Lifestyle

Ted Danson Is Celebrating With Smirnoff

Looks like Ted Danson is coming back to the bar. Well not a remake of Cheers or a Cheers reunion, but his work with SMIRNOFF. The makers of SMIRNOFF vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the SMIRNOFF No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, SMIRNOFF worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as of today, communicating in a cheeky way how SMIRNOFF vodka is made in America.  The SMIRNOFF No. 21 campaign is confidently candid about the brand’s great quality at an affordable price and reinforces SMIRNOFF as “the people’s vodka” to show that all people of legal drinking age, from your average Joe to swanky Hollywood stars like Danson himself, should be enjoying SMIRNOFF.

“Ted is a Hollywood legend and a natural partner to help bring the spirit of SMIRNOFF to life,” said Jay Sethi, Vice President, SMIRNOFF, Diageo North America.  “His light-hearted, fun and care-free personality is like a real life embodiment of our brand.  Ted is great at communicating our quality message in a down-to-earth and relatable way.”

SMIRNOFF’s campaign with Ted includes a handful of videos. While the series depicts different scenarios in which Danson tries to debunk the notion that he is inherently elitist and only likes expensive vodka because of his fame, they all share a candid, honest attitude and give a nod to Ted and SMIRNOFF’s down-to-earth, no frills qualities. As Ted himself comically states in one of the videos, “I have a lot in common with this brand. We’re award winning, we’ve got great taste, been around since 1864 and we’re both surprisingly cheap – wait what?!” All of the videos are now live online and some are slated to run on national television later this year.

“I’m delighted to be associated with Smirnoff Vodka and its century old tradition of award-winning quality, globally appreciated smoothness and affordability,” said Danson when discussing the partnership.

Smell Better With BILT

If you are tired of the same old soap you have been using we have some good news. There is a new company out there with some fantastic products. BILT, a new line of men’s bar soaps and body washes that offers a unique blend of STYLE and SUBSTANCE at accessible price points, are now available at 1,500 Walmart stores across the country. The new Minneapolis-based start-up is poised to meet men’s grooming needs as they continue to seek better skin care options by offering six unique scents inspired by exotic locations from around the world.

To help launch the brand, BILT has earned the endorsement of Steve Harvey, one of the hardest working men in business and entertainment, and whose personal values of style and substance forge a powerful connection with the brand.

“I’ve long believed that confidence is the foundation of a man’s success, but it’s hard to be confident when you’re not looking or smelling great. That’s why I love using BILT,” says unabashed gentleman and entertainer, Steve Harvey. “Their products are made with premium ingredients and they smell amazing. So good in fact, my wife won’t let me us anything else.”

BILT STYLE starts with the unique masculine scents inspired by aspirational global locations. “Havana Bay” blends the subtle essences of citrus and cigar that is evocative of exotic Cuban nightlife. “Prohibition” was inspired by the speakeasies of the roaring ‘20s, blending leather and oak barrel fragrances for a mature scent that is unlike anything found among mainstream brands. The unique scents, combined with bold, colorful packaging, helps BILT stand apart in a sea of boring products that over promise and under deliver.

“BILT believes STYLE without SUBSTANCE is hollow, so BILT products are made with premium ingredients that men need for clean, healthy skin,” said Ryan O’Connell, President, BILT Brand.  “The hefty 8 oz. bar soaps and generous 16 oz. body washes are formulated with natural vegetable bases, shea butter for moisture, and Vitamin E for antioxidant protection. BILT is also defined by what it doesn’t offer: all BILT products are free of parabens, sulfates, and gluten, and products are never tested on animals.”

For more about BILT products visit www.Biltbrand.com or head to www.facebook.com/biltbrand.

MTN Dew Presents The Russ Bot

Did you see Russell Westbrook at the ESPY’s? Well if not you missed him winning the award for Best Male Athlete at the 2017 ESPY Awards. So now Mountain Dew is continuing to celebrate his historic season by unveiling the one-of-a-kind “Assists from Russ” Messenger Bot, which will give consumers and NBA fans alike a unique inside look at the reigning NBA MVP.

The bot that was created by Mtn Dew, “Assists by Russ” lets NBA fans get inside of the mind of Russell Westbrook via scripted AI conversations.  The Russ Bot will have over 200 unique responses that answer questions across the style, fashion and art spaces – he’ll even “assist” fans on their fashion choices. The bot will also have a section that showcases his 2016/2017 season statistics so that fans can relive his record 42 triple-double performances and more.

