The Alliance Of American Football Has Found Its Starter

G-III Sports announced a multi-year partnership with The Alliance of American Football, a professional football league debuting February 9, 2019, bringing iconic sports brand Starter, owned by Iconix Brand Group, back to the football field. Starter, through G-III Sports, will be the official on-field apparel and game day uniform supplier for all eight Alliance teams.

“This is the right opportunity for Starter to make its return to the football field,” said Carl Banks, president of G-III Sports, a Division of the G-III Apparel Group. “Our partnership with The Alliance is built on a shared commitment to the game, players and fans.”

He added, “In 1985, while playing for the New York Football Giants, I was signed as a brand ambassador for Starter. That experience served as a crash course in learning about the connection between sports, culture and fashion. It has been an incredible journey, and I’m proud to take this next step. From the field, to the sidelines, to the stands, I look forward to introducing Starter to a new generation of players and fans while delivering on what people with affinity for the brand have come to expect.”

A premium athletic brand established in 1971, Starter pioneered the merger of sports clothing with popular culture by forging partnerships with the major pro football, basketball, baseball, hockey and college leagues.

“We’re proud to bring Starter, an iconic brand with over 45 years of rich sports heritage, back to the football field,” said Charlie Ebersol, co-founder and CEO, The Alliance. “A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country. Starter has long been associated with your favorite sports teams, whether through the classic Starter Jacket or throwback uniforms of stars like Alliance executives Troy Polamalu and Hines Ward. We look forward to taking our first snap with the instantly-recognizable Starter logo emblazoned on our jerseys as well as on our sidelines.”

Bring Home Solo: A Star Wars Story

Lucasfilm’s “Solo: A Star Wars Story,” directed by Academy Award®–winning filmmaker Ron Howard—the creator of unforgettable films, such as “A Beautiful Mind,” “Apollo 13,” “Parenthood” and “Splash”—is an action-packed journey that explores Han’s first encounters with future friend and copilot Chewbacca (Joonas Suotamo) and notorious gambler Lando Calrissian (Donald Glover). The film takes viewers on a ride showing Han’s adventure-filled past alongside fellow street thief Qi’ra (Emilia Clarke) and career criminal Beckett (Woody Harrelson). “Solo: A Star Wars Story” bonus material takes fans behind the scenes with the star-studded cast and screenwriters Jonathan Kasdan & Lawrence Kasdan (writer of Star Wars: The Empire Strikes Back and Star Wars: Return of the Jedi). Special features include a revealing feature on Chewie and his enduring friendship with Han; a close-up look at the original version of the Millennium Falcon and Han’s first time piloting the infamous ship; the creation of the film’s otherworldly settings and pulse-pounding action sequences; and eight never-before-seen deleted and extended scenes. Watch instantly on Sept. 14th as the Millennium Falcon sets course digitally in HD and 4K Ultra HD™ and on Movies Anywhere, and bring the adventure home on Blu-ray 4K Ultra HD™, Blu-ray™, DVD and On-Demand on Sept. 25.

The Mother Of All Beers – Game Of Thrones Edition

Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of ThronesMother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.

Brewed and blended for a leader who takes what is hers with fire and blood, Mother of Dragons is a blend of a smoked porter and a Belgian kriek, representing the smoke and fire that Daenerys has unleashed on her opponents. The beer will be available throughout Ommegang’s distribution network on September 28 both on draft and in 750ml bottles and the suggested retail price for a bottle is $12.99.

Mother of Dragons represents in beer one of our favorite characters from Game of Thrones.  Daenerys’s ascent from obscurity has been one of the most inspiring storylines of the show, and we’re thrilled to release a blend that embodies the character traits that have underpinned that rise,” said Doug Campbell, Brewery Ommegang president.

Mother of Dragons pours a deep ruby-tinted mahogany with a creamy tan head. Aromas of chocolate covered cherries intertwine with subtle smoke and roasted malt. The flavor is rich with tart cherry up front leading to a center palate of semi-sweet chocolate then resolving to subtle smoke and mild sweetness. The mouthfeel is luxuriously creamy and full, and the finish is semi-dry with lingering notes of smoke and cherry sweetness. Mother of Dragons is 6.5% ABV and pairs well with smoked gouda and charcuterie, braised meats, and rich desserts like flourless chocolate cake and cherry cheese cake.

The Royal Reserve Collection features four brand new beers in the brewery’s Game of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles. The series began in April with Hand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release of Mother of Dragons, the final beer will be announced later this year.

Crown Royal Knows The Essence Of How To Party

The Essence Fest After Party looked like it was a blast. Check out some of the good times that were had. The Official After Party of Essence Fest was sponsored by Crown Royal. Some of the partygoers were actor Tristan Wilds, comedian/actress Loni Love, singer Ro James, Legendary Damon and singer Luke James.

