April is Quest month! Well at least over at Loot Crate. They are celebrating all those who journey out for an adventure. Whether it is going back to the “Labyrinth” film or showcasing the very popular “VIKINGS” show on the History Channel this month’s box is filled with a ton of goodness.
There is even a cool way to keep your drinks cold in this month’s crate. Other items in the crate are inspired from Dungeons and Dragons, Uncharted 4, and Harry Potter. Loot Crate feels that sometimes life’s little adventures turn into big sweeping epics. So with that they salute these often unexpected journeys with April’s theme, which is Quest.
In each box you will get limited edition stuff like shirts, vinyl figures, and other collectibles. You will receive about four to six items over $45 of retail value in every crate. You can even get a discount and special gifts if you sign up for a 12 month plan. These crates are money. Below you can check out my unboxing video from Loot Crate.
There are different themed crates as well. There is a LootAnime, LootGaming, LootPets, Firefly, and LVLUp. They even have limited edition Star Wars and Call of Duty crates. You can pick out the best one that fits your style and your budget. Go to www.lootcrate.com for more info on each one and to start your subscription today!
Whiskey is really popular these day, but people still like to party with vodka. Whiskey wins the sipping competition easily. If you’re going to sit and sip and you really want to enjoy a well-crafted spirit, you’re probably going to reach for whiskey, Scotch or bourbon. But if you want a shot or a cocktail, you may want to explore some vodka options. But what if you can’t decide? What if you want the mixability of vodka without sacrificing the flavor of whiskey?
Well, Absolut has an answer for this scenario and it’s name is Oak. Oak by Absolut was devised by Per Hermansen, a guy who almost certainly owns the most amazing job title available at Abolsut: Director of Sensory Strategy. I mean that just sounds cool, right? Apparently, Per’s job description includes coming up with fun and unique vodka flavor combos. This is something Absolut has been doing for years with variants like Citron, Mandrin, Cilantro, Mango, Vanilla, Berri Acai, Apple, Pears, Hibiskus, Peppar. You get the idea.
So Per came up with the idea of aging vodka in oak barrels and he set about testing different barrel options to see what sort of flavors he could produce. The combination he came up with featured three distinct barrel types: American oak, Swedish oak and American oak barrels that had previously been used to age bourbon. The Swedish oak barrels produced a spicy, chocolatey flavor. The American oak barrels delivered a less spicy and more caramel forward flavor. The ex-bourbon barrels imparted a very strong vanilla vibe.
After the success of one of their most recent variants – Absolut Elyx – the brand decided to release Absolut Oak in a similar, city-by-city test program. Oak was first introduced in May of last year in Denver, Minneapolis and San Diego. Last week we attended the official launch of Oak in Los Angeles at Estrella on Sunset. I admit to being a bit skeptical of the product, but I have to say I was pleasantly surprised. I expected a spirit that would be overly sweet and not quite sure what to make of itself, but instead I found a pretty mellow spirit that’s difficult to classify. Yes, its still vodka, but the barrel aging passes along so much additional flavor and color that it can easily be mistaken for a very light, drinkable whiskey.
Sampling the stuff straight up, it really wasn’t all that bad. It’s real power, though, comes in the form of a utility mixer. It plays nice with other ingredients. Here are the three different cocktails were served at the launch event:
Oak & Cola
- Pretty self-explanatory
- 2 parts Oak by Absolut
- 1 part Lemon Juice
- .75 parts Simple Syrup
- Combine all ingredients in a cocktail shaker
- Shake with ice until cold
- Strain into a rock glass over cubed ice
- Garnish with a lemon wedge
- 2 parts Oak by Absolut
- .5 parts Ginger Beer
- Lime Wedge
- Angostura bitters (optional)
- Pour all ingredients into a fancy mug
- Fill with ice
- Garnish with a lime wedge
The Oak and Cola was simple and not too sweet. The Uppsala Sour was tart and refreshing. The Oak Mule was a nice take on the classic cocktail served in a fancy mug. I find traditional Moscow Mules to either be too sour or too sweet, but the extra smoky oak flavor of the vodka mixed well with the bitters and ginger beer to produce a very drinkable cocktail.
