They first led the industry in sports drinks. Now Gatorade has something new for fans of the brand. Gatorade launches Gatorade Amplify, a new experience within Spotify that creates a personalized workout experience unlike any other. It allows users to generate informed playlists made up of songs in Spotify’s library based off of results from a rigorous data analysis that uncovered what makes a song good for training.

Gatorade Amplify selects songs based on the ranges of five sonic attributes, listed below in order of importance. Users can choose playlists for high-intensity workouts as well as interval training, plus an exclusive mix produced by Steve Aoki and the Dim Mak All-Stars.

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