Even though J.J. Watt might be recovering from injury it didn’t stop him and Reebok on releasing a brand new can’t-miss colorway of his first signature training shoe – the JJ I Preseason Training. The navy, red and white colorway serves as a nod to those who inspire him both on and off the field – his teammates and fans. J.J. gifted all of his teammates new pairs of JJ I’s.
As he continues to push his limits, the JJ I Preseason Training will be there every step, cut, and jump of the way. The JJ I Preseason Training will be available at 12am on August 5 for $99.
First it was Michigan getting Jim Harbaugh to be their head coach for football. Now it is Michigan teaming up with Jordan Brand to upgrade their uniforms and gear. The University of Michigan is more than just a school. It is a community and family represented by a single letter, two hues: Maize and Blue, and a longstanding tradition of excellence — a reputation of leading both academically and athletically.
On the gridiron, Michigan has, since fielding its first team in 1871, claimed more victories than any other school. The university also lays claim to 11 national championships, over 120 first-team all-Americans and three Heisman trophy winners, including Jordan Brand athlete Charles Woodson. Beyond, the program’s Winged Helmet, introduced in 1938, and remains an icon of college football.
Similarly, the Jordan Brand is more than one man. For over 30 years, Jordan Brand has built a culture by pushing the boundaries of innovation and style; the Jumpman logo has come to represent greatness and unites athletes around the world who are willing to push their limits to be the best.
“Michael Jordan never settled. His career was defined by his competitive drive, unwavering work ethic and a dogged pursuit of winning,” says Larry Miller, President of the Jordan Brand. “These same principles have guided the Jordan Brand since its inception, and we see a like-spirit in the University of Michigan. What started with a phone call between Michael and Coach Harbaugh comes to life today in an unprecedented partnership which further diversifies the Jordan Brand’s commitment to football and athletes.”
This fall, that legacy will continue to transcend sport as the Michigan football team debuts the iconic Jumpman on the gridiron.
The Michigan jersey, built on the Nike Vapor Untouchable chasse, features a minimal-seam design and stretch woven materials. Focusing on fit, range of motion and breathability, the jersey includes tailored lines that are articulated to move with the body and laser perforations in the front and back panels to maximize ventilation.
Additionally, taking into account the importance of preparation to success, Jordan Brand will outfit the team with the Jordan Trainer 1 Low. Created by Jordan footwear designers to help eliminate distractions on the practice field and in the weight room, the shoe enhances natural motion, comfort and increased sensory feedback. Speed flex technology in the midsole, Zoom Air in the heel and a Flyweave woven upper facilitate stability and support.
The Jordan Trainer 1 low “Michigan” will be available August 6 on Jordan.com and at The M Den, the official retailer of Michigan Athletics.
Stay tuned to Jordan.com and GoBlueHailMichigan.com for more information on the Michigan x Jordan partnership.
There are certain fashion trends that are a headscratcher. You look at the latest trends and wonder who would wear that. Still there are fashion trends that stand the test of time. So with that notion I.W. Harper has long been immersed in style. Following the brand’s return to the U.S. last year after more than 30 years abroad, I.W. Harper has renewed their love of fashion. They teamed up with their friends at Goorin Bros. to create a hat spotlighting our iconic Bowing Man on the interior, complete with a whiskey colored hat band.
Inspired by I.W. Harper’s stylish roots and dapper present, The Harper will launch this Holiday season and be available at Goorin Bros. locations nationwide and at www.Goorin.com. So for those of you who are 21 years of age or older why not pick up a bottle of I.W. Harper Whiskey and get a stylish hat from the Goorin Bros.
The NFL regular season is almost here. We got preseason football just around the corner. To celebrate Bud Light – the Official Beer of the NFL – is once again helping devout fans showcase their team pride by introducing all-new custom cans for its 27 NFL team partners.
The cans – which are on shelves now and will be available throughout the 2016-17 NFL season – are draped in each team’s colors, feature its logo and will be brought to life in each market through localized, signature sayings that every team’s fans will recognize and embrace.
The cans are part of Bud Light’s “Beer With Your Team On It” campaign, which will celebrate NFL fandom and passion for Bud Light throughout the season.
For those who are missing the NBA take heart. Current players and retired players are missing it as well. It seems that Paul George and former NBA player and now ESPN analyst Jalen Rose played a unique game of HORSE. Why is it unique? It took place from the back of a Jeep Wrangler.
This took place at the “Summer of Jeep” event at Navy Pier in Chicago last week.. The event celebrated the Jeep brand’s partnership with USA Basketball.
Earlier this summer Kendrick Lamar’s kicks from Reebok sold out immediately. Now following the black and white campaign earlier this month, Reebok Classic is launching the final installment in the photography series with acclaimed director Nabil and Grammy Award winning artist Kendrick Lamar.
Reinvigorated in color, the new shots bring to life the previous B&W campaign, and feature Kendrick in his new Classic Leather Perfect Split pack, which reflects the split sides to Kendrick’s personality across a distinctive men’s and women’s design.
