Lifestyle
Jägermeister Stag’s Club in Downtown LA
Last week we joined our friends at Jägermeister for a night of creative cocktail delights at Honeycut in Downtown LA. The Jägermeister Stag’s Club event was hosted by Global Brand Ambassador Nils Boese and Brand Meister Willy Shine. Shots were had, dance moves were danced, German was spoken and various amusements were on display, including entertainment from a quality beat boxer named Austin and a Jäger-inspired art battle from artists ShaYne and Nathan.
When most people think of Jägermeister, they think of shots. And for good reason.
“We still love to serve shots,” Nils explained to the crowd with a thick German accent you’d expect from zee Global Brand Ambassador of Jägermeister.
Jägermeister and it’s blend of 56 different natural herbs and spices was designed as a digestive drink.
“Basically it’s the reason why we are so successful,” Nils said. “You drink a shot of Jägermeister and you get a clean palette. There’s nothing you don’t like. You get a huge amount of pleasure and taste and a nice warming sensation. It’s like a warm embrace. And then, it’s kind of gone. There’s nothing hanging in your mouth, clawing, like you want to get rid of.”
But just because shots of Jäger are so popular, it doesn’t mean the German digestif can’t be consumed in other ways.
“We can do better than just get shit-faced and forget about tomorrow,” Nils said. “It’s still a good concept nonetheless.”
That’s where the handy work of Nils, Willy Shine and the cocktail creators of Honeycut came in. They designed six custom Jägermeister concoctions for this event. Check out the selection:
Sacred Grove
Created by Honeycut, Los Angeles
- 1 part Jägermeister
- 1 part Brandy
- 1/2 part Crème de Cacao
- 1/4 part Dry Curacao
- Mint Sprig
Stir with ice and strain into a chilled coupe. Top with smooth whipped cream and one small mint sprig.
Spice Slice
Created by Honeycut, Los Angeles
- 1 part. Jägermeister
- 1 part Sweet Vermouth
- 1 part Lime Juice
- 1/2 part Pineapple Gomme Syrup
- 2 dashes Angostura Bitters
- Orange Oil
- Pineapple Wedge
Shake all ingredients and strain into a double old fashioned glass with new ice, pre-rimmed with your choice of ginger, cinnamon or pulverized orange peel. Garnish with flamed orange oil and a pineapple wedge.
Feisty Meister
Created by Honeycut, Los Angeles
- 1 part Jägermeister
- 1/2 part Blended Jamaican Rum
- 1/2 part 5 Year Old Barbados Rum
- 1/2 part Orange Juice
- 1/2 part Lime Juice
- 1/2 part Passionfruit Syrup
- 1/2 part Orgeat
- Float 1/2 part 151 Proof Rum in an upturned lime. Top with Cinnamon for fire show!
- 1/2 a Lime
- Cinnamon
Whip all ingredients except for 151 Proof Rum and pour into a collins glass. Top with crushed ice and an upturned lime half. Fill with 151 Proof Rum and light on fire. Sprinkle cinnamon into the flame.
Pretty Amber
Created by Nils Boese, Jägermeister Global Brand Ambassador, Hildesheim, Germany
- 2 Barspoons Jägermeister
- 1 1/2 parts Gin
- 1 part Roses® Lime Juice
- 2 parts Fresh Lime Juice
Stir all the ingredients on ice in a mixing glass and strain in a cold coupette.
Dirty Jäger
Created by Nils Boese, Jägermeister Global Brand Ambassador, Hildesheim, Germany
- 2 Barspoons Jägermeister
- 1 1/2 Parts Gin
- 1/2 Part Dry Vermouth
- 2 Lemon Zest
- 2 Barspoons Olive Brine
Stir all the ingredients with one zest on ice in a mixing glass, strain into a cold coupe. Garnish with an olive and remaining lemon zest.
Mexikaner Old Fashioned
Created by Willy Shine, Jägermeister Brand Meister
- 1 part Jägermeister
- 1 part Anejo Tequila
- 1/2 part Agave Nectar
- Absinthe Rinse
- Orange Peel
- Star Anise
Rinse old fashioned glass with Absinthe. Build remaining ingredients in the glass. Stir to temperature. Garnish with orange peel and star anise.
The Spice Slice was super mellow, but the Feisty Meister was definitely a winner. Who knew Jäger, rum, fruit juice and flames would play so nice together?
“I love that name,” Nils said. “I’m kind of jealous, really. I have to say that. I am working my ass off for this brand and I never came up with this Feisty Meister.”
So the next time you meet a bottle of Jägermeister, put down the Red Bull. Appreciate the shot for what it is, but know that with a little bit of creativity, this 80 year old digestif can be the foundation for some seriously tasty craft cocktails.
Dec 17th
Bud Light Gets A New Look
There are times when we want to have a new look. We get tired of what is in our closet so we go to the store and get some new shirts and pants. It is the same for well known products like Bud Light.
Bud Light unveiled its plans to give America’s favorite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.
