Once Again Crown Royal Helps Out The Military

For nearly a decade, Crown Royal has shipped its iconic purple bags filled with essentials to service members overseas. This year, the whisky brand will expand its efforts with The Crown Royal Purple Bag Project, its largest generosity commitment, inspiring people to give generously one bag at a time. Crown Royal is joining forces with country music superstar Thomas Rhett to distribute 1 million care packages to active duty service members and those affected by natural disasters by 2020.

Crown Royal and Thomas Rhett will be hosting the ultimate volunteer takeover in downtown Nashville at the Bridgestone Arena Plaza ahead of the CMAs on Tuesday, November 13, to pack iconic purple bags for active service members overseas leading into the holiday season.

All care packages will include handwritten notes, food and personal care items, and will be donated to Crown Royal’s long-time partner Packages from Home, a 501(c)(3) non-profit organization dedicated to serving U.S. troops overseas and homeless or at-risk veterans by providing them with requested morale-boosting care packages.

Shaq And Jay Versace Take A Trip Down Memory Lane Thanks To Reebok Classics

Reebok Classic dropped a sweet new film that sees the legendary Shaquille O’Neal take Reebok partner Jay Versace on the ultimate tour of his Florida home to celebrate the re-release of the 90s original, the Aztrek.

In the film, the OG brand partner and Jay kick things off in Shaq’s ‘Accolade Room,’ where the sports icon and YouTube sensation talk through some of Shaq’s career defining moments. The duo’s conversation touches on a range of subject matters, merging personal ambitions and success with style in the pursuit of personal expression.

Reebok Classic fiercely believes that personal ambitions are set by the individual and exist without limitation, mirrored by Shaq who embodied this philosophy in the 90s, and still represents this. Known for his love of 90s style apparel and footwear, it was only natural for Jay to quiz Shaq on the sartorially daring decade. Together, Jay and Shaq champion Reebok’s retro history through a contemporary lens, demonstrating how bold ambitions from the 90s live on today.

Throughout the video, Shaq and Jay are styled in the Aztrek, a heritage silhouette that embodies the spirt of the decade. With its chunky sole and vibrant paneling, the runner became a symbol of those pushing style boundaries and challenging the sartorial norms. With its unparalleled heritage that remains a constant source of inspiration for the modern style outlier, Reebok remains at the forefront of contemporary style.

The Aztrek’s trailblazing design, engineering, and color patterns changed the game for running sneakers, going on to forge a legendary reputation at Reebok. It’s style zeitgeist remains at the forefront of what Reebok Classic stands for today, seeking to inspire individuals to take a different path.

Fall In Love With This New Guinness Cocktail

Believe it or not Halloween is right around the corner. You know what else coming up? International Stout Day, which is on November 3rd. We wanted to share with you the perfect *pint* holiday cocktail.

Legend has it, a Guinness cocktail called Black velvet was originally created after the death of Prince Albert, the husband and consort of Queen Victoria in 1861.

At Brooks’s, a private society clubhouse in London, the steward requested for the Champagne to be dressed in black, in mourning of the Prince’s passing. Since the cocktail drink was initially created, Black Velvet has become a timeless cocktail requested year round.

Black Velvet

A curiously silky, velvety drink where the effervescence and dry biscuit notes of sparkling wine provide a curious coupling with Guinness Extra Stout, served in a Champagne flute for a touch of decadence. A picture of the drink is attached!

Ingredients

Half a flute of Champagne

Half a flute of Guinness Extra Stout

Ford Goes To Washington To Test Out Autonomous Vehicles

Ford is working with Washington D.C. as the look to expand its self-driving business to our nation’s capital. This is the second city Ford is expanding its self-driving business to and is working closely with the city to ensure Ford properly serves all residents. Ford is also collaborating with the DC Infrastructure Academy to train District residents for vehicle operator and vehicle technician positions.