Sounds cool? You can check it out the bot here!

The Alien Reebok Kicks Are Back

I am a big fan of the Alien films. For those who remember 1986 was a momentous year in cinema history. Not only did kick-ass heroine Ellen Ripley return to the silver screen in James Cameron’s Aliens, it also marked the debut of Ripley’s signature footwear: the iconic ‘Alien Stomper’ boots made especially for her by Reebok.

Answering the dreams of die-hard film fans and sneakerheads alike, Reebok will commemorate the moment by releasing a pair of highly collectible Alien Stompers this year. Drawing rich design details from the climactic duel between Ripley and the Xenomorph Queen, the ‘Final Battle’ pack is a nostalgic celebration of one of the most intense blockbuster finales in cinematic history.

The ‘Queen’ Alien Stomper was inspired by the gloss finish of the Xenomorph exoskeleton. A tribute to the deadly matriarchal villain, the shoes are assembled using high-sheen black patent leather and a toxic green glow that pulses beneath the translucent midsole as a nod to the Queen’s corrosive blood. To complete the ensemble, the Stomper’s signature forefoot strap is embroidered with ‘XX121’, the code designation given to the extraterrestrial species.

The ‘Powerloader’ Alien Stomper, inspired by Ripley’s battle-ready cargo suit, is an impressive work of art. Icy orange outsoles complement the striking ‘safety yellow’ leather upper, while red arrows reference the suit’s hydraulic movement. Debossed ‘PWL’ heel graphics and call-outs clarify the model’s identity, including the P-5000 serial number. As a nod to the canopy that protects Ripley during the final showdown, mesh panels overlay the Reebok logo, while quilting on the tongue and insoles evokes the industrial mechanoid’s upholstery.

The unisex sized shoes will be packaged inside an ornate box that is also dripping with symbolism. Reebok designers immersed themselves in the film’s folklore, combing the Internet for obscure visual references and freeze-framing repeatedly to unlock minute details hidden in the loading dock where the final battle takes place.

The Queen’s chamber (inner box) is decorated with an alien hive pattern, while the Powerloader bay (outer box) is modeled after the chamber that houses the suit. For the outer box, there is a green splatter that references the alien’s acid blood burning through the container as well as key design cues that take direct references to the outer lock door, and various hidden details that reference “Aliens” as well as Reebok mythography.  The inner box, inspired by the Alien Hive, has a distinctive pattern that hides Xenomorphs, face huggers, and eggs, and also incorporates design details from the body of the ship, including the iconic floor grates, air outtakes, and hazard stripes from the Powerloader.

The lavish cube is made by hand, using high-gauge cardboard which has been printed using multiple techniques and then debossed to add depth and texture. Tucked away safely inside, each shoe is stored in a separate drawer.

If you are in New York City, on Monday, July 17, 2017, the Reebok FitHub will give early access to purchase one of 50 Alien Stomper packs, ranging in unisex sizing from 4 to 13.  Consumers will receive custom Alien-inspired pins as a gift with purchase. Consumers will also have the opportunity to purchase limited edition, numbered unisex T-shirts (7 designs total) inspired by the Alien Stomper.

JJ Watt And Reebok Debut The JJ II

Football season will be here before you know it. So it is no surprise that J.J. Watt is getting ready for the new season. Reebok and J.J. Watt announced the release of the JJ II, the latest training shoe forged between the global fitness leader and superstar athlete. The JJ II follows the success of their first collaboration in 2016 and is specifically engineered to meet the intense training needs of the hardest working athlete in the game.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with features of this cutting-edge training shoe including:

Unmatched Traction - Graded lug pattern for a strong, responsive grip

Ultimate Security - Webbed lacing system provides surefooted support.

Uncommon Cushion - Liquidfoam technology provides security and comfort.

Relentless Ventilation - Lenoweave upper provides ultimate breathability.

“What I love about the JJ II is that it’s so versatile in the weight room,” said J.J. Watt. “You can do any type of workout with it, but then you can also right after the gym, go out and wear it on the streets. It’s the best performance shoe I’ve ever worn.”

The first colorway of the JJ II, the Focus Pack, is inspired by Watt’s unbreakable focus on the field and in the gym. The black and white color variants are representative of Watt’s no-nonsense attitude: he focuses on workouts that are simple and effective, not necessarily flashy and elaborate.