“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”
By bringing back the brewer’s historic trademark “AB” crest – not used on Bud Light packaging since 2001 – the design emphasizes the attributes that established the brand as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability. “It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can,” said Lambrecht.
The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in early spring 2016.
Dec 17th
Celebrate a Great Moment in History with the 2015 Budweiser Holiday Crate
Holidays and nostalgia go hand in hand. Traditions, happy memories, throwbacks to yesteryear – these are all part of the holiday enjoyment process. Budweiser understands this well. Last year, Budweiser released 10,000 limited edition wooden crates during the holidays, and due to popular demand, they released 60,000 crates this year.
The 2015 Budweiser holiday crate is a throwback showpiece to a different time. The handmade wooden crate features classic packaging, 18 bottles of tasty Budweiser and two long and svelte pilsner glasses. The bottles are adorned with labels from 1933, the first label produced after the repeal of prohibition.
And what a happy holiday season it was back in December 1933. On December 5th, 1933, FDR announced the repeal of Prohibition in Presidential Proclamation 2065. After the the ratification of the 21st Amendment (which repealed the 18th Amendment of January 16, 1919) the long national nightmare was over, just in time for the holiday season. The failed social experiment officially went into effect in January of 1920, and 13 years later, Americans could once again enjoy their inalienable right to beer.
So this holiday season, celebrate eight-plus decades of post-repeal good times with a bit of nostalgia from the fine folks Budweiser. This crate is like a warm hug from a great grandparent. Also, it’s really good for holding vinyl records.
Happy Holidays! #ThisBudsForYou
Happy Holidays! #ThisBudsForYou
Dec 15th
Spice Up Your Holiday Cocktails With Peligroso Cinnamon
What are you bringing to your next holiday party? How about something new? Peligroso Cinnamon, from Peligroso Tequila, is infused with 100% pure cinnamon to add some sweet heat to a season dominated by the likes of gingerbread and chai. You can enjoy it simply as a chilled shot or mixed up in a festive cocktail. Peligroso Cinnamon is an easy way to add some SoCal sunshine to a cold winter day.
Here are some cool cocktails that you can try with Peligroso Cinnamon.
1.25 oz. Peligroso Silver
.75 oz. Fresh Lime Juice
.25 oz. Agave Nectar
.25 oz. Peligroso Cinnamon
Add first three ingredients into an ice filled shaker. Shake and strain into salt-rimmed rocks glass filled with ice. Garnish with lime slice. Make it fiery by adding Peligroso Cinnamon.
TROPICAL STORM
.5 oz. Peligroso Cinnamon
1 oz. Fresh Grapefruit Juice
.5 oz. Fresh Lime Juice
.5 oz. Agave Nectar
Lime Slice
Add first five ingredients to an ice filled shaker. Shake vigorously. Strain into an ice-filled rocks glass. Garnish with lime.
1 oz. Peligroso Cinnamon
Pint of Choice
Pour chilled Peligroso Cinnamon into shot glass. Enjoy with your favorite pint of beer.
MEXICAN MULE
1.5 oz. Peligroso Cinnamon
4 oz. Ginger Beer
1 Orange Wedge
Fill a copper mug with ice. Squeeze an orange wedge into the glass and drop on top of the ice. Add Peligroso Cinnamon to spice it up. Top with ginger beer.
Dec 14th
Jordan Brand Teams Up With PSNY To Create A Unique Collection
According to Nike legend, in the ’90s his airness would personally challenge Jordan Brand designers to create bold silhouettes and patterns that pushed the boundaries of fashion and sport, and cemented the designs within the cultural lexicon. This legacy lives on in the Jordan Brand x Public School collection, which captures the energy of the big city and colorful personalities of the respective brands.
Celebrating the tailoring and sophisticated ease inherent to Dao-Yi Chow and Maxwell Osborne’s Public School designs, the seven-piece collection leverages performance materials and strong silhouettes – while taking cues from the Air Jordan XII. Along with referencing the shoe’s design lines, the collaboration reflects its premium materials and elevated craftsmanship.
For years, Public School has been pushing the limits with its play on color, proportion, and styling. We are continuously looking to create modern silhouettes from classic forms,” said Maxwell Osborne, co-founder of Public School. “The Jordan Brand collaboration allowed us to apply this same philosophy and create pieces inspired by Jordan’s iconic designs, but through a Public School lens.”
Two footwear silhouettes complement the apparel collection. A favorite of the Public School founders, the Air Jordan XII design exemplifies the collaboration’s superior execution with a grey nubuck body that pays homage to the trademark PSNY color palette. The Jordan Horizon, a new Air Jordan model, includes a knitted upper mixed with PSNY details.
The Jordan x Public School collection will be available on Jordan.com and select Jordan retail stores on December 12.