I’m still a whiskey guy and Oak by Absolut faced an uphill battle with me. I didn’t expect to be fully won over or converted on the spot, but I can definitely see myself partaking in this smoky brown vodka again in the future. I may not order it straight up, but I would certainly welcome the barrel-aged flavors that Oak can introduce to classic vodka-based cocktail options.
Recently Hot Wheels created a partnership with Magnus Walker of Urban Outlaw to launch the brand’s new Premium Car Culture Assortment of die cast cars modeled after Walker’s own vintage Porsche collection. Hot Wheels is a brand rooted in car culture and is excited to introduce the new collection with one of the nation’s biggest Porsche collectors to celebrate the history of the industry.
What do you think of the collection?
One of the most celebrated events in the sporting world is almost here. On May 7th people will dress up and get out their favorite hats to watch the Kentucky Derby. One other thing that goes hand in hand with the derby is cocktails. So with that said we are looking to showcase some fantastic spirits and cocktails that you might want to bring to your Kentucky Derby party.
Launched on Derby Day 2015, Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery through a unique solera aging system. Each bottle contains some of the oldest whiskey stocks, including the last remaining bourbon ever produced at Stitzel-Weller before it shut its doors in 1992. 91 proof, Suggested Retail Price $50
I.W. Harper Kentucky Straight Bourbon Whiskey
I.W. Harper Kentucky Straight Bourbon Whiskey has a history of more than 100 years of style and recently returned to the U.S. after close to 30 years abroad. I.W. Harper represents courtesy and sophistication in every glass, starting with the iconic Bowing Man on every label- “Anywhere, Anytime, It’s Always A Pleasure.” 82 proof, Suggested Retail Price $35
Bulleit Kentucky Straight Bourbon Whiskey
Bulleit Bourbon was inspired by a family recipe passed down through generations to founder Tom Bulleit. Only ingredients of the very highest quality are used. The subtlety and complexity of Bulleit Bourbon come from its unique blend of rye, corn, and barley malt, along with special strains of yeast and pure Kentucky limestone filtered water. Due to its especially high rye content, Bulleit Bourbon has a bold, spicy character with a finish that’s distinctively clean and smooth. 90 proof, Suggested Retail Price $45
The Gifted Horse American Whiskey
Years ago at the historic Stitzel-Weller Distillery in Louisville, Ky., a batch of beautiful 17-year-old Kentucky bourbon was accidentally mixed with barrels of much younger Indiana corn and bourbon. This error turned out better than anyone could have expected as the older bourbon wasn’t marred, it was transformed into something surprisingly special. Beginning with a nose hinting at apple skin, almond, toffee, raisins and slight milk chocolate, The Gifted Horse has unique notes of creamy caramel, Bosc pear and fruit cake. This unusual blend’s fruity notes become more apparent with a splash of water. 115 proof, Suggested Retail Price $50
The Dark Maple
1.3 oz. Bulleit Bourbon
1 oz. Maple simple syrup
.5 oz. Lime
Combine all ingredients in a shaker with ice. Shake Well. Strain into an ice filled rocks glass or serve as up in a martini glass. Garnish with grapefruit wedge.
1 oz. Lemon Juice
.75 oz. Simple Syrup
Top off with Ginger Beer
Serve in a highball glass.
1.3 oz. I.W. Harper Kentucky Straight Bourbon Whiskey
0.5 oz. honey syrup
0.5 oz. fresh lemon
0.75 oz. The Gifted Horse American Whiskey
0.25 oz. Benedictine Liqueur
.38 oz. Madeira Fortified Wine
2 dashes Angostura Bitters
You love your car. You might even have a cute nickname for it. Now thanks to ExxonMobil you can find your car’s true identity. They recently launched the Mobil 1TM “Loved Cars Have Names.” It is a two-month promotion accompanied by an online name generator that appropriately names cars to reflect the role they play in peoples’ lives.
