Never shy of innovation the Jack Daniel Distillery is always looking for the next best thing. Recently they partnered with FCB/RED and The Mill to create a fully immersive 360-degree virtual reality experience that artfully displays the timeless craftsmanship of America’s first registered distillery.
This new technology transports fans of Jack Daniel’s to sensory rich locations on the hallowed grounds of the distillery. From the blazing inferno being stoked at the rick yard, where sugar maple ricks are burnt down for use in the whiskey’s charcoal mellowing process to flying over the rolling hills of Lynchburg to the top of the barrel house with Master Distiller Jeff Arnett, this new technology provides a vital tool to give consumers a better perspective of the craft that goes into making Jack Daniel’s.
This year marks the 150th anniversary of the Jack Daniel Distillery, America’s oldest registered distillery. “We all have our anniversaries. They allow us to honor the important events in our lives and to ensure the lessons of the past are not forgotten,” says Jeff Arnett, Jack Daniel’s Master Distiller. “This new technology is a way for us to celebrate the Jack Daniel Distillery with fans everywhere and bring them closer to Lynchburg. The 360 degree video experience will allow Jack Daniel’s consumers a chance to “visit” the rick yard, see the cave spring hollow and feel as though they are right there in Lynchburg where each batch of Jack Daniel’s Tennessee Whiskey is crafted, and has been for 150 years.”
Co-directed by The Mill’s Bowe King and Rama Allen, the VR component was produced to digitally manifest one of Jack Daniel’s favorite phrases turned distillery mantra: ‘Every day we make it, we’ll make it the best we can.’ Today friends of the Jack Daniel’s family of brands can experience the VR component via YouTube 360 and Facebook 360 versions. The Gear VR Goggles will be available for consumers at special Jack Daniel’s events and activations this summer including Lollapalooza, Life is Beautiful, Chicago Open Air and numerous other venues world-wide.
The visual style of ‘mixed time’ was developed for the content where moments slow down and time seems to stands still. The highly stylized, cinematic visuals combine with ambient surround sound. This style of film borrows from the visual language of cinemographs, allowing viewers to linger in moments of mixed time. Combining real-time and frozen elements in one shot, the mixed time film technique was developed by The Mill specifically for the Jack Daniels VR Experience.
To learn more about Jack Daniel’s and the new 360 degree experience, follow @jackdaniels_us or visitwww.jackdaniels.com for more information.
For those who might have not noticed eSports is becoming an integral part of gaming culture. So with that notion Mountain Dew is making waves by announcing the Mountain Dew League otherwise known as MDL. The league is designed with one purpose in mind: helping amateur gamers become pros. DEW and the ESL, the world’s largest esports company, are both instigators in the gaming world, and are now partnering to host a massive three-phase competition for amateur gamers.
The MDL global championship will culminate in one amateur team joining next season’s ESL Counter-Strike: Global Offensive Pro League. The tournament will start in August, and will unfold over the course of 20 weeks beginning with 7,400 players, down to nine teams in each region, down to the final team. Fans will be able to watch the competition unfold through live-streamed events, behind-the-scenes action and real-time stat tracking via the ESL and Twitch channels.
Mercedes-Benz has always been a fan of golf. Whether they are sponsoring athletes or tournaments Mercedes-Benz is present on the golf course. Now they introduce the Garia Golf Car. This new car transfers the unmistakable Mercedes-Benz automobile design to a premium-class golf cart. The show car is the result of a partnership between Mercedes-Benz designers, Daimler’s Think & Act Tank Business Innovation and the well-known golf cart manufacturer Garia.
The Garia Golf Car has integrated onboard touchpad that displays several car functions, as well as the layout of the golf course, current position and an electronic score card. There is a built in refrigerator under the bench seat and a storage tray under the dashboard to hold a row of golf balls at one time.
The hands-free system with Bluetooth connection and hi-fi speakers integrated into the rear roof frame, allowing music from any smartphone make all those who love tech and gadgets swoon. It has a range of up to 50 miles with a top speed of 19 mph and uses LED technology in headlamps, ensuring good visibility in any weather conditions. So who is ready to test it out on the course?