A Reebok athlete since 2015, J.J. Watt has continued to grow and develop into one of the most dominant defensive forces in the game, relaying that energy into a partnership that inspires fans everywhere with dedication and work ethic on and off the field.

The shoe will be available from the 14th July on Reebok.com, Reebok FitHubs and other retailers nationwide for $99. In addition to the JJ II, Reebok has also released a new apparel line specifically designed by Watt. For more information visit Reebok.com/us/jj_watt.

Game Of Thrones And Ommegang Release 2 Pack Beer Collection

Next weekend it is about to get real. For Game of Thrones fans you know exactly what I am talking about. It may be the start of summer, but Game of Thrones fans from throughout the realm are preparing for winter when the hit HBO series returns July 16. And while those fans will still be sipping Bend the Knee Golden Ale throughout Season 7, Brewery Ommegang and HBO Global Licensing are proud to announce that a brand new beer in their successful partnership, available this fall, will confirm once and for all that, finally, Winter is Here! An 8.3% AVB Belgian-style double white ale with the fearsome Night King emblazoned on the label, Winter is Here will be available in 750ml single bottles, on draft, and also paired alongside previously released Fire and Blood Red Ale in a collectible gift pack complete with a commemorative glass. Suggested retail price is $11.99 for the individual bottles and $23.99 for the gift pack, both of which will be on shelves in late October.

“For six seasons, Game of Thrones fans like ourselves have watched as the great houses of Westeros battled amongst themselves, all the while knowing that the only battle that really mattered – the great war – was yet to come,” says Doug Campbell, Brewery Ommegang’s President. “In this next season, we celebrate the long-awaited arrival of winter with a beer fit for consumption north of The Wall. Winter is Here is a fortifying and delicious double white, brewed with sea salt and white pepper, sure to keep you warm in winter, no matter how long it lasts.”

Game of Thrones fans have been waiting for winter since the very first episode of the series debuted,” says Josh Goodstadt, Vice President of Global Licensing at HBO. “Now, thanks to this latest Game of Thronesbeer, they’ll have the perfect brew to sip throughout the cold months that lie ahead. We can’t wait for fans to get their first taste of Winter is Here!”

Winter is Here is brewed with pilsner malt, white wheat malt, and soft red wheat flakes, hopped with Saaz hops, and spiced with white pepper, sea salt, coriander and sweet orange peel. Brewery Ommegang’s house yeast is used in primary and secondary fermentation. This double white ale pours a hazy pale straw color with a stark white head. Aromas of banana, clove, and pronounced peppery phenols lead, and the flavor is slightly sweet malt, subtly balanced by hints of sea salt. Despite a full mouthfeel and healthy ABV, it still manages to drink quite lightly. The finish gradually builds in a warming crescendo of peppery spice.

Fire and Blood was the third beer in the collaborative series, originally released in spring of 2014. It’s brewed with pilsner, spelt, rye, and other specialty malts, hopped with Styrian Golding and German Tettnang hops, and spiced with ancho chilies for additional complexity. The hue is deep, dark red with a persistent, creamy, off-white head. The aromas of ripe fruit, raisins, slight spice and malt mix nicely with a slight floral, spicy hop character. The flavor of sweet malt gives way to faint dryness and is balanced by spicy rye and hop flavors with underlying raisin and prune notes. The finish offers balanced malt and spicy characteristics from hops and rye. Fire and Blood is 6.8% ABV, and the label art features one of the original three labels, a fiery image of Daenerys Targaryen’s dragon, Drogon.

Budweiser Is Proud To Be Brewed In America

We all know that Budweiser has been an American classic, so it comes as no surprise as they officially started launching a new brewery-market inspired bottles and cans as the latest and final evolution of Budweiser’s 2017 summer packaging lineup. In celebration of Budweiser proudly brewing across America for over 140 years, the brand will swap its namesake on bottles and cans with each of the 11 states where the classic lager is proudly brewed. The new state packaging aims to raise a cold one to the local communities and employees who help to brew Budweiser.

The brewery markets featured on-pack include California (home to two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia

To add to the celebration, Budweiser is also opening its doors for special “Open Houses” at all 12 of its breweries to the neighboring communities throughout the summer. These events will feature local food, music, entertainment and even appearances by the famed Budweiser Clydesdales. For more information on the brewery Open Houses, please visit www.budbrewedlocally.com.

Cool Down This Summer With Belvedere Vodka

One way to beat the summer heat is by chilling at the pool. While you are at said pool you might want to create some of these fantastic tasting and very chill cocktails from Belvedere. Each cocktail has its own signature taste to it and will make that summer heat and humidity go away!

