Budweiser Celebrates Moms, The MLB & The NBA Draft

May is jam packed with all sorts of good stuff. One major event is Mother’s Day. The MLB and Budweiser teamed up to showcase moms. Budweiser has always championed iconic moments in American culture. So this Mother’s Day, we’re honoring the legends behind the legends, Moms. With the help of some of MLB’s biggest stars, Budweiser is inspiring America to #CallYourMom with four new videos that will air this Sunday on Mother’s Day.

Budweiser’s new videos feature Matt Carpenter of the St. Louis Cardinals, Willson Contreras of the Chicago Cubs, Khris Davis of the Oakland Athletics, and Luis Severino of the New York Yankees calling their moms after a career-defining moment. We know the role mothers play in the careers of some of MLB’s greatest athletes, and want to inspire the nation with a glimpse behind the curtain of that heartfelt call between an MLB legend and his mother.

As an official sponsor of the MLB, Budweiser purchased a full commercial break during a nationally televised game to remind fans to #CallYourMom. The 90-second tv spot will include New York Yankees player Luis Severino’s 30-second video and a 60-second ticker that reminds fans to #CallYourMom during the break.

And to continuing with the sports theme as the official beer sponsor of the New York Knicks, Budweiser will launch the Budweiser Draught Lottery – Free Bud for New Yorkers, With the Bounce of a Ball.

As part of the Budweiser Draught Lottery, the brand will hold a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser this Tuesday, May 14 – the same day as the highly-anticipated NBA Draft Lottery.

HOW THE BUDWEISER DRAUGHT LOTTERY WORKS:

  • Budweiser created five Draught Lottery Machines (image attached and below) that will be placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery on May 14 at 8:30 PM ET.
  • On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick.

Rose All Day This Summer

Looking for a new drink to try out? With summer right around the corner, it’s time to stop and smell the Rosé! Rosé is peaking, from canned rosé wine to the Rosé Mansion in New York City. Now Rosé vodka is trending with more expressions coming on the market this year, joining Three Olives Rosé who started the craze.

Since summertime is meant to be a time of relaxation and simplicity, the Three Olives Rosé Vodka Spritz is an easy-to-make spritz that can be concocted in seconds, allowing you to be Instagram-ready to show off your colorful drink, all while looking extremely trendy in the process.

Rosé Spritz

Ingredients

  • 1 Part Three Olives Rosé Vodka
  • 1 Part Soda Water

Instructions

  • Pour vodka into a glass with ice, top with club soda
  • Garnish with grapefruit twist

Frosé Vosé

Ingredients

  • 12 parts of Three Olives Rosé Vodka
  • 18 parts of Frozen Pink Lemonade Concentrate (thawed, not diluted)

Instructions

  • Combine ingredients in a pitcher
  • Pour ingredients into a blender and add up to 12 cups of ice, blend until all ingredients are fully incorporated
  • Serve in a wine glass (or hurricane glass) and garnish with a lemon wheel

*Replace ice with Frozen Strawberries for an even more decadent frozen delight!

*Batch serves 12

Thomas Rhett and Crown Royal Honor Mother’s of Military Servicemen and Women

Crown Royal teamed up with Country singer, Thomas Rhett to surprise moms of men and women in the military. This Mother’s Day, Crown Royal is honoring the selflessness, generosity and dedication of Mothers Of Military (M.O.M.) servicemen and women with custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military’s insignia, ribbons and medals.

To show Crown Royal’s unwavering gratitude for their service and support of America’s bravest men and women, the whisky brand teamed up with country music superstar Thomas Rhett ahead of Mother’s Day to surprise four M.O.M.s with an experience of a lifetime. These M.O.Ms thought they were heading to Florida to meet Thomas Rhett, pack care packages for active duty service members overseas as part of the Crown Royal Purple Bag Project, and discuss what it means to raise a military member and be a M.O.M. Little did they know that Crown Royal and Thomas Rhett had bigger plans in store…

Click HERE to watch Crown Royal and Thomas Rhett reunite M.O.Ms with their active duty sons and daughters in a heartwarming clip!