One of the hottest selling kicks came from Reebok and Kendrick Lamar earlier this summer. Now Reebok Classic and multi-platinum selling, Top Dawg Entertainment artist Kendrick Lamar return with the new Classic Leather “Perfect Split” pack. The collection will comprise of Men’s and Women’s styles, launching on Friday, July 15, 2016.
The Classic Leather “Perfect Split” pack brings the split sides of Kendrick’s personality to life, as the silhouettes’ understated white and stone base is updated with contrasting color-blocked accents, alongside a ‘split’ rubber outsole combining retro GUM with contemporary ICE.
Globally acclaimed director Nabil photographed Kendrick in a complementing campaign entirely on vintage camera equipment. The series of raw and candid portraits capture Kendrick in a range of poses, which also reflect the different sides to his personality.
The Classic Leather “Perfect Split” will be available for $74.99 at retailers including Reebok.com, Champs and Footaction, starting Friday, July 15, 2016.
Reebok had one of the hottest selling sneakers this summer with their team up with Kendrick Lamar. Now Reebok is adding another artist into the mix.
Reebok is expanding the brand’s network of global talent with the appointment of international style pioneer and music artist, Future. Future has joined Reebok’s like-minded collective of innovative and inspirational creators. The American hip-hop superstar hailing from Atlanta, Georgia, is a true creative visionary. Known for his pioneering unique sound within the music space mixed with his trend-setting style, Future continues to innovate both in and outside of the music industry.
Future launched the partnership on Saturday,July 9, 2016, on his Snapchat (@Future) and Instagram channels (@Future) where he touched on the synergies between both parties while unveiling the InstaPump Fury “Overbranded,” launching Fall 2016. The InstaPump Fury marks one of Reebok’s most iconic innovations in the sneaker industry from the 90’s, a fitting pairing to the brand’s new partner, a trailblazer in his own right.
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”
Commenting on the partnership Future said, “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
The announcement marks the beginning of a significant creative relationship between Reebok Classic and Future, with more to come in 2016 and beyond. Next up, Future will kick off his highly anticipated Summer Sixteen tour starting July 20th where fans can expect to see a Reebok presence at each stop.
Crown Royal is known for their great work for the Your Hero’s Name Here Program. This week they announced the winner of this year’s program. In just a few short weeks, racing fans from across the country will flock to Indianapolis for one of NASCAR’s biggest events of the summer. And despite being named the winner of the annual Crown Royal “Your Hero’s Name Here” program, which renames the Brickyard 400 after a deserving hero, retired U.S. Navy SEAL Jason Redman’s name won’t be displayed around the famed Indianapolis Motor Speedway – for good reason.
Redman instead asked that the race bear the name of the charity he and his wife, Erica, founded. The NASCAR Sprint Cup Series Race will officially be referred to as the Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard.
Today, during a special surprise event in Suffolk, Va., Redman was announced the winner of the annual program while completing his one hundredth skydiving jump. Redman witnessed the reveal of the official race logo, painted in the landing area at Skydive Suffolk, from mid-air as he approached the ground.
After the logo unveiling, Redman was greeted by Erica, Indianapolis Motor Speedway President Doug Boles, and Crown Royal Associate Brand Manager Dany Penn. Redman was then escorted to a nearby hangar for a party where he was able to celebrate the announcement with his closest friends, colleagues and family.
“What an amazing and humbling opportunity to have my organization as the official title of the Brickyard 400. This race is an icon of NASCAR, Americanism and patriotism,” said Redman after being named the winner of the 2016 “Your Hero’s Name Here” program. “I can’t wait to arrive in Indianapolis and meet the fellow finalists, the awesome race fans, drivers and crews!”
Redman, of Chesapeake, Va., enlisted in the Navy following high school and served 11 years as an enlisted SEAL before enrolling at Old Dominion University. After graduation, Redman was commissioned as a Naval SEAL Officer and served ten more years. Throughout his career he served five deployments including two combat deployments.
