Lifestyle

September marks the 12th anniversary of National Bourbon Heritage Month, declared by the US Senate in 2007 to recognize bourbon as America’s “Native Spirit.” And what better way to celebrate than with one of America’s fastest-growing whiskeys in-hand?!

Since its inception in 1987 as one of the highest rye bourbons on the market, Bulleit has been known as the whiskey that broke the mold. Comprised of three different bourbon variants, the Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit tradition using a distinctive high rye recipe, which gives them a bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition. The portfolio includes Bulleit Bourbon, Bulleit Bourbon 10-Year-Old and Bulleit Bourbon Barrel Strength.

Whether you’re looking for something neat to sip on slowly or something to mix up to create the perfect Old Fashioned, the award-winning Bulleit portfolio has something for everyone.

Frontier Old Fashioned

Ingredients:

• 1.25 oz. Bulleit Bourbon
• 2 bar spoons simple syrup
• 3 dashes Angostura bitters
• 1 orange peel

Instructions:

Add two bar spoons of simple syrup, three dashes of bitters and Bulleit Bourbon to a large rocks glass. Add ice. Stir gently until the level of the ice and liquid equalize. Zest an orange peel over the glass then add the peel to the drink as a garnish.

Bulleit BLT

Ingredients:

• 1.25 oz. Bulleit Bourbon
• 4 oz. tonic water
• Lemon wedge

Instructions:

Serve on the rocks, in a rocks glass. Garnish with a lemon wedge.

Dive bar fans rejoice because today, Busch Beer and Big Buck Hunter have announced a one-of-a-kind official partnership.

It’s the duo you always knew you needed, but beyond the standard in-game and on-pack partnership you’d expect (we have that too, and it’s pretty cool!), these two local-bar staples are really coming together for a good cause—to raise funding and awareness for wildlife conservation efforts.

You’re probably aware hunting popularity has declined recently, but did you know that a whopping 60% of wildlife conservation funding comes from the sale of hunting permits? So, counterintuitively, this decline is also putting our country’s ability to fund conservation efforts at serious risk.

Enter the Busch Big Buck Hunter Permit. Starting today, hunters and non-hunters alike can help raise funds and awareness for this issue one bar, beer and buck at a time.

Permits are available for purchase for $5 on BigBuckHunter.com, with all proceeds benefitting the National Forest Foundation (NFF) and their habitat conservation efforts. In addition to supporting these efforts, swiping your permit at any Big Buck Hunter machine nationwide will unlock an exclusive “Great White Buck” level. Shoot the White Buck and you’ll have a chance to take home a console of your own!

There’s no better day to be a Captain than on National Rum Day – this Friday, August 16th.

We’re celebrating with some summery cocktails, including Frozen Captain & Cola, Captain Morgan Iced Tea, Captain Morgan Mango Daiquiri and Captain Morgan’s ‘The Great White.’

Frozen Captain & Cola

Ingredients

4 ounces Captain Morgan Original Spiced Rum

16 ounces cola

1 ounce fresh lime juice, plus 2 lime wheels for garnish

1 cup ice

Serve in Tall Glasses

Steps

1. Combine all the ingredients in a blender and

blend until smooth.

2. Pour the cocktail into glasses and garnish

with lime wheels.

