It is Friday and with that we bring some fantastic news in the world of beer. Guinness is bringing a Milk Stout into their lineup. Guinness Milk Stout is a full-bodied stout with a thick, creamy mouthfeel and aromas of roasted malt, milk chocolate and rich coffee. The roasted barley and hops used in the brewing process give this stout a warming bitterness that gets balanced out by the noticeable sweetness from the milk sugars added to the kettle.
This new beer from the Open Gate Brewery will be available this spring as part of The Brewers Project Pack alongside Guinness Golden Ale (previously only available in the UK and Ireland) and newcomer, Guinness Rye Pale Ale. Its appearance is distinctively dark with a rich foamy head and is malt is a premium roasted barley with the same yeast famously used in Guinness Draught.
The tasting Notes are as follows, the aroma gives off a sweet roast, chocolate and rich coffee smell. The roasted malt is offset by a cream-like sweetness. Guinness Milk Stout is available on shelves nationwide as part of The Brewers Project Pack through March 2017.
Reebok is bringing some major retro heat back this year. In the Spring and Summer Reebok Classic is taking you on a journey through the past three decades, exploring the cultural status of two of Reebok’s most well-known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s. The series of illustrations showcase the silhouettes’ transition over the last three decades, originating as gym staples and elevating to streetwear icons.
Alongside the imagery, a behind the scenes video dives into Rimo’s creative process, exploring the cities and the different ways in which fashion and subculture evolve across the world. Thirty years after their debut, both sneakers have remained two of Reebok’s ever-enduring silhouettes and continue to be at the heart of street culture and style, testament to their timeless design.
In 2017 Reebok are celebrating the Freestyle’s 35th and the Workout’s 30th anniversary. Join Reebok in celebrating these milestones at www.reebok.com and select retailers worldwide.
Who do you have winning this weekend in the AFC? Is it the Patriots or the Steelers? These two teams are always cometing with each other. Now Pittsburgh Steelers WR Antonio Brown is lining up across from New England Patriots CB Malcolm Butler for one of the most anticipated head-to-head matchups heading into Sunday’s AFC Championship Game. Although both All-Pro players are expected to play major roles in the outcome of the game, this isn’t the first-time they’ve faced off this year.
Late last year, the two matched up in an ad campaign for Visa Checkout + Papa John’s that highlighted the ease and convenience of the digital checkout experience. It won’t be the streets of Pittsburgh, but Malcolm will once again be chasing Antonio on Sunday night as both try to punch their tickets to Super Bowl LI in Houston.
People can’t wait to see the Super Bowl commercials. One staple for many years have been the ones from Anheuser-Busch. Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Below are the type of commercials we can expect in a few weeks.
•Bud LightBud Light – Bud Light, the Official Beer of the NFL, will debut a new :60 second Super Bowl spot as part of a larger campaign tied to Bud Light’s role in building friendships over beers. The Bud Light campaign, anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends,” is handled by Wieden + Kennedy New York.
•Budweiser – Budweiser will draw inspiration from the story of its founder, Adolphus Busch, to celebrate the brand’s enduring ambition and hustle in pursuit of the American dream – 141 years and counting. The brand has aired 101 commercials in the Super Bowl. The Budweiser campaign is handled by Anomaly.
•Michelob ULTRA – Returning to the game for its second consecutive year, Michelob ULTRA – the fastest growing U.S. beer brand – will continue to celebrate those who live both an active and social lifestyle. The new: 30 spot will continue the brand’s “Brewed for Those Who Go the Extra Mile” campaign for a second year, hoping to inspire consumers to feel that they can work out and still go out. The Michelob ULTRA campaign is led by FCB Chicago.
•Busch – Joining the Super Bowl lineup for the first time is Busch, the leading beer franchise in the value segment. Busch will introduce itself to a new generation of beer drinkers, drawing on decades of equity as a brand that stays true to its name. The Busch campaign is led by Deutsch.
We got the Championship games this weekend, but Pepsi is looking forward to the Super Bowl. Pepsi is continuing its excitement for Super Bowl LI with the launch of the first of several #PepsiHalftime behind-the-scenes footage pieces of Lady Gaga leading up to the big Pepsi Zero Sugar Halftime Show.
