Lifestyle
Old Milwaukee Beer Is Taking It Old School
Just in time for the warmer weather Old Milwaukee is releasing a new look to their cans to enjoy the spring and summer months. Old Milwaukee, a beer brewed right since 1849 (over 160 years), unveiled a new packaging design that pays homage to America’s pin-up heritage. The first pin-up in the series, ‘Stars and Stripes,’ is modeled after iconic female wartime heroes harkening back to WWII. The next pin-up design in the series, which gives a nod to the hunting and outdoor traditions, will launch in September 2017 with a new design to follow every four months.
The new design hits shelves at select retailers nationwide this month. While the outside has changed, the tried and true liquid inside remains the same. Old Mil fans can expect the same awarding winning recipe that uses traditional brewing processes and a complex variety of hops and 6-row blend malt, creating a full-bodied, carefully balanced beer. code promo 20bet
Apr 3rd
Mtn Dew Introduces Some New Flavors This Spring
Mtn Dew is getting even more flavorful as they are launching a few new flavors in the drink lineup. Following the success of Mtn Dew Black Label last year, Dew is creating the Mtn Dew Label Series – a line of premium sodas crafted with unique flavors and herbal and citrus bitters. The new line includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label. Also, new this spring is Mtn Dew SPIKED LEMONADE made with crushed lemons, real sugar, and a shot of prickly pear cactus juice.
Along with the new products, Mtn Dew Label Series will launch in a big way with Label Motel, transforming the everyday into a bold and refined experience as DEW takes over and completely converts the Musicland Hotel in Palm Springs, Calif., on April 15 – 16 during one of the hottest music festivals of the year.
Mar 30th
Captain Morgan Introduces A New Coconut Rum
Before you make plans to hit this beach this summer or opening up your grill in your backyard Captain Morgan has a new Cannon Blast flavor that you might want to pick up. The famous rum company is shaking up the shots category again this spring with Captain Morgan LocoNut – an explosively delicious coconut shot.
Captain Morgan LocoNut is a summer-inspired shot that blends Caribbean rum and spices with seasonal flavors – including real coconut liqueur. Though it’s best enjoyed as a chilled shot, LocoNut can also be served in a number of delicious drink recipes. Packaged in a round shaped bottle identical to its predecessor, LocoNut boasts the appearance of a coconut that gives off the sweet aroma of coconut when you scratch the bottle. LocoNut (40 proof, 20% ABV) has a suggested retail price of $14.99 for a 750 ml bottle.
LocoNut & Chill
1.5 oz. Captain Morgan LocoNut
Pour 1.5 oz. of LocoNut into a shaker with ice. Strain into a shot glass
Captain & Loco
2 oz. Captain Morgan LocoNut
0.5 oz. Captain Morgan Original Spiced Rum
Pour 2oz. LocoNut and 0.5 oz. Original Spiced Rum into a shaker. Strain over ice.
Mar 23rd
JJ Watt Gives Us A Present On His Birthday
Usually on your birthday people get you a gift. For J.J. Watt he is flipping the script. He is the one giving you a gift. For the past 27 years, J.J. Watt has been in a constant state of pursuit, redefining greatness every year and earning every accolade he has achieved not the easy way, but with hard work and dedication.
Yesterday Reebok celebrated J.J.’s 28th birthday for all that he has worked for throughout his career with the with the release of the JJ I “Icing on the Cake,” that launched on his birthday, yesterday.
Designed by the world’s most explosive athlete, the birthday cake inspired iteration of the JJ I featured the introduction of an ice bottom with the iconic JJ logo and midsole adorned in baby blue.
Limited pairs of the JJ I “Icing on the Cake” were released nationwide at Academy Sports & Outdoors and Reebok.com for $99.99. Fans can also register for updates and information at Reebok.com/JJWatt.
Mar 23rd
Michelob Debuts Ultra 95 To Help Keep Your Fitness Goals
Michelob Ultra is now teaming up with Alexa from Amazon to help up keep on track with your fitness goals. They have worked with some of the best fitness experts in the business to bring you quick workouts that you can do on your schedule from the convenience of your home. It’s your very own personal trainer in your living room, ready to go whenever you are!
All you have to do is say, “Alexa, open ULTRA 95.” Then Alexa will guide you through your workout choices. Depending on your fitness level and your goals, you can choose from a series of 12 short workouts ranging from Strength and Conditioning exercises, to Yoga and other Mobility exercises.