Additionally, Ford will continue its work with its partner Argo AI, to map all 8 Wards of the District and gather important data that will help improve how the vehicles move around. Over the next year, the fleet will grow as we expand areas of testing, including within the city’s downtown core. Also, to manage the fleet of vehicles on the ground, Ford has established an autonomous vehicle operations terminal in Ward 5.

Get Your Captain On This Halloween

In need of a fun, last minute costume? This Halloween, Captain Morgan has released this one-of-a-kind outfit for you and your readers to celebrate #LikeACaptain.

Everyone can join in the pirate fun this season with the authentic, straight-from-the-bottle Captain Morgan costume by visiting www.captainmorganstore.com/apparel. Costumes are available in both Men’s and Women’s sizes.

Additionally, Captain Morgan will be hosting three pop-up shops in New York, NY, Columbus, OH and Jacksonville, FL for those in need of a swashbuckling makeover. See below for information on the pop-up shops.

Nike And Converse Celebrate The Art Of The Champion

To celebrate the start of the 2018-19 NBA season Converse is relaunching 4 iconic shoes form the Art of a Champion series, a collection of sixteen individual artist interpretations that celebrate sixteen timeless performances by sixteen of the game’s greatest champions.

Before joining the NBA, Dr. J’s mastery of the physical world was virtually unknown, except to those from the courts of Harlem. That all changed with one smooth move in Game 4 of the 1980 Finals. Driving to the baseline halfway through the 4th quarter, he raised the ball high with one hand, teasing the Lakers defense before bringing it back under the hoop and scooping it off the glass. While Dr. J and the Sixers didn’t go on to win the series, his move in the All- Star’s brought the fabled flair and flash of Harlem basketball to the NBA.

Trailing 2-1 to the Lakers in the 1984 Finals, the Boston Celtics needed a spark. As LA’s Kurt Rambis attempted to finish a dunk on a fast break, Kevin McHale, committed a dangerous foul that sent the Laker to the floor and caused a heated brawl between the rival teams. Credited by several Lakers as the reason for their defeat in the game and that series, McHale’s play caused them to become fixated on retaliation rather than victory in what has become a storied rivalry of East versus West. With the hard foul, McHale made a statement in the fast-break’s; when the championship is on the line, there will be no easy buckets.

To see all the shoes and read all the stories click here.

Comcast Looks To Honor NASCAR Drivers Who Are Making A Difference Off The Track

Comcast recognizes members of the NASCAR community for charitable efforts with fourth annual award. Comcast announced the finalists for the 2018 Comcast Community Champion of the Year Award, an annual award created to recognize the philanthropic efforts of individuals within the NASCAR industry. Comcast’s Xfinity brand has been the entitlement sponsor of the NASCAR Xfinity Series since 2015.

The 2018 finalists are:

  • Joey Logano, Monster Energy NASCAR Cup Series™ driver and founder of the Joey Logano Foundation
  • Ryan Newman, Monster Energy NASCAR Cup Series™ driver and co-founder of Rescue Ranch
  • Steve Page, President of Sonoma Raceway and board member of the Sonoma chapter of Speedway Children’s Charities

“One of Comcast’s most important pillars is re-investing in our local communities, and it has been incredible to see this come to life through our NASCAR partnership with the Comcast Community Champion of the Year Award,” said Matt Lederer, Executive Director of Partnership Marketing at Comcast. “This annual award, now in its fourth year, has given us a platform to highlight members of the NASCAR family who truly embody a generous and benevolent spirit.”

The 2018 Comcast Community Champion will be selected by a panel comprised of Comcast and NASCAR executives, as well as the Chip Ganassi Racing Pit Crew Department, which won the award in 2017 and will be represented by pit crew coach Mike Metcalf. Comcast will award $60,000 to the winner’s affiliated charity, and $30,000 on behalf of the two remaining finalists’ selected charities. The 2018 award winner will be announced on Thursday, Nov. 15 at W South Beach Hotel in Miami as part of NASCAR Championship Weekend.