In 2007, Redman’s Assault Team came under heavy machine gun fire and he was wounded with shots to the face and left arm. While recovering from his 37 surgeries at Bethesda Naval Medical Center, Redman wrote and hung a sign on his door which became a statement and symbol for wounded warriors everywhere. The original sign on the door now hangs in the Wounded Ward at the National Naval Medical Center Bethesda. Redman was honored with the Purple Heart, the Bronze Star Medal with Valor, Defense Meritorious Service Medal, Navy Commendation Medal, Joint Service Achievement Medal, Navy Achievement Medals and two Combat Action Ribbons.
Following his recovery, Redman founded the non-profit organizations Combat Wounded Coalition and Wounded Wear to help combat wounded warriors overcome the wounds of war. The Combat Wounded Coalition provides free clothing, clothing modifications, and connections to other vetted service organizations for combat wounded warrior needs. To date, the Combat Wounded Coalition has helped over 500 wounded warriors return to daily life after serving.
This will mark the tenth time Crown Royal has renamed a NASCAR Sprint Cup Series race, and the first time a race will be named after a charity, through the whisky brand’s “Your Hero’s Name Here” program. After receiving hundreds of entries during the nomination period, five heroes were chosen as finalists and adult fans had the opportunity to cast their votes for the person they felt was most deserving of the honor.
If you are in the market for a new SUV you got to look at the all-new 2017 Nissan Pathfinder. The 2017 Pathfinder takes performance and style to a higher level with an aggressive new exterior look, increased power, and enhanced safety and technology.
The reborn Pathfinder has bold new styling that evokes a stronger sense of adventure, character and presence in one of Nissan’s best known nameplates. The refreshed exterior reflects Nissans latest signature design elements, including the new “V-Motion” grille and boomerang-shaped headlights with LED daytime running lights. Additionally, the 2017 Pathfinder features a new hood, front bumper, fog lights, and aerodynamic optimization efforts.
The roomy, refined interior will have a number of updates focusing on convenience and connectivity. The biggest change is the adoption of new-generation information technology, including improved Advanced Drive-Assist Display, voice recognition, and NissanConnect Services. Furthermore, the 2017 Pathfinder steps up its adventure credentials with a 3.5-liter V6 engine, allowing for more power, torque and towing capacity.
You already may have known this but, Reebok has been the leading global provider of CrossFit apparel and footwear. This week Reebok has unveiled the latest iteration of the most sought-after shoe in CrossFit boxes around the world – the Reebok CrossFit Nano 6.0 — the #1 shoe in CrossFit.
Ever-evolving, the Nano franchise continues to demonstrate Reebok’s commitment to refine and engineer the most groundbreaking CrossFit footwear available. The Reebok CrossFit Nano 6.0 features one of the most innovative outsoles for performance training while providing an anatomical fit that is both natural and secure.
Strength starts from the ground up and the Reebok CrossFit Nano 6.0 introduces a new shape that is built to support the movement of the foot under load. The shoe provides more natural stability and control through a new molded heel counter and foot bed alongside a new stretch Kevlar fabric that retains durability.
Here are some details on the why the Nano 6.0 is perfect for your CrossFit workout.
Uppersole – 360 Degree abrasion protection Kevlar shell, fused to breathable performance upper mesh combined with heavy textured Kevlar on medial side, taking ROPEPRO to the next level
Midsole – Thermo-polyurethane midsole protective wrap for ultimate stability with R55 Rebound Reebok technology for great cushion, response and impact absorption during running movements
Outsole – MetaSplit Expansion forefoot flex grooves for optimum splay and increased stability for heavy lifting and dynamic movement.
If you have seen “Olympus Has Fallen” I am guessing you saw the sequel to that film “London Has Fallen.” If not you have a chance to win both films on Blu-ray. All you have to do is follow us on Twitter for your chance to win both movies.
In “London Has Fallen” the devastation of a world capital and a revenge plan against an American president fuel the high-octane “London Has Fallen.” In this film the fantastic cast that includes Gerard Butler, Aaron Eckhart, Angela Bassett and Morgan Freeman reprises their original roles from Olympus Has Fallen, joined by Alon Moni Aboutboul. Jackie Earle Haley, Charlotte Riley, and Waleed F. Zuaiter and Babak Najafi directs London Has Fallen.
