Lifestyle

Since its founding, Busch beer—the beer brewed for the great outdoors and ‘crisp and cold as a mountain stream’—has encouraged its fans to enjoy everything our planet has to offer. And in honor of Earth Day 2019, Busch is showing off its love for the outdoors while also giving back to the planet with the release of Rooted In Love.

Rooted in Love, a premium hard-cover coffee table book made from FSC Certified recycled paper, is an ode to the planet earth from Busch. Each page honors a different tree across America and features a heartfelt love letter from Busch to that tree.

In honor of Earth Day and to help create a Better World by 2025, Rooted in Love will be available for purchase via Rally Up from April 18 – 30 for $20, with all proceeds from every purchase donated directly to the National Forest Foundation (NFF).

Every person who purchases Rooted in Love will not only contribute directly to the NFF’s tireless work to protect healthy forests and watersheds across the country, but will walk away with a physical reminder of the contribution and beautiful new addition to their coffee table collection.

Spring is here and summer will be right after. As the hotter months of the year approach make sure you have the most refreshing water around. Ice Age Glacial, an ultra-pure water sourced from ancient glaciers within the Coast Mountains of British Columbia, has debuted in North America including select U.S. and Canadian markets.

What sets Ice Age Glacial apart from spring water is its purity, smoothness and low mineral content — with the lowest amount of total dissolved solids (4 PPM) out of any bottled water in the marketplace. Ice Age Glacial water is nitrate-free, sodium-free and chlorine-free.

1.6 million years ago during the beginning of the last Ice Age, vast parts of Canada were covered by glaciers. Today, despite that the last Ice Age ended nearly 10,000 years ago, many mountains still rise to heavily glaciated peaks across Canada, including the largest temperature-latitude ice fields in the world.

Pure glacial water sources are very rare. 200 kilometers Northwest of Vancouver in the Coast Mountains of British Columbia, the ancient icefields of the Toba Inlet form the source of Ice Age Glacial water. Natural glacial water of unmatched purity is collected as it naturally melts and flows from the edges of the towering and ancient glaciers in the Toba Inlet deep in the Coast Mountains of British Columbia; land protected by government and secluded in nature, shielded from civilization and industry. As the water falls, it is collected, which results in naturally pure glacial water with a low mineral content, yet still containing rare minerals only found in ancient glaciers.

For more info visit their website at iceageglacial.com

Whether someone can trace their entire ancestry back to the Emerald Isle, has no Irish blood at all or falls anywhere in between, St. Patrick’s Day is a time for everyone to enjoy. Guinness wants to make it as easy as possible to have fun during the festive weekend by releasing the Guinness Guide to St. Patrick’s Day – a collection of digital content, real life experiences and physical takeaways designed to help make this March 17^th the best one yet.

“There are countless ways to celebrate St. Patrick’s Day, but I’ll let you in on a little secret: as long as you’re celebrating with a pint of Guinness, you’re doing it right,” said Guinness Brand Director, Emma Giles. “You might be spending time at home with family, grabbing a cab to the pub or stopping by a party to see some old friends and meet some new ones. Whichever way you choose to celebrate, we promise that with the help of the Guinness Guide to St. Patrick’s Day, this will be one to remember.”

So, what can one expect from the Guinness Guide to St. Patrick’s Day?

THE ST. JAMES’S GATE HOTLINE

The Irish word for a ‘good time’ is craic, so dial it up – literally. Step into a green Guinness phone booth and connect live with an ‘expert’ at the Guinness brewery at St. James’s Gate via video chat to ask all the burning questions about St. Patrick’s Day, Guinness and what it means to really be Irish. The booths will be available free of charge to guests 21+ at the Magnificent Mile in Chicago on March 1^st from 12pm-2pm CST and at the Madison Square Park triangle, across from the Flatiron Building, in New York on March 13^th from 12pm-2pm EST

DIGITAL ADVICE FROM THE EXPERTS

From getting the perfect Guinness ‘Stache, to toasting like a native Gaelic speaker, to how to dress for the occasion, to pairing each beer in the Guinness family with the perfect Irish cuisine, a suite of digital videos and content starring a brewery ambassador from St. James’s Gate will be available through @GuinnessUS on Instagram, Twitter, Facebook and Pinterest. Think of them as helpful tips for the big day on March 17th.

GUINNESS THREADS

These Guinness t-shirts are a whole lot truer to the heritage than that “Kiss Me I’m Irish” shirt. Imprinted with iconic fixtures from the Guinness brewery at St. James’s Gate like the harp plaque on Vathouse No. 2 or the cobblestones from Rainsford Street, the shirts are available in a very limited quantity on the Guinness Webstore.

#STACHEFORCHARITY BACK FOR YEAR THREE

That great ‘Stache can do some good. For the third consecutive year, adult beer lovers can take part in the Guinness #StacheForCharity initiative from now through March 31, 2019 by sharing photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and, of course, using #StacheForCharity). For each ‘Stache shared, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, like Team Rubicon – an organization of veterans and first responders, who are some of the first boots on the ground when natural disasters occur.

GUINNESS OPEN GATE BREWERY IN BALTIMORE

For those lucky enough to live in the Maryland area – or those enthusiastic enough to make the trip – the Guinness Open Gate Brewery in Baltimore will be celebrating its first official St. Patrick’s Day in 2019 (after its grand opening in August of last year). Complete with its own Guinness phone booth, the Open Gate Brewery will host ticketed celebrations in support of local charities with classic Guinness favorites and a special locally-brewed St. Patrick’s Day stout on tap. Keep up with what’s brewing in Baltimore at www.GuinnessBreweryBaltimore.comand @GuinnessBreweryUS on Instagram and Facebook.

Nobody needs the official Guinness Guide to St. Patrick’s Day to know that drinking responsibly is always a good idea. On March 17th and every other day of the year, drink like a brewer, and respect the beer.

Whether you’re Irish for life or Irish for the day, Smirnoff Ice will make sure you and all your guests are feeling lucky. So, put down the beer and bring the fun with these easy, St. Paddy’s recipes.

Enjoy a delicious Lucky Leprechaun cocktail that will make you feel like you found a pot of gold. You’ll want your drink to be cool, so don’t forget to add some Shamrock SMICE Cubes to any of your festive, fun and boozy cocktails to avoid watering down your favorite drink. This will keep your cocktail chilled and ready for the ‘gram’ – talk about a win-win!

Leprechaun (Makes 4)

Ingredients:

• 4 oz. Smirnoff Ice Green Apple
• 4 oz. Smirnoff No. 21 Vodka
• 4 oz. Ginger Ale

Directions:

1. In a cocktail shaker, add ice, Smirnoff Ice Green Apple and Smirnoff No. 21
2. Shake
3. Strain into a martini glass and top with ginger ale
4. Enjoy!

Shamrock SMICE Cubes

Ingredients:

• 1 bottle of Smirnoff Ice Green Apple
• 4 oz. of water
• Green food coloring (optional)

Directions:

1. Combine Smirnoff Ice and water in a glass.
2. Stir in one to two drops of green food coloring (optional)
3. Pour into shamrock shaped ice tray
4. Add festive ice cube to your favorite St. Patrick’s Day cocktail and enjoy!