Lifestyle

Diageo Looks To Help People From Binge Drinking

Sometimes we might not party responsibly. Diageo, a global leader in beverage alcohol is looking to change that. They just unveiled its second installment in a ground-breaking virtual reality (VR) experience that will immerse consumers in a first-person, multi-perspective story about the dangers of binge drinking.

In time for Cinco de Mayo and Memorial Day Weekend – two of the most popular times for alcohol consumption in the U.S. – the virtual reality experience allows consumers to follow along with four different storylines to see, hear and feel the consequences that can occur as a result of one bad decision.

According to the Centers for Disease Control there are approximately six alcohol poisoning deaths per day, and approximately 50 percent of sexual assaults involve alcohol. Through this virtual reality experience, Diageo is leveraging innovative technology with the hope of reducing binge drinking and its detrimental outcomes.

Following the success of Diageo’s first video in the VR series that placed consumers in the front seat of a fatal drunk driving crash and led 73 percent of viewers surveyed after watching the film to say they are now more likely to stop other people from drinking and driving, the brand hopes to have a similar impact on consumer behavior with “Decisions: Party’s Over.

Photographer Adam Katz Sinding Explores New Cities One Run At A Time

Reebok is launching a cool new campaign. In a new video we see renowned street style photographer and avid runner Adam Katz Sinding share his views on balancing work and running.

Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, his dual passions of running and photography have helped shaped who he is today and allow him to stay grounded in a life constantly on the road.

Fusion Flexweave shoe, which is currently available for $120 on Reebok.com and at select retailers.

Get An Inside Look From 3:AM ATL Feat. LoveRenaissance And FRKO RICO

On the heels of their “3:AM” launch in New York City, Reebok Classic and Foot Locker continue to celebrate the endless energy of the early morning hours by taking their latest installment of the content and event series to the streets of Atlanta.

Through a film short and an exclusive footwear and apparel collection, Reebok Classic and Foot Locker have partnered with Atlanta-based creative collective LVRN, aka LoveRenaissance, and noted local artist FRKO RICO, aka Freako Rico, to examine how the city sparks creativity and fuels inspiration in the early morning hours.

In the 3:AM Atlanta launch video you follow the LVRN founders and FRKO RICO across the city to capture an intimate glimpse of where they draw their late-night inspiration. The raw film tours emblematic Atlanta hotspots such as Cascade roller-skating rink, mural-adorned Little Five Points and tattoo parlor City of Ink, while featuring the crews’ inner circle of friends and family.

The limited-edition collection of 3:AM Atlanta product will be available exclusively at Foot Locker, Footlocker.com and Reebok.com on April 27.

For more information on 3:AM Atlanta and to learn more about the future stops on the 3:AM journey, please visit: www.reebok.com/us/3am

Blade And Bow Inspired Mint Juleps

Who is ready for the Kentucky Derby? As you gear up for this year’s annual running of the Kentucky Derby, don’t forget the festive cocktails.  Perfect for any southern-inspired party, these locally inspired Juleps are sure to be a winner.

Blade and Bow Kentucky Straight Bourbon teamed up with four bartenders to create their state’s unique spin on the classic Mint Julep. Each recipe reflects the region through locally sourced ingredients and a clever title.

Blade and Bow Hudson Valley Julep

1.25 oz. Blade and Bow Kentucky Straight Bourbon Whiskey

.5 oz. Manzanilla Sherry

.5 oz. Quality Apple Juice (Fresher the Better)

.25 oz. Chamomile & Vanilla Syrup

Method: Build

Glassware: Julep Cup

Garnish: Apple Slice, Fresh Mint, Chamomile Flowers

Instructions: Add all ingredients into a julep cup. Top with crushed ice and garnish with fresh mint, and apple slice and chamomile flowers. Serve with a straw.

*Chamomile and Vanilla Syrup:

Ingredients:

1 Vanilla pod

2 Tablespoons Chamomile Tea

1 Cup (8 oz.) Water

2 Cups (16 oz.) Sugar

Method:

Split the vanilla pod and scrape seeds into pot, add Chamomile tea, sugar and water and mix together. Bring to a simmer. Remove from heat and let sit for 15 minutes. Strain through fine mesh strainer, bottle, label and store in refrigerator.

Blade and Bow Tie: The Julep from the ATLiens

1.25oz Blade and Bow Kentucky Straight Bourbon Whiskey

1oz Coca Cola, Grilled Peach, Brown Sugar reduction syrup

Palm full of fresh mint leaves

Crushed Ice

Service: Strain well shaken tin over crushed ice.

