Lifestyle

As part of a near decade-long support for military service members, Crown Royal has honored servicemen and women at Indianapolis Motor Speedway for the last two years. In support of The Crown Royal Purple Bag Project, the brand’s largest generosity commitment to-date, yesterday morning they unveiled the new Crown Royal Wall of Gratitude, a structure honoring more than 50,000 military members and their service to our country, alongside 2016 Indy 500 winner Alexander Rossi and the Crown Royal Director of Whisky Engagement, Stephen Wilson.

“I think the Wall of Gratitude is such a perfect name for what is behind us because without the men and women who have fought for this country and made the ultimate sacrifice to give us the opportunity to follow our dreams and do what we love is really astounding. This is such a wonderful memory to see how far its come since our first press conference in Long Beach when myself, Marco and Michael put our first gold plaques on the temporary wall, and to see what it is now in this beautiful setting is really something I’m proud to be a part of.” – Alexander Rossi

Over the past two years, racing fans across the nation submitted more than 50,000 military heroes for the Crown Royal Wall of Gratitude. Since then, the brand has been working with Indianapolis Motor Speedway to create a new home for this year’s Wall of Gratitude where consumers 21+ can visit and find the military member’s name they submitted.

Crown Royal, The Official Whisky Sponsor of the Indy 500, will also have a consumer activation space during Armed Forces Weekend where consumers 21+ can:

·         Help Crown Royal Fill the Wall – Consumers can visit the Crown Royal Wall of Gratitude and share additional names of military service members, past and present, who they’d like to honor and help to fill the remaining spaces.

·         Pack a Purple Bag – The Crown Royal Purple Bag Project will have a bag packing station in the fan midway where attendees can pack iconic Crown Royal purple bags with essentials to be shipped overseas to men and women currently serving in our armed forces. All bags packed will be counted towards Crown Royal’s goal of 1 million bags by 2020.

May is jam packed with all sorts of good stuff. One major event is Mother’s Day. The MLB and Budweiser teamed up to showcase moms. Budweiser has always championed iconic moments in American culture. So this Mother’s Day, we’re honoring the legends behind the legends, Moms. With the help of some of MLB’s biggest stars, Budweiser is inspiring America to #CallYourMom with four new videos that will air this Sunday on Mother’s Day.

Budweiser’s new videos feature Matt Carpenter of the St. Louis Cardinals, Willson Contreras of the Chicago Cubs, Khris Davis of the Oakland Athletics, and Luis Severino of the New York Yankees calling their moms after a career-defining moment. We know the role mothers play in the careers of some of MLB’s greatest athletes, and want to inspire the nation with a glimpse behind the curtain of that heartfelt call between an MLB legend and his mother.

As an official sponsor of the MLB, Budweiser purchased a full commercial break during a nationally televised game to remind fans to #CallYourMom. The 90-second tv spot will include New York Yankees player Luis Severino’s 30-second video and a 60-second ticker that reminds fans to #CallYourMom during the break.

And to continuing with the sports theme as the official beer sponsor of the New York Knicks, Budweiser will launch the Budweiser Draught Lottery – Free Bud for New Yorkers, With the Bounce of a Ball.

As part of the Budweiser Draught Lottery, the brand will hold a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser this Tuesday, May 14 – the same day as the highly-anticipated NBA Draft Lottery.

HOW THE BUDWEISER DRAUGHT LOTTERY WORKS:

• Budweiser created five Draught Lottery Machines (image attached and below) that will be placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery on May 14 at 8:30 PM ET.
• On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick.

Crown Royal teamed up with Country singer, Thomas Rhett to surprise moms of men and women in the military. This Mother’s Day, Crown Royal is honoring the selflessness, generosity and dedication of Mothers Of Military (M.O.M.) servicemen and women with custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military’s insignia, ribbons and medals.

To show Crown Royal’s unwavering gratitude for their service and support of America’s bravest men and women, the whisky brand teamed up with country music superstar Thomas Rhett ahead of Mother’s Day to surprise four M.O.M.s with an experience of a lifetime. These M.O.Ms thought they were heading to Florida to meet Thomas Rhett, pack care packages for active duty service members overseas as part of the Crown Royal Purple Bag Project, and discuss what it means to raise a military member and be a M.O.M. Little did they know that Crown Royal and Thomas Rhett had bigger plans in store…

Click HERE to watch Crown Royal and Thomas Rhett reunite M.O.Ms with their active duty sons and daughters in a heartwarming clip!

“There’s no one more generous than moms, especially the moms of those who serve our country and today I get to give those moms a surprise they’ll never forget. “We got to fly out four mothers of military and get to hear from them as a source of what it is like to be a mother of someone who is serving. We got audio messages from their sons and daughters.” Thomas Rhett said.

Much like Bud Light Lime and Bud Light Orange, Bud Light Lemon Tea is brewed with real lemon peels and aged over real tea leaves for a subtly sweet twist on America’s favorite light lager.  Bud Light’s citrus peels line is a favorite for summer time and we are excited to bring you the news of Bud Light Lemon Tea in time for the warm days ahead! Lemon Tea is a summer seasonal offering and will only and will only be on shelves until September, so make sure to stock up this summer.  Bud Light Lemon Tea will also include a comprehensive on-pack ingredients label following the transparency movement started by Bud Light mother brand, Bud Light Lime and Bud Light Orange earlier this year.

Inspired by Hennessy’s partnership with Mexican boxer Canelo Alvarez and centered on the theme of pushing the limits of potential (or “Never stop. Never settle.”), the world’s best-selling Cognac celebrates another year of the ongoing partnership with Golden Boy Promotions – Hennessy supports Canelo’s quest to become the world’s best boxer, highlighting him as an inspiration to others as he fights his way to the top.

So this weekend as you watch the fight on May 4th and celebrate Cinco De  Mayo here are two cocktails you can enjoy responsibly with friends.

HENNESSY V.S.O.P PRIVILÈGE JALAPEÑIA

• 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
• 3 oz Pineapple Juice
• Jalapeño Slice
• Garnish: Pineapple Wedge & Basil Leaf
• Glass: Rocks Glass

Method: Shake all ingredients in a shaker and serve over ice with a Basil Leaf garnish.

HENNESSY V.S.O.P PRIVILÈGE PINEAPPLE SPRITZ

• 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
• 2 ½ oz pineapple juice
• 2 ½ oz soda water
• Garnish: Pineapple wedge, or Lemon wedge
• Glass: Highball

Method: Pour Hennessy and juice into a Collins glass with ice, top with soda water and garnish with a pineapple wedge.