Captain Morgan & Iced Tea

Ingredients

7.5 ounces of Captain Morgan Original Spiced Rum

15 ounces of Iced tea

1 lemon

1 peach

Handful of mint

Serve In

Tall Glass

Steps

1. Pour 7.5 ounces of Captain Morgan Original Spiced Rum into a pitcher.

2. Mix in 15 ounces of Iced tea.

3. Garnish with lemons, peach and mint.

Captain Morgan Mango Daiquiri

Ingredients

1 ½ ounces Captain Morgan Original Spiced Rum

1 ounce mango nectar

½ ounce simple syrup

¾ ounce fresh lime juice, plus 1 lime wheel for garnish

Serve In

Chilled Coupe Glass

Steps

1. Combine all the ingredients in a cocktail shaker and fill with ice.

2. Shake and strain the cocktail into a chilled coupe glass.

3. Garnish with the lime wheel.

The Great White

Ingredients

1 ounce of Captain Morgan White Rum

1 ounce of Captain Morgan LocoNut

½ ounce of lime juice

2 ounces of pineapple juice

½ ounce of simple syrup

8 dashes of aromatic bitters

Garnish: 1 pineapple leaf, sea salt, 1 cocktail cherry, grated nutmeg

Serve In

Tiki Mug

Steps

1. In a cocktail shaker, combine the rum, LocoNut, lime juice, pineapple juice, and simple syrup.

2. Dry-shake and strain the cocktail into a tiki mug filled with crushed ice.

3. Mound the top of the cocktail with extra crushed ice and top with bitters.

4. Garnish with the pineapple leaf, a punch of salt, cherry, and nutmeg.

Margaritaville’s favorite island-style brew, LandShark Lager is teaming up with global conservation activists at Shark Angels. Through this partnership, LandShark is aiming to aid in their efforts to educate and provide awareness to the biggest issues facing sharks and their ecosystems today. LandShark is proud to donate to their cause and in-turn adopt 100 sharks.

“We are beyond thrilled to have LandShark partner with us in order to further our mission and help drive the movement to save sharks and our oceans,” says Jamie Pollack Shark Angels Executive Director. “This donation will be used to further our educational programs and help empower the next generation of shark ambassadors around the world.”

To bring a shark experience to life – the Island style lager is offering fans an opportunity to visit Jimmy Buffet’s Margaritaville and swim with sharks. Six lucky winners (and a friend!) will win an all inclusive trip to Margaritaville Resort in Hollywood, Florida for two nights, leading up to the ultimate experience – a real shark dive.

A trip for adrenaline lovers, sun chasers and shark afficinadoes, all fans 21+ have to do is text SHARK to 78896 for a chance to win. Fans interested can now enter through August 24th, with the trip set on September 12-14. Come hang with us our home of Margaritaville – one of the world’s greatest places to party – where the sun is always shining, the tide is just right and the LandShark flows freely.

For all those people out there that love cocktails and drinks there is a new channel for you. Award-winning media company NBTV Channels has announced the launch of Spirits Network, the first shoppable entertainment network and personalized membership service coupled with physical products and premium original content. Spirits Network will bring unparalleled access and expertise to the culture of premium spirits’ growing audience.

With a mission to “discover, buy, taste,” on every device, Spirits Network launches today as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who create it. Spirits Network product selection is supported by experts across all spirits categories, led by Flavien Desoblin, from NYC’s Brandy Library and Copper + Oak lounges. It will also be supported by other curators and experts including internationally-renowned bourbon expert Fred Minnick, mixologist Rob Floyd and celebrity friends. The products they have selected bring together the most exclusive brands – both craft and commercial – all available for real-time purchase through proprietary click-to-buy technology.

“This is the future of media,” says NBTV Chairman & CEO and Spirits Network co-founder Nick Buzzell. “This isn’t an analog business anymore, and we’re creating a new kind of network without interruptive commercials that bring product experiences directly to consumers. For example, we’re working with Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, to tell stories, like how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he created. These are entertaining stories first and, at the same time, a celebration of premium spirits and the community that enjoys them.” Further, as a leader in this space, we are proud to work with the Distilled Spirits Council of the United States and Responsibility.org to integrate responsibility into everything we do.”

Spirits Network will feature:

• Original Content:  See the stories behind the bottles, whether it’s a short snippet of a Japanese whiskey-tasting on mobile or a documentary about tequila on the big screen. Our award-winning series uncovers the characters of legend and the tastemakers of today obsessing with craft whiskeys, vodkas, tequilas, gins, brandies and other liquors across fine spirits categories.
• Shoppable Content Members can buy rare and even exclusive product in two ways: One, product windows will be visible within content screens with a “Quick Buy”” option available. Two, subscribe to a monthly Spirits box and have our experts select products based on tastes and areas of the desired exploration whether it’s a monthly bourbon box, craft gin or the latest in tequila. Those offers will also be available as gifts for the holidays, bridal party, or even the office party.
• Community: Spirits Network is building a new kind of social network, one where spirits enthusiasts can connect to each other as well as the personalities and experts that define the spirits business.