When the British Prime Minster dies unexpectedly, Secret Service Agent Mike Banning knows it is his duty to prep with Secret Service Director Lynne Jacobs for them to accompany U.S. President Benjamin Asher (Aaron Eckhart) to the state funeral at St Paul’s Cathedral in London. With every powerful world leader set to attend, the funeral should be the most protected event on Earth. Yet within moments of arriving, heads of government are assassinated and London landmarks are attacked. Asher, Banning, and Jacobs are ambushed and retreat amidst a hail of gunfire and explosives. The devastated British capital goes into lockdown. Banning will stop at nothing to secure Asher’s safe return home. Back at the White House, Vice President Allan Trumbull races against time brainstorming with top advisors in the Situation Room to get those trapped in London a lifeline of support and a way out. Outnumbered and outgunned, Banning reaches out for help to an English MI6 agent who rightly trusts no one. Failure is not an option as they attempt to stop the criminals from carrying out the final phase of their revenge plan.
Here are some of the bonus features that come with the film.
•The Making of London Has Fallen – An inside look at the massive undertaking of shooting such a large-scale film in London. Featuring interviews with cast and crew, this piece shows the unique challenges encountered on-set, director Babak Najafi’s process, and the cast’s inspiration for their characterizations.
• Guns, Knives & Explosives – Delve deeper into Gerard Butler’s iconic character of Mike Banning, and the extensive training and preparation the actor needed to play a Secret Service agent.
•Blu-ray™ unleashes the power of your HDTV and is the best way to watch movies at home, featuring 6X the picture resolution of DVD, exclusive extras and theater-quality surround sound.
•DVD offers the flexibility and convenience of playing movies in more places, both at home and away.
•DIGITAL HD with UltraViolet™ lets fans watch movies anywhere on their favorite devices. Users can instantly stream or download.
A week before the Minnesota Timberwolves made Kris Dunn the fifth overall pick in the 2016 NBA Draft, we caught up with the young point guard from Providence to discuss his decision to finish four years of school, his thoughts on the changing landscape of the NBA, how his skills will translate to the next level and his experience working with Speed Stick’s Coach Speedman aka John C. McGinley. Here’s the chat:
CS: Tell me about your decision to return to college for another season, finish up your degree and improve your game.
KS: The main reason why I came back to school was just to get my education. I put a lot of work in my first three years. I stayed in both summer sessions. I felt like I wanted to get that so no one could take it away from me, and just be a good role model for my two little sisters. They’re heading off to high school and so just to show them how important education is and how important it is to graduate college. I’m just trying to set the standard high for my family, really. And you know, graduation day, that was a special day for us. It was a celebration for me, but also for the family and Providence College, so that was good.
On the court, I feel like I only had one full year of experience in college basketball, due to my injuries. And as a point guard, you have to be a leader, you have to be knowledgeable of the game, and felt like I needed to learn more to become a student of the game before heading off to the NBA. I felt like I needed to hone a couple more things in my game to be NBA-ready when it’s time. Working on my ball handling, my decision making, improving my jump shot and becoming a better defender. A lot of people think I’m a good defender, but I could get even better. So those are the main things. Also, just trying to build a legacy at Providence. Providence hadn’t gotten past the first round in 20 years. To be able to accomplish that, it takes a weight off of everyone’s shoulders. My four years at Providence were amazing,
CS: Do you think other college players might follow your lead and try to hone their game, secure that education, and just get those skills up before going to the NBA? That definitely hasn’t been the trend in recent years.
KS: Yeah, I mean everybody has a different scenario, a different situation at home. Some kids might need the money so that is why they go one-and-done. Some kids might feel like they’re ready right away.
KS: I’m not going to be the first to do this. Down the road, there’s definitely going to be another person who does the same thing as me. So if they do that, I’m blessed to know that I showed them that you don’t have to be afraid to go back and stick to your education. If you feel like you need to tighten up your game a little bit more, then you should be able to do that. You should be able to be a kid one more last time before going to the NBA. Because everybody knows the NBA is a business, so it’s not like how college is where you always have your teammates around. Everybody has different lives though.
CS: The general landscape of the NBA is changing. It’s no longer a league dominated by big guys in the paint. You see what the Warriors are doing and you see how the perimeter game is changing things. How do you think your game will translate to the next level?
