Sometimes we might not party responsibly. Diageo, a global leader in beverage alcohol is looking to change that. They just unveiled its second installment in a ground-breaking virtual reality (VR) experience that will immerse consumers in a first-person, multi-perspective story about the dangers of binge drinking.

In time for Cinco de Mayo and Memorial Day Weekend – two of the most popular times for alcohol consumption in the U.S. – the virtual reality experience allows consumers to follow along with four different storylines to see, hear and feel the consequences that can occur as a result of one bad decision.

According to the Centers for Disease Control there are approximately six alcohol poisoning deaths per day, and approximately 50 percent of sexual assaults involve alcohol. Through this virtual reality experience, Diageo is leveraging innovative technology with the hope of reducing binge drinking and its detrimental outcomes.

Following the success of Diageo’s first video in the VR series that placed consumers in the front seat of a fatal drunk driving crash and led 73 percent of viewers surveyed after watching the film to say they are now more likely to stop other people from drinking and driving, the brand hopes to have a similar impact on consumer behavior with “Decisions: Party’s Over.

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