Guinness and Brad Paisley Want to Raise Funds for Firefighters Nationwide‏

Guinness USA continues its quest to support local firefighters across the country by trying to raise $1 million by St. Patrick’s Day 2015. In year three of its partnership with The Leary Firefighters Foundation (LFF), the Guinness brand ups the ante with its fundraising initiative by releasing a series of limited-edition, firefighter inspired t-shirts, one of which is designed in collaboration with country music superstar Brad Paisley, as a tribute to firefighters everywhere.

The Guinness St. Patrick’s Day initiative is to inspire bolder choices and celebrate those of great character and heroism who want to be and do more – qualities firefighters showcase each and every day. Throughout this year’s initiative, Guinness has also been raising a pint responsibly with local community events in honor of those who make great contributions to their communities – such as community leaders, military personnel, EMS workers, and of course, firefighters.

Patrons of legal drinking age are invited to celebrate National Raise Your Glass Day on Thursday, Feb. 26, by sharing a photo of their Guinness pint on Twitter, tagging @GuinnessUS, or post it on the Guinness US Facebook page. In addition to the Guinness iconic stout, Guinness® BlondeTM American Lager is perfect for those who prefer a lager but still want to raise a pint of Guinness for a good cause. For each photo posted, Guinness will donate $1 (up to $100,000) towards its fundraising effort in support of firefighters. From servicemen to firefighters to local volunteers, everyone has the potential to do more.

This year, the Guinness brand is also teaming up with Paisley to add his own spin to one of the firefighter-inspired t-shirts available for purchase with all net proceeds benefiting The LFF. Paisley comes from a family of firefighters including his father and brother-in-law who have loyally served their communities. With strong roots in the firefighter community and a long history of supporting these men and women, Paisley makes a perfect addition to the Guinness brand’s St. Patrick’s Day 2015 fundraising initiative.

“My father was a volunteer firefighter and showed me at an early age the sacrifices made every day by firefighters and how important what they do is to their communities,” said Paisley, who offered artistic input on one t-shirt’s design. “I’m so excited to be a part of the Guinness initiative knowing their work with The LFF has such an impact on the safety, effectiveness and overall lives of firefighters.”

From now until St. Patrick’s Day, t-shirts will be available for a $20 donation amount through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com – the online hub for all philanthropic efforts surrounding the Guinness brand’s commitment to local firefighters. All net proceeds raised will go towards The LFF to provide the much needed funding and resources for fire departments nationwide to receive equipment, technology and training necessary for the continued health and well-being of firefighters.

“We’re thrilled to be partnering with Guinness for the third consecutive year to support local firefighters across the country,” said Denis Leary, founder of The Leary Firefighters Foundation. “The Guinness brand’s commitment to honoring these men and women who go above and beyond to help their communities has been fantastic. With the help of partners like Guinness, the LFF has been able to implement initiatives such as a First Responder leadership development program for fire departments in Boston, New York and Worcester, MA as well as donating more than $260,000 worth of fire and safety equipment to the Detroit Fire Department. We look forward to accomplishing even more this year.”

To learn more about National Raise Your Glass Day and the Guinness brand’s dedication to firefighters, make a donation, or to purchase a limited-edition t-shirt, visit GuinnessGivesBack.com.

Guinness reminds everyone raising a glass in support of firefighters and all of the men and women who do more for our communities every day, to please do so responsibly.

French Montana, DJ Drama, Trainer Lita Lewis Hang With Reebok For Industry Night Workout

Last night, Reebok staged a high profile workout event at the Reebok Lounge in West Hollywood, California. Renowned rapper French Montana hosted the event along with fitness trainer Lita Lewis and DJ Drama on the decks.  Celebrities, influencers, and fitness and music industry executives were invited to partake in the boot camp style workout at the CrossFit box attached to the Lounge space.  Fusing fitness with music, the evening highlighted the Reebok Lounge and its combined lifestyle and fitness capabilities.

Post workout, guests mingled and received gift bags including Reebok fitness and Classic products.  Invitees were encouraged to post #breakyourselfie photos to their Instagram accounts, supporting Reebok’s current social media campaign which inspires people to share images of themselves post-workout and showcase their achievements.

To bring friends of Reebok together and treat them to an experience fusing two sides of the brand; fitness and music. French Montana is a friend of the Reebok brand and a fitness enthusiast thanks to his discovery of CrossFit. He regularly trains at the Reebok Lounge location and wanted to host an event bringing some of his industry friends and contacts together to experience his favorite workout.

Guests wore apparel and footwear from Reebok’s men’s and women’s collections, including Studio, Yoga and CrossFit apparel and ZCut TR sneakers for women and CrossFit apparel for men paired with Nano 4.0 sneakers.

The Reebok Lounge is a seeding space welcoming celebrities, influencers, media and tastemakers to experience Reebok’s unique point of view on both fashion and fitness. It is located on LA’s Melrose Avenue. The Reebok Lounge has an adjoining CrossFit box which features a program of fitness classes throughout the week.