Crown Royal is honoring another hero at this year’s Brickyard 400, and like previous recipients of the “Your Hero’s Name Here” program, this year’s honoree is quite deserving of the recognition he’ll receive next month on race day in Indy.
John Wayne Walding is a Green Beret who served our country for 12 years and completed tours in Afghanistan and Iraq. In 2008, during a mission to capture a high value target, Walding was involved in a firefight and lost part of his right leg. Walding went on to become the first amputee to graduate from the Special Forces Sniper School. This father of four, who was awarded the Silver Star, Bronze Star, Purple Heart and Combat Infantry Badge, continues to serve his country. Walding is the founder of Five Toes Custom, an organization the employs wounded veterans in an effort to provide these vets with positive direction and ongoing support.
In honor of Mr. Walding, we’ve created a custom Crown Royal cocktail recipe and a toast to celebrate the man whose name will be featured at the top of the Indianapolis Motor Speedway for Crown Royal Presents John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com.
The Five Toes Texas Cooler
- 1 ounce freshly squeezed red grapefruit juice
- 1/2 ounce simple syrup
- 2 slices of cucumber, plus 1 thin slice for garnish
- 4 dashes of Angostura bitters
- 2 ounces of Crown Royal Black
In a cocktail shaker, muddle the 2 cucumber slices. Add ice and all of the ingredients except the garnish. Shake well and strain into an ice-filled glass. Garnish with one thin cucumber slice.
And here’s the toast:
Life can be bitter and life can be sweet,
But some people know how to handle the heat.
We are all in agreement, we have a consensus,
So let’s raise a glass to our hero from Texas.
Let’s toast to his courage, his sacrifice, his ongoing service,
With a custom cocktail that won’t make you nervous.
It’s got red grapefruit from our hero’s home state,
Crown Royal Black, bitters and simple syrup for taste.
It’s called the Five Toes Texas Cooler,
And features quality ingredients, five in number.
And with this drink, we toast our hero of the hour,
John Wayne, you are cooler than a cucumber!
Yesterday the best and toughest streetballers from Boston and NYC competed on the blacktop in the 7th annual Biv20K Blacktop Classic, a rematch between the two cities from last year’s championship game. The outdoor battle took place at the legendary courts of Ramsay Park in Boston.
Michael “Biv” Bivins (of legendary groups New Edition and Bell Biv Devoe) grew up playing outdoor basketball on the courts of Boston and created this tournament to bring “one day of peace and positivity in the hood.” The tournament remains one of the most revered local community basketball events in the Boston area.
The tournament consisted of three different games for 14 and under at 5pm, the Legends at 6pm and the 7pm rematch of the Boston Streetballers and Entertainers Basketball Classic (NY) team. The Boston team started strong by winning the 14 and under game, while NY came back strong by winning the Legends game at 6pm.
However, with the hometown advantage, the Boston Streetballers team won the last championship game and won the $20K prize, donated by Reebok Basketball.
All teams played in Reebok Basketball apparel as well as shoes from the recently launched Blacktop Retaliate collections (available at Reebok.com for $125) specifically designed for the competitive and aggressive style of play outdoors.
Today Foot Locker has launched on YouTube a series of five new commercials with adidas featuring NBA Draft prospect Dante Exum of Australia. The latest ads are part of Foot Locker’s successful “Approved” marketing platform and poke fun at Exum’s current “celebrity status,” or lack thereof, while centering on the idea that “Life Changes After the Draft.”
In one of the spots, entitled “Paparazzi,” Exum expresses concern about going to a Foot Locker store due to the possibility of paparazzi being there, to which his friends respond by laughing uproariously, knowing he’s a relatively unknown commodity in the United States.
Each of the five spots will debut digitally on Foot Locker’s YouTube channel. The spots will also takeover NBA.com on Wednesday, June 25 and make their television debut on ESPN during the NBA Draft on Thursday, June 26th.
Here is Dante looking to work on his autograph skills.
On Thursday, June 19, thousands of partygoers flocked to Boston’s Seaport District for a chance to see – and drink from – the World’s Largest Ice Luge by Johnny Appleseed Hard Apple Cider. Ice Pro of Central Florida began hauling pieces of the giant ice sculpture into the Seaport World Trade Center as early as 6 a.m. on Thursday, completing a massive build-out of the World’s Largest Ice Luge by 5 p.m. for the evening event.
The event, which coincided with Saturday’s official start of summer, included a performance by electrofunk duo Chromeo, whose hit song “Jealous” is featured in Johnny Appleseed’s national television spot and was recently named to Time magazine’s “Best Songs of 2014” list. Boston’s hometown-turned-national sports reporter Jenny Dell was a natural in the role of sideline serving as host and emcee for the evening.