BELVEDERE CITRUS SPRITZ

Ingredients:

1 oz Belvedere Vodka

1 oz Dry Vermouth

3 Lemon Slices

2 Lime Slices

Fever Tree Sparkling Water

Fever Tree Tonic Water

Method: Combine all ingredients in a wine glass over ice. Top with equal parts of sparkling water and tonic water. Garnish with a lemon and lime slice.

BELVEDERE CUCUMBER SMASH

Ingredients:

1.5 oz Belvedere Vodka

.5 oz St-Germain

.5 oz Fresh Squeezed Lime Juice

Pinch of Sea Salt

3 Cucumber Slices

Method: Add all ingrediets to a shaker with ice and shake vigorously  Pour contents of shaker into a rocks glass and top with additional fresh ice.

BELVEDERE FEMME FATALE

Ingredients:

1 oz Belvedere Vodka

1 oz Lillet Blanc

.75 oz Fresh Grapefruit Juice

.5 oz Simple Syrup

1.5 oz Soda Water

Method: Add Belvedere Vodka, Lillet Blanc, lemon juice and simple syrup to a shaker without ice and shake. Strain into a highball glass, add ice and top with soda water. Garnish with a grapefruit wedge and rosemary spring.

The Zoku Runner Is Perfect For The Summer

I recently tested out the Zoku Runner from Reebok. For a week I swapped out my current gym and exercise sneakers for the Zoku Runner. As soon as I slipped them on I was pleasantly surprised with a sneaker that felt really soft give a lot of support while working working out.

Before looking at the shoe, lets get into the shoe’s background. Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the Zoku Runner fuses the brand’s rich heritage with advanced design and directional style. Paying homage to the Zoku Japanese translation – to be continued or to be part of a tribe – the Zoku Runner s a direct descendant of the original Classic, celebrating the brand’s Vector through a modernized and updated silhouette.

A product of evolution, the weaves Reebok’s past into its future, with the brand’s synonymous crosscheck at its core. Created by Reebok’s founders in 1980, the crosscheck brand mark was inspired by a flock of birds and symbolizes momentum and movement, reflecting the idea of continuous evolution. The Zoku Runner reinterprets the symbol in a molded TPU cage for a modern look, playing with translucency and prints to show the versatility of this iconic design. Crafted out of Reebok’s newest upper and most superior digital knitting technology, ULTRAKNIT, the Zoku Runner allows a sock like feel and a fashionable look, as its breathability and ultra-light feel delivers extreme comfort while reducing material waste.

In regards to working out I ran outside on either a blacktop surface or short cut grass. On both surfaces the Zoku Runner gave be a combination of support and flexibility. I love that ULTRANIT technology in that especially running outside in the summer months.

While at the gym when I was lifting weights or doing cardio indoors I felt the exact same support as I did when I was outside. The sole of the shoe give a lot of stability. I wasn’t sliding around the gym floor no matter what part of my body I was working out in.

Outside of the gym I wore the sneakers out when hanging with family and friends. This is the Swiss Army knife of shoes. You can use them to either chill with friends or work up a sweat while exercising. The Zoku Runner by Reebok is a high quality shoe that won’t break the bank and is a perfect show for the spring and summer months. For more on the Zoku Runner go to the Reebok website HERE.

Adam Driver And Budweiser Help Out An Army Veteran And His Family

If you are looking to find a heartwarming story this week then you don’t need to look any further. In the lead up to July 4th, actor and veteran Adam Driver is taking a moment to honor the courage and sacrifice of the men and women of America’s armed forces.

Adam, a former member of the Marine Corps, recently teamed up with Budweiser and the Folds of Honor Foundation to deliver a life changing surprise to a military family. The scholarship will help this family’s daughter pursue her dream of becoming a nurse through an educational scholarship.

Adam’s journey to the family’s hometown of Brodheadsville, PA was all captured in a commemorative and emotional video, documenting this special moment.

This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years with Folds of Honor. Last month in advance of the Memorial Day weekend, Budweiser raised $1 Million for Folds of Honor from the proceeds of every Budweiser America bottle and can sold – culminating in a total of $12 Million donated to Folds of Honor since the start of the partnership in 2011.

Adam Driver said, “I feel very privileged to be a part of the work that Folds of Honor and Budweiser are doing in their support of our military community and highlighting the importance of the family surrounding them.”