Lifestyle

Crown Royal XR, the second addition to the Crown Royal Extra Rare Whisky Series, is a limited-edition whisky crafted from one of the final batches of whiskies produced at founder Samuel Bronfman’s original LaSalle Distillery. And with LaSalle Distillery production closed in 1993, Crown Royal XR will not be available for much longer.

Crown Royal XR is the rarest in our whisky series and boasts an exceptionally full-bodied and smooth sipping experience. The sophisticated blend of dried fruits and honey harmoniously balance the spicy notes of Canadian rye for a round finish that tastes of raisins, cocoa and brown sugar.

Before it is gone, add a piece of Crown Royal history to your whisky collection or gift a bottle to the aficionado you know will appreciate the legacy and craftsmanship of this collectible release.

Just in time for the 4th of July, Stella Artois is dethroning the OG red party cup and making summer parties a little bit fancier with the release of its Red Stella Cup.

This summer Stella Artois is dethroning the OG red party cup and helping party-goers step up their game with the debut of its newRED STELLA CUP, a combination of the red plastic party cup and Stella’s famous chalice.

Meant to go anywhere your classic red cup would, the RED STELLA CUP is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a red cup with a stem, but make sure to write your name on it so no one snags it for their next summer hang because RED STELLA CUPS are durable enough to last party after party.

The first 1,000 people to order the RED STELLA CUP will snag a 6-pack for free to share with friends (or keep them to yourself, we’re not judging). Missed the free ones? Head to stellaartois.com/redstellacup to grab a 6-pack of RED STELLA CUPS for the price of $10.00, or snag a full party pack of 24 for $30.00. You can count on it being a game changer, literally.

Pour a Stella, lift one up, snap a photo and share using @StellaArtois and #RedStellaCup.

There’s no better way to celebrate this Americana holiday than with fun cocktails made with the world’s No. 1 vodka, Smirnoff No. 21 Vodka and the drink of summer, Smirnoff Red, White & Berry!

No matter if you’re enjoying a beach day with the family or sitting back and enjoying the fireworks, Smirnoff has easy-to-make cocktails that are perfect for everyone. Back for a limited time only, Smirnoff Red, White & Berry offers a mix of cherry, citrus and blue raspberry flavors that blend perfectly into any cocktail.

And the fun doesn’t stop there! The smooth-tasting and gluten free Smirnoff No. 21 Vodka serves as the perfect base for our Smirnoff Peach Tea Lemonade that is sure to be a hit at all festivities around this Independence Day.

Red, White & Berry Crush

Ingredients:

·         1.5 ounces Smirnoff Red, White & Berry

·         4 ounces raspberry lemonade

·         2 ounces lemon-lime soda

·         Garnish: lemon wedges and fresh raspberries

Directions:

Fill a tall glass with crushed ice. Add vodka and raspberry lemonade. Top with lemon lime soda. Stir gently to combine. Garnish with lemon wedges and fresh raspberries.

Red, White & Berry Sangria

Ingredients:

·         ½ cup Smirnoff Red, White & Berry

·         1 cup white cranberry juice

·         1 (750ml) bottle Pinot Grigio

·         1 cup lemon-lime soda

·         1 cup blueberries

·         1 cup raspberries

·         1 cup blackberries

·         1 cup honeydew chunks

Directions:

Fill a large pitcher with fruit. Add vodka, cranberry juice, and Pinot Grigio; stir to combine. Store in the refrigerator for at least 4 hours, or overnight. Stir in lemon-lime soda right before serving.

Peach Tea Lemonade

Peach Simple Syrup

Ingredients

·         3 peaches, pitted and roughly chopped

·         1 cup granulated sugar

·         1 cup water

Peach Tea Lemonade

Ingredients

·         1 ½ cups Smirnoff No. 21 Vodka

·         8 black tea bags

·         2 cups boiling water

·         4 cups cold water

·         1/2 cup freshly squeezed lemon juice

·         1 batch peach simple syrup (recipe above)

·         Garnish: peach slices and fresh mint

Directions:

1. To make the simple syrup, combine peaches, sugar, and water in a large saucepan. Bring the mixture to a boil. Using a potato masher or wooden spoon, break up the peaches. Turn down the heat to low and simmer for 5 minutes. Remove the pot from the heat and allow the mixture to come to room temperature. Strain. If you’re not using the mixture immediately, transfer to an airtight container and store in the fridge for up to 1 month.

2. To make the cocktail, add the tea bags to a heatproof pitcher. Pour the boiling water over the tea bags and allow to steep for 3 minutes. Remove the tea bags and stir in the cold water, lemon juice, peach simple syrup, and vodka. Place the pitcher in the refrigerator to chill for at least 4 hours.

3. When you’re ready to serve, fill a mason jar or tall glass with ice and add the tea. Garnish with peach slices and fresh mint.

Americana Faux-Jito

Ingredients:

• 3 oz. Smirnoff Ice Red, White & Berry
• 1 oz. Smirnoff No. 21 Vodka
• 4 cherries
• 4 raspberries
• 2 basil leaves
• 2 oz. lemon juice
• 1 lemon wedge
• 1 sprig of basil

Do you remember Bud Light’s, “Real Men of Genius” campaign from the late 90s and early 2000s? If not, here’s a quick reminder. Bud Light is updating this iconic campaign with a twist for the modern age by celebrating the people who make social media and the internet great, renaming it “Internet Heroes of Genius.”

This morning, seven “Internet Heroes of Genius” spots will rolled out on Bud Light’s YouTube channel including Online Encyclopedia Hero, Snapchat Lens Hero and Person That Still Uses Middle School Email. Additionally fans have the opportunity to share their internet achievements by tweeting at Bud Light for a chance to receive a custom salute throughout the day.

“The ‘Real Men of Genius’ campaign is one campaign that our Bud Light followers have continued to reference in memes, gifs and social content, so after years of requesting for it’s return, it was only right we pay the tribute and raise a digital glass to today’s real internet heroes,” says Conor Mason, Bud Light Digital Director.

Hennessy’s newest artist collaboration with world-renowned artistic pioneer, Felipe Pantone, for the 9th annual V.S Limited Edition release.

Hitting shelves this July, the Argentine-Spanish contemporary artist’s design embodies themes of his signature work: kinetic art, installations, graffiti and design, characterized by the use of bold colors, geometrical patterns and Op Art elements. The Hennessy V.S Limited Edition by Felipe Pantone is based on the artist’s original artwork “W-3 Dimensional Three Stars,” a piece inspired by Hennessy’s past.

Pantone’s visual language resonates in a collision of mesmerizing color, bold graphics and 3D illusions, while his technique explores an appreciation of history that is constantly being transformed by forward-looking technology. The bottle is the latest in Hennessy’s series of collaborations with internationally renowned artists previously including JonOne, KAWS, Futura, Shepard Fairey, Ryan McGinness, and most recently, Vhils.