Smirnoff Is Now GMO Free

Last night, Smirnoff vodka and LGBTQ television personality, Jonathan Van Ness, invited guests to join us in a larger-than-life pop-up corn maze experience in NYC to announce that, Smirnoff No. 21 Vodka, which has always been gluten-free, is now also non-GMO because everyone should be able to enjoy quality cocktails at an affordable price even if they have dietary restrictions or preferences!

Smirnoff has always been known in the vodka category for its top-notch quality at an affordable price. And, while Smirnoff No. 21 Vodka has always been gluten-free, 10-times filtered and triple-distilled, the brand is now offering its same quality vodka recipe, now non-GMO, without changing the suggested retail price because everyone, even those avoiding GMOs in their everyday lives, should be able to enjoy quality vodka without having to break the bank.

Smirnoff also teamed up with not one but two “American treasures” to help get the word out about the vodka’s exciting new non-GMO status: actor, producer and longtime brand partner Ted Danson and actress and author Jenna Fischer. The duo’s video features Jenna playfully swooping in to steal Ted’s thunder and announcing to the world that “Smirnoff No. 21 is now made with non-GMO [corn].” The video, which is an extension of Smirnoff’s recent “Welcome to the Fun%” campaign, debuted online today and will be rolling out on TV later this month.

AH-MAIZE-ING ELOTE

  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 1/4 cup Fresh Corn Kernels
  • 0.5 oz. Fresh Lemon Juice
  • 0.25 oz. Agave Nectar
  • 2 Basil Leaves
  • 1 dash Chili Powder
  • 1 Corn Round

Instructions: Muddle the corn, lemon juice and agave nectar in a cocktail shaker. Add Smirnoff, basil leaves and ice, then shake well. Strain into a coupe glass and garnish with a dash of chili powder on top and a corn round on the rim.

THE VAN NESS

  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 4 Blackberries
  • 1 Rosemary Sprig
  • 0.75 oz. Fresh Lemon Juice
  • 0.5 oz. Agave Nectar
  • 2 oz. Club Soda

Instructions: Combine Smirnoff Vodka, blackberries, lemon juice, and agave nectar to a shaker with ice. Shake well and strain into a Tom Collins glass with ice. Top with club soda and garnish with a rosemary sprig.

Ford Unveils Their Fastest Police Vehicle in America

A sport utility from Ford is the best-selling cop car in America, and now it is the best accelerating and fastest police vehicle in America, according to preliminary test data from the Michigan State Police.

This year, Ford bested all entries, including V8-equipped sedans, with its EcoBoost®-powered all-wheel-drive version of the all-new 2020 Police Interceptor Utility, posting fastest 0-60 mph and 0-100 mph times, as well as fastest lap and fastest average lap.

The standard hybrid 2020 Police Interceptor Utility also beat all competitive SUV entries, including V8-equipped models, with the fastest 0-100 mph, fastest lap and fastest average lap – making good on Ford’s promise to deliver a hybrid Police Interceptor that outperforms today’s 3.7-liter V6 model with all-wheel drive.

Stephen Tyler, police brand marketing manager for Ford, says America’s law enforcement agencies previously have had to choose either fuel efficiency or all-out performance, but the new vehicle offers both. “The all-new 2020 Police Interceptor Utility offers significant potential fuel savings with no trade-offs in safety, passenger or cargo space – on top of bringing improved performance,” he said.

Lil Yachty Teams Up With Reebok For The Aztrek

Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com.

Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout his career he has always sought a different path and carved out his own creative space, shaking off the expectations of others in pursuit of his original sound. In the campaign video, Reebok Classic showcases Lil Yachty’s bold and unapologetic style as he speaks candidly about 90s attitude and being proud of your true identity.

For FW18 Lil Yachty is styled in the Aztrek: the silhouette combines tech-functionality with retro design, featuring a generous ride height and Reebok’s Hexalite tech in the heels. Asymmetrical reinforcements give the toe area an off-kilter vibe. From the track to the streets, the Aztrek remains true to its Classic heritage, with its effortless blend of ‘90s attitude and authentic performance, this Reebok Classic slots right back into the roster like it never left.