The spot stars Gaga herself as she preps for the highly-anticipated Halftime Show. In the clip and the ones releases hereafter, fans will see how the magic is made from hair, makeup, elaborate costumes and precise choreography to showcase the how she plans to make this year’s show an unforgettable one.
Giving fans the ultimate opportunity to win a once-in-a-lifetime Super Bowl experience, Pepsi, Lady Gaga and the NFL launched the “Guest of Honor” program, offering fans a chance stand stage-side at the Pepsi Zero Sugar Super Bowl Halftime Show. Fans were able to visit www.pepsihalftime.com to enter for a chance to join Lady Gaga on the field watching her perform at one of the biggest pop culture moments of the year.
Today Warner Bros. Entertainment released the Injustice 2 trailer for all gaming platforms. The line between hero and villain has become blurred as the most epic battle in the DC universe rages on in Injustice 2. While Batman has emerged the victor in his battle against the Regime, a new threat arises and poses the ultimate threat to Earth.
Injustice 2 is the super-powered sequel to the hit game Injustice: Gods Among Us that allows players to build and power up the ultimate version of their favorite DC characters. Featuring a massive selection of DC Super Heroes and Super-Villains, players can personalize iconic DC characters with unique and powerful gear earned throughout the game. Additionally, for the first time, gamers can take control of how their characters look, fight and develop across a variety of game modes.
A new year means a chance to get new sneakers. Reebok will be helping you add to your collections with their latest retro sneaker. This winter Reebok brings back one of its greatest basketball sneakers of all time: the original Shaquille O’Neal signature model from 1992. As popular as any other signature basketball shoe on the market when it dropped at the height of hype surrounding the league’s new backboard-shattering giant on the court, the Shaq Attaq returns in 2017 for its only second-ever retro run to celebrate its 25th Anniversary in 2017.
The bold signature shoe featuring Pump technology and a Graphlite midfoot shank (the first use of carbon fiber in a basketball shoe ever) returns in its most beloved colorway, the original “Orlando” look in black and white with metallic blue collars and tongues.
The Reebok Shaq Attaq OG arrives January 20th at FinishLine, Champs, Shiekh, Reebok.com and select Reebok retailers nationwide.
If you are looking for a truly wireless headphone set then you need to check out Bragi’s The Headphone. The Headphone is now available for immediate shipping and can be purchased through the Bragi Shop for $149.00.
To celebrate this occasion, Bragi has released a web commercial called “Betamax Beach Story.” The ad takes the futuristic tale of wireless headphones back to a period where music was king – 1987. The spot is set in Southern California and features a distinct 80’s vibe, boasting that The Headphone is Cellular Telephone Compatible, with High Fidelity Sound and 6 Big Hours of Big Battery.
The 1980’s, a period of youthful energy and freedom, also have come to symbolize The Headphone’s quest for freeing audiophiles and music lovers from wires.
You always see NFL players during their warm-ups out in the field before the game stretching, catching passes and loosening right up to kickoff. If you are like me you wonder what each player is listening to. Well Patriots tight end Martellus Bennett shares his playlist with us.
He calls the playlist “Marty’s Playoff Playlist” exclusively on TIDAL. The playlist features songs that help Marty get pumped for game day and includes artists such as Chance The Rapper, Kanye West, Rick Ross and more!
“I always try to have a playlist that’s not too high not too low for games. Try to have the right amount of hype and energy but at the same time not too hype or too low on energy. That’s what this playlist is for me. Once I hit the field for the game I take it up another notch.” – Martellus Bennett
To listen to the entire list click here.
Recently Thomas Davis got to show another side of himself when he teamed up with Ben Schwartz for the latest episode of “Courtyard Camera.” Watch as the two go back and forth on Davis’ personality on and off the field. Plus, Schwartz delves deep into how far Davis will go to retain the “Nice Guy” designation.
Courtyard is the “Official Hotel of the NFL” and is currently in its third season of “Courtyard Camera,” an original comedic webisode series hosted by actor Ben Schwartz and top NFL players. “Courtyard Camera” originated in 2014 as an online content series featuring surprise moments with guests in Courtyard properties starring NFL talent, all captured by hidden cameras. Today, the series has evolved into a comedic webisode series that pairs NFL stars and hotels guests, combining for spontaneous, side-splitting, star-packed laughs. Past stars have included Victor Cruz, Kirk Cousins, Rex Ryan, DeMarco Murray, Jared Allen and DeAngelo Williams.