Lifestyle

One of the great things about this part of the year is that people reflect on what they have and what is really important to them. That notion set the idea of #GivingTuesday in motion. Crown Royal is looking to help too. They started the “Live Generously and Life Will Treat You Royally” campaign. Their mission is to inspire and facilitate generosity in all of its many forms. In celebration of #GivingTuesday, Crown Royal is partnering with GoodWorld, a tech startup that fuels charitable giving on social media. Together they are encouraging people to support worthy causes by commenting #donate on participating charities’ Facebook posts, tweeting #donate at a cause’s username or by signing up at GoodWorld.me to trigger real-time donations.

As an incentive, Crown Royal will donate $1 to our longstanding partners at Packages From Home for every person who registers with GoodWorld between #GivingTuesday and the end of the year, up to $50,000. Crown Royal and Packages From Home have worked together to send nearly half a million Crown Royal Care Packages to active duty troops overseas over the past five years. If you are looking to help out go to GoodWorld.me or packagesfromhome.org

What do you get when you have a two great companies work together? In this case you get great bourbon and a great jacket. Bulleit Bourbon and NOBLE Denim continue to find unique ways to combine two of the best materials in the world: denim and whiskey. Building on the partnership that began with barrel aged jeans in 2014, Bulleit and NOBLE are again joining forces to bring whiskey lovers NOBLE jean jackets aged in Bulleit barrels.

The jackets will be available in limited quantities on NobleDenim.com, at the Bulleit Frontier Whiskey Experience at Stitzel-Weller in Louisville and at select retail outlets beginning in late-November. They are perfect for anyone you know who can rock a good looking jacket.

To celebrate the launch, Bulleit and NOBLE teamed up with indie-rock band Houndmouth, to record exclusive videos incorporating the NOBLE jean jackets and, of course, Bulleit cocktails. Make sure you are on the lookout for these videos that will be available soon. Check out the teaser trailer HERE.

Any whiskey collectors out there? If so you may want to take part in this unique auction. Whiskey aficionados should mark their calendars for Dec. 9 for the opportunity to purchase a one-of-a-kind collectable piece of Kentucky bourbon history when the only known barrel of Blade and Bow 24-Year-Old Whiskey will go up for auction through Christie’s Auction House. The barrel was distilled and aged at The Stitzel-Weller Distillery outside of Louisville, famous for producing some of the most sought after whiskeys in the world. All proceeds from the sale will benefit Robin Hood, New York’s largest poverty-fighting organization.

Blade and Bow 24-Year-Old contains bourbon distilled at The Stitzel-Weller Distillery before it’s shut down in 1992. This rare 24-Year-Old whiskey was barreled on Nov. 22, 1991 and is 93.4 proof. This fine spirit begins with notes of well-aged cedar, campfire and soft leather. The finish includes sweet notes of vanilla bean, light caramel and raisin. A precious 34 bottles of Blade and Bow 24-Year have been waiting years to be enjoyed, so it’s important to sip slowly and responsibly. The lot up for auction contains all 34 750 ml. bottles, artfully displayed in beautiful Blade and Bow bottles, as well as the barrel the bourbon was aged in. Blade and Bow donated the complete lot to nonprofit Robin Hood, who has consigned the auction and will receive all proceeds.

We all know that Graeme McDowell has a passion for golf, but did you know about his love of beer? It turns out that Graeme is a huge fan of great beer. Because of his dedication to greatness on and off the course, Graeme is the kind of competitor that truly understands the motivation behind each pint of Harp. He even grew up right down the road from the Harp Brewery and has brewed beer himself.

“Golf has taken me all around the world, which has also grown my beer knowledge, but it all started for me in Ireland, where I first got to know Harp,” said Graeme McDowell in acknowledgement of the new partnership. “I’ve always been a fan of great beer, and Harp and I have more in common than just being products of Ireland. We’re both trying to achieve a level of excellence that some might say isn’t even possible. I’m really excited to join up with them to do some exciting things in the near future.”

Harp Lager was first brewed in 1960 by Guinness under the guidance of German master brewer, Dr. Herman Muender. The golden, clear lager has a dry and malty front with a crisp and hoppy finish, with an ABV of 4.5% and 21 IBUs.

The end of the year brings with it a ton of traditions. One of the recent traditions is the Foot Locker “Week of Greatness.” It showcases some awesome kicks as well as great athletes. You will get a look at the hottest sneaker and gear releases from top brands such as Nike, Jordan, adidas, Under Armour, and more. Fans can head Foot Locker’s Release Calendar for a complete schedule of new releases.   For “Week of Greatness” product information, release details and more, follow us on Twitter, Instagram and Facebook. #WeekofGreatness

Check out these stars below and the upcoming videos.

Carmelo Anthony: Anthony encounters two men eager to experience Foot Locker’s “Week of Greatness” before it’s too late. Anthony begins to rattle off all of his moments of greatness and accomplishments, explaining how he isn’t too worried about a “window of greatness” closing on or off the court.

Tom Brady: Brady delivers a defensive rant on how some things are just naturally great after overhearing two men question how Foot Locker can achieve such greatness each year without being “up to something.”

Ja Rule: Ja Rule goes behind the wheel as a third-party car service driver who reminisces on his great days of the past while sharing his stories with his passengers.

Kyrie Irving (Kids Foot Locker): Irving runs into a boy who is playing a basketball game on his mobile phone and showing off how great he’s doing using Irving in the game. After complimenting the boy on his Kids Foot Locker gear, Irving lets him know that his performance as the boy in the same video game isn’t quite up to par.