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Michelob ULTRA unveiled a second Super Bowl commercial, putting the spotlight on its new USDA certified organic beer: Michelob ULTRA Pure Gold. The goosebumps-inducing commercial, titled “The Pure Experience,” is shot ASMR-style and stars actress Zoe Kravitz.

Using unique audio cues and an idyllic natural visuals, the new spot is all about the power of an organic beer to help people reconnect with nature. And as someone who embodies organic living, Zoe Kravitz was the perfect partner to lead viewers through this full sensory experience.

Michelob ULTRA Pure Gold is the first major organic beer brand to hit the market, and has seen an incredible response since it debuted in 2018. The new commercial marks the innovative beer’s first time in the big game. Check out the video here.

Check out the new Budweiser ad that will be “airing” during the Super Bowl. (See what I did there?) Titled, “Wind Never Felt Better,” this year’s commercial tells the story of Budweiser’s commitment to renewable electricity for a more sustainable future and features the iconic  Budweiser Clydesdales, the Budweiser Dalmatian April alongside wind turbines set to the soundtrack of “Blowin’ in the Wind,” sung by music legend Bob Dylan.

The spot and its important message builds on Anheuser-Busch’s ambitious 2025 Sustainability Goals. Reinforcing its commitment, Budweiser is donating clean electricity to the host city of Atlanta to power Super Bowl week.

Atlanta is a city with remarkably high sustainability goals– and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.

Budweiser is partnering with Drift, a leader in the clean electricity space, to make it easier than ever for people to upgrade their own homes with green electricity. Beginning today, through February 7, Budweiser and Drift will cover the first months’ worth of green power for anyone who signs up for one of Drift’s renewable power plans. To make the switch to clean electricity, visit joindrift.com/Budweiser.

Follow the gripping and captivating true story of the first manned mission to the moon in First Man, arriving on 4K Ultra HD, Blu-ray, DVD and On Demand today from Universal Pictures Home Entertainment. Hailed by critics as “the best movie of the year” (Collider) and “exhilarating” (Entertainment Weekly), First Man comes from acclaimed Oscar-winning director Damien Chazelle (La La Land, Whiplash) and stars Ryan Gosling (La La Land, The Big Short) as Neil Armstrong and Claire Foy (The Crown, Breathe) as Janet Armstrong in the heroic and emotionally driven journey through a pivotal moment in the history of mankind. Receiving two Golden Globe nominations for Best Supporting Actress and Best Original Score, the critically acclaimed film is packed with bonus features including deleted scenes and special featurettes showing behind-the-scenes looks at creating the film.

Based on the book First Man: The Life of Neil A. Armstrong by James R. Hansen and from visionary filmmaker Damien Chazelle, First Man is the riveting story behind the first manned mission to the moon, focusing on Neil Armstrong and the decade leading to the historic Apollo 11 flight. A visceral and intimate account told from Armstrong’s perspective, the film explores the triumphs and the cost—on Armstrong, his family, his colleagues and the nation itself—of one of the most dangerous missions in history.

The critically acclaimed First Man comes from legendary executive producer Steven Spielberg alongside fellow executive producers Adam Merims and Josh Singer with a screenplay by Singer allowing audiences to relive the historic achievement in human history that has never been told cinematically. Filled with outstanding performances from an all-star cast led by Gosling and Foy alongside an incredible roster of supporting talent including Kyle Chandler, Jason Clarke, Corey Stoll, Pablo Schreiber, Christopher Abbot, and Ciarán Hinds.