Customers can submit information online about their car’s personality, style and functionality, and the “Name-U-Lator” will generate the car’s new name. Customers can have the name added to a free license plate frame, which is available with a qualifying purchase –thanks to cooperation with Advance Auto Parts, AutoZone, CARQUEST, NAPA and Pep Boys. Alternatively, customers can create a license plate frame proudly displaying the given moniker of an already named vehicle.
Customers completing the “Name-U-Lator” exercise can register for a free license plate frame upon purchase of five or more quarts of Mobil 1 synthetic motor oil at any participating retailer location or online. Users completing online submissions must upload the purchase receipt to be eligible to receive the customized license plate frame.
To find the perfect name to suit your car’s personality, try out the “Name-U-Lator” and learn more about “Loved Cars Have Names,” at www.MobilOil.us/FrameMe.
Your spring and summer is about to get better thanks to Budweiser. They are looking to showcase country music where they feel that the genre whose fans and artists share the same love for authenticity and storytelling as America’s No. 1 full-flavored lager. Budweiser will be present at some of the year’s biggest country music moments to enhance fan experiences and provide surprise moments with top artists that only Budweiser can deliver.
The Budweiser Country Club is a brand new, three-level structure that will appear at four live country music events, starting with Stagecoach Festival in Indio, CA in late April. Designed with the same level of detail and care that Budweiser puts into brewing its lager, the open-air build out will provide elevated views of the festival and feature two 20-foot bars, Budweiser Signature Draught towers, outdoor games, and goods for purchase from local craftsmen. The Budweiser Country Club will appear at the following events:
Stagecoach Festival in Indio, CA (April 29 – May 1)
Country 500 in Daytona Beach, FL (May 27 – 29)
CMA Music Festival in Nashville, TN (June 9 – 12)
Faster Horses in Brooklyn, MI (July 15 – 17)
Ford’s F-150 Raptor is getting ready to travel….well sort of. Ford recently announced that the truck will available in China in 2017. F-150 Raptor is unique among off-road performance vehicles, with a purpose-built engine, chassis and suspension – all of which enable it to travel fast over challenging desert landscapes or crawl over rocky terrain, from Baja to the Gobi Desert.
China will get to experience the F-150 Raptor and experience all of the advanced materials – including a fully boxed, high-strength steel frame and high-strength, military-grade aluminum-alloy body – help to improve durability while greatly reducing the weight of Raptor for improved off-road prowess. Combined with all-new EcoBoost engine technology, F-150 Raptor SuperCrew has a power-to-weight ratio that makes it even more agile off-road.
F-150 Raptor is powered by Ford’s new, second-generation high-output 3.5-liter EcoBoost that produces more power with greater efficiency than the previous Raptor’s 6.2-liter V8, which was rated at 411 horsepower and 434 lb.-ft. of torque. An F-150 Raptor exclusive, the engine is paired with an all-new 10-speed transmission for improved efficiency.
An all-new four-wheel-drive, torque-on-demand transfer case manages power distribution between front and rear wheels. It combines the best attributes of clutch-driven, on-demand all-wheel drive with durable, mechanical-locking four-wheel drive to send power to the wheels in slippery conditions.
The truck’s pioneering off-road driving mode technology has evolved into an all-new Terrain Management System that enables the driver to select from among six preset modes to optimize driving dynamics to environmental conditions. Driving modes include:
•Normal mode for everyday driving
•Street mode for high performance, on-road driving
•Weather mode for rain, snow or ice
•Mud and sand mode for muddy and sandy trails and terrain
•Baja mode for high-speed desert running
•Rock mode for low-speed rock crawling
Who are you voting for? I am not talking about the Presidential election. I asking about the highly debated DEWcision. Mtn Dew is asking DEW Nation to choose between two legendary flavors – MTN DEW BAJA BLAST or MTN DEW PITCH BLACK. Every year DEW Nation pleads to bring these cult favorites back, and finally, they have the chance to vote and add one to the permanent lineup.