Garnish: Garnish with grilled peach and as many beautiful smelling mint sprigs as possible.

Instructions: In a mixing tin add Blade and Bow Kentucky Straight Bourbon, Coca-Cola Grilled Peach Brown Sugar syrup, and a palm full of fresh mint leaves. Shake with ice.

*Coca Cola Peach Brown Sugar Reduction Syrup

1 1/2 cups coca cola

1 tbsp brown sugar

1 cup water, reduced ¾

One whole peach grilled and sliced. Strained.

Charleston Inspired Blade and Bow Mint Julep

1.25oz Blade and Bow Bourbon

2oz Loquat Leaf Tea

1 bar spoon simple syrup (1:1)

8 sprigs of mint (3 for garnish)

Garnish: Mint bouquet, dehydrated lemon wheel (optional), 2 loquat leaves (optional)

Glassware: Julep Mug

Ice: Crushed

Origin: Ryan Welliver, Blade and Bow, 2018

Instructions: Add bourbon, tea, syrup, 5 sprigs of Mint to julep mug and lightly muddle mint. Fill mug half way with crushed ice and swizzle. Top with more crushed ice and garnish.

(Muddle a fresh loquat during the summertime, when they are ripe, for a brighter, fruitier variation)

*Loquat Leaf Tea

15 grams dried loquat leaves (coarse grind)

2 cups filtered water

Method:

Bring loquat leaves and water to a rolling boil over medium-high heat. Reduce heat and simmer for 15 minutes, stirring occasionally. Turn off heat and leave mixture to cool for 10 minutes. Strain mixture through tea strainer and/or coffee filter (I used both). Store refrigerated in airtight container for up to a week.

Hill Country Julep

1 Teaspoon peach Jam or Marmalade

½ Teaspoon Agave Syrup

1.25 oz Blade and Bow

12 Hand Rolled Spearmint Leaves

Glassware: Julep Mug

Ice: Crushed

Instructions: Wash and hand roll about 12 leaves of spearmint.  Then add half a teaspoon of agave syrup and a heaping teaspoon of peach jam or marmalade.  Stir the ingredients well before adding the ice, to give the marmalade a chance to dissolve into the whiskey.  Add a heaping amount of crushed ice, and garnish with a beautiful bunch of fresh mint, so that every sip smells like heaven.

KFC Creates A New Crispy Colonel Sandwich

In the every changing Colonel carousel KFC announced today that George Hamilton, the very tan Hollywood legend, is returning to his most coveted role as the Extra Crispy Colonel to introduce KFC’s newest menu item, the Crispy Colonel chicken sandwich.

In the latest summer-inspired ad campaign, Hamilton lives his very best, extra crispy lifestyle as he introduces the Crispy Colonel: a classic chicken filet, hand-breaded in KFC kitchens and made to order by the KFC fried chicken experts with mayo and pickles on a bun.

The Crispy Colonel is also available in KFC’s three signature southern-inspired flavors: Smoky Mountain BBQ, Nashville Hot, Georgia Gold, with a fourth, unexpectedly delicious flavor being introduced this summer for a very limited time.

Blade and Bow 22-Year-Old Will Be Re-Released

This month, an extremely limited supply of Blade and Bow Kentucky Straight Bourbon Whiskey 22-Year-Old will be re-released. Due to the rarity and renowned craftsmanship of the legendary Stitzel-Weller Distillery, Blade and Bow 22-Year-Old is in high demand. The re-release of Blade and Bow 22-Year-Old honors the 83rd anniversary of the opening of Stitzel-Weller Distillery, which continues to stand as a true staple in American whiskey history. I’ve attached a fact sheet with all the details.

Since its release, Blade and Bow 22-Year-Old has been recognized by many respected spirits awards including:

-              Named “Best Straight Bourbon” and awarded Double Gold at the 2015 San Francisco World Spirits Competition

-              Awarded a score of 99 and Chairman’s Trophy at the 2016 Ultimate Spirits Challenge

-              Best Bourbon 10 years and over from multiple barrels from Jim Murray’s 2017 Whisky Bible

Blade and Bow will be continuing its tradition of celebrating Kentucky Derby weekend with the third annual A Stitzel-Weller Affair on May 4th.  The event includes a seated dinner hosted by chef Hugh Acheson and a private performance by well-known musician Marc Broussard.