Dec 12th
Reebok Makes Overcast Look Good With The New Kamikaze II Colorway
Reebok is looking to keep all you sneakerheads satisfied this holiday season. Next up is the Kamikaze II Mid “Overcast” to make your holiday wish list complete. First launched in 1996, the Reebok Kamikaze II Mid is the original go-to shoe for Seattle basketball legend Shawn Kemp. The groundbreaking silhouette burst onto the scene coupling an aggressive design with performance enhancing Hexalite technology.
The final drop in this fall’s Reign Pack is the Kamikaze II Mid Overcast which pays homage to the dark and cloudy Seattle skyline. With an all-black upper and a smoky grey speckled midsole, the once-performance basketball shoe can now pair perfectly with your favorite outfit. This tough-as-nails Kamikaze style features a durable ballistic nylon upper as well as a reflective heel tab to keep you comfortable and weather-ready in the extreme conditions of the Emerald City.
The Kamikaze II Mid “Overcast” drops on Friday, December 11th for $104.99 at Reebok.com, Finish Line and Jimmy Jazz.
Dec 8th
Conor McGregor Looks To Unleash The Fury
UFC fans will be excited to hear that Reebok has released four FuryLite style shoes inspired by Conor McGregor’s unique style. For one week, fans will be able to vote on which pair is their favorite on Reebok.com and via email.
On 12/8, the winning shoe will be announced, and Conor will wear the winning pair during his walkout at UFC 194 on 12/12. Select fans who vote could win 1 of 10 free pairs!
All four will be on sale at Reebok.com later this month. Here are two of the four styles.
Dec 4th
Nike Brings Back The Air Jordan VI Maroon
For fervent fans, each Air Jordan stirs a distinct memory. One may recall the 63 points scored in the Air Jordan I, another the last-second heroics performed in the Air Jordan IV. These memories are refreshed with Retro releases. Part of the Retro Remaster initiative, they celebrate the legacy of the greatest player in history and introduce it to new generations.
Jordan Brand launched the Retro Remaster initiative in spring of 2015. In response to consumer feedback, it incorporates enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand continues to evolve the remastering process by reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and debuts this weekend on the Air Jordan 6 Retro “Maroon.”
The fan-favorite Air Jordan 6 Retro ‘Maroon’ returns for the first time ever on December 5. The premium leather upper, icy outsole and Nike Air heel logo will bring back memories of seeing it for the first time. The Maroon color has been matched to the first models, and the box was designed just like the original from 1991.
Dec 4th
Reebok Debuts New ZPump Rise Camo For December
Are there any sneakerheads on your holiday gift list? If so you might want to look to Reebok to help with your shopping. Reebok will be coming out with a Camo version of the new ZPump Rise performance basketball sneaker. The Pump technology takes Reebok’s patented custom mold fit back to the court with a true performance basketball sneaker – The ZPump Rise.
The ZPump Rise incorporates a lightweight, fully customizable air filled cage that pumps up and molds to any player’s foot for a locked-in custom fit. By using 3 key lightweight parts, this shoe delivers both high performance features as well as wearable comfort. The fusion compression sleeve offers a seamless and irritation-free upper. The construction of the internal mesh bootie is designed to provide all-over foot support for vertical and lateral movements on the court. But what makes this sneaker stand out from the rest is the fully customizable air-filled-cage that provides the foot with a locked–in custom fit.
The third drop in this three-part series is the ZPump Rise Camo launches this week for a December launch. Adding a fashion forward print to this unique silhouette allows it to stand out from all the others rather than blend in with its surroundings. Grab your pair for $124.99 at Reebok.com or Finish Line.
Dec 2nd
Celebrate Repeal Day With These Fine Cocktails
Believe it or not, but there was a time when it was illegal to drink alcohol. It may sound funny, but it is true. Prohibition in the United States was a nationwide constitutional ban on the sale, production, importation, and transportation of alcoholic beverages. It started out in 1920 and went to 1933.
This Saturday, December 5th will officially mark the 82nd Anniversary since Prohibition ended. To celebrate Repeal Day why not enjoy a few whiskey cocktails responsibly with friends? Whether you’re looking to entertain guests for a “Roaring 20s” party or just looking to sip a few prohibition age cocktails here are few drink ideas below to enjoy.
Gramercy Buck – Cocktail created by Amanda Tissue of the Gramercy Park Hotel
1.3 oz. Blade and Bow Kentucky Straight Bourbon
1 oz. Lemon Juice
0.75 oz. Simple Syrup
Muddled Strawberries
Top off with Ginger Beer and serve in a highball glass.
The Beelzebub – Created by Diageo Mixologist Eric Ribeiro
1.3 oz. I.W Harper Kentucky Straight Bourbon Whiskey
0.5 oz. Orgeat
0.5 oz. Lucano Amaro
0.5 oz. Mezcal
Serve in a coupette glass and garnish with grated nutmeg.
Dickel Rye Manhattan
1 oz. George Dickel Rye Whisky
0.5 oz. Sweet Vermouth
In an ice filled bar glass combine all ingredients. Stir. Strain into an ice-filled cocktail glass. Garnish with a cherry and lemon peel.
Dec 2nd