At 25 feet tall, the World’s Largest Ice Luge surpassed the current record holder by two feet and weighed in at an impressive 25,000 lbs. And while the luge itself required 600 man hours to build from start-to-finish, the party heated up quickly, resulting in nearly 1,200 gallons of melted ice that was donated to the Johnny Appleseed Trail Association to water the trees and flowers along the trail.
I was able to chat with Chromeo and ask the guys how they started working with Johnny Appleseed, touring, and which artists influenced them and their sound.
Art Eddy: How did you guys start up working with Johnny Appleseed?
Chromeo: They used our song “Jealous” in their commercial. We wanted to make it an even more organic partnership, hence the idea of doing an event that the fans can enjoy and participate in.
AE: You guys are in Boston to be part of the biggest ice luge in history. What will you guy be doing there?
Chromeo: DJing and performing Jealous. And hopefully interacting with fans, taking pics. And marveling at a 25 foot ice sculpture in the middle of June.
AE: How did you guys meet and was it around music?
Chromeo: Absolutely. We met in high school and discovered funk and soul music together. That’s how we bonded: jamming and record shopping.
AE: Who has influenced you guys as musicians?
Chromeo: Prince, Zapp, Hall & Oates, Rick James, Robert Palmer. But also Daft Punk, Justice and Stuart Price. And hip hop producers like Pete Rock and J Dilla whom we used to worship growing up.
AE: Who would be the number one artist you would love to work with on a future project?
Chromeo: Haim! They’re our gals.
AE: Are you guys touring this summer?
Chromeo: Yep, all summer and beyond. Every major American festival, we’re hitting.
AE: What is the funniest moment that has happened to you guys while on tour?
Chromeo: Bribing Serbian border agents with cigarette cartons in the middle of the night just so we could get our equipment in the country — after the legit protocol had been followed to a tee of course.
AE: What you most like about the music scene today and what is the worst thing?
Chromeo: Can’t think of a worst thing. I love everything about it: especially the fact that music is more democratic and shareable than ever. You can be a kid on a laptop and have a hit record. Music discovery is facilitated and accelerated by platforms like SoundCloud and Bandcamp. It’s limitless. Dizzying sometimes, but limitless.
Last year, PepsiCo was among the first to sign an official partnership deal with iTunes Radio. Now Mountain Dew launched their own iTunes Radio station under the name Green Label.
This station features indie, electronic, hip hop and underground music. Listeen to the Green Label iTunes Radio station here.
On Monday evening, Budweiser – the Official Beer Sponsor of the FIFA World Cup™ – kicked-off the first of 3,000 World Cup viewing parties across the world in style!
Actor and sports fanatic Steve Rannazzisi from FX’s “The League” teamed up with Budweiser to host ‘Monday Night Futbol’, a viewing party for the USMNT vs. Ghana match at Paradise Rock Club in Boson.
Post-game, rapper B.o.B. took the stage for a free performance, with New England Revolution players Kelyn Rowe and Lee Nguyen in attendance to cheer on Team USA.
Wish the heat stuck around when the sun goes down like us? Jack in the Box keeps it hella-hot at night with a new Jack’s Munchie Meal™ featuring the Hella-peño Burger. A burger heaped with both stuffed and slice jalapenos, gooey cheese and taco sauce. Hope you’re #HellaHungry. We cannot wait to eat the heat and want to know: what do you do when the nights get late and the summer gets hot?
Available on Jack’s Late Night Menu exclusively from 9 p.m. to 5 a.m., the Hella-peño Burger will be there when you’re #HellaHungry and it’s hella-late. Enjoy the Hella-peño Burger Munchie Meal combo, complete with 2 tacos, halfsie fries (half regular, half seasoned curly) and a 20 oz. drink.
Follow us on Twitter for your chance to get some Jack Ca$h!
With NBA Draft coming up, NCAA Player of the Year and noted sharpshooter Doug McDermott partnered with M&M’S Peanut to play an epic game of H-O-R-S-E … against 99 other people.
It’s Doug just dominating the field by doing epic trick shots – half court, no look, blindfolded at one point. Very cool moments – might make for a fun piece heading into Draft Week, especially as there’s tons of speculation where in the First Round Doug will go.
M&M’S Peanut cares about quality peanuts, and only 1 in 100 peanuts will become an M&M’S Peanut. So to help illustrate how quality matters when picking ingredients, M&M’s pitted 1 future pro basketball sharpshooter (Doug McDermott) against 99 regular folks in games of H-O-R-S-E. Naturally, Doug dominated the field with some wild trick shots – proving how important it is to choose the very best 1 in 100, like M&M’S does with its peanuts