Recently Bulleit teamed up neon artist Lisa Schulte and illustrator Brendan Donnelly to create a vibrant, custom neon billboard which will be displayed in Grand Central Market in LA. Each section of the billboard that flanks Bulleit’s iconic logo was inspired by LA’s culture bringing to life the Californian lifestyle until mid-November.

To further celebrate the heritage of neon art, Bulleit will support the Museum of Neon Art (MONA) by funding its most recent charity restoration effort to place the historic Dale’s Cocktail neon sign on public display at the museum. For every adult 21 years and older who includes #FrontierWorks in their social media posts, Bulleit will make a monetary donation to restore the iconic neon sign from Alameda, Calif. The damaged sign was recovered from a dive bar that was open in the 1940s-1980s and was a popular hangout for sailors during the war years.

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