Lifestyle

Bud Light Gets A New Look

There are times when we want to have a new look. We get tired of what is in our closet so we go to the store and get some new shirts and pants. It is the same for well known products like Bud Light.

Bud Light unveiled its plans to give America’s favorite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.

“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”

By bringing back the brewer’s historic trademark “AB” crest – not used on Bud Light packaging since 2001 – the design emphasizes the attributes that established the brand as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability. “It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can,” said Lambrecht.

The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in early spring 2016.

Reebok Debuts New ZPump Rise Camo For December‏

Are there any sneakerheads on your holiday gift list? If so you might want to look to Reebok to help with your shopping. Reebok will be coming out with a Camo version of the new ZPump Rise performance basketball sneaker. The Pump technology takes Reebok’s patented custom mold fit back to the court with a true performance basketball sneaker – The ZPump Rise.

The ZPump Rise incorporates a lightweight, fully customizable air filled cage that pumps up and molds to any player’s foot for a locked-in custom fit. By using 3 key lightweight parts, this shoe delivers both high performance features as well as wearable comfort. The fusion compression sleeve offers a seamless and irritation-free upper. The construction of the internal mesh bootie is designed to provide all-over foot support for vertical and lateral movements on the court. But what makes this sneaker stand out from the rest is the fully customizable air-filled-cage that provides the foot with a locked–in custom fit.

The third drop in this three-part series is the ZPump Rise Camo launches this week for a December launch. Adding a fashion forward print to this unique silhouette allows it to stand out from all the others rather than blend in with its surroundings. Grab your pair for $124.99 at Reebok.com or Finish Line.

Celebrate Repeal Day With These Fine Cocktails

Believe it or not, but there was a time when it was illegal to drink alcohol. It may sound funny, but it is true. Prohibition in the United States was a nationwide constitutional ban on the sale, production, importation, and transportation of alcoholic beverages. It started out in 1920 and went to 1933.

This Saturday, December 5th will officially mark the 82nd Anniversary since Prohibition ended. To celebrate Repeal Day why not enjoy a few whiskey cocktails responsibly with friends? Whether you’re looking to entertain guests for a “Roaring 20s” party or just looking to sip a few prohibition age cocktails here are few drink ideas below to enjoy.

Gramercy Buck – Cocktail created by Amanda Tissue of the Gramercy Park Hotel

1.3 oz. Blade and Bow Kentucky Straight Bourbon

1 oz. Lemon Juice

0.75 oz. Simple Syrup

Muddled Strawberries

Top off with Ginger Beer and serve in a highball glass.

The Beelzebub – Created by Diageo Mixologist Eric Ribeiro

1.3 oz. I.W Harper Kentucky Straight Bourbon Whiskey

0.75 oz. Lemon juice

0.5 oz. Orgeat

0.5 oz. Lucano Amaro

0.5 oz. Mezcal

Serve in a coupette glass and garnish with grated nutmeg.

Dickel Rye Manhattan

1 oz. George Dickel Rye Whisky

0.5 oz. Sweet Vermouth

3 dashes bitters

In an ice filled bar glass combine all ingredients. Stir. Strain into an ice-filled cocktail glass. Garnish with a cherry and lemon peel.