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Brewery Ommegang and HBO Licensing & Retail are pleased to announce the 15th and final offering in their multi-year, multi-beer partnership inspired by HBO’s award-winning drama, Game of Thrones®. My Watch Has Ended, an imperial brown ale brewed with maple syrup and fenugreek, will be available this fall, expressing the state of Westeros after eight seasons of bloody battle.

“We’ve brewed an amazing array of different beers over the course of this partnership, and it’s been our pleasure to be part of this phenomonal story,” said Brewery Ommegang president Doug Campbell. “A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it’s something they’ll enjoy with friends as they reminisce about their favorite episodes and characters.”

“Fifteen beers and six years later, we’ve now arrived at our aptly named final beer, My Watch Has Ended,” said Jeff Peters, VP of Licensing & Retail. “What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn’t be prouder of this final product. Cheers!”

My Watch Has Ended is brewed with two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.

My Watch Has Ended is 8% ABV and makes a superb match for rare, grilled steak. The char pairs with the roasted malt while maple notes play off the sweetness in the meat. The beer is also a fine candidate for sipping before the fireplace as winter arrives.

The beer will be available on draft and in 750 ml bottles at the suggested retail price of $11.99/bottle. My Watch Has Ended launches in late fall in time for the holidays, and alongside the Collector’s Edition pack, featuring three previously released beers: Take the Black Stout, Fire and Blood Red Ale, and Winter is Here Double Wit, plus a commemorative glass. Enjoy all of these beers while reliving the show with the delux Game of Thrones-box set that arrives in stores in early December, just in time for holiday giving.

Budweiser dropped limited-edition Big Boi Tall Boy 25 oz. cans, in collaboration with rap legend and Atlanta’s own Big Boi. The new cans feature an image of the rapper, in true Big Boi fashion – repping an ATL cap and a fur coat, along with additional Easter eggs for hip-hop fans throughout.  The Budweiser Big Boi Tall Boys are available today exclusively in Georgia, while supplies last.

On the collaboration Big Boi said, “Wherever my career has led me since I started out almost 25 years ago, I’ve always stayed true to Atlanta and proudly repped the city each step of the way. Budweiser and I are bringing the Budweiser Big Boi Tall Boys here to thank the city and the fans who have supported me since the beginning.”