Usually on your birthday people get you a gift. For J.J. Watt he is flipping the script. He is the one giving you a gift. For the past 27 years, J.J. Watt has been in a constant state of pursuit, redefining greatness every year and earning every accolade he has achieved not the easy way, but with hard work and dedication.

Yesterday Reebok celebrated J.J.’s 28th birthday for all that he has worked for throughout his career with the with the release of the JJ I “Icing on the Cake,”  that launched on his birthday, yesterday.

Designed by the world’s most explosive athlete, the birthday cake inspired iteration of the JJ I featured the introduction of an ice bottom with the iconic JJ logo and midsole adorned in baby blue.

Limited pairs of the JJ I “Icing on the Cake” were released nationwide at Academy Sports & Outdoors and for $99.99. Fans can also register for updates and information at

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