In respect to the authenticity and originality of both Reebok Classic and Kendrick Lamar, globally acclaimed director Nabil shot the campaign entirely on vintage camera equipment to celebrate creative art forms in their most real, original and unique formats. A series of beautifully candid and nostalgic portraits capture Kendrick at his most raw and characterful, in a range of poses that are natural to him and reflect the different sides of his personality.
The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, as the silhouette’s understated white and stone base is updated with contrasting color blocked accents, alongside ‘split’ rubber outsole combing retro GUM with contemporary ICE.
The Classic Leather “Perfect Split” is available now for $74.99 at retailers including Reebok.com, Champs and Footaction.
While the Fusion remains one of the standard bearers of the mid sized sedan category, it faces increased competition from all sides. Traditional segment customers are flocking to crossover SUV’s while the more well heeled continue to be enticed by the comfort and high tech offerings of luxury brands. It’s this market sweet spot that the 2017 Platinum Fusion takes aim at, combining the steady style of the 2nd generation Fusion and the luxury of the Lincoln MKZ into the highest level Fusion available.
Bold on the Nose, Mellow on the Finish
Ford stuck with their wildly successful 2013 redesign with a few subtle additions. Chrome trim is everywhere, most notably wrapped around the headlights and now signature oval shaped grill. The Platinum benefits from the sharp accents of LED head and tail lights and the 19” wheels give the car a stout and bold profile. The front quarter angle allows the car to really shine, showcasing the premium sport grill and the strong lines down the sides. The dual exhaust and slight flare on the trunk help finish the design with character and flow.
A Steady and Capable Drive
Though the 2017 model year will offer a Fusion Sport Trim level (325-hp twin-turbo V-6!!!), the Platinum Model is not engineered for overt performance. The drive is smooth, utilizing continuously controlled damping technology to adjust the shock absorbers to current road conditions. This allows the suspension to be firm in the corners without rattling your jaw every time the tires find a bump. The “S” mode creates a more aggressive shift that can be controlled by paddle shifters on the wheel and does provide a noticeable difference in performance. Steering is responsive and provides good driver feedback while the 2.0L Ecoboost engine proved capable in negotiating freeway on ramps and passing lanes.
Inside it’s Time to Shine
This is where you stop and say whoa.
The interior of the Platinum is not what you expect from a Fusion, not one bit. Glove soft leather is mended with big attractive stitches and diamond shaped patterns on the seats and door panels. The steering wheel is hand wrapped in supple leather that is equal parts luxurious and functional. The slightly bolstered seats promise hours of driving comfort with their deep cushion and firm support. Chrome trim is tastefully applied throughout the cabin and useful space is prominent. The dial shifter frees up space in the center console for two cupholders and easy to access device storage. The minimalist design of climate and media controls proved to be as functional as it is modern, giving the dash a clean and uncluttered look.
Don’t Sleep on the Technology
Ok first things first and if you’ve read our reviews you know this is a big one.
The new Sync 3 software is hands down the best infotainment interface we have seen in a car to date. Its simple and intuitive layout knocks all other suites out of the water. Finally gone is the clunky and frustrating Microsoft powered Sync system, the Sync 3 wins because everything is easy to find, easy to touch and right where you think it should be. The strip at the bottom of the screen provides constant access to Audio, Climate, Navigation, Phone and Settings. It features the smartest and fastest phone pairing process to date, and buttons large enough to touch while you’re paying attention to the road. It requires no learning curve for the reasonably tech savvy and enough RAM onboard to switch between menus with little to no lag. Simply put, the Sync 3 is now our new standard bearer in infotainment software.
Outside of that, the Platinum offers an automatic parallel and perpendicular park that is actually useful in real life applications, rear cross traffic alerts, blind spot monitoring, and a lane keeping system that helps to keep the car between the lanes if it starts to drift. Heated and cooled seats continue the luxury, as does a power moonroof and a 12 Sony speaker audio system.
Smashing the Line Between Economy and Luxury
Ford’s newest offering to the Fusion line hits all the marks of a mid sized sedan while raising the bar on the segment’s highest trim levels. From the curb, the Platinum refreshes and accents the successful Fusion design but it’s on the inside that really counts. With premium luxury and class leading comfort, the Fusion Platinum comes a whisper away from joining a new class entirely. The late summer addition of the Fusion Sport will join the Platinum in rounding out a full slate of styles for most types of mid sized buyers. If the goal is to surprise and coddle, the 2017 Platinum hits all the marks. Whether it has enough to slow the tide towards crossover SUV’s remains to be seen.
2017 Ford Fusion Platinum
231 hp 2.0L Ecoboost Engine
6 Speed Automatic Transmission
0-60 in 6.7 seconds
You might have recently ordered a Moscow Mule. You have seen them being showcased in bars and clubs, but did you know that this cocktail is 75 years old? Now more than ever you will see cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, SMIRNOFF vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years of America’s first vodka cocktail.
