As part of a near decade-long support for military service members, Crown Royal has honored servicemen and women at Indianapolis Motor Speedway for the last two years. In support of The Crown Royal Purple Bag Project, the brand’s largest generosity commitment to-date, yesterday morning they unveiled the new Crown Royal Wall of Gratitude, a structure honoring more than 50,000 military members and their service to our country, alongside 2016 Indy 500 winner Alexander Rossi and the Crown Royal Director of Whisky Engagement, Stephen Wilson.

“I think the Wall of Gratitude is such a perfect name for what is behind us because without the men and women who have fought for this country and made the ultimate sacrifice to give us the opportunity to follow our dreams and do what we love is really astounding. This is such a wonderful memory to see how far its come since our first press conference in Long Beach when myself, Marco and Michael put our first gold plaques on the temporary wall, and to see what it is now in this beautiful setting is really something I’m proud to be a part of.” – Alexander Rossi

Over the past two years, racing fans across the nation submitted more than 50,000 military heroes for the Crown Royal Wall of Gratitude. Since then, the brand has been working with Indianapolis Motor Speedway to create a new home for this year’s Wall of Gratitude where consumers 21+ can visit and find the military member’s name they submitted.

Crown Royal, The Official Whisky Sponsor of the Indy 500, will also have a consumer activation space during Armed Forces Weekend where consumers 21+ can:

·         Help Crown Royal Fill the Wall – Consumers can visit the Crown Royal Wall of Gratitude and share additional names of military service members, past and present, who they’d like to honor and help to fill the remaining spaces.

·         Pack a Purple Bag – The Crown Royal Purple Bag Project will have a bag packing station in the fan midway where attendees can pack iconic Crown Royal purple bags with essentials to be shipped overseas to men and women currently serving in our armed forces. All bags packed will be counted towards Crown Royal’s goal of 1 million bags by 2020.

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