“There’s no one more generous than moms, especially the moms of those who serve our country and today I get to give those moms a surprise they’ll never forget. “We got to fly out four mothers of military and get to hear from them as a source of what it is like to be a mother of someone who is serving. We got audio messages from their sons and daughters.” Thomas Rhett said.

Smirnoff Is Creating Some New Flavors For The Summer

Just in time for the summer, the makers of the world’s No. 1 vodka are launching Smirnoff Zero Sugar Infusions, perfect for those who want to have a sugar-free cocktail option without sacrificing taste! Available nationwide starting this month, Smirnoff Zero Sugar Infusions come in three delicious mouth-watering flavors:

Cucumber & Lime, Watermelon & Mint and Strawberry & Rose.

Whether brunching with your besties or hosting a backyard gathering of friends and family, Smirnoff Zero Sugar Infusions are guaranteed to bring the flavor and fun to any daytime party or occasion!

Infused with the natural flavors, Smirnoff Zero Sugar Infusions are 72 calories per serving, gluten-free and made with no artificial flavors and colors. Smirnoff Zero Sugar Infusions retails at a suggested retail price of $11.99 for a 750mL bottle, staying true to the brand value of offering great quality products at an affordable price.

Strawberry-Rose Cocktail

Serves One

Ingredients:

  • 2 oz. Smirnoff Strawberry-Rose Zero Sugar Infusions
  • 2 oz.  Brewed hibiscus tea
  • 1 oz.  Passionfruit sparkling water

Directions: Fill an old fashioned tumbler with ice. In a cocktail stirring glass, combine the Smirnoff Strawberry-Rose Zero Sugar Infusion, hibiscus tea and sparkling water. Stir well and pour over ice. Serve immediately.

Mint Summer Splash

Serves One

Ingredients:

  • 2 oz. Smirnoff Watermelon-Mint Zero Sugar Infusions
  • 2 oz. Watermelon sparkling water
  • 1 oz. bottled watermelon juice
  • 1 oz. club soda
  • Mint leaves for garnish

Directions: Fill a tall cocktail glass with ice. In a cocktail stirring glass, combine the Smirnoff Watermelon-Mint Zero Sugar Infusion, watermelon sparkling water, watermelon juice, and club soda. Stir well. Pour over ice. Garnish with mint leaves.

Cucumber-Lime Agua Fresca

Serves One

Ingredients:

  • Coarse sugar
  • 2 oz. Smirnoff Cucumber-Lime Zero Sugar Infusions
  • 1-2 cucumber ribbons
  • 1 oz. cucumber puree
  • 1 oz. fresh lime juice
  • 1 oz. bottled mineral water
  • 1 Lime wheel
  • Fresh mint sprig

Directions: Rim an old fashioned glass or tall cocktail glass with coarse sugar. Line the glass with cucumber ribbons and fill with ice. In a cocktail stirring glass, combine the Smirnoff Cucumber-Lime Zero Sugar Infusion, cucumber puree, lime juice and mineral water. Pour over ice. Garnish with cucumber ribbons, lime wheels and mint sprigs

Kevin Hart Gives People Time Off From Work

Kevin Hart taking over a Philly gym!  This is part of Mountain Dew’s new campaign – DEW Time Off (D.T.O.) – which empowers people to do more of what they love. Launching today, D.T.O. includes. a three part video series that kicks off with Kevin Hart, a Philly native, surprising a gym employee with D.T.O.

Hart does everything from wiping down equipment to handing out towels to unsuspecting guests and more. Two additional videos will launch next month with different talent including an NBA athlete. A sweepstakes where people have the chance to score $1,000 for those side hustles they have heart for

Ford Teams Up With Amazon

Ford announced the availability of Key by Amazon for Ford vehicles as the first service-to-vehicle delivered to the car through Ford’s connected vehicle services.  This will allow eligible Ford and Lincoln owners to have their Amazon Prime packages delivered directly to their cars. It’s a convenient, secure way to ensure packages are delivered, and the first of many service-to-car solutions that Ford owners will be able to access through Ford’s connected vehicle services.

