiser raised $1 Million for Folds of Honor from the proceeds of every Budweiser America bottle and can sold – culminating in a total of $12 Million donated to Folds of Honor since the start of the partnership in 2011.

Adam Driver said, “I feel very privileged to be a part of the work that Folds of Honor and Budweiser are doing in their support of our military community and highlighting the importance of the family surrounding them.”

Garth Brooks To Open Up The Concert Venue At Mercedes-Benz Stadium

The new Mercedes-Benz Stadium is opening it’s concert venue with one of the biggest names in Country Music. The stadium is bringing Garth Brooks to Atlanta on Thursday, October 12, 2017, for a special concert that will also feature Trisha Yearwood.  The show will be the inaugural concert at Mercedes-Benz Stadium, giving fans the first chance to experience the world-class stadium in a full-stage entertainment format.

“Two of Arthur Blank’s goals for Mercedes-Benz Stadium were to create premiere home venues for the Atlanta Falcons and Atlanta United FC, and to attract the best in sports and entertainment to Atlanta,” says Steve Cannon, chief executive officer of AMB Group. “We’ve succeeded in securing the premiere sporting events in America and now have the top-selling solo artist of the 20th century, Garth Brooks, coming to Atlanta to showcase the stadium as an elite music venue. We could not be more pleased to have Garth set this milestone in the stadium.”

Tickets will go on sale Friday, June 30, at 10 a.m. eastern time and may be purchased by visiting www.Ticketmaster.com/garthbrooks or by calling 800-745-3000. To learn more about the show, visit Mercedesbenzstadium.com.

“I’m thrilled to be back in Atlanta and honored to play the first concert in Mercedes-Benz Stadium,” says Brooks. “I’ve visited the stadium twice in the last month and all I can say is – the fans are going to love it; it’s truly one-of-a-kind.  We’re going to create a special experience the fans will never forget and I can’t wait to light that place up this fall!”

Some MAJOR News Coming From Reebok Classic

For my fellow sneakerheads you know of the store MAJOR. This store has been looking after the sneaker needs of America’s capital city since the store opened in 2006. A metropolitan hub with a rich historical foundation, Washington D.C. is peppered with monuments that are visual reminders of the sacrifices that have shaped the nation.

Inspired by the presence of this resilient spirit – and their love of gritty 90s hip hop styling – MAJOR has collaborated with Reebok to produce the ‘Street Fitness’ Ex-O-Fit.

Launched in 1983, the Ex-O-Fit was one of the first fitness shoes to transition from the gym to the street. Originally produced in Reebok’s signature white ‘garment’ leather, the ‘Street Fitness’ Ex-O-Fit is now cloaked in battle-ready ballistic nylon with a sublimated ‘6-Day Desert’ camouflage print. Custom footbeds display another camo-inspired collage, while abrasion-resistant ‘gum’ rubber and black EVA foam blend seamlessly into the mid-cut silhouette, ensuring things stay comfortable throughout the most grueling urbanmaneuvers. The left and right shoes are also alternately branded with ‘Major’ and ‘Reebok’ logos, lending an asymmetrical edge to the ensemble.

Combining combat chic with athletic aesthetics, Reebok and MAJOR have reminded us all that fitness is essential! The MAJOR x Reebok Ex-O-Fit ‘Street Fitness’ will be released June 24 at MAJOR for $110 /  € 119.95 and will then be available from Reebok Certified Network retailers worldwide on June 30.

Reebok Classic Adds Machine Gun Kelly Into The Mix

Reebok Classic has added another very cool spokesperson into the mix. They are now working with Machine Gun Kelly as one of the newest faces of the brand.

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd.  Hailing from Cleveland, OH, Machine Gun Kelly has become a staple in pop culture as a musician, producer and actor, having appeared in three feature length films in 2016.  Renowned for his rebellious and counter culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.

Announcing the new partnership to his fans over his social channels today, Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker.  Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes.  As the face of the new campaign, Machine Gun Kelly will be sporting these stylish sneakers on his extensive summer tour throughout Europe and the United States this year.

Commenting on the new partnership, Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic.  It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

For more information on the Club C sneaker click here for Reebok’s website.