Make sure you check out Crown Royal Northern Harvest Rye. This variant combines the distinctive flavor of Canadian rye grain with the unmistakable smoothness of Crown Royal for a truly exceptional Canadian whisky. Crown Royal Northern Harvest Rye is the first Canadian Whisky to earn World Whisky of the Year in Jim Murray’s Annual Whisky Bible 2016.

Chase Elliot Teams Up With Mountain Dew

Dale Earnhardt Jr.  A legend in the NASCAR community, the driver’s recent retirement has left some pretty big shoes to fill – but MTN DEW believes they have found the sport’s next big one. Today, the brand announces the extension of their long-standing partnership with Hendrick Motorsports through 2020, a renewal which sees star driver Chase Elliott continue to represent the iconic brand.

MTN DEW has been a partner as Chase Elliott earned 2016 Cup Series rookie of the year honors, and has clocked in seven race wins and 117 top-10 finishes in NASCAR national series competitions. Not only is he the future of DEW racing – Elliott is also the future of NASCAR.

MTN DEW boasts a storied history in the sport, and has been a partner and steward of the NASCAR world for 20+ years – sponsoring the likes of four-time champion Jeff Gordon, NASCAR Hall of Famer Darrell Waltrip and the legend himself: Dale Earnhardt Jr. As Elliott continues to follow in the footsteps of the greats, MTN DEW looks forward to showcasing his personality to the passionate NASCAR fans.

Come October, you can find Elliott and his No. 9 Chevrolet Camaro ZL1 rocking a sweet MTN DEW paint scheme at the Kansas Speedway.

Seagram’s 7 Presents the First Annual National Dive Bar Day

Dive bars are an American tradition, where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude live. Yesterday Seagram’s 7 Crown announced that they are raising a glass to dive bars everywhere by marking the first official National Dive Bar Day, fittingly taking place on July 7th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.

To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.

The 7&7

·1.5 oz. Seagram’s 7 Crown Blended Whiskey

· 5 oz. 7UP

·Slice of lime

Directions: Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass with ice. Stir well and garnish with lime slice.

Guinness Brewery in Maryland Will Officially Open in August

This summer, after more than two centuries of building unmistakable bonds with beer lovers in the U.S., Guinness will finally have a permanent home in America. Diageo Beer Company USA is proud to announce that the Open Gate Brewery & Barrel House, located just south of Baltimore, will open to the public on Friday, August 3rd.

“In my opinion, the word ‘milestone’ doesn’t do justice to this moment in Guinness history,” said Diageo Beer Company USA Chairman and Diageo Global Sales Officer Tom Day. “Since we announced our brewery just outside Baltimore, I’ve spent a lot of time here and have come to really love the area and the people of Maryland. I can’t wait to see this place open and become a part of this vibrant community and special beer culture. I really think we have something great to offer folks, both in terms of beer and a fantastic place to visit and experience.”

While Guinness Draught and the other classic stouts will be brewed exclusively in Ireland and imported to the U.S. to be enjoyed responsibly, this brewery is an important step in the evolution of the brand. Led by Brewmaster Peter Wiens and Head Brewer Hollie Stephenson, the Maryland team will take over the production of Guinness Blonde and experiment with new beers influenced by both American and Maryland brewing tradition.

Visitors to the Open Gate Brewery & Barrel House can expect a world-class Guinness experience, blending local Maryland flavor and Irish hospitality, from the staff to the beers to the décor of the buildings and the food in the brewery’s restaurant. The taproom, tours of the 10-barrel brewery, the merchandise shops and the grounds will be open on August 3rd, with the restaurant opening approximately two weeks later. In the meantime hungry visitors will be able to order bar food in the taproom, and there will often be some of Maryland’s finest food trucks on site.

To stay up to date on the Open Gate Brewery & Barrel House in advance of its debut and beyond, check out @GuinnessBreweryUS on Facebook and Instagram. Whether enjoying a pint in Maryland, Ireland or anywhere around the world, always do so responsibly.

Two Kings Team Up To Bring Back A Memorable Catch Phrase

In celebration of our new partnership, Budweiser is bringing back its iconic “Whassup” commercial with a surprise twist care of Burger King.

With it being nearly 20 years since “Whassup” first launched, Budweiser has been looking for the right time and the right way to bring the classic catchphrase back into pop culture … enter Burger King. The updated “Whassup” commercial will begin airing on TV this week.

As Budweiser looks to introduce “Whassup” with a new set of drinkers, the brand is also tapping Alexa to help spread the word with a new skill launching tomorrow. In order to activate, the prompt is “Alexa, tell Budweiser Whassup!” which will result in Alexa saying “Whassup”.