Use Michelob ULTRA 95 to:
• Choose a Strength, Conditioning or Mobility workout
• Get instructions on how to do different exercises
• Burn 95 calories with each of these short and effective workouts
With Ultra 95, you won’t have to let your schedule or the weather outside stand in the way of your fitness goals. It’s just one more way in which Michelob ULTRA is helping you go the extra mile every day! Since its inception in 2002, Michelob ULTRA has been proud to not only deliver a 95 calorie, 2.6 carbs superior light beer; but also celebrate the active and balanced lifestyles of its drinkers—from everyday fitness and training, to sports competitions.
You must be over the age of 21 to use this skill. Before launching ULTRA 95, use your Alexa companion app to simply add your name, email and date of birth.
Mar 20th
Reebok Teams Up With Freebandz For A New Version Of The Zoku Runner
Tomorrow you will be able to pick up a shoe that rapper Future says, “The Zoku Runner is about evolution, moving forwards…that’s what I look to do creatively.”
Reebok Classic will launch the latest evolution of the Zoku Runner through the launch of the Reebok Classic Zoku Runner x Freebandz, representing the first collaboration for this new sneaker style. Reebok Classic’s new contemporary silhouette, the Zoku Runner first debuted on March 2nd in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ultraknit technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The Zoku Runner also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.
The Reebok Classic Zoku Runner x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ultraknit upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.
The Reebok Classic Zoku Runner x Freebandz sneaker retails for $115 USD is available at reebok.com/us/zoku_runner and select retailers worldwide tomorrow.
Mar 16th
Bulleit Opens Up A New Distillery
For those of you like me who enjoy Bulleit Bourborn you know the great whiskey that comes that company. Back in 1987, the Bulleit Distilling Co. was founded by a young entrepreneur who quit his job as a lawyer to pursue his true passion – creating quality bourbon. Now after millions of cases of whiskey later, the Bulleit brand is proud to celebrate its 30th anniversary with the official ribbon cutting event for the opening of its new distillery in Shelbyville, Ky. Governor Matt Bevin and a number of other elected officials and dignitaries joined Bulleit Distilling Co. Founder Tom Bulleit for the festivities and tours of the new distillery.
“We’re so proud to open the Bulleit Distilling Co. here in Shelbyville,” said Tom Bulleit. “Seeing this distillery come to life has been a truly surreal experience that couldn’t have been achieved without the tireless work of so many men and women. We can’t wait to share the delicious whiskey that will be produced here for centuries to come.”
Under the supervision of Vice President of Distilling, Pauline Rooney, the distillery employs approximately 30 people for the whiskey distillation and maturation processes. While the distillery is opening at the previously announced capacity of 1.8 million proof gallons annually it was built as a modular distillery and expansion opportunities are being explored.
“Today marks a huge achievement for Tom Bulleit and everyone at Diageo, as we open an amazing facility that will further establish the legacy of Bulleit here in Kentucky,” said Deirdre Mahlan, President of Diageo North America. “We look forward to continuing to watch the brand grow as we become part of the Shelbyville community.”
The distillery, which has already begun producing Bulleit Bourbon represents the latest technology in warehousing and distillation, including enhancements that help conserve and reuse resources, resulting in improved efficiency and less impact on the environment. The 300-acre campus includes four barrel houses (each capable of holding 55,000 barrels), a 52-foot still that was crafted by Vendome Copper and Brass Works in Louisville and the first industrial solar array in Shelby County, which will collect enough energy to run all on-site mobile equipment.
Diageo’s initial investment in building the distillery is $115 million for the Shelbyville site. Combined with the $18 million investment that was made to open the Bulleit Frontier Whiskey Experience at Stitzel-Weller, Bulleit has contributed more than $130 million to Kentucky’s economy since 2014.
As they celebrate the opening of the Bulleit Distilling Co., they hope fans of the brand will join them in raising a glass responsibly, of course.
Mar 15th
Using The Luck Of The Irish To Find The Perfect Boilermaker
This is second attempt with Bulleit Bourbon to find a beer that will make the perfect Boilermaker. This time I needed to find something that would pair well with the Bulleit Rye. Before I tell you which beer I chose let me educate you on how the Boilermaker came to be.
Most of you know that a Boilermaker is created when you combine a cold beer with a shot of whiskey. There are few theories on when the Boilermaker was created. Some say that Boilermaker came to be in the 1800s when blue collar workers headed to the bar after a long shift and it is believed that the drink was named after the workers who built and maintained steam locomotives during that same time period.