For Budweiser Everyday Should Be Earth Day

If you are looking to do your part to help keep our earth as clean and healthy it can be you might want to pick up a Budweiser product. Recently Budweiser released some very green and fantastic news!

Beginning April 22, every single Budweiser can and bottle will now feature a 100% renewable electricity symbol. The symbol celebrates the renewable electricity Budweiser purchases and gives back to the public grid – enough to cover 100% of the Budweiser produced in the U.S. This label and commitment is made possible by Budweiser’s partnership with Enel Green Power and their Thunder Ranch wind farm in Oklahoma.

By 2025, the goal is for all Budweiser around the world to reflect this symbol as part of Anheuser-Busch’s commitment to purchase all of its electricity from renewable sources.

Crown Royal Looks To Honor The Military On The Wall Of Gratitude

This past week Crown Royal and Verizon IndyCar Series drivers Alexander Rossi and Marco Andretti announced that they are challenging race fans to honor a record number of military heroes by Memorial Day weekend.

For the second year in a row, Crown Royal is building the Wall of Gratitude to inspire exceptional generosity where consumers 21+ can submit the names of their military hero to be engraved on gold plaques that are placed on the wall as a small token of appreciation for their service.

The goal is to collect 31,680 names, each to be engraved on a five-inch plaque, which will equal the length of one complete lap around the Indianapolis Motor Speedway.

For more information go to Crown Royal Wall of Gratitude website!

OWYN Your Nutrition

As we get older we need to really watch what we put in our bodies. Earlier this year I gave up all liquids except for water. That meant no beer, juice, milk, tea, or alcohol. It was interesting to see how my body reacted to the change.

One big change was that I was getting tired earlier at night. Instead of going to bed at 11 pm I would fall asleep around 9:30. I saw how not putting sugars and other items in my body effected my daily routine. After a while I saw the benefits of going to bed early and cutting out those bad sugars.

When I went back to having other liquids in my diet I didn’t want to go all in on everything I used to drink. So when OWYN sent me a sample of their products I wanted to start off with a clean slate so to speak and see if these drinks would help my body with as I worked out in the morning and filled me up with the right nutrients.

OWYN is a 100% vegan plant-based protein brand that never compromises on taste while always providing superior health benefits.OWYN’s plant-protein blend comes from multiple sources – pea, organic pumpkin, and organic flaxseed – to deliver all 9 essential amino acids (the building blocks of protein) which help in maintenance and development of muscle, hair, skin, and nails.

What I noticed was that I was enjoying what I was drinking and not feeling sluggish after a workout. I wasn’t eating throughout the day. Working from home I found myself in the past going downstairs from my office to the kitchen to snack. I was grazing throughout the day. That was not healthy for me.

One of my friends, who is vegan was telling me the benefits he experiences with his diet. I didn’t know if I could ever enjoy vegan items. With OWYN I know I could enjoy vegan foods. My friend was very happy to hear that.

Many supplements in the market are high in sugar, and this can be pro-inflammatory. OWYN is a low sugar supplement containing only 4g per serving. OWYN provides you with almost ½ of your daily needs in one serving. Omega 3 is known to be anti-inflammatory and important for the cell structure within our eyes and brain. They also assist in the function of our cardiovascular system, pulmonary, immune, and endocrine systems.

The fiber in OWYN helps you to feel satisfied longer, assists with blood sugar management, and helpful with maintaining a healthy digestive system.

OWYN offers products with ingredients that you can pronounce and are not detrimental to your health. OWYN is dedicated to providing products that are made with non-GMO ingredients and have been verified by the Non-GMO Project. You can feel confident that you are purchasing product that is made without genetic altering.

If you are looking to eat healthier and try a vegan supplement in your diet I would recommend you try OWYN. For more information go to their website at liveowyn.com.

Crown Royal Continues To Help Support The Troops

Crown Royal does it again. They look to help support the men and women in the military. This past week, celebrities are gathering in Augusta, Ga. before some of the best golfers in the world competed for the green jacket.

A star-studded guest list filled the Wheels Up party on Thursday night where Crown Royal hosted a bag packing station allowing attendees to pack bags for troops with items not readily available overseas.

Analysts Kirk Herbstreit and Scott Van Pelt as well as former pro golfer Andy North participated in the activity and packed green Crown Royal Regal Apple bags for troops which included personal notes showing their appreciation to our service men and women.