KS: I think I’ll adjust okay. At Providence College, all we did was pick and roll, so I’m very used to different schemes based on what defenses would do to us. I’m very comfortable in a pick and roll offense. I feel like I can get anybody involved. I’m very capable of getting into the lane, attacking at the rim or finding the open man. I’ve been doing a lot of that at Providence. And I’m very comfortable with my shot as well. Anybody who watches my games — any big time shot I hit, it wasn’t due to lay ups, it was due to my jump shot. That shows your right there how confident I am in my shot. And I feel like my defense is going to be my greatest strength. I feel like I can defend. I feel like I can cause havoc.
CS: What players did you look up to when you were just learning the game?
KS: The player I looked up to when I was little was Kobe Bryant. It was just all because of his mentality. He’s the type of person that – every day – he’s going to bring it. Whether it’s practice or in the game. His killer mentality, not too many people have that. That’s the type of mentality I’m trying to create for myself. Just bring it every day and don’t back down from anybody. That’s what I loved about him.
CS: So you won’t have the choice to decide where you go in the draft. Is there a certain place you’d like to end up? How do you manage those expectations when it’s out of your hands?
KS: No, actually I don’t have a specific place that I want to go to. My dream is just to be drafted. As a broke kid, all I wanted to do was play in the NBA. And to have that opportunity, to have a chance to be in the lottery, that is a blessing itself. Whatever team that selects me, I’m going to go there and work hard and try to impact the team the best way possible. If they need me to defend or if they need me to do whatever they want me to do. I just want to go there and I want to play. And I know it takes hard work to get out on the court.
CS: Have you done any preparation to account for any draft day jitters or just the pressure and the uncertainty of that specific day in your life?
KS: No. Right now, I’m just excited. I’m excited I’m just excited because me and my family have been through a lot of ups and downs throughout the years. Draft night, it’s a moment for us. I think we deserve to be in this situation because we all worked hard as a family. It wasn’t just me. Everybody put effort into helping me get to where I am. I have to appreciate my family. I have a great supporting cast. That night is for me and my family. I came from Northern Connecticut in an impoverished house, so that night is going to be great.
CS: Who is the hardest player you had to defend in college?
KS: The hardest player I had to defend…. Probably my freshman year, probably Pierre Jackson. When he was at Baylor, when he was a senior, he was a really good player. Fast. Changed his speed really well. He had a jump shot. Other than that, I wouldn’t say a specific player, but I would say teams. Villanova, they’re a hard team. They had so many great players. Seton Hall, they had some great players. Michigan State.
CS: What are you most excited about going from the college game to playing with the big guys in the NBA?
KS: Just going against the other point guards in the league. Everybody knows that this league is starting to get so point guard dominant. There’s so many great point guards around the league. And I just want to see my skill level against the other point guards. See what I have to work on and improve on in order to become an elite point guard. I think that is everybody’s standard, every day trying to become an elite player. You’ve got to go against the best in order to understand what you need to improve on.
CS: So I understand you’ll be working with Speed Stick and Coach Speedman at the #Speedman Combine, what’s that about?
KS: Coach Speedman is John McGinley, the actor. He’s unreal. He’s unbelievable. I had a great time with him during my set. So we’re bringing the media through two circuits. In the first circuit, they’re going to have to do their own commercial, their first commercial. They’re going to mess up, of course. So they bring us in to help them get past their first commercial. So we tell them to stay true to themselves, you know, not try to get too down. Don’t try to be perfect in your first run and whatnot. Just have fun with it. Basically John McGinley taught us to feel comfortable and have a good time with it.
Then the second circuit I think is going to be the best one. It’s the pregame ritual. So the media has to do their own pregame ritual. Going through like Russell Westbrook or Kevin and they’ll be dancing before the game. Or in my case, before the game I love listening to music to get myself pumped up so I don’t have the jitters. It should be really fun.
CS: Is John C. McGinley that hilarious in person?
KS: [Laughs] Oh, he’s so funny. It’s unreal. Like, even when he doesn’t try to be funny he’s funny. He’s amazing.