Drink Smarter This Holiday Season

We all love the fantastic parts of summer. There are BBQs, fireworks, beach parties, and camping outdoors. Fourth of July is one of the biggest celebrations of summer. At just 90 calories and zero sugar, Smirnoff Spiked Sparkling Seltzer is a must for your cooler this Independence Day.

Fourth of July indulgences include hotdogs, cheeseburgers, sweet frozen drinks and more. Did you know the average 6 oz. serving of pina colada has 360 calories? And the average hot dog has 260 calories?

Smirnoff Spiked Sparkling Seltzer is the lowest calorie hard seltzer currently on shelves. Not only will you not feel post-drink guilt, but these drinks, available in Orange Mango, Cranberry Lime and Watermelon, are tasty and infused with natural fruit flavors.

So this summer make sure that you #DrinkSmarter and raise a can of this bubbly when celebrating America’s birthday or any other summer event you are enjoying this season.

There Is No Feeling Like Doing

There is some cool news coming out this week. It looks like Mountain Dew and Lightwave have partnered to celebrate the inextricable connection between the cultures of art and skate via an unforgettable public display of creative technology – “The Art of Doing.” In support of this year’s global Do The DEW campaign – ‘There’s No Feeling Like Doing’ – the groundbreaking art installation, a high-concept gallery space housing six custom-built canvases representing each athlete’s unique feeling of doing, will be featured at the Long Beach Dew Tour.

“At DEW, we know there’s no better feeling than the euphoric one you get when doing something exhilarating,” says Chauncey Hamlett, senior director of marketing, Mountain Dew. “Our innovative work with Lightwave helps translate that feeling into art, showcasing our DEW athletes in a unique way and continuously encouraging the DEW Nation to chase that feeling for themselves.”

A recent study by Lightwave found that 80% of sponsored athletes at Dew Tour believe that their skate performance is as much an art form as it is a professional sport. Lightwave’s analysis was based on professional skaters’ physiological responses to the thrill of skateboarding, including heart rate, electrodermal activity (changes in the skin conductance), and motion. The initiative is the debut project to come out of Lightwave Studio, a division of the company focused on creating inspiring and inventive art using emotion data.

To collect the data top skaters, including competing Dew Tour riders and Mountain Dew athletes Sean Malto and Curren Caples, opted-in to wear a high-end wearable device measuring heart rate, blood volume pulse, skin temperature, electrodermal activity and motion which transmitted biofeedback in real-time to Lightwave’s analytics engine. Lightwave then analyzed this data using applied neuroscience techniques, such as measuring orienting responses and heart rate variability, to gain insight into the emotional intensity of the skating experience.

Look Who Is On The Cover Of WWE 2K18

Earlier this week 2K announced Seth Rollins as the cover Superstar for WWE 2K18, the forthcoming release in the flagship WWE video game franchise. Rollins will personify WWE 2K18’s worldwide marketing campaign – BE LIKE NO ONE – which invites players to explore Rollins’ identity, as well as those of several other WWE Superstars, while learning more about the game.

In addition, 2K announced the game’s new Early Access initiative, which invites players to purchase the WWE 2K18 Deluxe Edition or the WWE 2K18 Collector’s Edition and receive the game before its worldwide release on October 17, 2017 for the PlayStation®4 computer entertainment system and Xbox One.

These four simple words likely generate several reactions, but for WWE Superstar Seth Rollins™, they are a master class in describing his unmatched work ethic, disruptive mindset and definitive WWE career.

Since joining WWE in 2010, Rollins has done things on his own terms. Like many claim but never accomplish, he was destined to be different, blaze his own trail and take no prisoners along the way, even if it meant disrespecting history. The first move on Rollins’ chess board: become the inaugural NXT® Champion in 2012 and put everyone on high alert. The second move: make his WWE main roster debut at Survivor Series® later that year, align with WWE Superstars Roman Reigns™ and Dean Ambrose™ to form The Shield™ and rally against authority. As the pieces continued moving, the accolades followed: two-time WWE Champion, United States Champion, WWE Tag Team Champion and “Mr. Money in the Bank®,” to name a few. And now, “The Kingslayer” stands tall after a definitive checkmate: defeating Triple H® on WWE’s grandest stage at WrestleMania® 33.