In the late 1930s, John G. Martin was the president of an American alcohol company, Heublein, which owned the rights to SMIRNOFF vodka. One historic day seventy-five years ago, in 1941, Martin sat at the bar of The Cock’n Bull, an iconic pub on Hollywood’s Sunset Strip, with owner Jack Morgan. At a time when brown spirits were king, Martin was struggling to market his newly acquired vodka to American palates. Morgan, too, had a dilemma: few people cared for or even knew about his ginger beer. Martin and Morgan made cocktail history when they created a solution to sell both products by combining SMIRNOFF™ No. 21 vodka with Cock’n Bull Ginger Beer and a spritz of lime in a copper mug. This was the world’s first Moscow Mule.
Following the creation of the cocktail at The Cock’n Bull, Martin travelled to bars around the United States encouraging bartenders to make a Moscow Mule, giving each of them an instant photograph of themselves with the final creation. Martin took a copy of the instant photograph on to the next bar, encouraging other bartenders to make the cocktail and eventually sparking a frenzy for the Moscow Mule across the country.
To kick off the celebration of this milestone anniversary, SMIRNOFF hosted a series of immersive dinners at the 14th Annual Tales of the Cocktail, one of America’s premier spirits festivals that highlighted the Moscow Mule during an annual cocktail competition. Throughout the evening, invited guests of legal drinking age were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant modelled on the historic meeting between John G. Martin and Jack Morgan. Guests responsibly sampled original Moscow Mules, made with SMIRNOFF No. 21 vodka and Cock’n Bull Ginger Beer.
For 150 years, the SMIRNOFF brand has been enjoyed by legal drinking age consumers around the world, but it wasn’t until the Moscow Mule was created that vodka became a popular spirit in the United States. The mixability of SMIRNOFF vodka and its quality have inspired other vodka varieties across the globe and served as the basis for popularizing some of the world’s most famous cocktails.
No matter when or where you craft an original Moscow Mule to commemorate this tremendous milestone, please remember to always enjoy it in a copper mug and drink responsibly.
The 2016 Gatorade Athlete of the Year Awards ceremony honored the top high school athletes in the country for their accomplishments. The prestigious event was held at the LA Hotel in Downtown.
Hosted by ESPN’s talented anchor Sage Steele, the star-studded affair featured prominent pro stars like NFL MVP Cam Newton, NBA Rookie of the Year Karl-Anthony Towns, NFL Rookie of the Year Todd Gurley, Matt Stafford and Jenny Finch.
Earlier in the day, Gatorade hosted a panel emceed by Sage Steele to promote their new endeavor, PlayItForward, which focuses on the decline of youth sports and seeks to provide young athletes access to achieve their athletic dreams by enlisting support from current pro athletes.
The panel featured Minnesota Timberwolves big man Karl-Anthony Towns, US Beach Volleyball star April Ross, Gatorade marketing director Jeff Kearney, Director of Marketing & Fan Engagement for the Atlanta United FC and founder of Catalyst author Kevin Carroll.
The primary focus of PlayItForward is to empower athletes to give back and reverse the decline in youth sports participation. The Male and Female athlete of the year winners receive 1,000 grant to bestow on a local or national youth sports organization of their choice.
Male nominees for the 2016 award were Jacob Eason for Football, Jayson Tatum for Basketball, Drew Hunter for Cross Country, Michael Norman for Track & Field, Lucas Mendes for Soccer and Kyle Muller for Baseball.
Future Duke baller Jayson Tatum of Chaminade College Preparatory School (St. Louis, MO) took home the prestigious honor after leading his squad to a state championship.
The 2016 Female Athlete of the Year award was presented to Rio-bound 16-year old Olympic hurdler Sydney McLaughlin from Union Catholic in New Jersey. McLaughlin qualified for the 400m hurdles by breaking her own national high school record.
Other female nominees included USC bound Khalia Lanier for Volleyball, Erin Boley for Basketball, Katie Rainsberger for Cross Country, Ella Stevens for Soccer and Madilyn Nickles for Softball.
After the ceremony, we had the opportunity to speak with some of the pros in attendance. Carolina Panthers QB Cam Newton offered his thoughts on 7v7 football and his belief that athletes should specialize in one sport.
Detroit Lions QB Matt Stafford spoke about the retirement of Calvin Johnson and who will step up to make the new transition as smooth as possible.
We got to catch up with Karl-Anthony Towns and USA softball legend Jenny Finch as well. Special thanks to Gatorade for organizing such a fabulous event.
The Gatorade Athlete of the Year Awards exudes excellence and champions the value of sports in society. Salute to the all the nominees for their hard work and continued success in the future.
San Diego Comic Con is known for showcasing a ton of new trailers each year. Marvel just released the new Doctor Strange trailer and man does it look good. The film showcases the good doctor, who discovers the realms of magic and alternate dimensions after his hands become crippled in a devastating accident. This looks to follow Marvel’s tradition of making great films for their fantastic characters. What do you think of the trailer?