Ford and Lincoln customers with select modem-enabled vehicles can use their Amazon Prime accounts to schedule package deliveries to their cars in 50 US markets. Customers simply need to download the Key by Amazon app from the Apple or Google app stores, and follow the steps for their eligible Ford or Lincoln vehicle.

In a Medium blog post [insert link] announcing today’s news, Lorin Kennedy, FordPass Ecosystem Business Leader, Ford Motor Company, details how Ford’s connected services will enable other businesses, like Mobile car wash service Rub a Dub, to integrate their offerings with Ford and Lincoln connected vehicles in order to improve convenience for Ford customers.

Want Travis Kelce In Your Wedding Party?

Last week the NFL announced the winner of the first experience –“Tickets for 100 Years” – awarding super fan Gregory Hampton season tickets to Giants games for 100 years on stage at the NFL Draft. Shortly after, the NFL has announced the next #NFL100 Experience of a Lifetime— ‘Travis Kelce in your wedding party.”

“Travis Kelce in Your Wedding Party” will give one lucky couple a chance to “draft” the fun Kansas Chiefs City tight end to join their wedding party this summer. Fans can see how Kelce is “preparing” for the big day here. The contest closes on May 3 – we’d love your help getting word out and helping Kelce be MVP of someone’s wedding soon! To enter the contest CLICK HERE!

When Life Gives You Lemons

Much like Bud Light Lime and Bud Light Orange, Bud Light Lemon Tea is brewed with real lemon peels and aged over real tea leaves for a subtly sweet twist on America’s favorite light lager.  Bud Light’s citrus peels line is a favorite for summer time and we are excited to bring you the news of Bud Light Lemon Tea in time for the warm days ahead! Lemon Tea is a summer seasonal offering and will only and will only be on shelves until September, so make sure to stock up this summer.  Bud Light Lemon Tea will also include a comprehensive on-pack ingredients label following the transparency movement started by Bud Light mother brand, Bud Light Lime and Bud Light Orange earlier this year.

Bulleit Had A Lot Of Surprises At The Tribeca Film Festival

It looks like Bulleit pulled out all the stops at this year’s Tribeca Film Festival. When it comes to reunions, Saturday’s 25 Year In Living Color Celebration at Tribeca Film Festival with the Bulleit 3D Printed Frontier Experience was all sorts of vibrant! With appearances by David Alan Grier, Tommy Davidson, guest DJ Shawn Wayans made for a special evening.

The cast and crew enjoyed delicious 3D printed cocktails served over a truly incredible architectural feat – a 3D printed cocktail bar composed of 7,000+ individually printed pieces.

Then top actors Ben Stiller, Maya Erskine, Jack Quaid, Beck Bennett and more celebrate PLUS ONE’s premiere screening at the Bulleit 3D Printed Frontier Lounge at the 18th annual Tribeca Film Festival.

Hennessy Has Your Cinco De Mayo Cocktails

Inspired by Hennessy’s partnership with Mexican boxer Canelo Alvarez and centered on the theme of pushing the limits of potential (or “Never stop. Never settle.”), the world’s best-selling Cognac celebrates another year of the ongoing partnership with Golden Boy Promotions – Hennessy supports Canelo’s quest to become the world’s best boxer, highlighting him as an inspiration to others as he fights his way to the top.

So this weekend as you watch the fight on May 4th and celebrate Cinco De  Mayo here are two cocktails you can enjoy responsibly with friends.

HENNESSY V.S.O.P PRIVILÈGE JALAPEÑIA

  • 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
  • 3 oz Pineapple Juice
  • Jalapeño Slice
  • Garnish: Pineapple Wedge & Basil Leaf
  • Glass: Rocks Glass

Method: Shake all ingredients in a shaker and serve over ice with a Basil Leaf garnish.

HENNESSY V.S.O.P PRIVILÈGE PINEAPPLE SPRITZ

  • 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
  • 2 ½ oz pineapple juice
  • 2 ½ oz soda water
  • Garnish: Pineapple wedge, or Lemon wedge
  • Glass: Highball

Method: Pour Hennessy and juice into a Collins glass with ice, top with soda water and garnish with a pineapple wedge.