Starting today, Alexa users can simply say, “Alexa, tell Budweiser Whassup!” prompting a response from the original cast members saying “Whassup” back. Users can enable the skill by either clicking THIS LINK or by saying, “Alexa, enable Budweiser.”

HBO And Brewery Ommegang Release A New Game Of Thrones Beer

She will stop at nothing to get her way, and this month the Queen of the Seven Kingdoms is conquering new territory with the release of the latest Game of Thrones beer from HBO and Brewery Ommegang. Inspired by Cersei Lannister, Queen of the Seven Kingdoms is the second in a series of four special, limited release beers from the Royal Reserve Collection, each designed and brewed as an homage to one of four epic figures in the battle for the Seven Kingdoms.

An exceptional blend of Belgian sour ale and Belgian-style blonde ale, Queen of the Seven Kingdoms is fitting for the fair-haired ruler who is as acerbic as they come. Available throughout Ommegang’s distribution network on June 29, Queen of the Seven Kingdoms will be offered both on draft and in 750ml bottles. The suggested retail price for a bottle is $12.99.

To find the Queen of the Seven Kingdoms beer near you, visit the beer finder at the Brewery Ommegang site.

Please note: HBO and Brewery Ommegang did send me two bottles, but my thoughts are my own.

Smirnoff Has Drinks For The Summer

We are have arrived to the Fourth of July week! With all the cookouts, parties, fireworks and more there is no better way to get the party started than with some festive, Americana-inspired cocktails.

The limited time only Smirnoff Red, White & Berry is truly the #DrinkoftheSummer and the perfect blast of fun to any and all Independence Day celebrations.  With a delicious blast of cherry, citrus and blue raspberry flavor,Smirnoff Red, White & Berry is the perfect base for a tasty All-American cocktail.

Below, we wanted to share a few of our favorite Red, White & Berry cocktail recipes. Whether your BBQ-ing with friends over the weekend or watching this year’s fireworks on Wednesday, July 4, these cocktails will make a great addition to the occasion.

Red, White, and Berry Boozy Ice Pops

1 ½ cups chopped fresh strawberries

1 cup full-fat canned coconut milk

3 tablespoons sugar, divided

1 teaspoon vanilla extract

6 oz Smirnoff Red, White, and Berry Vodka, divided

In a blender, add the fresh strawberries, 1 tablespoon sugar, and 2 oz Smirnoff Vodka. Blend until smooth, then carefully spoon into 10 ice pop molds, filling each one about ⅓ of the way. Freeze for 20 minutes.

Clean out the blender, then add the coconut milk, 1 tablespoon sugar, vanilla extract, and 2 oz Smirnoff Vodka. Blend until smooth, then remove ice pops from freezer and fill with the coconut layer until molds are ⅔ full. Freeze for 20 minutes.

Clean out blender one more time, then add the blueberries, remaining 1 tablespoon sugar, and remaining 2 oz Smirnoff Vodka. Blend until smooth, then remove ice pops from freezer. Place ice pop sticks in the middle of each mold and push down gently until they are centered and still. Fill each ice pop the remaining ⅓ with the blueberry mixture, then freeze for 2-3 hours until completely solid. Enjoy responsibly.

Prep Time: 10 minutes

Passive Time: 3-4 hours

Red, White, and Berry Coconut Lemonade

2 cups Smirnoff Red, White, and Berry Vodka

3 cups fresh lemonade

2 cups coconut water

Fresh lemons, blueberries, and strawberries, for garnish

In a large pitcher, combine the Smirnoff Vodka, lemonade, and coconut water and stir gently. Add fresh fruit as desired, then refrigerate for 1 hour to allow flavors to combine. Serve over ice and enjoy responsibly.

Prep Time: 5 minutes

Red, White & Berry Limeade

1 cup Smirnoff Red, White, & Berry or Smirnoff No. 21

1 cup black raspberry liqueur

3 cups limeade

In a large pitcher, combine the Smirnoff, black raspberry liqueur, and limeade. Chill until cold, then serve over ice with blueberries, raspberries, and apple stars for a patriotic twist.

Red, White & Blue Boozy Slush (Serves 4)

Blue Slush Layer:

2 cups ice

2 oz. Blue Curacao

1 cup homemade lemonade

White Slush Layer:

2 cups ice

2 oz. Smirnoff Red, White & Berry

1 cup homemade lemonade

Red Slush Layer:

1 ¼ cups strawberries, quartered

2 oz. Smirnoff Red, White & Berry vodka

¼ cup of homemade lemonade

Blend each layer separately until smooth. Store in freezer until ready to build your cocktail. Pour each layer into a highball glass and serve immediately.