Lifestyle

Today on National Space Day and the official ‘May the Fourth Be with You’ day, Budweiser is celebrating its bold commitment to being the first beer on Mars through a new, two minute tribute film. The film focuses on our commitment to bringing humanity to the Red Planet – which includes beer.

The video is narrated by retired Astronaut Clay Anderson, who was an astronaut for 15 years spending a total of 167 days in space, and was also a key player in Budweiser’s initial announcement at SXSW 2017.

39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one to the American Dream and those who work hard for it, Budweiser wants to be part of this monumental journey in reaching the next frontier.

Budweiser just released news about their newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans with a portion of proceeds sold this summer benefiting Folds of Honor — a nonprofit organization providing educational scholarships to military families. As of this year, the company has raised $14 Million in support of Folds of Honor.

Budweiser Freedom Reserve was specially brewed by Budweiser’s own veterans and a portion of proceeds sold this summer will benefit Folds of Honor.

Budweiser Freedom Reserve Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses.

“To call Budweiser a partner would be an understatement – they are considered family to us and the 3,000 families their donations help to support,” said Major Dan Rooney, founder and CEO of Folds of Honor. “Freedom Reserve is a great testament to their unwavering dedication and compassion for our armed forces and we salute them.”

Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. Packaged both in a vintage stubby bottle and also available in a one-pint can, the Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses. Marking the seventh consecutive year Budweiser is teaming up with Folds of Honor, the brand brought together a select group of Budweiser brewers who are also proud veterans to brew Freedom Reserve and their signatures are prominently featured on each bottle and can.

As the great American lager, Budweiser is committed to supporting U.S. veterans and their families, with the brand’s total contributions helping to benefit more than 3,000 families across the country. To help spread the message of support this summer, Budweiser will deploy a fully integrated marketing campaign for Freedom Reserve, complete with in-store displays, online advertising and digital marketing programming along with new national TV creative airing during marquee sports moments, including the NBA Finals and NHL Stanley Cup Finals. Freedom Reserve will be available beginning in May through September 30, or while limited supplies last.

Budweiser is also partnering with alcohol delivery service Drizly to deliver a taste of summer to new Drizly customers across the country with a special promotion code to save $5.00 on the first purchase, using the code “Freedom.” The offer is valid from May 1 through July 15.*

Reebok is launching a cool new campaign. In a new video we see renowned street style photographer and avid runner Adam Katz Sinding share his views on balancing work and running.

Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, his dual passions of running and photography have helped shaped who he is today and allow him to stay grounded in a life constantly on the road. Reklama: muitines tarpininko ir geležinkelio krovos paslaugos, eksporto ir importo deklaracija, sandėliavimas, tarptautiniai pervežimai, Equinox programa, lipdukų spausdinimas, 3PL logistika https://www.talga.lt/muitines-tarpininku-paslaugos/

Who is ready for the Kentucky Derby? As you gear up for this year’s annual running of the Kentucky Derby, don’t forget the festive cocktails.  Perfect for any southern-inspired party, these locally inspired Juleps are sure to be a winner.

Blade and Bow Kentucky Straight Bourbon teamed up with four bartenders to create their state’s unique spin on the classic Mint Julep. Each recipe reflects the region through locally sourced ingredients and a clever title.

Blade and Bow Hudson Valley Julep

1.25 oz. Blade and Bow Kentucky Straight Bourbon Whiskey

.5 oz. Manzanilla Sherry

.5 oz. Quality Apple Juice (Fresher the Better)

.25 oz. Chamomile & Vanilla Syrup

Method: Build

Glassware: Julep Cup

Garnish: Apple Slice, Fresh Mint, Chamomile Flowers

Instructions: Add all ingredients into a julep cup. Top with crushed ice and garnish with fresh mint, and apple slice and chamomile flowers. Serve with a straw.

*Chamomile and Vanilla Syrup:

Ingredients:

1 Vanilla pod

2 Tablespoons Chamomile Tea

1 Cup (8 oz.) Water

2 Cups (16 oz.) Sugar

Method:

Split the vanilla pod and scrape seeds into pot, add Chamomile tea, sugar and water and mix together. Bring to a simmer. Remove from heat and let sit for 15 minutes. Strain through fine mesh strainer, bottle, label and store in refrigerator.