Now through July 9, fans can vote for their favorite flavor on DEWcision.com or Twitter by including one of the following hashtags: #VoteBajaBlast or #VotePitchBlack. Every hashtag will count as one vote. Super delegates—or, fans—can also complete challenges to rally for their favorite flavor. These challenges will be released every third week on the @MountainDew social channels. The flavor with the most votes at the end of the program wins a spot in the retail lineup.
The fine folks over at SMIRNOFF recently launched SMIRNOFF SOURCED. It is their latest product line from Smirnoff that’s gluten-free, made with real fruit juice and absolutely delicious.
There are three authentic fruit flavors; Ruby Red Grapefruit, Pineapple, and Cranberry Apple. SMIRNOFF SOURCED is easily enjoyed with just a splash of club soda. If you’re craving your favorite cocktail like a Moscow Mule, try switching out the base with a SMIRNOFF SOURCED variant.
So get some friends together and enjoy the new SMIRNOFF offering or try these cocktails below.
2 oz of SMIRNOFF SOURCED variant
3 oz of soda water
Pour SMIRNOFF SOURCED variant over ice, then top with soda water.
1.5 oz. SMIRNOFF SOURCED Ruby Red Grapefruit Vodka
3 oz. Ginger beer
1 tsp Simple syrup
1 slice Lime
In a copper mug (or summertime glass) with ice, add SMIRNOFF SOURCED Ruby Red Grapefruit Vodka, simple syrup and lime juice. Top with ginger beer and stir. Garnish with a slice of lime or grapefruit.
1.5 oz. SMIRNOFF SOURCED Pineapple Vodka
1 tsp Simple syrup
.25 oz. Lime juice
1 slice Lime
In a copper mug (or summertime glass) with ice, add SMIRNOFF SOURCED Pineapple Vodka, simple syrup and lime juice. Top with ginger beer and stir. Garnish with a slice of lime or pineapple.
1.5 oz. SMIRNOFF SOURCED Cranberry Apple Vodka
3 oz. Ginger beer
1 tsp Simple syrup
1 slice Lime
In a copper mug (or summertime glass) with ice, add SMIRNOFF SOURCED Cranberry Apple Vodka, simple syrup and lime juice. Top with ginger beer and stir. Garnish with a slice of lime or apple.
In honor of the 30th anniversary of the James Cameron film, ALIENS, Reebok and Fox Consumer Products have teamed up to give fans a chance to own a piece of history by recreating the legendary Reebok ‘Alien Stompers’ – the iconic sneakers worn by the film’s heroine Sigourney Weaver.
Thirty years after the cult classic’s debut in 1986, Reebok is answering the calls of diehard fans by releasing the Alien Stomper collection for purchase on Alien Day, April 26th. Available in mid and high-top styles, the Alien Stomper collection features bulky hook and loop fastenings and undertones that are inspired by the planet LV 426 as featured in the film. 1,986 pairs of the retro mid-cut form, Alien Stomper Mid, and 426 limited edition pairs of the original high tops, Alien Stomper High, will be available for $174.99/€180.00 at reebok.com and select retailers around the world.
The ALIEN franchise, directed by renowned Ridley Scott, James Cameron, David Fincher and Jean-Pierre Jeunet, is one of the most enduring horror sci-fi action franchises of all time, winning multiple Academy Awards®. The Stompers hold a unique place in movie history, made specifically for the film as fans will always remember the infamous Ellen Ripley, a fearless colonial marine who fought off Aliens from invading the world while holding an M41A Pulse Rifle in one hand and a pair of Reebok ‘Alien Stompers’ on her feet.
To purchase a piece of ALIENS’ history on April 26th, Alien Stomper retail locations include: Reebok.com, Extra Butter, BAIT and Rock City Kicks.
You can enter to win before midnight on Friday, April 22nd for a chance to win here: http://fitness.reebok.com/Membership/Alien-Stompers/