Another idea is that the first Boilermaker was created when Richard Trevitchick and his friends celebrated after his steam powered vehicle made its first successful climb up his village’s steepest hill on Christmas Eve in 1801.
No matter how the Boilermaker came to be the popularity of the Boilermaker is making a comeback. So with that notion Bulleit is asking for my help and yours as long as you are 21 years old or older to find the beer that when paired with any variety of Bulleit Bourbon will create the best Boilermaker.
Since we are a few days away from St. Patrick’s Day I thought that it would be very appropriate if I use the a beer from the Guinness line. Recently Guinness came out with a Milk Stout. The stout has a roasted malt taste that is offset by a cream-like sweetness flavor to it. The aroma has hints of chocolate and coffee. I was curious to see how it would pair with the Bulleit Rye. It did not disappoint.
Just like the last month I enjoyed this version of the Boilermaker with the Bulleit Rye. The mixture was a good blend of beer and bourbon. I could see myself making this a St. Patrick’s Day tradition. I would say that this one had a score of 8.0 out of ten. So far between the two I gave this combination a slightly higher score that my first attempt.
What beer would you choose to go with a Bulleit variety? Below is the recipe you can use. Let me know which beer you used with Bulleit. I’m always looking for some good suggestions.
Boilermaker
1 oz. Bulleit (Bourbon, Rye or 10-Year-Old)
6 oz. Beer
Mar 14th
Hilhaven Lodge Gets The Hollywood Treatment
Last week Hilhaven Lodge partner and famed Hollywood director Brett Ratner was in attendance, introducing the brand to its fifth market with a nice speech. Throughout the evening, guests enjoyed three The Hilhaven Lodge cocktails – The Hilhaven Lodge Old Fashioned, Highball and Smash – as well as guided tastings led by National Whiskey Educator Doug Kragel.
If you are a fan of Hilhaven Lodge you should definitely check out these cocktails.
The Hilhaven Lodge Old Fashioned
1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey
Sugar Cube
3 Dashes of Angostura Bitters
Orange Peel
The Hilhaven Lodge Highball
1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey
Sparkling water
Lime wedge
The Hilhaven Lodge Smash
1.5 oz. of The Hilhaven Lodge Blended Straight American Whiskey
.75 oz. of Simple Syrup
.25 oz. of Lemon Juice
3 Lemon Wedges
5-6 Mint Leaves
Club Soda
Mar 13th
Reebok Releases Two New Kicks
Earlier this week Reebok announced two very cool product collabs, including the wider release of the recent collab with the rapper Curren$y, the Reebok Classic x Jet Life Club C 85, as well as the launch of the Reebok Classic x Mita Workout Low Clean.
Reebok Classic x Jet Life Club C 85:
Originally launched during an intimate Curren$y performance at Sneaker Politics in New Orleans for the recent annual basketball festivities, the Reebok Classic x Jet Life Club C 85 will be available for a wider release on Reebok.com starting today.
Reebok Classic x Jet Life Club C 85 is inspired by the legacy Curren$y has built, both in and out of studio. The shoe features several design elements special to him, including both “Jet Life” branding at the heel and “Andretti OG” logo on the insole, a premium hairy green suede upper with GUM bottom, and a hidden stash pocket behind the tongue label.
Reebok Classic x Mita Sneakers Workout Low Clean:
The second announcement release today features a collab with Reebok Classic and Tokyo’s mita sneakers to update its classic cross-trainer with a military-inspired vibe, called the Reebok Classic x Mita Sneakers Workout Low Clean. The new collab splices two Reebok models together, flaunting ‘Coyote Brown’ suede and rugged canvas lifted directly from the Reebok Hyper Velocity boot combat boot, with grab-handle heel tabs that add an extra layer of military-spec fashion influence, and is capped off with dual-branded insoles that display mita sneakers’ famous chain-link fence.
The new Reebok Classic x Mita Sneakers Workout Low Clean is the first official partnership in Reebok Classics’ “Year of Fitness” campaign that will run throughout 2017. Safe ivermectin uk buy ivermectin tablets for humans for sale .
The Reebok x Mita Sneakers Workout Low Clean is $119.99 and will be released on Saturday, March 11th at mita sneakers and additional Reebok retailers worldwide.
Mar 10th