Blade and Bow Tie: The Julep from the ATLiens

1.25oz Blade and Bow Kentucky Straight Bourbon Whiskey

1oz Coca Cola, Grilled Peach, Brown Sugar reduction syrup

Palm full of fresh mint leaves

Crushed Ice

Service: Strain well shaken tin over crushed ice.

Garnish: Garnish with grilled peach and as many beautiful smelling mint sprigs as possible.

Instructions: In a mixing tin add Blade and Bow Kentucky Straight Bourbon, Coca-Cola Grilled Peach Brown Sugar syrup, and a palm full of fresh mint leaves. Shake with ice.

*Coca Cola Peach Brown Sugar Reduction Syrup

1 1/2 cups coca cola

1 tbsp brown sugar

1 cup water, reduced ¾

One whole peach grilled and sliced. Strained.

Charleston Inspired Blade and Bow Mint Julep

1.25oz Blade and Bow Bourbon

2oz Loquat Leaf Tea

1 bar spoon simple syrup (1:1)

8 sprigs of mint (3 for garnish)

Garnish: Mint bouquet, dehydrated lemon wheel (optional), 2 loquat leaves (optional)

Glassware: Julep Mug

Ice: Crushed

Origin: Ryan Welliver, Blade and Bow, 2018

Instructions: Add bourbon, tea, syrup, 5 sprigs of Mint to julep mug and lightly muddle mint. Fill mug half way with crushed ice and swizzle. Top with more crushed ice and garnish.

(Muddle a fresh loquat during the summertime, when they are ripe, for a brighter, fruitier variation)

*Loquat Leaf Tea

15 grams dried loquat leaves (coarse grind)

2 cups filtered water

Method:

Bring loquat leaves and water to a rolling boil over medium-high heat. Reduce heat and simmer for 15 minutes, stirring occasionally. Turn off heat and leave mixture to cool for 10 minutes. Strain mixture through tea strainer and/or coffee filter (I used both). Store refrigerated in airtight container for up to a week.

Hill Country Julep

1 Teaspoon peach Jam or Marmalade

½ Teaspoon Agave Syrup

1.25 oz Blade and Bow

12 Hand Rolled Spearmint Leaves

Glassware: Julep Mug

Ice: Crushed

Instructions: Wash and hand roll about 12 leaves of spearmint.  Then add half a teaspoon of agave syrup and a heaping teaspoon of peach jam or marmalade.  Stir the ingredients well before adding the ice, to give the marmalade a chance to dissolve into the whiskey.  Add a heaping amount of crushed ice, and garnish with a beautiful bunch of fresh mint, so that every sip smells like heaven.

This month, an extremely limited supply of Blade and Bow Kentucky Straight Bourbon Whiskey 22-Year-Old will be re-released. Due to the rarity and renowned craftsmanship of the legendary Stitzel-Weller Distillery, Blade and Bow 22-Year-Old is in high demand. The re-release of Blade and Bow 22-Year-Old honors the 83rd anniversary of the opening of Stitzel-Weller Distillery, which continues to stand as a true staple in American whiskey history. I’ve attached a fact sheet with all the details.

Since its release, Blade and Bow 22-Year-Old has been recognized by many respected spirits awards including:

-              Named “Best Straight Bourbon” and awarded Double Gold at the 2015 San Francisco World Spirits Competition

-              Awarded a score of 99 and Chairman’s Trophy at the 2016 Ultimate Spirits Challenge

-              Best Bourbon 10 years and over from multiple barrels from Jim Murray’s 2017 Whisky Bible

Blade and Bow will be continuing its tradition of celebrating Kentucky Derby weekend with the third annual A Stitzel-Weller Affair on May 4th. Max Smirnov’s Spearfishing The event includes a seated dinner hosted by chef Hugh Acheson and a private performance by well-known musician Marc Broussard.